Internationalmarketing

SPECIALIZED PROGRAM

THE FUTURE IS ALREADY HERE

Content briefingIntercultural communication

Negotiation skills

Purchasing game

Distribution channels

Digital marketing

15 h

10 h

10 h

10 h

10 h

Industrial marketing

Global forum

Launch of new products

5 h

5 h

10 h

Brand positioning10 h

The programThis program, fully taught in English, provides managers with the latest trends in international

equips them with extensive training in intercultural communication skills. The selection of international

distribution channels is a marketing variable also deeply analyzed. In addition, global operations require

constant adaptation of internet business tools which participants need to be familiar with. The

complexities of internationalization of industrial goods also deserves special attention together with

the peculiarities of doing business in Asia. Furhermore, they will test intercultural communication skills

in our PURCHASING GAME© where students will negotiate with textile suppliers based in Morocco,

Bangladesh, India, or Turkey. Suppliers will give them personal feedback and all the negotiations will be

recorded and provided to participants for skills improvement.

100% of the programme is taught in English.

Genius is one percent inspiration, ninety-nine percent perspiration

Aimed atAimed at

Two-year professional experience and B2 level of English.

ENTRY REQUIREMENTS

International Managers

1Purchasing Managers

2

Managing Directors of

SMS firms

3

Marketing Managers

4

International Consultants

5

Faculty

.

Fernando Arístegui Monge

Valentí Camps Fons

-

Felipe Botayá GarcíaPhD in Business Administration Maastrich School of Management and IESME, MBA IESME, BSBA South Carolina, Marketing Management ESADE. He is profesor in UAB Bellaterra Campus, IESE, EADA, EAE, Abat Oliba-CEU, Humboldt Universität Berlín, Université Toulouse, Universidad de Anáhuac, México and ESAN Business School in Lima, Perú. He has held positions going from salesman to Marketing Director in Matutano, Trinaranjus, Bimbo, Moulinex and Nutrexpa. He worked in London and Irán.

Javier López-ValcárcelMarketing professional with a successful track record in digital and o�ine marketing for global brands. He has a double degree in Marketing and Business Administration by ICADE and is Master in Internet Business by ISDI. He started his career in National Accounts Management in Gillette Co. (P&G). Later he became Insights Analyst of L’Oreal FMCG. At present he holds the position of Kellogg’s EMEA Digital Marketing Manager, after being Brand Manager of Kellogg’s Iberia. Javier is also guest speaker in di�erent marketing events and schools (IED, ICADE).

Graduate in Business Administration and MBA from ESADE and the Universidad Politécnica de Cataluña. PADE from IESE. Executive MBA by INSEAD (Paris-Fointainebleau) and Universidad Complutense de Madrid. Senior Executive Programme for Retailers and Suppliers (Harvard University). Lecturer in the Marketing field at ESADE, Universidad Pompeu Fabra, European University of Madrid, La Salle, Universidad Ramon Llull and Université de Toulouse. He has held the position of Product Manager Senior and Sales Manager at PEPSICO and HENKEL and, for 15 years, he has held the position of Sales and Marketing Vicepresident in VF Corporation, the worldwide leader in the apparel market, where he was part of the Global Marketing Council. Member for many years of MSI (Marketing Science Institute). At present he is a free-consultant in international marketing.

Alfonso María GómezBachelor in Business Administration & Master in International Trade by the University of Murcia. He has held various international positions in the textile sector, such as that of Managing Director of the Bangladesh subsidiary of ENIGMA TRADING (1999-2003) and Men’s Department Buyer of INDITEX (ZARA) from 2003 to 2005. Up to September 2015 he worked as Director of Sourcing and Product of CORTEFIEL based in Hong-Kong, being responsible for locating, auditing and negotiating with all international suppliers taking into account SRC requirements of the firm. At present he is Global Quality and Product Development Manager at the HQ in Madrid. He is an invited speaker at the Master in Fashion Management of the Polytechnic University of Hong-Kong.

