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HUMBLE ABODE Jennifer Lee, Ashley Lewis, Victoria Olson, Bailey Sayer

Special Event Humble Abode

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Page 1: Special Event Humble Abode

HUMBLE ABODEJennifer Lee, Ashley Lewis, Victoria Olson, Bailey Sayer

Page 2: Special Event Humble Abode
Page 3: Special Event Humble Abode

GRAND OPENING SOIREE

Objective:!

Introduce customers to the store!

Enhance customer relations !

Promote products!

Promote local hotspot, Lazy Bear

Page 4: Special Event Humble Abode

TARGET MARKET

Living in San Francisco area!

Women Ages 21-50!

Interests: Fashion accessories, Home decorating, Furniture, Interior Design, Boutiques!

Education Level: College graduates !

Income: $100,000-$125,000 a year

Page 5: Special Event Humble Abode

PLANNING OUR EVENT

Venue: Humble Abode’s Location!

200 Post Street San Francisco, CA !

Date & Time: Friday, November 14th from 6:00pm-9:00pm!

Catered by local hotspot, Lazy Bear!

Hors d’oeuvres & refreshments !

Special cocktail for 21+ guests

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SPECIAL PROMOTIONS

No admission fee!

15% off entire purchase for all attendees!

Those who spend $50+ will receive a free signature gift

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MAGAZINE ADVERTISING

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PROMOTING EVENT

Facebook Event: Paid reach is about 3,000 views until event!

Spread awareness about our event through social media and email

Page 9: Special Event Humble Abode

FACEBOOK ADVERTISING

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INVITATION

Promoted on social media sites several times a week up until event!

Emailed to 600+ customers who subscribed to Humble Abode’s monthly newsletter 3 weeks before event!

Mailed to employees’ family and friends

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PERSONNEL

Our four founders and six sales associates will be present at the event to help customers shop!

Three sales associates will be at the cashier and the other three will be helping customers!

Our four founders will be greeting and engaging with attendees

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FOR IMMEDIATE RELEASE Press Contact: Victoria Olson Humble Abode 415.328.4458 [email protected]

HUMBLE ABODE: Home décor store grand opening November 14th, 2014

SAN FRANCISCO (October 29, 2014) – Humble Abode, a home décor specialty retailer, will have its grand opening in San Francisco, California Friday, November 14th, 2014. The grand opening will take place at the store’s location, 200 Post St, San Francisco, California, 94108 from 6-9 pm. The grand opening is to celebrate the new store and all attendees will receive 15% off their entire purchase during the event. Anyone who spends $50+ during the event will receive a free signature gift. At its newest location, in the heart of San Francisco’s Bay Area, Humble Abode provides its customers with a variety of products, from furniture and bedding to home décor and trendy knickknacks. Humble Abode employs a team of friendly, well-trained professionals who pride themselves on providing the highest level of customer service to their customers.

“We are so excited to open our new store in San Francisco,” said Jennifer Lee, the Director of Marketing, and one of the company’s founders. “What makes our store special is that we offer a wide range of travel-inspired and eco-friendly, fair trade products that are made all across the world. We want our customers to feel at home while shopping for their home in our store.”

Hors d'oeuvres and refreshments catered by local hotspot, Lazy Bear, will be served at the grand opening event. There will be a drink special for all attendees 21+ years old.

For more information on the grand opening, please visit Humble Abode’s Facebook page, https://www.facebook.com/HumbleAbodeSF

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BUDGET

Total Budget: $8,695!

1 page advertisement in 7x7: $5,070!

Feature story article: $2,125 !

Catering from Lazy Bear/bartenders/staff: $1,500

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EQUIPMENT NEEDED

Lazy Bear will be providing tables, plates, utensils, and napkins for the food and refreshments !

Music playing during our event using speakers