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Show NoteS: http://www.smartpassiveincome.com/session223
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SPI 223Over the Shoulder: How John Lee Dumas Launched a Successful Kickstarter CampaignJuly 20, 2016
Show NoteS: http://www.smartpassiveincome.com/session223
1
Pat: ThisistheSmartPassiveIncomePodcastwithPatFlynn.Session
number223.Herewego.
Announcer: WelcometotheSmartPassiveIncomePodcast.Whereit’sallabout
workinghardnow,soyoucansitbackandreapthebenefitslater,
andnowyourhost,heplays5on5basketballat5inthemorning,
PatFlynn.
Pat: Heywhat’supeverybody.PatFlynnhere.Thankyousomuchfor
joiningmetoday.Iamsohappytoshareanothergreatstorywith
youtoday,andthisisfromsomebodywhowealreadyknowfrom
EntrepreneuronFire.ThatisJohnLeeDumas.Heisthemaster,the
machine,andthemaniacbehindanawesomepodcastthatyoucan
listentooniTunes7daysaweek.Greatinterviewswithamazing
entrepreneurs.Iwasactuallyepisodenumber1,funfact,butwe’re
bringingJohnontodaytonottalkaboutpodcasting,buttotalk
abouthisrecentKickstartercampaignforsomethingcalledthe
FreedomJournal.
Igottotellyou,I’mgoingtobehonest,Ididn’teventellJohnthis,
soyou’regettingalittlebitofinsiderinformationhere,butwhen
hefirstpresentedthisideatome,Ihadthought,“ReallyJohn.Are
yousomebodyreallyqualifiedtodothis,”andmanhecrushedit.
He’smadealotofmoney,butmorethanthat,he’shelpingalotof
peopleachievetheirgoalswiththisprojectofhis,soI’mgoingto
havehimcomeonandtellyouaboutwhattheFreedomJournalis,
andIhavemyown,andit’sgreat,andI’mjustreallyexcitedtoshare
sometipsthatyoucanuseinyourbusinesstoo,whenlaunching
something,perhapsonKickstarter,ifyouchoosetogodownthat
route.
We’lltalkaboutwhenorwhennottouseit,andsomeofthepit
falls,andsomeofthealsobenefitsofusingitaswell,butwhether
youlaunchonKickstarterornot,thisisgoingtobeareallyhelpful
episodetoyoutoo,andifanything,atleastit’sgoingtobeinspiring,
becauseitwasinspiringtome.I’mnowhavingthegearsturninmy
headonwellwhatcouldIdoonKickstarter,andIknowthatcanbe
alittledangerousbecauseIknowthere’salotofotherthingsto
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2
focusontoo,butlet’sjustgetrightintotheinterview,andhowJohn,
andKate,andthewholeteambehindtheFreedomJournalraised
nearlyahalfmilliondollarsthroughKickstarter.Herewego.
What’supeverybody.PatFlynnhere,sostokedtobetalkingtoour
goodfriendJohnLeeDumas.John,welcomebacktotheshowfor
thethirdfriendmyfriend.Welcomeback.
John: Pat,thereisnoplaceI’dratherbethanrighthererightnowwith
you.
Pat: Wellwhenyousayrighthererightnow,physicallywhereareyou
rightnow?
John: PuertoRico.
Pat: PuertoRicodude.
John: Ijustfiguredouthowtopronouncecorrectly,andI’mstoked.
Pat: Howareyousupposedtopronounceit?
John: PuertoRico.IusedtosayPuertoRico,but...
Pat: PuertoRicoyeah.
John: YougottotrillthatR.
Pat: Wellyoulivetherenow,soforsure.Congratsonthemove.Isaw
partoftheplaceandkindofwhereyou’reat.Amazing.Amazing.
YouknowI’msurepeoplecangoovertoyourFacebookpageor
listentoEntrepreneuronFiretotalk,ortolearnaboutwhythatall
happened,butIwanttogetintosomethingthatIknowisonalotof
people’smindstoday,andthatisthesuccessofyourmostrecent
Kickstartercampaign,andyourfirstoneIbelieve?Right?
John: Myfirstever.
Pat: Yourfirstandmostsuccessful,andprobablyleastsuccessfultoo
Show NoteS: http://www.smartpassiveincome.com/session223
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sinceit’syouronlyone,butitdidverywell.Canyougiveusa
rundownonwhatitisthatyoupromotedandkickstartedandhow
muchyoumadefromit?
John: WhatIdid,backinJanuary...OnJanuary4thof2016waslaunch
theFreedomJournalcampaign,whichisanactualphysicaljournal,
soit’safauxleather,becauseIloveanimals,goldembossedjournal
whereItakepeoplethroughprocessofsettingandaccomplishing
theirnumberonegoalin100days.WelaunchedonJanuary4th.
Wediditfor33days,soweconcludeditonFebruary5th,andthe
conclusionofthatKickstartercampaignwasoverseventhousand
backers,andover$453,000inrevenue,whichactuallymadeusthe
sixthmostfundedpublishingcampaignofalltime.
Pat: Wow,soalmosthalfamilliondollarsfromaKickStartercampaign.
John: Yes.
Pat: Congratulations.
John: Thankyou.Wellyouwereabighelpthere.
Pat: Yeah.Iknow,andIhaveacopyofthebookrighthere,andit’s
beautiful.Ihavesomanyquestions,soIthinkIjustwanttostart
rightatthebeginning.WhytheFreedomJournal?
John: Ithinkthisisagreatquestionbecauseyouansweredthisquestion
inalotofwaysinyourgreatbookWillItFly?,whichIveryhappily
promotedaswell,becauseit’sphenomenaloneverylevel.It’sall
abouthowcanIprovidevaluetomyaudience,mylisteners,my
fans,whoI’mgrowingbygivingfreevaluableconsistentcontent
overthecourseofmonths,youknow,years,justbuilditup.Ikept
askingthemthatquestion.Whatareyou,firenation,struggling
with?Iwouldjustlisten.I’dkickbackandlisten,anditbecamevery
obviousinearly2015thatthecommonanswerwas,“John.Isee
thatyourguestsonEOFireknowhowtosetandaccomplishgoals,
andthat’swhytheirsuccessfulentrepreneurs,andwe’restruggling
withthatverything.Howdowesetandaccomplishgoals?”
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Ilistened.Itwasaverycommonpainpointandobstacle,soIsat
down.Isaid,“HowcanIcreatethesolutionforthis,butinaunique
way.”Ididn’twanttojustcreatesomePDForsomeappthatcould
getlostinthecomputer,orthatcouldbereplicatedveryeasily,so
Idecidedtoreallysitdownandcreatesomethingspecial.Iwanted
ittobethat,youjustdescribed,abeautifulfauxleatherjournalthat
peoplewouldjustbeproudtohaveontheirdesks,andtheirnight
stands,takeittoStarbucks,whathaveyou,andthatitwouldreally
bethebridgeofthatgapthatpeoplehadinthatknowledge.Where
theydidn’tknowhowtosetasmartgoal,andthenaccomplishthat
goalinasetperiodoftime,whichIchoseas100days.Itwasreally
justaresponse,Pat,topeoplesaying,“John.Thisiswhatmypain
pointis.”Melistening,andthencreatingthesolution.
Pat: Ithinkit’sagreatidea.YouknowIwriteinajournaleveryday.The
fiveminutejournal,whichissimilarinthatyou’rekindofmeantto
writethingsdowneveryday.Reflectonwhatyou’vebeendoing,
butIlikeyours,becauseit’sveryspecifictowardanendpoint.That
youcontinuallylookforwardtoachievingthatgoal,andday-to-day
you’rekindofcrackingawayatit,andgettingcloser,andcloserto
thatfinaloutcome,whichisfantastic.Obviouslyalready,Imeanyou
haveaFacebookgroupofover5,000peoplewhohavepickedup
thebookandaresharingsuccessstorieseveryday.It’sawesome,
andsoyoursolutionisagreatone,andit’sobviouslyproviding
resultsforpeople.
Intermsofgettingitoutthere,Imeanyoucould’vepublishedthis
assomethingonAmazon.Youcould’vejust...Youhaveahuge
audiencealreadyonEOFire,whynotjustdoitthatway?Howcome
youwantedtouseKickstarter?
John: There’sanumberofreasons.Icankindofmaybestartwithnumber
one,whichIlovetransparency,andyouPatwereabigperson
thatkindofshowedmethelightbackin2011,asIwaskindof
gettingmyheadwrappedaroundlikewhatitmeanttobeanonline
entrepreneur.YouknowIstumbledacrossSPI,Iwaslike,wow.Ijust
lovehowagood,genuine,familyguyisprovidingvalue,andthen
he’ssharinghisincomereports.Ijustlovedthattransparency.When
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IstartedgeneratingrevenuewithEOFire,Iwantedtoreplicatethat
forpodcastersandIdidthesame.I’vebeendoingthatnowfor34
monthsandwillcontinuetodothatgoingforwardaswell.That’sa
bigpartofwhatwedoonoursite.
Ijustlovedthattransparency,andsoIsaid,“HowcanIbringthatto
areallycoolcampaignidea,”andIsatdownandIsaid,“Welllisten.I
couldrecreatethewheelrightnow,”becauseIhadtheopportunity,
Ihadthewebdeveloper,wecouldcreatesomethinglikea
Kickstarterthat’sareallycoolcampaignanditjustshowsdifferent
pledgelevels,etcetera,orIcouldjustdedicatemytime,energy,
andresourcestothebook,andtomakingtheFreedomJournalthe
bestjournalpossible,andutilizesomethingthatwasalreadythere.
