Spetses mini Marathon 2015 Publicity Report

Publicity Report

INDEX

The Spetses Mini Marathon in Numbers 12

Winners 2015 24

Communication Material 2015 37

Events - 2015 57

Press-Publicity, 2015 113

Web-Publicity, 2015 161

Founder and President of SMM, Marina Coutarelli being honoured

by all the sponsors on the occasion of the fifth anniversary of the event.

SPETSES MINI MARATHON PublIcITy REPORT 2015

12

Spetses mini Marathon in numbers (Visitors)

9.000

9.50010.000 Επισκέπτες

Επισκέπτες

8.000

Επισκέπτες

6.000

4.000

2 000

365

1.000

2.0002.000

Επισκέπτες από

Επισκέπτες από το εξωτερικό

300 365

0

2014 2015

Εθελοντές Εθελοντέςτο εξωτερικό

(visitors)

Publicity Report 2015 // 13

7.000Spetses mini Marathon in numbers (Participants)

6,800

6.000

6,500

,

5.000 5K Τρέξιμο5K Τρέξιμο

4.000

25K Τ έξ 25K Τρέξιμο

3.000

10Κ Τρέξιμο 10Κ Τρέξιμο

25K Τρέξιμο 25K Τρέξιμο

2.000 5.000 μ. Κολύμβηση 5.000 μ. Κολύμβηση

ρ ξ μ ρ ξ μ

1.000

Παιδικοί Αγώνες Δρόμου Παιδικοί Αγώνες Δρόμου

3.000 μ. Κολύμβηση 3.000 μ. Κολύμβηση

02014 2015

Παιδικό Κολύμπι 150 μ. Παιδικό Κολύμπι 150 μ.

(participants)


14



16

SPETSES MINI MARATHON WEBSITE

17.152 unique visitors

66.332 impressions

00:04:36 average time on site

Facebook

28K fans (largest Facebook page for non-professional athletic events)

1.759.385 people reached on FB

3.160.917 impression on FB

80.524 likes, comments, shares

92.785 people talking about Spetses mini Marathon

14 videos: 2.143 likes / 87.379 views / 416.330 people reached

Instagram

7.390* fans (largest Instagram account for non-professional athletic events)

#spetsesminimarathon ==> 3.104* posts

#spetsesminimarathon2015 ==> 210* posts

#spetsesmarathon ==> 713* posts

#2winis2participate ==> 2.193*

*(at the time of print)


SITES & BLOGS

Online: Over 6.400.000 impressions from all major news, athletic and sports sites and blogs

gazzetta

huffingtonpost

kathimerini

tanea

tovima

in.gr

newsbeast

novasports

sentragoal

sport24

traveldailynews

and over 70 re-publications in smaller news outlets.

protothema

star

news.travelling

tornosnews

tourismtoday

trinews

ladylike

fayscontrol

runningnews

oneman


18

PRINT

Print: 800.800 copies= 2.162.000 readers from 23 publications!

KATHIMERINI 3 MENTIONS

TA NEA 1 PAGE

HELLO 1 PAGE, 2 MENTIONS

ESPRESSO 1 MENTION

EFIMERIDA TON SYNTAKTON 1 PAGE

PEOPLE6 PAGES

ATHENS VOICE 1 MENTION

MEN’S HEALTH 3 MENTIONS

FOS 1 MENTION

DAILY FAX 7 MENTIONS

I VRADINI TIS KIRIAKIS 1 MENTION

KYRIAKATIKI DIMOKRATIA 1 PAGE

PROTO THEMA 3 PAGES

REAL NEWS 1 PAGE

BUSINESS TODAY 4 MENTIONS

NEXT DEAL 1 PAGE

RETAIL TODAY 2 PAGES

NETFAX 1 PAGE

PARASKINIO 1 PAGE

BHMAGAZINO 1 PAGE

TVETHNOS 1 PAGE

YOU 2 MENTIONS

GYNAIKA 2 PAGES


RADIO

INTERvIEW 29/09 MLC NOvASPORT FM (94,6)

INTERvIEW 4/10 MLC ERASPORT (101,8)

INTERvIEW 4/10 MLC SPORT24 (103,3)

INTERvIEW 12/10 MLC vIMA FM (99.5)

REFERENCy ANNOuNCEMENT 29/09 NOvASPORT FM (94,6)

Radio: In total, 510.000 listeners of 5 radio interviews

Print: 800.800 copies= 2.162.000 readers from 23 publications!