Bachelor in Law by Navarra University, Master in RRHH by ESIC, PDD by IESE and Executive MBA por IE. Certified Professional Coach and Phd in Leadership by Complutense University (in progress). He has over 15 years professional experience in management positions. He has been HHRR Director at Cotalsa, Personnel Manager at Faurecia Spain, Corporate Resources Director at Spainat ArabellaStarwood Hotels & Resorts, Grupo Hedomin and Human Resources Director at BorgWarner Emissions Systems. At present he is Business Area Manager at Servitalent, Partner of Intiva Desarrollo Directivo and lecturer of Management Skills at the University of Brighton, ESIC and Universidad Corporativa CEAGA.

Alvaro Gómez Vieites

Begoña Jamardo Suárez

-

Tom Van der Heyden

Master in Applied Economic Sciences by the University of Antwerp, Belgium. Master in Business Administration (MBA) by IESE, University of Navarra. He is Co-Founder and C.E.O. of the internationalization consultancy S3 Group, www.GroupS3.com, with head o�ces in Barce-lona and Hong Kong, focusing both on industrial sourcing and product development in China, as well as on export services to emerging markets. Formerly he worked as an executive in the sales and marketing field, both on the Spanish as on the international markets on the 5 continents, fully taking advantage of his knowled-ge of 7 languages. At present he is Professor and Associate Professor among others at Euncet-UPC, ESCI-UPF, IQS-URL, Fundación ICIL, ESADE and Toulouse Business School, and Geneva Business School (Saudi Arabia Campus) focusing on internatio-nal marketing, global sourcing, emerging markets and China.

PhD. in Economics and Business Administration from UNED, Bachelor of Economics, Bachelor of Business and Telecommunication Engineer from University of Vigo (specialties Telematics and Communications), Computer Management Engineer from UNED and Executive MBA by Afundacion Business School. He is an Associate Lecturer in several Businesses Schools (ESEUNE in the Basque Country and Beijing, ESIC/ICEMD in Madrid, Barcelona, Valencia, Zaragoza and other important cities in Spain). He was Manager of the Information and Communica-tion Technologies (ICT) Programme of the Galician Research, Development and Innovation Plan. He is also the author of over 30 books and several techni-cal and scientific articles and communications to congresses, and regarding his academic back-ground, Álvaro Gómez received a PhD, an Executive MBA and four Bachelor of Science degrees.

Bba English by USC. MBA and Postgraduate degree in International Business by Afundación Business School. International Business by Georgetown University and Access Strategy into Eastern European Markets by Poznan University of Economics. She has worked as an Associate teacher at the University of Vigo, Visiting teacher at the Business College of Viana do Castelo University and Universidad Católica de Porto (Portugal). At present she is a Visiting Lecturer of the International Executive MBA at the Poznan University of Economics (Poland) and at the Tianjing Polytechnic University (China). She specialises in Intercultural Communication & Body Language. She has been an in-company trainer in communication skills for a large amount of private and public institutions such as Hesperia Group, CEAGA (Galician Car Cluster), Tourism Cluster, Eroski, R-Group, Instituto Galego de Consumo, or Conselleria de Educación, She heads the MIB and is Responsible for International Programmes.

MODALITY

Friday afternoonSaturday morning

TIMETABLE

Fact sheet

17 March13 May

LOCATION

A CoruñaEscuela de Negocios

Afundación

PRICE DATES

Face-to-face

DURATION

85HOURS

€**

25% discount to Alumni Members

* 15% discount on second enrolment

FIRSTINSTALMENT 1.615 € SECOND

INSTALMENT 1.615 €

3.230€

*

El programa se imparte en;

Campus A CORUÑA981 18 50 35 · Ronda de Nelle, 31 coruna@ieside.afundacion.edu

www.ieside.afundacion.edu