Speakers - The Cutassets.thecut.net.au/shopify-meetup/2019-06/The Cut... · 2019-06-10 · Need Help? Contact Ben & Scott at The Cut. We have Shopify experts ready to help you with

Speakers Iain Calvert Principal, Calvert & Co.

Lisa Atley Account Executive, DHL Express

Chris Dinham Director, Summit Web

Anthony MInchin General Manager, Pedal Mafia

Need Help?Contact Ben & Scott at The Cut. We have Shopify experts ready to help you with your ecomm site & [email protected] 0438 880 [email protected] 0410 454 257

mailto:[email protected]


Ecommerce Marketing TipsIain Calvert, Calvert & Co.

Iain Calvert

Ecommerce Marketing Tips

Iain Calvert

Iain Calvert

How To Win At Ecommerce(Marketing)

Iain Calvert

Challenge

Useful tip for everyoneOr

Come see me after

Iain Calvert

Slides & Tips Available at

https://hellocalvert.co

Iain Calvert

Tip 1:

Is There Demand For Your Product?

Google Trendshttps://trends.google.com/trends

Iain CalvertGoogle Trends

https://trends.google.com/trends







Iain Calvert

Tip 2:

Is Anyone Potentially Interested?

Facebook Ad Managerhttps://business.facebook.com/adsmanager

Iain CalvertFacebook Ad Manager

https://business.facebook.com/adsmanager



Iain Calvert

Tip 3:

When To Use Google Adwords

Adwords Keyword Plannerhttps://ads.google.com/aw/keywordplanner

Iain CalvertGoogle Adwords

https://ads.google.com/aw/keywordplanner

Iain Calvert

Tip 4:

Changing Site?

Research SEO Migration

Iain Calvert

Tip 5:

Boost Posts On Facebook & Instagram



Iain Calvert

Tip 6:

How To Make Good Content

https://answerthepublic.com

Iain CalvertAnswer The Public

https://answerthepublic.com

Bedding when babyHas temperature

Iain Calvert

Tip 7:

High Search Demand For Your Products?

Try Google Shopping

Iain CalvertGoogle Adwords

https://ads.google.com

Ad Spend $6,592.05

Revenue $47,164.01

Return On Ad Spend 7.15x

Real Life Google Shopping Results

Iain Calvert

Tip 8:

Should I Use ADigital Marketing Agency?

Iain Calvert

Tip 8:

Only if you’re revenue is $200k Plus Annually

Try It Yourself First

https://www.udemy.com/topic/e-commerce/

Iain Calvert

Tip 9:

Use Social Media To Get Better Email Open Rates

Iain Calvert

Tip 9:

Boost Posts On Facebook/Instagram to your email list

“We just sent you the latest deals on Dog Treadmills”

Iain Calvert

Tip 10:

Offshore Easy Repetitive Work To Increase Profits

Iain Calvert

● Setup bullet proof processes● Have a dedicated team● Go and visit you team

How To Offshore Successfully

Iain Calvert

https://www.filtaglobal.com/

Iain Calvert

Tip 11:

Use PR

https://www.sourcebottle.com/

Iain Calvert

Tip 12:

Track In Store Purchases From Facebook & Instagram Ads



Iain Calvert

Facebook Ad Manager/Y Receipts/PC Based Tills


Iain Calvert

Tip 13:

Branding Beats Any Ecommerce “Trick”

Read All Marketers Are Liars. Seth Godin

Iain Calvert

Slides & Tips Available at


Iain Calvert

Challenge

Everyone gets a tipOr

Come see me after

Iain Calvert

Iain Calvert(The Guy Who Talked About Dog Treadmills)





Ecommerce trends & what merchants wantLisa Atley, DHL Express

Lisa Atley – DHL Express

BUSINESS IS WAITINGAcross the street, around the globe


Millennials are 5 x more likely (than BabyBoomers)to have made an online purchase from…

THE BATHROOM31% of Millennials and Generation Xers vs. only 6% of Baby Boomers and Seniors have made

online purchases from the bathroom. (Source: BigCommerce)

BLACK FRIDAY FACTS 1


12% OF ALL BLACK FRIDAY SHOPPERS ARE…

DRUNKAccording to a survey conducted on behalf of the coupon site RetailMeNot, 12% of all Black Friday

shoppers admit they hit the online stores whilst under the influence of alcohol.

