Spa Car Care Auto Service Projectfease Tourism Seat 21 Sec 2 Finish

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Presented to

Aj. Chaiyawat Thongintr

By:

Mr. Pattarapon Chukijjanukij ID: 4831205219

Miss. Krittiya Siwasrirungrod ID: 5231205008

Miss. Chuennapa Somrit ID: 5231205044

Mr. Thana Srivuthichan ID: 5231205059

Mr. Pongpol Pinitchant ID: 5231205092

Miss. Ratchanee Srisang ID: 5231205121

Miss. Nan Sang ID: 5231205186

Miss. Xijie Kan ID: 5231203185

Section2Seat 21 Tourism Management

School of management Mae Fah Luang University 2011


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Preface

This report is a part of Project feasibility study and making for people who interest and needsto do this business about car care & auto service may be student and other. This report has a

lot of useful information for run this business completely such as management, human

resource, financial statement, etc. That will be a benefit for people who are interesting to do

auto service or car care. Also this report can be a guideline for researching, may be for

studying that it would be. We really hope that our report can be a useful for everyone.

If there is something mistake, please apology us.


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Executive Summary

Spa Car Care is a business about maintaining and auto part full system. We offer

maintenance service for cars in the car wash, automobile coatings, dry carpet and upholstery,changing battery and oil filter, changing tire and wheel, and accessories service. We always

give general information and suggestion of the product together with customers. About fee,

its equal to the market price plus the value of customers convenience.Based on passenger

cars were registered less than 7 collect until the year 2553, its totaled 970,127 units in

Chiang mai. However, every car must be maintenance, clean and modify parts to make it

available. So, that all of factors can make car care business continues to grow steadily.

Our main target markets are Toyota, Nissan and Honda cars. We usually focus on these three

brands car. The secondary market is another brand and these groups can access the service or

the selection of car care products.All our employees must go through training programs that

will happen semi-annually which are difficult and complex than any other company. Ensure

that they can keep on standard of the service every time.Spa Car Care has investment around

15 million baths and can be profitable since the end of the first year. Average annual earning

about 6 million baths and expected to pay back capital within 5 years.


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Acknowledge

We would like to express my deep and sincere gratitude to my teacher Aj.Chaiyawat

Thongintr encouraging and personal guidance have provided a good basis for the present

project feasibility study and for his detailed and constructive comments, and for his important

support throughout this work. We wish to thank our parent for their kind support and

guidance has been of great value in this study. During this work we have collaborated with

many colleagues for whom we have great regard, and we wish to extend our warmest thanks

to all those who have helped us with our work in the Mae Fah Luang University.We warmly

thank our friends. They have lost a lot due to my research abroad. Without their

encouragement and understanding it would have been impossible for me to finish this work.
http://e-learning.mfu.ac.th/course/courseinfo.asp?courseid=%7bA5F34E95-3937-4889-809E-CEB83E9004AA%7d&lan=ENhttp://e-learning.mfu.ac.th/course/courseinfo.asp?courseid=%7bA5F34E95-3937-4889-809E-CEB83E9004AA%7d&lan=EN


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Content

Preface A

Executive summary B

Acknowledge C

Content

CHAPTER 1 INTRODUCTION

Background 1

Project Objective 3

Benefit of project 4

Time frame of the study 6

CHAPTER 2 NATURE OF INDUSTRY

Nature of Industry 8

Situation 0f Industry 10

Mission 11

Vision of the company 13

CHAPTER 3 MARKETING ANALYSIS

External Analysis 14

Economic Analysis 15

Political and Legal Issues 17

Competitive Analysis 18

STP Analysis 19

Target 20

Positioning 21

SWOT Analysis 26

Marketing Expense 27

Sale forecast 28


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CHAPTER 4 INVESTMENT

Location 33

Facility Layout 34

Pre-operation 45

Investment cost 46

Depreciation 48

CHAPTER 5 OPERATION PLAN

Operation Strategy 64

Marketing mix 65

Employee 66

Product and Service 68

CHAPTER 6 ADMINISTRETION

Organization Structure 70

Management Level 71

Personal Management 72

Administrative cost 73

Administration Expense 78

CHAPTER 7 FINANCE

Income Statement 80

Cash flow 85

Balance Sheet 90

CHAPTER 8 RISK MANAGEMENT

Rick Analysis 96

CHAPTER 9 CONCLUDSION

conclusion 108

Reference 110

Appendix 119


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Chapter1

Introduction


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Introduction

Background

In the past. The number of cars in the country has increased steadily. Although, the

country was more experiencing economic crisis . The total number of cars in the country

increased from 1,660,934 units ,in the 2530 and increased 6,648,978 units in the 2543. Or

increase of 23.1 percent per year. It also has increased steadily as the economic recovery is

likely higher priced cars. As a new technology that enables higher performance cars. The

automotive market is a huge amount of money. Whether old or new cars, all require total

care. And beauty care such as washing, polishing and vacuum coating and maintenance to the

car to its full potential and long-lasting, such as changing oil and filling. The new car is the

oil filter every increasing need for more services. When the car is down. Likely to own cars.Car into the center of the brand (repair shop), but would be less likely to use the repair shop

generally more than.Home care services have caused the car (Car Care) has grown tremendously with the

car maintenance business providing a range of services. And there are a number of service

providers. At a gas station. Or carriers such as Cockpit and B-Quik is a provider of services,

each with a different focus. The focus on the oil change. Or do the washing. Clean car. Car