IlookedatKickstarterandIsaid,“Manit’saphenomenalplatform.
Peopletrustit.TheyknowthenameKickstarter.Theyhavethatjust
beliefthat...youknow,ifIdon’tquiteknowJohnLeeDumas,if
Ihaven’tmaybeheardofhim,atleastIknowthatwithKickstarter
thatthey’relegit,andifthisallfallsthrough,”they’relike,“I’llgeta
refundorwhatever.”Ilikedthattrustthatthethirdpartybroughtin.
PlusPat,somethingthat’snearanddeartobothofourhearts,
PencilsofPromise,Iwantedtobringthemonboard,andsoIsaid,
“PencilsofPromise.Iwantyouonboard.Iwantyoupartofthis,
becauseeverytimewehitafundinggoal,I’mgoingtopersonally
writeacheckonbehalfofthebackersfor$25,000tobuildaschool
inadevelopingcountry,”becauseIreallywantedtobeabletosay
Firenation,andanybodyelsewhowantstheirFreedomJournal,
giveyourselfthegiftofaccomplishingyournumberonegoal,and
alsogivethegiftofeducationtothoselessfortunate.Thatwas
reallyanimportantfactorformecreatingthisbigcampaignaround
theFreedomJournal,andIwantedPencilsofPromisetobe100%
comfortablethattheyweregoingtoseethebacks,theyweregoing
toseethenumbersbyathirdparty,separated,fullytransparent,
fullytrusted.
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ThosewereanumberofthereasonsthatIsaid,“HeyI’mjust
goingtogothere.Thewheelsalreadybeencreated.Icancreate
coolpledgelevels.Makethisreallyfun.Everything’stransparent
onKickStarter.Peoplecanwatchit.Theycanseeit.Theycanget
updatesonEOfire.Let’sdothis.”
Pat: IloveKickstarter.I’vebacked,Idon’tknow,adozenorsodifferent
projects,includingyours,andyouknow,it’sjustoneofthoseplaces
whereitdoescomewiththatleveloftrust.Obviouslyyou’resharing
alittlebitofthatincomethatcomesinwithKickstartertoutilizetheir
platform,butifyourprimarygoalisactuallygettingthewordout
thereandspreadingtheideabehindjustreachingthesegoalsand
gettingtheFreedomJournalinpeople’shands.Imeanit’sdefinitely
Ithinkaverywisedecision.NowI’mthinkingaboutjustwhatit
wouldbeliketocomeupwithaphysicalproductandpromoteiton
Kickstarterandlaunchacampaign,andthefirstthingthatcomesto
mindnowislike,okay.Youhavethisidea.Wheredoyouevenstart
withgettingsomethingphysicaldone?Imean,Ialsowanttotalkto
youaboutkindofthecontentinthebookaswell,butintermsof
manufacturingandstuff,wherewouldonestartwiththat?Where
didyoustartwiththat?
John: Phenomenalquestion,andIreallythinkthisisoneofthosethings
thatwhenyouputstuffoutthereintheuniverseyoujustattract
things.It’scrazy.Youknowwhenyoubuythatnewcaryou’relike,
ohIneverseethiscarontheroad,thenlikeallyouseeisthatcar
forthenextcoupleyears.You’relikewhat,whatwasIseeing.It’s
thesamething.Whenyoujustputsomethingoutthere,andIwas
like,“ManIactuallywanttocreateaphysicalproduct,”becauselike
you,IwasafanoftheFiveMinuteJournal.Iwouldwriteinitevery
singleday,andIstillutilizeitforsure.Youknowmyonethingwith
thefiveminutejournalwasIwasjustdoingthesamethingevery
day,andIdidn’tnecessarilyfeellikeIwasgettingtowardsagoal
thatIwasaccomplished,soIsaid,“ThisiswhereIreallyfitinina
uniquewaywiththeFreedomJournal.Thisiswhat’sgoingtosetit
apartandmakeitaveryspecial.Thatonegoalin100days,which
wasreally,reallyimportanttome.”
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Iputitoutthere.SaidIwantedtocreateaphysicalproduct,and
loandbehold,thenextroundofinterviewsIdidforEOFire,I
interviewedagreatguy,bythenameofRichieNorton,whowrote
thisgreatbookcalledStartSomethingStupid.Wejustreallyhititoff,
andafterourchat,hesaid,“HeyJohn.Iwantedtorunanideaby
youbecauseIheardyoumentionsomethingaboutaproductthat
youwanttocreate.Physical.Ijustlaunched,andit’sbetarightnow,
butIjustlaunchedanewcompanycalledProuduct.Combination
ofproudandproduct,soProuduct.com,andthat’sexactlywhatwe
do.Wetakeentrepreneursidea,andwedoallthework.Wedothe
legworkintheUnitedStates.Wefindtheperfectmanufacturerfor
you.WhetheritbeintheUSoroverseas.Wepriceitoutforyou.All
ofthesethings,”soIwaslike,“Um.That’sperfect,becauseIdon’ta
thingaboutaphysicalproduct.WheredoIsign?”
IsignedupRichieontotheteam.Thatwasbackinearly,early2015,
andweworkedtogetherallyear,andPat,thisguyjustsaid,“Goto
BarnesandNoble.Grababunchofjournalsthatyoulike.Showme
thethingsthatyoulikeandwhatyoudon’t.Senditallovertome
andwe’llkindofFrankensteintheperfectjournaltogether.”Hesent
histeamovertheChina,becausewetriedtogetinmanufactured
intheUnitedStates,andeverycompanysaid,“Wejustcan’tdo
thiswhatyouwant.Thegoldedges.Thegoldembossed.Thefaux
leather.Wejustcan’tphysicallydothis.”
Hejustkeptgettingano,sohesenthisteamovertoChina,bythe
waypeopleonhisteamspeakMandarin.Theyfoundtheperfect
manufacturingplantinChina,andIgotagreatstoryaboutthatlater,
andthentheyinkedadeal,andfor$6.50perFreedomJournal,
andPatyou’reholdingthatthing.Thatisasolidbigbookwithfaux
leather,goldleaf,there’sbookmarks,there’sstraps,likeIreally
wentalloutwiththisthing.It’slikeaCadillacofjournals,andIwas
abletogetitfor$6.50,20,000printedinChina.Shippedtothe
UStomymanufacturingplant...Imean,sorry,tomydistribution
plantinLA,whichisagreatcompanycalledShipwire,wherethey
fulfilleverythingattheclickofabutton.IntegratingwithShopify,
younameit.Boom.Myhandswerebasicallyofftheentireproject.
Prouducttookthisbabyhome.
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Pat: Geeze.Thatsoundsamazing,butIthinkitgoesalongwithwhata
lotofusentrepreneursdon’trealizewhenwe’refirststartingout
isthatthere’scompanies,therearepeopleoutthere,whoknow
alotmorethanwedo.Ifwehavesomethingwewanttodo,and
wedon’tknowhowtodoit,there’slikelypeoplewhodothatwe
canconnectwithandworkwith.Whatwereyourkindofdealswith
them,ifyoudon’tmindmeasking?Iknowitmightbesomething
inparticularthatyouguyshavedonetogether,butwhatcouldone
expecttoshareintermsofworkingtogetheronaproductlikethat?
John: Pat.It’sJLD.Anyquestionyouask,you’regettinganumber,you’re
goingtogetthe100%.That’swhatIpridemyselfon.Thanksto
inspirationfrompeoplelikeyou,so100%brother.I’mgoingtogive
youthefullmontyrighthere.Richiesaid,“ListenJLD,we’reinbeta
rightnow.Wedon’thaveanycustomers.ThisisanideathatIhave.
Here’smywebsite.ThisiswhatIwanttodo,andIjustwouldloveto
haveyouonboard,andIknowthatbringingyouonboard,you’re
goingtogetmassivepopularity.You’regoingtohaveallofthis
mediaattention.Etcetera,etcetera.Thisisgoingtobehugefor
me,soletmehandlethis.Allyouneedtopayiscostofgoods,we’ll
dotherest.Thiswillbealossleaderforus.”
Iknowyou’vehadalotofgreatscenarioslikethat.Powerpeople
thathavecometoyouandsay,“Hey.Wewanttodothisforyoufor
free,becauseweknowifwedoagreatkickbuttjob,peopleare
goingtobelikePat.Howdidyougetthatappmade?”Youcanbe
like,“Wellhere’sagreatcompany,”boomthey’reofftotherace.
That’sexactlywhathappenedtoProuduct.IcantellyouIdoknow
thatifyougotoProuduct.comtheykindoflistthingsout,andit’s
goingtobeapercentageoftheoverallspendthatyouhave.For
me,itwasonlycostofgoods,soitreallywasasweetheartdeal,
butnow,youknow,RichieandProuductarealloverSPI,whichis
oneofthebestpodcastsintheworld,soIthinkit’sbeenworthitfor
them.
Pat: Thankyou,andI’mlookingatitrightnow,anditsoundslikeagreat
deal.Youknow,that’soneofthethingsthatIwasalwayswondering
about.Howdoyouactuallygoaboutmanufacturing,gettingthe
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stuffdone,andI’veheardofstoriesofpeopleactuallygoingto
Chinaandtryingto,orgotoAlibaba.comandtryingtoworkitwith
itthatway.Ifthere’ssomebodyelsethatdoesitforyouthat’sgreat.