20

TV

13/10/2015 ERT1 SMM FEAT

13/10/2015 SKAI SMM FEAT. SPORT SHOW GOAL WITHOuT BOARdERS

14/10/2015 STAR CHANNEL PRIME TIME NEWS

13/10/2015 MEGA Tv PRIME TIME NEWS


21/10/2015 MEGA Tv PRIME TIME NEWS

19/10/2015 SKAISMM FEAT. SPORT SHOW GOAL WITHOuT

BOARdERS

16/10/2015 OTE Tv SMM FEAT.

TV: 2.854.137 tv viewers saw Spetses mini Marathon reports on 7 shows


24

The overall winners of Spetses mini Marathon 2015

25K RUNMENNAME YEAR OF BIRTH TIME

GRIGORIS SKOULARIKIS

1981 01:36:49

IOANNIS VAFEIADIS 1988 01:42:18

GIORGOS VALAVANIS

1980 01:42:53

WOMENNAME YEAR OF BIRTH TIME

DENIZ DIMAKI 1977 01:43:24

MAGDA GAZEA 1977 01: 43:24

PENELOPE DRAKOPOULOU

1979 01:59:18


KOSTAS DROSOS 1985 00:34:16

NIKOS DIMITRIADIS 1970 00:35:28

DIMITRIS DRITSAKOS 1976 00:36:21


EMMANOUELA MARGARONI

1991 00:41:21

TANIA GOUPOU 1977 00:44:14

CORDELIA MADDEN 1986 00:44:31


KOSTAS NAKOPOULOS

1980 00:14:39

KOSTAS DROSOS 1985 00:14:51

CHARALAMBOS KONSTANTINIDIS

1974 00:15:26


ROI DANALI APOSTOLOPOULOU

1977 00:17:00

CARLY KILLAM 1984 00:17:41

ANDRIA DRAKAKI 1992 00:17:50

5.000m SWIMMENNAME YEAR OF BIRTH TIME

NIKOLAOS SIMANTIRAS

1991 01:10:41

ADAM TSATIRAS 1998 01:14:05

ANGELOS POALAS 1999 01:14:06


VICKY KOUVELI 1968 01:25:31

ELLI MANTHA 1996 01:25:31

ANGELA MARLAGOUTSOU

1980 01:49:42

3.000m SWIMMENNAME YEAR OF BIRTH TIME

GEORGIOS DANIHL 1985 00:39:04

KYRIAKOS PAPANGELIS

2000 00:41:46

MIKE ARGYRIS 1969 00:43:20


AIKATERINI GKIONI 2000 00:41:53

KATERINA THOMADAKI

1999 00:45:30

MARIA KLADI-MAROUDA

1995 00:46:28


25K & 10K RUNS + 5.000m SWIM (ULTRA-SMM)MENNAME YEAR OF BIRTH TIME

MANOUSOS VIZYRAKIS

1973 04:09:14

SOTIRIOS DEDES 1975 04:56:38

ATHANASIOS DIMAKIS

1979 04:58:54


MANIA BIKOF 1970 05:38:53

RUNNING TEAMS Α/Α TEAM

1 NN RUNNING TEAM

2 HOLMES PLACE

3 DOLPHIN CAPITAL

Communication Material

SPETSES MINI MARATHON PublIcITy REPORT 2015 • COMMUNICATION MATERIAL

38

LOGO


POSTER


40

CENTRAL BANNERS


REGISTRATION BANNERS

REGISTRATION

ΓΡΑΜΜΑΤΕΙΑ ΑΓΩΝΩΝ

Supporters

Prize Sponsor Under the Auspicies Initiative Body ContributorsCommunication Sponsors

Sponsor Pasta NightSponsor

BeautyPartner

WellnessPartner

AthleticsSponsor

Telecoms Provider

Gold Sponsor

HospitalityPartner

TechnologyPartner

KIDS REGISTRATION

ΓΡΑΜΜΑΤΕΙΑ ΠΑΙΔΙΚΩΝ ΑΓΩΝΩΝ

Gold Sponsor

Supporters

Prize Sponsor Under the Auspicies Initiative Body ContributorsCommunication Sponsors