BLACK FRIDAY FACTS 2


What is the size of the CROSS-BORDER E-COMMERCE

market by 2020?

Lisa Atley – DHL Express 48

CROSS-BORDER E-COMMERCE

1tntrillion USDspent on cross-borderpurchases by 2020

25%Year-on-Year Growth of Emerging markets

CONSUMER BEHAVIOUR IS

CHANGINGThey expect everything ‘on demand’, any time, any place and to buy anywhere

THREETIMES THE

FIGURE OF

2015!

EMERGING TRENDS


In the Age of Immediacy, where a taxi can be ordered in minutes and movies streamed in seconds

- consumers want their product yesterday!


THE AGE OF IMMEDIACYCreate a competitive advantage via delivery options offered

91%Of consumers

look for the Available Delivery

Options before reaching the

Check Out.

74%Of Customers found

Convenience Of Delivery most important.

46%Of basket abandonment is

caused by Limited Shipping

Options.

2xCustomers are twice as

likely to re-purchase after a Positive Delivery

Experience.


JACK MA – (retired) CEO Alibaba Group

“In the next 30 years, globalization will empower 80 percent of businesses and people that have not benefited from globalization.

80 percent of small business will benefit from globalization. In 2030 more than 85 percent of business will be e-commerce. Less than one percent of trade will be offline. Much of today’s world trade is

seen in containers, while in 2020 most of it will be in packages…“


HIDDEN EXPECTATIONSHow delivery influences online purchasing decisions.

60% 77% 54%

of consumers choose one merchant over another

because the delivery options are more

convenient

expect that the delivery options are always displayed on the

product page

of consumers say that the delivery defines who they always shop with


FOR HEALTHY SALESDon’t get lost in Product and Pricing

91%of online shoppers will leave a retail website if services like fast shipping are not available.

FREE vs. FAST

The trend is starting to reverse, with 79%

preferring “free” over “fast,” down from 86%

the year before.

47%Only 47% consider 2-day shipping as “Fast.”

45%Have abandoned

their cart because delivery would take too long.


OF CONSUMERS PLACE A PREMIUM ON EXPERIENCE AND

CONVENIENCE.

A growing number of consumers prioritize convenience over costs; 35% of online shoppers

say they are happy to pay to get their items delivered WHEN and WHERE they want.

35%


$170

$185 BUY NOW

CANCEL ORDER+ =EXPRESS DELIVERY

$20,00

+ =EXPRESS DELIVERY

ONLY $5,00!

Lisa Atley – DHL Express© 2018 Magento Commerce Page | 56

If charges and service offerings are made clear, throughout the website, conversion rates will increase dramatically.

▪ Charge the right costs

Integrate with real-time shipping carrier rates.

▪ Flat rate shipping

‘$15 flat rate to the US’.

You may want to subsidize this rate too…

▪Offer free shipping

i.e. ‘Free shipping on all orders over $75’.

▪ Subscription Services

Think about what the E-commerce giants are doing…

START PLANNINGDecide upon your strategy


THE APPEAL OF DELIVERY LOYALTY PROGRAMS ARE STRONG.

79% of consumers say they want theE-commerce websites they shop with to offer a

delivery loyalty program, so they can benefit from FASTER or ‘FREE’ delivery.

86% say that a ‘VIP STYLE’ membership would incentivize them to shop more

exclusively with e-commerce sites.

79%


expect an online retailer to communicate the status

of their new order.

ORDER STATUSProviding visibility and control

49%


Customers are 87% more likely to return after a good delivery experience

And will increasingly spend money

Repeat OrdersDesire to re-visit

87%


WEBSITE HEALTH CHECK.

Do you offer an easy

returns solution?

Is your Website available in

multiple languages?

Do you apply currency

conversion?

Do you offer localized payment

options?

Are delivery notifications

mentioned on your website?

Do you sell internationally?

Do you state your shipping options on

your home page and mentioned that

you sell internationally?

Do you offer an express delivery

option?

Are your shipping

charges appropriate?

Do you offer a Duties

& Taxes Paid option?