Care Services is currently expanding rapidly as the increase in the amount of cars.The "Spa

Car Care", a program that provides care services to the car and kept clean. Such as car

washes. Any color in automotive cleaning services to the property, including oil change. And

safety services, such as changing a tire. To take out car daily, and the spa car care with the

innovative services that are different from car care typically is provided "NanoShield

Protectant" include a spa car care is located in Chiang Mai because Chiang Mai Province.

The major cities of the north. A center of commerce. Tourism industry and the transportation

is by road and railtransport and air transport in the province has developed and continues togrow through. Result in an influx of people to engage in activities such as employment

tourism and education, etc. The communications and transportation in the province especially

in urban areas. There are a lot of traffic.


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In 2548, Chiang Mai province and branch offices were registered under the Act and the

Land Transport Act were 1,257,660 units, up 6.32 percent from a year ago, as detailed

below.

TYPE 2544 2545 2546 2547 2548

. 857,211 870,997 938,364 1,167,279 1,241,911

1. 7 87,625 90,320 96,071 115,057 124,517

2. 7 11,186 10,758 11,070 12,811 13,272

3. 139,019 135,862 140,422 181,600 189,831

4. 18 18 18 33 38

5. 1 1 1 1 1

6.

7

3 3 3 8 48

7. 24 22 22 84 84

8. 1,095 1,078 1,078 1,068 1,068

9. 63 59 60 84 88

10. 3 4 4 3 3

11. 14 14 14 13 13

12. 614,198 631,430 688,140 854,746 911,150

13. 1,245 1,203 1,230 1,456 1,474

14. 168 186 192 249 257

15. 16 10 10 19 20

16. 29 29 29 47 47


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17. 2,504 - - - -

...

19,007 16,878 14,630 15,659 15,749

1. 526 544 516 504 527

2. 379 383 421 645 637

3. 154 171 151 186 188

4. 12,873 10,796 1,021 9,035 9,067

5. 1,071 976 8,724 1,640 1,688

6. 4,004 4,008 3,797 3,649 3,633

2 876,218 887,875 952,994 1,182,938 1,257,660

Source: The Car. Chiang Mai provincial transport office (as of December 31, 2548)

Figure.1 Information listed in the table shows that in the 2544 to 2548.

Project objective

1. More and more cars can get better protected.

2. To allow customers use the least time and money get the most for quality assurance of services.

3. To bring the vehicle in motion is the owner of the most comprehensive security to protect t

he body.

4. Makes each accept our SPA services in the future, such as the can becomes normals.

5. Let the people's car in Thailand have been SPA, and remember our excellent quality of ser

vice.


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Benefit of project

1. Have a mature full technical support, our development costs, so increasing the profit margi

ns.

2. Because the cost is not high so much lower pricing advantage, price became the largest co

mpetitive weapon.

3. On the management side, has a comprehensive new technology can reduce the human and

financial resources, increased use of space.

4. Because in Thailand, the overall maintenance of the car industry, systemic saturation level

is not high, so the development of larger space in the future chain can benefit more fully.

5. In the future, this development will bring stability, technical updates, product profitability

and the surrounding detail, in order to obtain more long-term interests of our company.


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Time frame of the study

ActivitiesImplementation

November December January February

week 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4

Assembling partnership for

working business together

Discussion with partnership about

type of business that invest together,

study the feasibility of company

Set company name and studysignificance, background, benefit of

book center and finding good location

to contact hire-purchase shop

Study about industry of book center

profile and set product, services,

vision, mission of company together

Cooperate to analyze market

feasibility from market analysis, STP

analysis, marketing mix, sales

forecast, and marketing expenses


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ActivitiesImplementation

November December January February

week 1 2 3 4 1 2 3 4 5 1 2 3 4 1 2 3 4

Study feasibility of technical by

analyze production operations and

process of management of our

company

Analyze financial of company

Making advertisement to promote

our company

Study and manage the risk of

company

Compile and summary for doing

report

Presentation


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Chapter 2

Nature of Industry


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Nature of industry

Today, the car has increased every year, making the business of providing

services related to cars. Growth as well. To meet the increased volume of cars

each year. And from the fact that Thailand has a variety of weather hot sun and

rain and dust. The car was very dirty. The car owner will not have time to keep

clean because they have to work almost every day. The cleaning takes some

time. If you do not clean cars will be destroyed as soon as the car is not running

again. It also signifies that the personality of the owner's car or not. Thus the full

range of car cleaning business to meet the needs of car owners.