Sponsor Pasta NightSponsor

BeautyPartner

WellnessPartner

AthleticsSponsor

Telecoms Provider

HospitalityPartner

TechnologyPartner


42

FLAGS



44

BIBS


A5 FLYER PROGRAMME


46

LOCAL MERCHANTS POSTER


LOCAL MERCHANTS INFORMATION BROCHURE


48

MEDALS & TROPHIES


RACE T-SHIRTS


50

MERCHANDIZING


SWIMMING CAPS


52

WEB SITE


FACEBOOK


54

RACE T-SHIRT

Events

• Volunteer Briefing

• Athletes visit the Local Spetses School in honour of the Official Schoolday for Athletics

• Kids Swimming Competition 150m & 300m

• Awards Ceremony for the kids’ Swimming competition

• Sunset Yoga for Runners with Athanasia Tsoumeleka and Holmes Place Team

• Inauguration and Awards Ceremony at Spetses Municipal Hall

• Alexandros Patounis, Holmes Place #charity4U Ambassador swims around the island

• Cross Spetses Channel Swimming Competition 3.000m

• Cross Spetses Channel Swimming Competition 5.000m

• Spetsiot Treats by the Women’s Association of Spetses

• My 1st SMM (0-5 years old)

• Children’s Race 500m & 1000m

• Awards ceremony for the children’s Races (Bouboulina Museum)

• 10K Race

• Swimming and 10K Run Competitions Awards Ceremony

• MELISSA Pasta Night

• Ν. Portokaloglou Live concert (Bouboulina Museum Festival)

• 25K Race

• 5K Race

• 25K & 5K Awards Ceremony

SPETSES MINI MARATHON PublIcITy REPORT 2015 • EVENTS

58

Wednesday 7th OctoberVolunteer Briefing #INSPIRE & BE INSPIRED Volunteer Motto


Friday 9th OctoberAthletes visit the Local Spetses School in honour of the Official Schoolday for Athletics


60

Friday 9th OctoberKids’ Swimming Competition 150m & 300m



62

Friday 9th OctoberAwards Ceremony for the kids’ Swimming competition



64

Friday 9th OctoberSunset Yoga for Runners with Athanasia Tsoumeleka and Holmes Place Team



66

Friday 9th OctoberInauguration and Awards Ceremony at Spetses Municipal Hall



68

Saturday 10th OctoberAlexandros Patounis, Holmes Place #charity4U Ambassador swims around the island of Spetses, raising money for Make-A-Wish and Floga, supported by coach Nikos Gemelos and swimmers from the National Greek Team



70



72



74

Saturday 10th OctoberCross Spetses Channel Swimming Competition 3.000m



76

Saturday 10th OctoberCross Spetses Channel Swimming Competition 5.000m



78

Saturday 10th OctoberSpetsiot Treats by the Women’s Association of Spetses



80

Saturday 10th OctoberMy 1st SMM (0-5 years old)



82

Saturday 10th OctoberChildren’s Race 500m & 1000m



84

Saturday 10th OctoberAwards ceremony for the children’s Races (Bouboulina Museum)



86

Saturday 10th October10K Race



88

Saturday 10th OctoberSwimming and 10K Run Competitions Awards Ceremony



90



92



94



96

Saturday 10th OctoberMELISSA Pasta Night



98

Saturday 10th OctoberΝ. Portokaloglou Live concert (Bouboulina Museum Festival)