That’sProuduct.PROUDUCT.Ofcourseallofthelinksaregoingto
beintheshownotesandstuff,andI’msuretherewillbemorelinks
afterwecontinuethisconversationhere,butyouhadmentioned
somefunnystoryofsomethingthathappenedrelatedtoyour
manufacturing.Canyousharethat?
John: Yeah,sobasicallyitwasallgettingmanufacturedkindofatthe
endof2016.Sorry,attheendof2015,whichiskindofaround
mybirthday,soRichieactuallywentoverthereandhewaslike
juststandingamongstpilesandpilesofFreedomJournal.Just
thecoversandthepage,likeitwas20,000copies,whichtotaled
uptothreemillionpages.Theyliterallydedicatedthiswhole
manufacturingplanttojusttheFreedomJournalprinting,because
theywerereallygettingitgoingsowecouldhaveitintimeforour
January4th,2016launch.Hekindofjustmentionedoffhand,he’s
like,“Hey.It’skindofcrazy.It’sactuallyJohn’sbirthdaytoday,”and
itwasDecember16th,andapparentlytheChinesepeoplewere
like,“Weneedtodosomethingspecialforthisguy.Heisliterally
keepingourplantrunningrightnow.Weprobablywouldbeshut
downotherwisefortheholidays.Thishasjustbeenagreatorder
forus.”
Theyallgottogetherandtheysingmefirsthappybirthdaythen
happybirthdayinChinese.Sentmethevideo,whichIofcourse
sharedwithmyentireFreedomJournallist,whichIwasbuilding
uptothelaunch,andeverybodyjustlovedit.That’swhatIlove.
You’llhearalotofpeople,andI’msurewe’llgetacommenthere
ortherelike,“Whydidn’tyouprintintheUSA?”Numberone,we
didtry.WereallywantedtoprintintheUSA.I’manarmyveteran.
Iserved8yearsintheUSarmy.IwenttoIraqfor13months.I’m
aproudAmericanthroughandthrough,andIwishwecould’ve
doneitonalotoflevels,butwejustcouldn’tdoit,andgettingthat
video,Iwaslikemanthesearepeople.Thesearehumans,and
theyaresohappytohavethisworkthatthey’redoingforus.Now
they’regoingtobeabletogobacktotheirfamiliesandhavealittle
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betterholiday,becausethere’sabigChineseholidayrightaround
Christmastimeaswell,anditjustreallykindofhithomeandreally
madeitspecial.
Pat: That’sawesomeman.That’sreallycool.Thengoingbacktothe
contentofthebook,it’snotjustblanksthatyoufillin,there’salotof
greatcontentinthefrontpartofthebook.Howwasthatallfigured
out?Wasitallresearched,orwasitjustyoucameupwithitand
putitoutthere?Obviouslyifyou’reprinting20,000booksyouwant
whatyoureallywantinthere.Telluswhatallwentintothat.
John: Thatwasalaborofloveforayear.IknewthatifIwasgoingtodo
this,ifIwasgoingtoinvestupfront,bythewayover$130,000
iswhatIhadtoputintotheprojectbeforeweevenlauncheda
Kickstartercampaign,soitwasabigleapoffaithonFirenationand
onthisproductreallybeingsomethingthatpeopleneeded,butI
saidhey,Ireallywantthistobespecial.Ipouredeverythingintoit.
Ireallyfocusedmytime,energy,andeffortonlearningeverything
Icouldaboutgoals,abouthabits,aboutx,y,andz.That’swhere
Isaid,“Hey.Ireallywanttomakethebeginningpartofthebook
somethingthatwillguidepeopleinsettingasmartgoal.”That’s
wherepeoplefailPat.
Let’sjustsaysit’sJanuary,Februaryofanyyear,youhearpeople
say,“Iwanttoloseweight.”Thereasonwhytheyfailisbecause
they’renotsettingasmartgoal,whichisspecific,measurable,
attainable,relevant,timebound.Iwanttoloseweightisjust
specific.Youneedtoaddmeasurable.Iwanttolose10pounds.
Isitattainable?Wellitisattainableforme,becauseI’m175now,
andIknowIcangetdownto165.I’vebeentherebefore.Wellisit
relevant?WellyesitisforbecauseIwanttolookbetter,feelbetter,
havemoreenergy.Isittimebound?WellthankstotheFreedom
Journalit’s100days,andI’mblockingitonforthat.
Ireallywantedtostartthebeginningofthebookbysaying,“This
ishowyousetthatsmartgoal.Letmetrainyou.Letmeshowyou
aspecificexample,”andIactuallyshowedanexampleofwriting
abookintheFreedomJournalofhowyoucandothat.Settinga
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11
smartgoal.Thenonceyougetgoingandsetthatsmartgoal,the
next100daysisallaboutguidingyouintheaccomplishmentof
thatbig,bigonefocusedgoal.Those100days.It’snotjustlikeday,
night,daynight,again,whichIlovethefiveminutejournal,butI
wantedtoreallystructurethisinasettingandaccomplishingone
majorgoal.
Youstartofdayonewithatendaysprint,becausethere’stenten-
daysprint.Everysingletenthday,you’reaccomplishingamicro-
goal,soondayten,you’re10%oftheway.Onday20you’ve
accomplishedasecondmicro-goal.You’re20%oftheway.Allthe
waythrough,soyou’recontinuingtobuildmomentumandtohave
winsalongtheway.Every25thdaywedowhat’scalledaquarterly
review,whereyoulookbackontheprevious25daysandyousay,
“Whatworked.Whatdidn’t.Howcanweamplifywhatworked.How
canwemaybeadjustandtweakthingsthatdidn’twork.”
Thenofcourseeverysingledaywehavespecifictasks,andevery
singlenightwehavegreatrecapswithquotes,andwithgreat
affirmations.Justmakingsurethatyouarestayingtotaskevery
singleday.IamputtingarocksolidJLDguaranteethatifyouseta
smartgoal,therightway,whichagainabigpartofthesmartgoalis
attainable,andyoufollowthe100daysoftheFreedomJournalyou
willaccomplishthatbignumberonegoalin100daysperiod.
Pat: Loveit.ThankyoufortheJohn.Wherecanpeoplegogetthebook?
Justshoutoutthelinkheremid-showrightnow.
John: Yeah.OnethingthatIreallywasexcitedaboutwasduringthe
FreedomJournalcampaign,ofcourse,wewerewantingtosend
peopletotheKickstarterofit,butassoonasitendedonFebruary
5th,weshutiteverythingdown.WefulfilledthoseKickstarter
orders.ThenonMarch1st,weopeneduptheFreedomjournal.
com,whichisjustconnectedstraighttoaShopifyaccountwhich
syncsupperfectlywithShipwire.Everysingleday,Pat,we’redoing
between20to40ordersadayoftheFreedomJournal,andthat’s
notactualbooksales.Thoseareorders.Peopleareordering
2packs,5packs,10packs.We’redoing20to40ordersaday
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throughourShopifyaccountattheFreedomjournal.comanditis
completelyhandsfree.
NowPat.You’reMr.SmartPassiveIncome.Weknowthat,andthere
wasnopassivenessformebuildinguptothis,butnow,I’vebeen
movingtoPuertoRicoforthelastweek.We’vebeendoingover
athousanddollarsinsalesadayontheFreedomJournal,andI
haven’tliftedafingeronthat,becauseitisallautomatic.
Pat: Lovethat,butyouputinthehardworkupfronttomakeitall
happenofcourse.Let’stalkalittlebitaboutthemarketingand
gettingtheKickStartercampaignkindofstarted.Foranybodyout
therewho’sinterestedinKickstarter,whatwouldyoutellthem...
Whatdotheyneedtopreptoreallyknockitoutoftheparkwhen
theygoalong,whentheylaunch?
John: Absolutely,andIlovehowyoujustreallygettothemeatand
potatoesinyourinterviewsPat.Imeanit’ssocritical,soI’mgoingto
getintothingsthatreallyworkedforthemarketingoftheFreedom
JournalKickStartercampaign.Thenifyouwanttowecangetinto
whatI’mcurrentlydoingnowtoreallymarkettheFreedomJournal
nowthatit’sjustsittingthereatthefreedomjournal.com.
ThebestthingIcansaynumberonetothrowoutalinkis,Kate
wroteakillerarticleonhowtocrushKickstarteratEOFire.com/
kickstarter.ShealsoputitonMedium.Youknowhowtheytellyou
likehowmanyminutesittakestoreadanarticleonMedium?Itsays
62minutes.Thisisnotashortarticle.
Pat: Ireadthatarticle.Itwasfantastic,soKate,ifyou’relisteningtothis,
awesomejob,andeverybodyshoulddefinitelygo.EOFire.com/
kickstarterifyouwanttocheckitout.
John: That’sit.Thoseare100%ofthedetail,butreallytopullthe
highlightsout,Iknowwhatmymajorleveragepointswereasthe
hostofEOfire,andthatisexactlythat.That’sthepodcast.Imean,
Pat,Ilaunchedthepodcastbackin2012,andit’sbeenthemain
focalpointofeverythingthatI’vedonesince.Iknowforyou,your
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story’salittledifferent,you’vecometoseeyourpodcastasamain
focalpointovertheyears,andit’sjustexplodedforyou,andyou
haveAskPatnow,andallthesegreatthingsgoingon,butformeit’s
alwaysbeenthefocalpoint.IknewthatthatwaswhereIwasgoing
tofocustheFreedomJournalKickstartermarketingon.
