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Human&Aspect&remains&a&core&concept&while&the&museum&changed&hand&from&Jensen,&the&founder&to&the¤t&director&Tøjner.
optimize(space(and$functions.$The$museum$refines'itself'regularly.
As#shown#above,#the$museum%expands(to(4(Wings&today,&each%of%them%was%designed%to
Besides&art,&Collection&is&about&a&total&experience&surrounding&people&during&the&whole&journey.&
�The$museum$puts$well$and$less$well$known$exhibitions$together$to$create$exposure$for$both$exhibitors
on#the#left#side#based#on,#to#enhance#the#overall# visitor#experience.
The#Visitor#Journey#shown#above#starts#from#transportation#as#the#first#and#last#Touch#Point.#Through#the#journey,#those#Touch#Points#are#where#suggestions#listed
2.#Architecture#&#Design
• Balance#with#Nature• Low#Profiled#Approach• Exploring#Experience• Focus#to#Details• The#Existing#Premise
1.#People#&#Concept
• Visitors#First• A Museum#to#Everyone• Culture Centre• Institutional#Evolution#• A#Local#&#Global#World
3.#Collection#&#Exhibition
• What#Visitors#want?• Independent#Decisions• The#Right#and the#Best• Ways#of#Display• Sauna#Effect �
4.#Operation#&#Facilitation
• Long#Evening#Hours• Balance#in Operations• Think#Differently• Creative#&#Conservative• Museums#as#A#World
The$project aims$to$answer… Background$of$the$project…How the$museum$successfully fulfills$a$unique visitor$experience$via$4$aspects (with$ listed$main$findings),$and$how to$enhance$the$experience$even$more?
Louisiana$opened in$1958$as$a$visionary$product$out$of$the$WWII.$The$museum$thrived$through$critiques$to$become$a$model$that$many$try$to$imitate$today.
The$outcomes$show… The project$concludes$here…$3 The$importance$of viewing$Visitor$Experience$
holistically by$linking$all$perspectives$together.3 Narrowing$the$gap$between$visitor$expectation$
and$experience$is$the$essence of$improvement.$
A$museum$shall$constantly$refine$its$experience,$transform$and$adapt$itself$to$meet$the$changing$demands$and$expectations$of$visitors 3 without$ only$compromising$its$own$values$and$characters.$
Poul%Erik%Tøjner2000%1 present
Knud%W.%Jensen1958%1 2000
Expansion Existing%museum
Evening%hour
Low%profiled
Louisiana%Channel
Louisiana% LIVE
More%cultural%themes
Political%dimension
Younger%generation
Renting%out%premise
Post1war%time The%best%&%right%art
Visitor%first
Culture%Centre
Debates%on%conflicts
Local%&%Global
Dynamic
Display%Principal
Theme%related%services
New%technology
Multiple%channels
More%forms%of%art
Grow%through%critiques%
Themes%%
Human&Aspect
West%wing
South%wing
North%wingEast%wing
! 10$+$Annual$Exhibitions! 600,000$+$Annual$Attendance! 3500$+$Permanent$Collections! Most$Visited$Museum$in$Denmark! 100$World$Most$Visited$Museums$
VISITOR EXPERIENCE IN
CREATE! Shuttle(bus(! Waiting(time(
announcement(! New(feedback(&(
mapping(system
READ! Sculpture( lights! Shelter(at(the(
entrance! Exhibition(service(
e.g.(food,(etc.
UPDATE! Webpage e.g.(
weekly(menu,(digital(gallery
! Wayfinding( system(e.g.(VR(Orientation
DELETE! Old(feedback(&(
signage(system(! Installing(exposure! Unprofitable
outsourcing( venue
VISITING
ExhibitionPark
ShopSculpture8park
Ground8level
Below8ground8level
West8wing
South8wing
Restaurant
FINISHING
STARTING
Car8parking8lot8
Bus/8Train8stop
Walk/8Bike
EXIT
Feedback
Timetable
ENTRANCE
Ticket
Member8card