100

Sunday 11th October25K Race



102

Sunday 11th October5K Race



104

Sunday 11th October25K & 5K Awards Ceremony



106



108



110


Press Publicity

SPETSES MINI MARATHON PublIcITy REPORT 2015 • Publicity

114

KATHIMERINISEPTEMBER 17th, 2015

PRESS


NETFAXSEPTEMBER 17th, 2015


116

PRESS

RETAILTODAYSEPTEMBER 17th, 2015


TA NEASEPTEMBER 18th, 2015


118

PRESS

BUSINESSTODAYSEPTEMBER 18th, 2015


DAILYFAXSEPTEMBER 18th, 2015


120

HELLOSEPTEMBER 23rd, 2015

PRESS


ESPRESSOSEPTEMBER 26th, 2015


122

PRESS

ΕFIMERIDA TON SINTAKTONSEPTEMBER 26th, 2015


ESPRESSOSEPTEMBER 26th, 2015


124

PRESS



126

PRESS


ATHENS VOICEOCTOBER 1st, 2015


128

PRESS

MEN’S HEALTHOCTOBER 1st, 2015


FOSOCTOBER 4th, 2015


130

PRESS

DAILYFAXOCTOBER 13rd, 2015


NETFAXOCTOBER 13rd, 2015


132

PRESS

DAILYFAXOCTOBER 14th, 2015


HELLOOCTOBER 14th, 2015


134

PRESS

BUSINESS TODAYOCTOBER 14th, 2015


RETAILTODAYOCTOBER 14th, 2015


136

PRESS

BUSINESS TODAYOCTOBER 15th, 2015


NEXTDEALOCTOBER 15th, 2015


138

PRESS

DAILY FAXOCTOBER 16th, 2015


KATHIMERINIOCTOBER 17th, 2015


140

PRESS

I VRADINI TIS KIRIAKISOCTOBER 18th, 2015


KYRIAKATIKI DIMOKRATIAOCTOBER 18th, 2015


142

PRESS

PEOPLEOCTOBER 18th, 2015



144

PRESS

PROTO THEMAOCTOBER 18th, 2015



146

PRESS

PROTO THEMAOCTOBER 18th, 2015


PARASKINIOOCTOBER 24th, 2015


148

PRESS

BHMAGAZINOOCTOBER 25th, 2015


TVΕΘΝΟΣOCTOBER 25th, 2015


150

PRESS





152

PRESS

HELLOOCTOBER 27th, 2015


YOUOCTOBER 27th, 2015


154

PRESS

YOUOCTOBER 27th, 2015


GYNAIKANOVEMBER 1st, 2015


156

GYNAIKANOVEMBER 1st, 2015

PRESS


SARONIC MAGAZINENOVEMBER 1st, 2015


158

PRESS


Web Publicity


162

INTERNET

WWW.BRANDNEWS. GRSEPTEMBER 14th, 2015


WWW.ENIKONOMIA.GRSEPTEMBER 15th, 2015


164

INTERNET

WWW.SKAI.GRSEPTEMBER 15th, 2015


WWW.HUFFINGTONPOST.GRSEPTEMBER 16th, 2015


166

INTERNET

WWW.NEWSBEAST.GRSEPTEMBER 16th, 2015



168

WWW.SPORT24.GRSEPTEMBER 16th, 2015

INTERNET



170

INTERNET

WWW.POSHFASHIONNEWS.COMSEPTEMBER 16th, 2015


WWW.ATHINORAMA.GRSEPTEMBER 17th, 2015


172

INTERNET

WWW.COSMOPOLITI.COMSEPTEMBER 17th, 2015



174

INTERNET

WWW.COSMOPOLITI.COMSEPTEMBER 17th, 2015


WWW.LADYLIKE.GRSEPTEMBER 17th, 2015


176

INTERNET



178

INTERNET

WWW.FAYSCONTROL.GRSEPTEMBER 17th, 2015



180

INTERNET

WWW.MENSHEALTH.GRSEPTEMBER 17th, 2015



182

INTERNET

WWW.POPAGANDA.GRSEPTEMBER 17th, 2015


WWW.TOVIMA.GRSEPTEMBER 17th, 2015


184

INTERNET

WWW.YES-I-DO.GRSEPTEMBER 17th, 2015



186

WWW.MARKETINGWEEK.GRSEPTEMBER 18th, 2015

INTERNET


WWW.SPORTANDBUSINESS.GRSEPTEMBER 18th, 2015


188

INTERNET

WWW.KATHIMERINI.GRSEPTEMBER 18th, 2015


WWW.RUNNINGNEWS.GRSEPTEMBER 18th, 2015