Isaid,“Hey.AllofJanuary.Fromthe4thtoFebruary5th,I’mgoing
tojumpoutofthenormalEOFiremode”,whichishavingguests
oneverysingledaysayingwhat’syourworstmoment,what’syour
ahhamoment,lightninground,etcetera,andIwasgoingtobring
on33ofmytoppastguests.PeoplelikeChrisBrogan,DanMiller,
MichaelHyatt,fillintheblanks.JustthetopgueststhatI’vehadon
EOFire,andeverydayfor33daysIwasgoingtobringthemonand
weweregoingtotalkaboutgoals.Agoalthattheyset.How’dthey
accomplishthatgoal.Whattheythinkwasthereasontheywere
successfulforsettingandaccomplishinggoal.Toreallymakeitthat
monthofjustthatremindereverysingledaylet’sfocusongoals.
Itwaskindofthemonthoffreedomandthemonthofgoal,which
wasreallyimportant.Whatwasreallycoolisthat,andthisisa
flexibilityofpodcastingthatIlove,alittlebitofaninjatrick,Pat,
somethingthatIthinkyou’vedoneinthepast,butyoucouldreally
doprettyeffectively.Iwenteverysinglemorning,andrightbefore
Ipublishedtheepisode,IdidalivereadwhereIsaid,“Heyfire
nation,we’recurrentlyat$10,000and1,000backers,”or“Hey
wejusthit$25,000.WejustbuiltourfirstschoolwithPencilsof
Promise.”EverydayIwouldgivealiveupdateoftheFreedom
Journalcampaign.Everysingledayfor33dayspeoplewere
remindedrightaway,“ohyeah”,like,“I’vebeenmeaningtogetover
there.Letmegocheckitoutnow.Thefreedomjournal.com.”Itjust
directedthemovertotheKickstartercampaign,andthatwasso
huge.Thatdailyreminderofaliveupdate.Itwassobig,butwhat’s
thereality?
Idon’twantpeopletogobacktothosekiller33episodesandhear
liveupdatesofaKickStartercampaignthat’sdead,soIjustwent
back.Ire-editedthoseepisodes.Ipulledoutthatliveread,andI
replacedtheepisodes.AssoonasFebruary5thhit,anybodythat
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goesbackandlistenstothoseepisodes,they’renotgoingtohear
thoselivereads.Itwasjustduringthose33days,soitstaysvery
relevant,andit’snotsomeannoyinglivereadthat’snotrelevant
anymore.Foranypodcastersoutthere,justareallygreatwayfor
youtokindofdiveinandgetalittleninjathere.Whatdoyouthink
Pat?
Pat: Yeah.I’vedonethatbeforeonasmallscaleandit’ssomethingthat
Ifeel...ThatIwishcouldbedonealoteasier.Imeanit’salittlebit,
ittakessometimetodothat,butit’sdefinitelysomethingthatyou
cando.Whetherit’schangingtheadsinyourshows,orthecallto
actionsifyouhavesomethingelsecomingup,youcanaddalittle
pluginattheendforyourcoursethat’scomingoutoverthenext
twoweeksforexampleandtakingitoutafterwards.
There’salotthingscanbedonewithalittlebitofextrawork
goingbackintoyourbacklogofepisodesandchangingsome
thingsaround.Ilovethatyoumentionedthatthere.That’sagreat
reminderformeactually,sothankyouforthatJohn.Whatdoes
somebodydoifthey’reinterestedinKickstarterandtheydon’thave
anaudiencelikeyoudid.Whataresometipsthatyou’velearned
throughyourresearch,gettingintoKickStarterandstuff,thathave
workedreallywellforothers,forexample,toreallygettheword
outthere.Ithinkitwasgeniuswhatyoudid,andyoudiditinthe
absoluteperfectway,butdoyouhaveanytipsforpeoplewhoare
juststartingout,whohaveagreatidea,theyhaveagreatproduct,
butjustneedsomehelpgettingitoutthere?
John: Absolutely,andwecanevenstickonthetopicofpodcasts,
becausethiswasbyfarthesecondbestthingthatIdidthathad
nothingtodowithmypodcasts.Iwentonaguestpodcasting
spree.Ireachedouttopeoplethatwerepodcastingforyears,for
months,evenforweeks.Inthebusinessfield,inthehealthfield,
becauseagain,theFreedomJournalisnotbusinessspecific.It’s
anybodythatneedstoaccomplishtheirnumberonegoal.Iwas
saying,“Hey.HowcanIaddvaluetoyourpodcastingaudience,”
becauseIjustknowthatpodcastingissuchanincrediblewayto
gettoknowsomebody.Tobuildincredibleknow,like,andtrust,and
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intimacy.Just20,25,30minutes.It’sjustunlikeanyothermedium.
Ididn’teventry,tobehonest,guestpostingatall.Thatjustwasn’t
somethingthat’smystrongsuit.Ididn’tevengodownthatroad,but
Isetup40guestpodcastingspots.
ThatIsaidtothepeople,“Listen.It’sNovemberorit’sDecember,
Iwouldlovetorecordthisnow,butcanyoupleaseholdoffand
releasethiseitherJanuary4thorsoonthereafterasyoucan.”Allof
asudden,boom.OnJanuary4thIhadalltheseguestpodcasting
spotsgoon,andinfact,inAskPatyougavemeacoupleofshout
outsoftheFreedomJournalandIwassothankful,andthatwas
oneofthethingsthatwereallyfocusedon.
Saying,“Hey.Howcanwereachouttopodcasterswhohavean
audiencethatwouldmakesenseformeandjustgivevalueto
them,”soIwouldhavesomecoolthingslikeIwanttoprovidevalue
toyouraudience,here’sacouponcode.Here’ssomethingthatI
wanttodo.MaybeI’llbringyouonEOFirecomingupinthenext
couplemonths.Howcanweexchangevaluesoyou’llmakethis
happen,andthatwassopowerful.Infact,itlaunchedEOFire,my
podcast,intothetopfiveinallofbusinesspodcastsfortheentire
month,becauseIwasguestpodcastingonsomanypodcasts,
andPat,youknowhowhardthatis.WithTimFerrisandStartUp,
andPlanetMoney,it’slikeimpossibletocrackthetopfive,but
itpropelledEOFiretothetopfiveforthatonemonthbecause
everybody’slike,“Ohyeah.I’veheardofEOFire.Letmegocheck
itout,”andIwasgettingallthesenewsubscribers.Itwasjustthis
whirlwindofawesomeness,soguestpodcasting.
Pat: Yeah.That’sagreattip.Youwereveryfocusedonthis40days,
ornot40days,butduringthosefewdayswhenyouweredoinga
bunchofthoseinterview,becauseIknowyouliketobatchprocess,
whichIthinkissmart.Whenyou’rethatfocusedonsomethingyou’ll
getthoseresults.Ithinkalotofpeoplearejustkindofarelike,“Oh
I’lldoonehere,andonethere,”butifyouhaveabiglaunchcoming
up,batchthem,andyouneedtoaskthemtocomeoutwiththose
episodesatacertaintimeperiod.Likeyoudidwithme,andlikeI...
ThisistheexactsamethingIdidwhenWillItFlycameout.Iguest
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podcasts.
Ididn’tguestblogpostbecauseittakesalittlebitmoretimeand
youcould’veusedthattimewithyourvoiceandbuildastronger
relationshipwithpeopleIfeelthroughthepodcaststhatareout
there.Obviouslythere’salotoutthere.WhateverKickstarter
campaignorproductyou’retryingtocreate,gooutthereandfind
podcastswhomayberelevantforthatparticularproduct,andthat’s
thethingthatIthinkisgoingtohelpyouthemost.YouknowJohn
andI,webothhavebignamesinthepodcastingworld,sosomeof
youlisteningtothismightstillbelike,“Ohyeah,wellthat’sJLDof
coursearepeoplearegoingtosayyes,”or“Ohyou’rePatFlynn.
Ofcourseifyoucomeoutwithabookpeoplewillwantyouon
yourshow,”butifyouhaveaproductthatisgreat,andyoushare
thatproductwiththepodcasthost.Maybeyoueven...Youhad
mentionedyourbookisonlysixbucks.
John: Right.
Pat: Ifyoudidn’thaveanycloutinthisspace,Icouldveryeasilysee
yousendingthisbooktosomebodyandsaying,“Hey.Ihavethis
journal.I’dlovetoshareitwithyouandyouraudience.I’mrunning
thisKickstartercampaign.I’dlovetocomeontheshowandtalk
aboutgoalsettingforyourpeoplewhoaretryingtoloseweight,”
andthatcouldgooververywell,andit’dbealotmoreconvincing
forsomebodytosayyestoyou,especiallyifyoushowthemthat
productatfirst.Evenifyoucan’tshowthemthatproductphysically
inhand,atleastshowthempicturesofitandthewholestory
behindit.Again,storiesagreatwaytoreallyconnectwithpeople,
andsoifyou’reaskingforsomething,thosearesomethingsyou
cansharewithpeopletogetthemtosayyessothatyoucan
becomeaguestontheirshow.
John: Iloveit.
Pat: Okay.Beforewegetintowhatthecampaignwaslikeduringit.I
wanttotalkmoreaboutthat.Whatelseyoudidduringtokindof
getmoreeyesandearsonthecampaign.What...Canyougiveusa
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basicchecklist,forexample,ofthingsthatImightneedtoconsider
beforedoingaKickstartercampaign?Iknowyouhaveforexample
thevideowhichyoudidwithCalebWojcik,who’smyvideoguy,and
hedidagreatjob.Iknowyouguysworkedonthatscriptforquitea
while,whichreallysetthetoneforwhatthisjournaldoes,anditwas
great.Whataresomeotherthings.Achecklistofthingsthatpeople
needtohave,orunderstand,beforetheygetintoaKickstarter
campaignlaunch?