IN SUMMARY…


THREE TAKE-AWAYS

1. Globalisation is here to stay :

Power Up Your Potential

2. Think about quick fixes and make sure you

are open for International Sales

3. Be aware of what todays consumer is

looking for …..


I met with Bamba swimwear in December 2017, as they were wanting to grow Internationally however were experiencing issues with their current provider and IT Platform. The platform only allowed use of the carriers product, seriously limiting options for their clients. The issues they were facing were:

• Poor shipment visibility and tracking• Limited delivery options• No way of confirming if shipment was delivered or not• Increased cost to replace lost items• Low numbers of returning clients• Time spent on Customer care issues and complaints


Outcome was an introduction to Shopify, who are capable of integrating with our platform allowing us to provide various delivery options and resolvedall of their previous issues.

The outcome has been for Bamba to move to a preferred carrier status for their International shipments, which can provide, Real time Track and Trace, Visibility, and Proof of Delivery, which has negated the concerns previously experienced,Whilst offering a 2 level delivery option for domestic shipments allowing their Customers to chose there preferred method.

Overall Bamba have claimed a drastically reduced number of time spent onAftersales and Customer Care, allowing them to focus on developing their Brand and expansion.




Mastering Ecommerce SEOChris Dinham, Summit Web

Presentation by Summit Web67

MY BACKGROUNDBuying and selling digital assets.

http://summitweb.com.au/

https://www.facebook.com/summitwebau

http://www.linkedin.com/company/summit-web-perth

https://twitter.com/summitwebau


The 80:20 rule. 80% of your results will come from 20% of your efforts.

4 HOUR WORK WEEK






Data: SEMrush.com and backlinko.com






The goal of Search Engine Optimisation is to get high quality traffic from organic search.











Solving a problem to specific search query.

SEARCH ENGINE OPTIMISATION






We want to have our results at the top in an ever changing algorithm.







Optimisation is an ongoing process.







MEET STEVEO

He has built a brand new shopify store selling light bulbs.

Steveo is looking to take his sales Australia wide but is yet to generate traffic through SEO. What does he start with?






#1 RESEARCH YOUR NICHE Find relevant keywords











Keyword Planner






#2 CREATE KILLER OPTIMISED CONTENTBuild content that’s better than everyone else.






Image: backlinko.com











#4 PROMOTE (links, social shares etc)Tell the world about your awesome content and get

mentions throughout the web.






#4 ANALYSE RESULTS + REPEATUse google analytics to improve your next piece of content











QUESTIONS?

Contact: Chris Dinham

Email: [email protected]

Phone: 08 6102 5146








Pedal MafiaAnthony Minchin, Managing Director

General Manager - Anthony Minchin

Pedal Mafia @ a glance

● Est 2014 in Perth, WA● Cycling apparel and accessories manufacturer● Shopify based webstore● La Famiglia “Cycling Family”● 100%+ growth year on year (7 figure Turnover)● 0.5 staff to 11● Global sales (30+ countries)● Branded and Custom

Please grab your phone….

More than just e-Comm, It has to be...Reach RepetitionRelevance

(3) ways

Maximise its shopify experience...

Shogun Page Builder - Build it out ...

Real Benefits

● High level social presence/ visibility● Product education ● Increased sales volume

Lead generation

● Establish communication● Understand the needs ● Provide solutions

Locksmith - customise custom

Bespoke access / URL / passkey

Real Benefits

● Volume discounts - Both B2B & B2C● Increased exposure (1 into 10+)● Increased branded garment sell through

Locations for shopify...

Inventory control & management

Fulfillment priority1. All Warehouse2. All Perth3. Any Combination of the above

Real Benefits

● Increased product visibility on webstore● Higher level inventory management/ stock control● In-depth Reporting

Anthony MinchinGeneral Manager - Pedal Mafia PTY LTD

www.pedalmafia.com.auE: [email protected]

P: +61424 714 181Skype: anthony.minchin3

31˚55’59.4”S115˚45’47.5”E

http://www.pedalmafia.com.au/




Documents

Speakers - The Cutassets.thecut.net.au/shopify-meetup/2019-06/The Cut... · 2019-06-10 · Need Help? Contact Ben & Scott at The Cut. We have Shopify experts ready to help you with