190

INTERNET


WWW.PEOPLEGREECE.COMSEPTEMBER 20th, 2015


192

INTERNET


WWW.ENIKONOMIA.GRSEPTEMBER 21st, 2015


194

INTERNET

WWW.GREEKGUIDE.COMSEPTEMBER 21st, 2015


WWW.TRAVELDAILYNEWS.GRSEPTEMBER 21st, 2015


196

INTERNET

WWW.DELUXEMAGAZINE.GRSEPTEMBER 23rd, 2015



198

INTERNET

WWW.CNN.COMSEPTEMBER 25th, 2015



200

INTERNET

WWW.TRESORHOTELS.COMSEPTEMBER 25th, 2015


WWW.EFSYN.GRSEPTEMBER 27th, 2015


202

INTERNET

WWW.PEOPLEGREECE.COMSEPTEMBER 27th, 2015


WWW.SKAI.GR SEPTEMBER 27th, 2015


204

INTERNET

WWW.VISITGREECE.GRSEPTEMBER 28th, 2015


WWW.HUFFINGTONPOST.GR SEPTEMBER 29th, 2015


206

INTERNET

PAPELLE.GRSEPTEMBER 30th, 2015


WWW.INSURANCEWORLD.GRSEPTEMBER 30th, 2015


208

WWW.SPORTANDBUSINESS.GROCTOBER 1st, 2015

INTERNET


WWW.TOVIMA.GROCTOBER 2nd, 2015


210

INTERNET

WWW.BUSINESSNEWS.GROCTOBER 2nd, 2015


WWW.SPORT24.GROCTOBER 2nd, 2015


212

INTERNET

WWW.SPORT24.GROCTOBER 4th, 2015


WWW.VISITGREECE.GROCTOBER 5th, 2015


214

INTERNET



WWW.IN2MOBILE.GROCTOBER 7th, 2015


216

WWW.NOVASPORTS.GROCTOBER 8th, 2015


WWW.RUNNERMAGAZINE.GROCTOBER 9th, 2015


218

WWW.RUNNINGNEWS.GROCTOBER 11th, 2015

INTERNET


WWW.ARGONAFPLIA.GROCTOBER 11th, 2015


220

INTERNET

WWW.SKAI.GROCTOBER 12th, 2015


WWW.SOFOKLEOUSIN.GROCTOBER 12th, 2015


222

INTERNET

WWW.ZARPANEWS.GROCTOBER 12th, 2015


WWW.MARKETINGWEEK.GROCTOBER 13th, 2015


224

INTERNET

WWW.LIKEWOMAN.GR OCTOBER 13th, 2015


WWW.COSMOPOLITI.COMOCTOBER 13th, 2015


226

INTERNET

WWW.HUFFINGTONPOST.GROCTOBER 13th, 2015



228

INTERNET

WWW.EMEA.GROCTOBER 13th, 2015


WWW.NEWS247.GROCTOBER 13th, 2015


230

WWW.LADYLIKE.GROCTOBER 13th, 2015

INTERNET


WWW.NEWSBEAST.GROCTOBER 13th, 2015


232

INTERNET



234

INTERNET




236

INTERNET



238

INTERNET


WWW.TANEA.GROCTOBER 13th, 2015


240

WWW.THRAKISPORTS.GR OCTOBER 13th, 2015

INTERNET


WWW.EPIXEIRW.GROCTOBER 14th, 2015


242

INTERNET

WWW.BUSINESSNEWS.GROCTOBER 14th, 2015


WWW.FAYSCONTROL.GROCTOBER 14th, 2015


244

INTERNET



246

INTERNET


WWW.GAZZETTA.GROCTOBER 14th, 2015


248

INTERNET

WWW.TOURISMTODAY.GROCTOBER 14th, 2015


WWW.HANIOTIKA-NEA.GROCTOBER 14th, 2015


250

INTERNET

WWW.NEWSBEAST.GROCTOBER 15th, 2015


WWW.WE24.GROCTOBER 15th, 2015


252

INTERNET

WWW.THATSLIFE.GROCTOBER 19th, 2015



254

INTERNET

WWW.NAFTEMPORIKI.GROCTOBER 20th, 2015



256

INTERNET

WWW.PROTOTHEMA.GROCTOBER 22th, 2015



258

INTERNET


20151023_BUSINESSNEWSOCTOBER 22nd, 2015


260

WWW.YOUWEEKLY.GROCTOBER 23rd, 2015

INTERNET


WWW.WOMENONLY.GRNOVEMBER 2nd, 2015


262

INTERNET


WWW.ADVERTISING.GROCTOBER 26th, 2015


264

INTERNET

Documents

Spetses mini Marathon 2015 Publicity Report