John: Yeah,andjusttodoubledownonthatvideo,it’ssocritical,because
thefirstthingpeopleseewhentheygettotheKickstarteristhey
seethatvideo.Theypresstheplaybutton,andyouliterallyhave
15secondstodrawthemin.That’ssohuge.CalebandIworked
sohardtogetheronthattogetitunder3minutes,becauseevery
placethatIlookedandread,andeverybodyItalkedtosaid,“You
have3minutes.You’renotgoingtohavesomeonestaylonger,so
getyourmessageacrossin3minutes,”andwegotoursdownto
2minutesand41seconds.Ourcompletionratewasactuallyreally,
reallyhigh,becauseyoucantrackthosethingsonanalyticsfora
Kickstarter.Ireallydothinkthat’sagoodtime,under3minutes.
Thenextthingreallygottofocusonisyourpledgelevels.Ihad
twopeoplethatwereworkingreallyhardwithmeonmyKickstarter
campaignwhoarebothcrowdfundingexperts.Numberoneis
BrandonTAdams.HewroteagreatbookcalledKeystotheCrowd.
Ifyouwanttolearnalittlemoreaboutcrowdfunding,Indiegogo,
Kickstarter,younameit,hisbookKeystotheCrowdiskiller.Hewas
themainKickstarterfocalpointforus.Theguythattookthelead
andreallyknewKickstarterandjustmadesurewehaddottedall
theIs,crossedalltheTs.
ClayHebertwasanotherguywhohasjustrunatonofgreatcrowd
fundingcampaigns.Heactuallycameoverforfourhourswesatat
mycomputerandwewentthroughthepledgelevels.Ilovedwhat
hetalkedabout.Hesaid,“Youwantpeopletobegoingdowna
slipperyslope.Youwantthemtogetontoyourpageandsayoh
yeah.There’satwodollarPDF.Thefirst30days,butwhat’stheone
belowit.17dollars.Igetthe100daysforjust17dollarsinthepdf
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version,butohIcangetthewholedigitalpackfor27,ohthenthe
hardcover’s39,”andallthewaydownyoujustwantpeopletobe
likeyes,yes,yes.
Yougetthatfirstyes,andyougetthemdownthatslipperyslope,
til,youknow,Ihadthreepledgelevelsthatwere$10,000.Me
keynotingataconferenceandthenafulldaywithJLD.Ihadtwoof
eachofthose,whichallgotscoopedup,soItookpeopledownthat
slope.Yourpledgelevelisreallyyournextcheckboxthatyoureally
wanttomakesurethatyougodownandreallyjustget,because
youwantpeopletosay,“Iseethevaluethere,”andhopefully,if
theyseethevalueinonehardcover,they’llseethevalueinthegift
pack,becauseyou’regivingalittlebitmoreandit’salittlelessper
book,etcetera,allthewaydown.
IdidsomereallyfunthingstooPat.IhadonewhereheyI’llbea
guestonyourpodcastandyou’llgetfiveFreedomJournalssigned
bymesenttoyou,andIdidn’tdomanysignedFreedomJournals,
andI’mnotonmanypodcastseither.Ireallylimithowmany
podcaststhatIappearon,becauselikeyou,Ijustgetbombarded
withrequestsonaday,month,weeklybasis,sothatwasreallya
focusofmine.
Ihavesomereallycoolpledgelevelslikethat,andit’ssocriticalthat
yourpledgelevelsmakesenseforyouraudience,foryourproduct,
andtheyreallywalkpeoplethroughinanon-overwhelmingway,
becausethemomentpeoplegetoverwhelmed,they’reout.They’ll
makenodecision.They’llgetparalyzed,soyouwantpeopleto
makeadecisioninaclearandconciseway.
Pat: Verynice.Ilovethat.I’veheardstoriesofpeoplewhohavetriedto
fulfillthings,orthey’vehadpledgeprizesIguessyou’dcallthem.
Pledgerewards.Theyjusthadanightmareofatimefulfillingthem.
Theyjusttakeoverthewholecampaignanditjustbecomesthey
wishtheyhadn’tevendoneit.Didyoucomeacrossanyofthose
struggleswithyourparticularpledgerewards?
John: I’mgladyoubroughtthatupforsurePat,becauseitissomething
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youreallywanttothinkabout.Yougottopictureyourselffulfilling
everysingleoneofthosepledges,andIreallydidthat.That’swhy
IsaidIcouldprobablyfivedaywithJLDsfor10k,andthat’dbe
$50,000,butman,Ilovehavingthosefulldaysitdowns,butthat’sa
tonofbandwidth.That’sexhausting.Igivemyselftothose.It’sreally
important,soIkeptittotwo.Thenforkeynoting,IwaslikeIwantto
speak,butataverylimitednumberofconferences,andIwanttobe
atPodcastMovementofcourse,SocialMediaMarketingWorldof
course,soIdon’twanttojustthrowmyselfouttheretothewolves
andputfive,soIkeptittotwo.
IactuallyjustgotbackfromDesMoines,Iowatwoweeksagofor
myfirstofthetwothatI’mdoing,anditwasagreatexperience,but
I’mgladIonlydidtwo,becauseagain,IhavePodcastMovement
comingup,whereyouandIaregoingtobehangingoutinChicago,
thenI’mgoingtobespeakingatAgentsofChange,whereI’m
keynotingwithChrisBrogeninMaineinSeptember,whichPat
you’realsoalumniofofcourse.
Pat: Yep.Greatevent.
John: Ireallywantedtobefocusedonthat,somyanswertoyour
questionis,sitthereandactuallypictureyourselffulfillingthat.Ihad
tosignalotofcopiesoftheFreedomJournal,like40copies,andit
tookawhile,butIknewthatIwaswillingtosign40,butnot4,000,
andthatwasreallykey.Therehavebeensomereallyincredible
campaignsliketheCoolestCooler.Manypeoplehaveheardof.
$22,000,000theyraisedonKickstarter.Itwentviral.Guesswhat?
Theyhadamiserabletimefulfilling.Theyhavebeensued.They’ve
beeninlitigation.It’sbeenanabsolutenightmareforthem.Don’t
justlookatthehighpricesofpeoplethataregettingallthismoney
fromKickstarterandbelikewowtheyhititoutoftheroof.They
shotthemoon.That’samazing.
Youreallyhavetohaveyourfulfillmentinorder,andthat’swhereI
feelblessed,isthatIhadthefinancestopre-order20,000copies.
Havethemsittinginawarehouse,sothatthecampaignended
onFebruary5th,peoplewerereceivingtheirjournalsinhandon
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20
February15th,whichisoutofcontrolforaKickstartercampaign.
Sometimesit’ssix,ninemonthsahead,andthat’sokay.Kickstarter
understandthat,andthat’stheprocess,butIhadmylogisticsdown
toaT.Ididn’tgetanyhiccups.Ididn’thaveanyproblems,butthat’s
ararity,butifyoudoitright,andyoureadthearticlethatKate
wrote,etcetera,youcanmakeithappen.
Pat: Nice.Yeah.Ijust...Funnywe’retalkingaboutthisrightnow,
becausejustlastweek,IreceivedaproductthatIbackedonthe
Indiegogo,whichwasasmartluggage,andithaslikeacharger
builtin,gps,soIalwaysknowwhereitis,andallthisothercool
stuff,andIhadordereditoverayearago,anditfinallyjustcame
in,butyouknowwhat,Iwasn’tmadaboutthat,becausetheyset
myexpectation.Theydidn’tevenhavethemevenbuiltyetbythe
timetheyweredoingtheIndiegogocampaign,whichisthecasefor
manyofthosetypesof...
John: Thenormactually.
Pat: Yeah.Itis,andsoyou’regoingtohavetoexpectalittlebitofa
delay,andifyouareproducingacampaignlikethatyouhaveto
setthatexpectation,andtheydidforme,andofcoursealongthe
way,theywerekeepingmeuptodateoneverything.Fromthe
manufacturing,fromwhentheyshippedtheirfirstonesout,and
howmanymoretheyhadtoshipuntilitwasgettingintomyturn,
anditkeptmehappyeventhoughIwaswaitingoverayear.Even
thoughIhadpaidhundredsofdollarsforthat,becausetheykept
meuptodate,andtheysetmyexpectation.Therewasnoproblem
there.
Icandefinitelyseecases,andI’vebeenapartofsomecampaigns,
wheretheysayyou’regoingtogetsomethingandyoudon’t,and
there’sjustnocommunication.That’sanotherimportantthing
youhavetorealizethatcomesalongwiththesecrowdfunding
campaigns.There’sgoingtobeacrowdthere,andthey’regoingto
wonderwheretheirstuffis.Anotherthingthatcomestomind...Isit
...Didyoudoliket-shirtsoranythingforpledgerewardsorno?
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John: Ididnotdothat.
Pat: Iknowalotofpeoplewhohave,andhavehadtroublewithfulfilling
evenjustt-shirts.Ithinkalotofpeoplesay,“Ohwellyouknowwe’ll
justputat-shirtinthispledgelevelbecauseit’seasy,”butwhen
youthinkaboutit,it’sactuallynotthateasy,becauseyoustillhave
togetthet-shirtsdesigned,thenthere’sallthedifferentsizes,and
it’sjust...IguessthebiglessonherethatJLDistalkingabout,and
thatIwanttomentionalso,isyoujustdon’twanttothrowrandom
stuffinthere.Youwanttomakeitrelevant,andyourswerevery
relevantandlucky,forthekindofproductyouhad,youalsohad
somepledgelevelswithjustdigitalkindsofdownloads,whichnot
everybodyhasaccessto,butyouwereverysmartwithit,andI
thinkyouguystookagreatapproach,andsoI’mveryhappytosee
that.Youwerequicktofulfillalso,whichisawesome.
John: ThanksPat.
Pat: Yeah.Absolutely.Whatweresomeofthebigkindofunknowns,or
mistakesthatyoumade,orthingsthatyouweren’texpecting?
John: Here’sabigmistakethatImade,anditcomesallthewayattheend
oftheKickstartercampaign.WedidthisgreatBlab.Itwasafour-
hourliveBlabwherewegothundred,Ithinkweevenactuallybroke
athousandtotalviewersonthisblab,whileweweregoingover
thesefourhours.Wewouldhavepeoplecomeonandwewould
say,“Hey.I’maskingquestionsaboutgoalsaboutanything,”likean
openQandA,let’shangout.Iwasbringingpeopleinandtalking
abouttheirpurchaseoftheFreedomJournal,oranyquestionsthey
hadsoIcouldremovebarriers,andwedidsomanysalesinthat
lastfourhours.Infact,oneofmydaywithJLDsales,$10,000,came
onthatliveBlab.
ThatwasahugewinthatisnotmyhugestfailurethatI’maboutto
gettoinasecondhere,butthat’ssomethingtodefinitelydoguys.
HavealiveBlaboraHangout,ordosomethingwhereyou’rethere
answeringquestions,removingcomplaints,becausepeoplemight
justhavethisonetinybarrierthat’sholdingthemback.Likethey
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mightsay,“OhcanyoushiptoEurope,”andI’mlike,“Wellofcourse
Ican.”Yeah.Okay.I’mgoingtobuyten.Iwaslike,“Sweet.”
Liketheyjustdidn’tknowthat.Maybeitwasonourpage,butwe
didn’tmakeitclearenough,sojusthavingtheseliveQandAswere
sohuge.Removingbarriers,andjustgettingthemomentumgoing,
andmebeingabletothankpeopleandknowingthatIwasgoingto
shoutthemoutiftheyactuallybought,andIsawthepledgecome
through,likeitwasjustareallycoolexperience.Thatwasabigwin,
butthenwehadthisbig20secondcountdown.Kindofliketheball
dropping,andthentheKickstarterjustends,andit’sover,andit’sso
funnyhowliketherushcameinduringthoselast20seconds.How
peoplewereemailingmeandbeinglike,“John.Ijustmissedit.Oh
mygod.”I’mlike,“Wherewereyouthelast33days.Didyoureally
havetowaittilrightnow.”Whatcanyoudoforme?I’mlike,“Ihave
nocontroloverthis.”It’sKickstarter.Thedoor’sclosed.We’llletyou
knowwhenthefreedomjournal.comcomesupinthebeginningof
March.That’sallIcandoforyou.I’msorry.
OnethingthatIdidn’tknowiswhenthedoordoesshut,itactually
shutsfortheactualcampaignhostaswell.Whatalotofsmart
peopledid,whohadexperience,andagain,Iputalittlebitofblame
onmycampaignmanagerstherewhosupposedlyknewKickStarter
andshould’vebeenalertingmeaboutthis,butofcourse,Itakeall
thefullbruntoftheresponsibility,becausethat’swhatyouneedto
doasanentrepreneurmyfriends,buttherealityis,whenthedoor
slammedclosed,youcan’tadjustanythingonthatKickstarterpage.
Alotofthesmartpeoplehadrightbeforechangedtheirimageto,
heytheFreedomJournalKickstartercampaign’sover,butgotothe
freedomjournal.comandyoucanorderyourstoday.Youhavelike
thisbookmarkthatpeoplecanjustgotoandalwaysknow,“Ohit’s
notjustover,overforever,butnowIcangotothefreedomjournal.
comandjustitregular,”soit’slikethisamazingbookmarkthat’s
justthereforpeople,becausethere’speopleeverydayPat,that
aresearchingthroughthetoppublishingcampaigns,becausethey
wanttoseewhatthebestcampaignshavedone,andsothey’re
comingtomycampaigneverysingleday,andlike,“ohthat’s
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23
actuallyaprettycoolproduct.”
ThisisbythewayonereasonwhyIloveKickstarterforthis
evergreentypeofthing.Ohthat’saprettycoolproductandit’s39
bucks.I’llgosnagonerightnow,butit’slike,“ohtheKickstarter
campaign’sover,”andIdidn’tgiveanyfollowoninformationthere.
Yougottogetanimageinsertedbeforethecampaignclosesthat
says,“HeythisKickstarterisovernow.VisitthisURL.Orderyours
today.”
Pat: Theimagewouldgointheplacewherevideoistypicallylocated.
John: Exactly.
Pat: Canyouevenchangethetextonthebodyofthecampaign?
John: Youcanonlydoupdatesatthispoint,soeverythingisfrozenintime
forever.
Pat: Iguesstheywanttopreservewhatthecampaignwasessentially,
whichmakessense,butyou’reright.Ifyou’resmartaboutit,and
youknowthiswasyourfirsttime,soIdon’tblameyou,butmaybeI
doblameyourcampaignmanagerswhohavedonethisbefore.
John: Igotalltheresponsibilityinmyshoes.
Pat: Yeah.Thatmakessense.That’sagreatlittletacticaltipforpeople.
John: That’shuge.
Pat: WhenyouwereresearchingKickstarter,again,kindofgoingbacka
littlebit,werethereanyreservationsaboutgoingthisroute?Were
thereanydoubts?Werethereanysortoftheimpostersyndrome
settingin,likeamIreallysomebodywhoismeanttodoabookon
goals,likeyou’renoteducatedingoalsetting,buthereyouare
actuallyliterallychangingpeopleslivesnow.Gothroughwhatwas
goingthroughyourheadbeforeyoulaunchedKickstarter,because
IknowalotofpeopleouttherearenowexcitedaboutKickstarter,
butasbothyouandIknow,sometimesthatexcitementturnsinto
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doubtoncewestarttoputinthework,sowhatcanyoutellthose
peoplewhoareexcitedaboutKickstarter,butthenthosedoubts
startsettingin,likeIdon’tknowifIshoulddothisornot,orIdon’t
knowifit’sgoingtowork.Didyouexperiencethat,andwhatadvice
wouldyougivetothosepeople?
John: 100%,andI’mreallygladyoubroughtthatup,becausetheimposter
syndromewillalwayslivewithinusall.Idon’tcareifyouareRichard
Bransonallthewaydowntosomeentrepreneurwhojustlaunched
theirfirstthingever,itisgoingtobethere,becauseit’spartof
beingahumanbeing.Itwilllivethere,andno.Iwasnottraditionally
educatedingoalsetting.Iwasdefinitelyself-educated.Ispenta
tonoftime,energy,andeffortgettingmyselfeducatedingoals,and
habits,andallofthesethings.There’ssomegreatresourcesforthat
forsure,butIdidn’thaveaPhDingoals.HereIwassaying,hey.
Peoplearegoingtoputtheirtrustinmeinthisbook,toaccomplish
theirbiggoalsthatcouldchangetheirminds,andifscrewitup,I
meanwhatdoesthatsayaboutme,aboutmybusiness,aboutwhat
Istandfor.
Therewasalotoffearthatwasgoinginthere.Therewasalotof
trepidationanddoubts.WhereIwassaying,“ManIknowthatFire
nation’shereandthey’retellingmethattheywantit,butdothey
really.ImeanI’mgoingtogooutthere,andit’sgoingtobepublic,”I
meanagain,oneofthebeautiesofKickstarteristhatit’spublic,and
that’swhatIwanted,becauseit’sgoingtoshowthenumbers,and
it’sgoingtoshowthebackers,butit’salsogoingtoshowzeroes
ifyougetcrickets,andthatisterrifying,becauseI’vehadalotof
successwithEOFire,andI’vegonefromstrength,tostrength,to
strength,withmanyfailuresmixedinthereforsure,whichwelove
talkingaboutontheincomereports,butitreallyhasbeenapretty
straightlineup.Isthisgoingtobejustsomethingthatwipesthat
allaway?ThelastthingthatpeoplerememberthatI’vedoneisthis
Kickstartercampaignthatjustflops.
Thereisallofthesefears.Nomatterhowmanypeoplelisten
toEOFire.Nomatterhowmanypeopleweresigneduptothe
KickstarteremailcampaignthatIsetup.Iwasstilllike,“Man.Isthis
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25
goingtowork?”Iwassonervous.IcanstillrememberIwokeupat
3:30AMbecauseIwasonthePacificCoast,andIwantedtolaunch
usat7AMintheeastcoast,soIwaslikeabouttopresstheclick
button,andI’mjustshaking,andIclickedit.Thenitwaslikelive.
Youarelive,andIwaslikeuhoh,andthenIjustrememberlooking
atthescreen,andIwaslikeisanybodygoingtoknow.Isanybody
goingtocare?Thenthatfirstsalecameinfor$17.Somebody
boughtthe100pagepdf,andIwaslike,andsoitbegins.
Pat: Andsoitbegins.Nice,nice.That’sawesome.Canyoutakeus
through,okaynowthatthecampaign’slaunched.Youclickedthat
button.You’relive.Whenwerethesalescominginalot,andwhen
therethosekindoflikedullmomentswhereyou’relikeuhoh,
maybeit’sdone.
John: Yeah,sogreatquestion.Thisisgoingbacktotheanalyticsthat
Kickstarterprovides,whichbythewayarekiller.Idon’tknowhow
goodtheywerebackinthedaywhentheylaunched,buttheyhave
definitelyfocusedonthisoverthelastnumberofyears,because
yougetkilleranalytics.Youknowwhereyou’retraffic’scoming
from.Youknowhowmanysalesarehappeningperday.Youknow
thedollaramountsperday.Itactuallygivesyouatrendaboutwhat
theythinkyou’regoingtocloseat.It’sincredibletheseanalytics
thatyouget.It’salmosttooincrediblebecauseit’slikesomuchfun
tojustkeephittingrefreshandtoseetheanalyticsadjust.You’re
like,“Ohmygod.AmIgoingtodoanythingelsefor33days.”
Thatwassomuchfuntoseejustthenumberscomeinandto
reallyfocusontheanalytics,andtosay,“Hey.Whataregoingto
betheleversthatIcankindofpushtoamplifythesethingsup,
andwhataregoingtobethethingsthatjustaren’tworkingthat
Ithoughtmightwork.”ThereweresomethingsthatIreallywas
kindofbankingonthatweregoingtoworkthatjustdidn’t.Wecan
definitelytalkaboutsomeofthosethings,butPat,whatwasyour
specificquestionagain?
Pat: Thequestionwasabout,okay,likewhenwerethebigrushesof
salesandthenlikethedullmoments?
Show NoteS: http://www.smartpassiveincome.com/session223
26
John: Yes.Totally.Thebig,bigrushatthebeginning.Wedid$25,000in
thefirstthreehours,andI’llneverforgetthatbecausethatwasour
firstpledgelevel.Isaidthefirst$25,000thatwehavecomein,I
amwritingachecktoPencilsofPromisefor$25,000onbehalfof
thebackers.Thatfirst25kisgoingstraighttoPencilsofPromiseto
buildaschoolindevelopingcountries.Thatwasahugemilestone,
andthefirstdaywasmassive.Wealmostgotto$100,000byhour
48.Thisbigrushcame,andtheneverybodythatwasthere,your
biggestfans,theyrushinthefirst48hours,thenyouliterallygointo
thisnicelittleplateau.
Idosaynicelittleplateaubecauseforsomepeopleit’snotnice.It
goesdowntonearzero,butbecauseofthepodcastinterviewson
EOFire,becauseofmyguestpodcasting,somethingelseIhaven’t
mentionedyet,butIloveemails.Pat,youloveemails.Iknowyou’re
abigfanofConvertKitandthey’reamazing,Iwasdoinganemail
everysingledaytomyemaillist.NotjustpumpingtheFreedom
Journal.Itwouldby95%ofjustgreatkillercontent.600to800
wordsofkillercontentononetopic.ThenattheendI’dsay,“Hey
bytheway.TheFreedomJournalcampaignishappening.Click
heretocheckitout.”For33daysIwouldhavetheemailsgoout,so
becauseofthat,wedefinitelyhitavalley,butitwasanicevalley.
Wewerestillgetting100salesaday,200backersday.Athousand,
twothousand,threethousanddollarswerecomingin,likeit’sthis
nicesteadyvalley.Thenattheendwereallyrampedthingsup.We
rampedupourFacebookads,whichwassomethingelsethatwe
didreallyeffectivelymarketingwise.WedidsomekillerFacebook
andInstagramads,andthenyou’dseethesurgestartagain.It’s
reallylikethisbellcurvethatjuststartsuphigh,goesdown,levels
off.Whatcanyoudoduringthatvalleytokeepthingsgoing,andall
thethingsthatImentioned,plusotherthings,werethingsthatwe
weredoingeverysingleday.TheliveBlabs.TheHangouts.Wedid
multipleofthose,andthenthesurgecameattheend.Itwasreally
thisbigUthatwasshapedup,andthat’swhereyoureallyhaveto
focusyourenergyandjustsay,“Hey.Iknowthere’sgoingtobea
valley.I’mnotgoingtogiveup.I’mgoingtokeeppushinghard,and
I’mgoinggetallthewaytothefinishline.”
Show NoteS: http://www.smartpassiveincome.com/session223
27
Pat: It’sdefinitelynotalaunchandjustkindofasetandforgetittypeof
thing.
John: No,no.EverydayIwaspoundingthedoors.Boom.Boom.Boom.
Pat: Awesome.ManJLD.Thishasbeenafunridetohearaboutthis
wholejourney.Iknowthat...IreadthatpostwithKate,butitwas
nicetohearitfromyourvoiceandjusthearthewholeprogess,
andsomeofthestruggles,andalotofthewinsobviously.Iwant
tothankyouforcomingonandsharingtheFreedomJournaland
it’sjourneywithus,andit’sdefinitelynotover,becausewhatare
youdoingnowtokindofmarkettheFreedomJournalnowthatthe
KickStartercampaign’sdone?
John: RightnowwearejustlivingandbreathingtheFreedomJournal
becauseit’ssomethingthatwelove.Weareseeingincredible
resultsformpeoplethataregettingclosetotheir100daysalready.
It’sinsanethatpeoplehavealreadygottentheirjournalandare
nowalmostattheend,andthey’relike,wheredoIordermynext
one.I’mlike,“Yes.Youwantanotherone.Hitthatnextbiggoal.I
loveit.”AnotherreasonwhyIlikethestrategic100days,andso
we’remarketingitinsomereallygreatways.
Numberone,goingbacktomypodcast,ifyougotoEOFire,you’re
goingtohearintheintroandtheoutro,there’sgoingtobeacall
toactionfortheFreedomJournal.Noteverysingleday.Once
everyfiveorsixdays,becauseagainIhaveadailypodcast,so
that’sspacedoutprettygood,sothat’shuge.Somethingelsethat
we’redoingreally,reallyeffectivelyiswe’rebringinginanaffiliate
program.We’reusingagreatprogramcalledGetAmbassador,and
itjustallowspeopletocomeinandbecomeaffiliates.Nowwe’re
onlygoingtobehavingasetofVIPaffiliatesforthatofcourse,but
whenwesetthatup,it’llprobablybelikeinmid-summertothefall.
I’mgoingtoapproachpeoplethatreallyfeelliketheyhavevalue
withtheFreedomJournalandsay,“Hey.Ifyouwanttomakethis
partofyourmarketingplan,ifyouthinkthatyouhaveclients,or
customers,orfans,orfollowersthatitwouldmakesenseforthem
toaccomplishtheirnumberonegoal,I’dloveyouonboardforthis.”
Show NoteS: http://www.smartpassiveincome.com/session223
28
Nowofcourseit’saphysicalproduct.There’salotofcostupfront.
Wecandolikeyourtraditionalproduct50,50split,butwhenwe
getthisaffiliateprogramsetup,it’sgoingtobesomethingthat
we’rereallygoingtobeabletohavesomekeypartnersintokeep
buildingthatup,andthat’ssomethingthatwe’rereallylooking
forwardtogettingimplementedassoonaspossibleforsure.
Pat: Nice.
John: Emails.Emailsaresoimportant.Everytimewesendoutanemail,
I’mgivingsomecalltoaction.WhereIsay,“Heyguys,bytheway.
Todayisthedaywhereyoucouldbestartingtoaccomplishyour
numbergoalifyouhaven’talready,”andit’snotthefirstthingthat’s
onanemail,orthemiddle,it’sinaverygentlenudgereminder
thathavereadtheentirepieceofcontentandgottensomegreat
value,andnowthey’removingforward.We’redoingthesamething
onsocialmedia.Reallyinterspersingit.Justmakingitpartofour
overallcontentmarketingplan,andPat,you’rethemasterofthis.
Yournewsitelaunched,andit’sjustbeautiful.
Pat: Thankyou.
John: Onhowyouarenowinterspersingthingsthatgeneraterevenue
foryou.Providevaluetoyourcustomers,toyourfollowers,toyour
listeners,toyourblogreaders,onaveryvalue-firstbasis.
Pat: Yeah.Awesome.Manitsoundslikeit’sjustgettingstartedactually,
soeventhough...Imeanthat’sreallywhatKickstarter’sallabout.
Justlaunchingwithasplash,butthen...
John: Validating.
Pat: Validating,andyou’redoingtherightthingstokeepitgoingIthink.
Theaffiliatethingespecially.Idon’tseealotofKickstarterpeople
doingaffiliates,soIthinkthat’scool.I’veusedget...
John: LetmekindofjumpinhererealquickPat,becausethere’sreally
somethinginterestingthatwhileyou’redoingyourKickstarter
Show NoteS: http://www.smartpassiveincome.com/session223
29
campaign,there’sagreatcompanycalledKickbooster,thatallows
you,withjustacoupleclicksofthebutton,yousetupanaccount,
andnowyoucanshareaffiliatelinkswithanybodythatyouwantto
actuallypromoteyourwhateverKickstarterproductthatyouhave.
YoucangetateamofaffiliatesnowduringKickstarter.
Pat: Noway.
John: It’ssomethingthatIlearnedaboutalittlelateunfortunately,but
Ihadthecompanyreachouttome.Iactuallyinterviewedtheir
founder,andtheymakeitsosimple.Youcandoitintra-campaign
now.Kickbooster.
Pat: Kickbooster,andyoucanactuallyhavethemtrackthesalesand
wherethey’recomingfrom?
John: Totally,andit’saflat10%iswhattheydo.
Pat: Wow.There’salotofnewbusinessescomingaboutrelatedto
KickStarter,Indiegogo.Thisisreallycool.AgainJohn,thankyou
somuch.Wherecanpeople,onceagain,goandcheckoutthe
FreedomJournal.ObviouslytheycangotoEofire.comtogetyour
greatcontent,andyou’restillpodcasting7daysaweekanddoing
someamazingstuffthere,butwherecantheygogettheFreedom
Journal?
John: FortheFreedomJournalallthemagichappensat
thefreedomjournal.com.Headonoverthere.We’vegotakiller
video.TheonethatCalebcreated.It’swaitingthere.Somegreat
detailsonthatpageaboutexactlywhatyouget,becauseyoustill
getthecompletedigitalpackwhenyoubuytheFreedomJournal.
Yougettheapp,yougetthepdf,yougettheaudiobook,youget
alotofgreatthingsbundledinwiththeFreedomJournal.Wehave
differentpackslikethe1,2,5,10pack,etcetera.Pluswereallygo
intodetailsaboutourpartnershipwithPencilsofPromise,whichis
nearanddeartomyheart,andIknowyoursaswellPat.Infact,I’m
lookingforwardtoseeingatthegalathat’scomingupinOctoberin
NewYorkCity.It’llbeablast.
Show NoteS: http://www.smartpassiveincome.com/session223
30
Pat: Itwill.
John: Yeah.We’vealreadybuiltthreeschoolsthroughPencilsofPromise,
whichissoexcitingthat,again,weareallowingpeopletogive
themselvesthegiftofaccomplishingtheirnumberonegoalin100
days,andthengivethegiftsimultaneouslyofeducationtothose
lessfortunate,becauseifthere’ssomethingI’mpassionateabout
it’showeducationcanreallyjustbethatspringboardforanybody
anywhere,iftheycanjustgetthat.That’swheretheycango.
Thefreedomjournal.com.
Pat,ofcourse,I’mahugeFlynnaticmyself.IloveSPInationon
everysinglelevel,soIdoaprettykilleropportunityforyour
listenersthatIreallythinkthey’regoingtotakeabiteoutof,
becauseit’sprettycool,becauseyoumentionedearlierthatwe
havethisgreatFacebookgroupthat’sover5,000peoplethatare
apartofit.It’ssoactive.Peopletakingpictures,andvideos,and
hittingtheir10daysprints,andtheirquarterlyreviews,andit’sjust
somuchfuninthere.
Wehadthisthingthatkindofjustwentviralinthegrouptheother
daywhichwas,whatisyourdefinitionoffreedom,becauseweall
havedifferentdefinitions,rightfullyso,ofwhatfreedomis,andI
thinkifwecanreallydefinewhatoursenseoffreedomis,it’sgoing
helpus,numberone,settherightgoalstogetthere,butnumber
two,it’sjustgoingtogiveusthatcompassinlifewhichissocritical.
IamgoingtobecommittedthisFlynnatics,ifyou’relistening,Iam
goingtobegiving10hardcoversofWillItFly,and10hardcoversof
theFreedomJournaltopeoplewhodothefollowing.Gointothe
commentssectionofthispodcast,andgiveusyourdefinitionof
freedom.Keepitto30wordsorless,becauseIwantpeopletobe
concise.It’shardertobeconcise,soit’llreallymakeyouthink,so
keepitto30wordsorless.Givemeyourbestdefinitionoffreedom.
Thiswouldbeagreatexerciseforyoutoo,believeme.Ifyoucan
reallyjustdefinewhatfreedomisforyou,dothat.I’mgoingtobe
alloverthecomments,andPat,whenisthisgoingtobegoinglive
about?
Show NoteS: http://www.smartpassiveincome.com/session223
31
Pat: ThiswillbegoingliveinJuly.
John: Okay.Let’ssaybySeptember1st,sogetinthere.Ifyou’rehearing
thisbeforeSeptember1st2016,getinthecomments.Giveus
yourbestdefinitionoffreedom.I’mgoingtobeinthere.I’llbe
respondingtoyou.Absolutely.We’llhaveagreatconversation
inthecomments,andI’mgoingtochoose10ofthegreatest
responsesthatIseefit,andI’mgoingtomailyou,again,ahard
copyofWillItFly,andahardcopyoftheFreedomJournaltoyour
door.
Thisisforinternationalpeople,sonomatterwhereyouarein
theworld,thisappliestoyou.IwillsendittoSiberia,ifyou’rethe
winner,andit’sjustgoingtobegreatforyoutodefinefreedom,
andagain,I’llbealloverthose.We’llchoose10andwe’llannounce
itonthatsamecommentsection,andforsure,andonelastthing,
becausethere’sonly10thatIcanactuallyphysicallymailtopeople
thatwe’redoingforthis,Ialsodowanttooffer,andthisisgoingto
belimitedtime,butcompletelyfreeshippingforthosepeoplewho
liveintheUSA.
IwishIcoulddoitforeverybodyaroundtheworld,butshippingis
insanity,sowe’regoingtodofreeshippingforthoseUSAresidents.
JustusethepromocodeSPI,allcaps,atcheckout,andyou’llget
freeshippingtoyourdoorstep.Forthoseinternationalpeople,
justshootmeanemail,andI’llgiveyouadifferentpromocodefor
adiscount,andwe’llmakeithappen,andsoit’llhelpdeflatethe
costs,butthat’sSPI,allcaps.Getinthere.
Pat: Awesome.ThanksfordoingthatJohn.Iappreciatethat,andbefore
Iletyougo,canyoudefinewhatfreedomisinyourterms?
John: Theabilitytowakeupeverymorning,lookatmycalendar,andsay,
“EverysinglethingthatI’veputinthatcalendarwaschoiceofmine.
Includingthisconversation.”
Pat: Nice.ThanksJLD.Iappreciateit.Weappreciateyou,anda
greatjobontheKickstartercampaign.Ilookforwardtohearing
Show NoteS: http://www.smartpassiveincome.com/session223
32
everybody’sdefinitionoffreedom.I’llmentiontheshownoteslink,
andthelinkthatyoucangototocommentrightafterIhangupwith
JLDhere,butJohn,thankyousomuchforyourtime.Weappreciate
you.
John: Pat.Yourockbrother.
Pat: Allright.IhopeyouenjoyedthatinterviewwithJohnLeeDumas
fromEntrepreneuronFire,andofcourseThefreedomjournal.com,
andforthoseofyouintheUSwhowanttogetfreeshippingon
yourFreedomJournal,justgotothethefreedomjournal.comand
usethecodeSPItowipeouttheshippingcost,andlikeJohnsaid,
ifyou’reinternational,justheadonovertohiswebsiteEofire.com,
andsendhimanemail,orshoothimamessage,andhewillbeable
togiveyouadifferentpromocodetohelpoutwiththecost.Of
coursethisislimitedtimeonly.Idon’tknowexactlyhowlongthat’ll
be,butassoonasyouhearthis,jumpontothewebsiteattheshow
notes,andwe’llhaveinformationthere.
Justgoaheadandgotosmartpassiveincome.com/session223.
Again,that’ssmartpassiveincome.com/session223.Ofcourseifyou
trythediscountcodesanditdoesn’twork,perhapsthepromotion
hasended,butanyway,thankyousomuchJohnforcomingon.
Asalways,weappreciateyou,andyourfire,andyoursupport,and
justalloftheexperimentationthatyoudo,andthewaythatyou
sharewhatitisthatyou’velearned.Imeanthat’swhatIdo.That’s
whyyouandI,andwe’regreatfriends,andthat’spartlyreasonwhy.
Also,becauseyouhavecuterosycheeks.Notreally.That’sweird.
ShouldIleaveitinthere.YeahI’llleaveitinthere.NoI’mgoingto
takeitout.NoI’mgoingtoleaveitin.Okay.Anyway.Guysthank
yousomuchforyourtimeandattentiontoday.Iappreciateit.Head
onovertotheblogsmartpassiveincome.com.Ifyouhaven’tbeen
thereinawhile,newwebsitedesign.Actually,newthingsarebeing
addedallthetime,andyeah.
Justkeepcomingback,andIlookforwardtoservingyounext
week.WehaveagreatepisodewithamannamedMarkBarnes
whotalksabouthowtohackteaching,becausealotofus,mostof
Show NoteS: http://www.smartpassiveincome.com/session223
33
us,teachonline.Wellhowdowehackthat?Howdowereallyget
ourstudentstosucceed?Wellwe’regoingtotalkallaboutthat,and
education,andgettingresultswithMarkBarnesnextweek,butuntil
then,keeppushingforward,keepmovingtheneedle,andkeep
workingononethingatatime,becausethat’showyougetthere.
That’showyougetthereguys.Onethingatatime,sowhat’syour
nextthing?Ifyoudon’tknowwhatthatis,wellfigurethatoutbefore
youdoanythingelse.Thankssomuch.Iappreciateyou,andI’llsee
younextweek.Bye.
Announcer: ThanksforlisteningtotheSmartPassiveIncomePodcastatwww.
smartpassiveincome.com.
Show NoteS: http://www.smartpassiveincome.com/session223
34
ReSouRceS: EOFire.com
TheFreedomJournal.com
Kickstarter
“HowtoCrushKickstarter”
Prouduct
Shipwire
Shopify
CalebWojcik
BrandonT.Adams’Keys to the Crowd
ClayHebert
Ambassador
Kickbooster
FiveMinuteJournal
PencilsofPromise
Will It Fly?
http://www.smartpassiveincome.com/