Figure 2.Show the demand of car in each years

The lifestyle of Thai people to get more comfortable. The society is very competitive.

Including economic strangulation. Therefore, the use of free time for leisure activities and it

is very important to pay. Stress at work. Consumers are willing to spend money to buy a

more comfortable, such as the payment to buy a business. In the home care service for cars

and vehicles. The auto service provider. Car care services. May be divided into 3 groups for

easy service. (Service car wash and vacuum cleanersinterior painting and polishing cars).


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To ensure efficient service. (Service oil change and oil filter. And batteries) and for security

reasons. (Change the tire and wheel balancing).

Whether old or new cars, all require total care. And care for the beautiful clear clean polished

and painted and maintained so that the car has full power and last longer, such as changing

engine oil and oil filter as specified, that is, new cars, all that adds up. I want more services.

When the car is down. Car owners tend to put the car into the center of the brand. (Repair

Shop) will be less. It would be accessible to the repair shop around more.

Home care services have caused the car (Car Care) has grown tremendously.

The auto attendant is present to a variety of services. And there are a number of service

providers. Both oil stations or its major supplier. By providing each with a different focus for

services, such as changing the oil. Or do the washing. Clean car. Car Care Services in the

expansion quickly followed by an increase in the amount of cars. There are many levels of

service. The third level is limited. Is a lower level. Garages are at home. Get specific. Quality

may be less expensive than full with the Navy, and nearly full. At very affordable prices.

Prices are high quality and fairly expensive, but it's quality by price. This level of care for

both cars and service. The housing waiting car. The facilities used during the service.


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Situation of industry

Car Care Auto Service Center. Today, it will be

increasingly competitive. It is an attractive business

investment is enormous. And also to Watch. Because the

rate of increase of vehicles in the country. The interest in car

maintenance is a car that everyone must pay more attention if their car in good condition and

would last for long. However, a facility for the care of our cars. It requires little attention,

because the car is important as a factor in our lives. This is why we must choose the best

service. We now have facilities for cleaning and maintenance

of vehicles and have a marketing strategy to compete. It's a

promotion. The membership card. Or other divers. Whether it

is affordable but the quality will be lower. It is moderately

Not enough to pay for indigent The quality level. Or it may be a luxury. The highest

standards. The price is high as well. It comes with a security worry. Convenience and service

facilities all over it, but those customers will choose to use the service. And for this reason all

the competition between car care business. Auto Service and many have several components

critical to the successful operation of this type. Competitive pricing is a part. That is it canalways beat the competition. Because we do not deny that the most important quality is the

customer decides to use the service. So it is a benefit for the car because of course there are

many options to choose from. This variety of options such as choice, quality and reliability.


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MissionSpa car care of our business is to see the importance of the automobile. , We also want

to maintain. The same applies to car care and maintenance. As a member. We have initiated

this service. To meet the demands of the car as well. All of us. Willing and ready to serve.

With international standards. That will give you confidence. Services on tires. , Oil, batteries,

brakes, suspension, shock absorbers. As well as quality products. About vehicles under the

leading brand, with its full-service car washes are also available. Genuine Parts is the first

import brand Nissan, Honda, Toyota equipped with sophisticated tools that you can rely on

all our services, our team is. Experienced team of professionals who will care for and advise

clients with a slogan that is in your hands, and for our cars.

Vision of the company

The industry leader in car care services at Chiang-mai


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Chapter3

Marketing Analysis


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Marketing Analysis

External Analysis

Social Value

Now, life cycle of Thai people are emphasis for comfortable from many competitive in

social as well as from economic strangulation. So, relaxing and recreation are many

important to release stress for working. Customers accept to spend money to buy comfortable

such as spending washing machine, dishwasher and vacuum cleaner or using new

communicate technology equipment for reduce traveling and time in working.

In Bangkok, cars is fifth factor of living in urban that those cars have often to care as well

maintaining or cleaning for cars to show capacity and relish of driver. So, there are a lot of

car care services for serving to reduce time of consumer in way of brings a car to get service

in serving point but, nobody offer delivery service.

Technology

Developing of service technology is not much because, less of equipments and skills.

However, bring new technologies into a market may be popular but, not even scratched

surface of the service.

-Automatic car wash machine. The car wash car cleaning service can be provided

automatically within 5 to 10 minutes, the price of such machines is between 2 to 3 million

bath because its was imported from abroad. The purpose of the design for use in that

country. To replace the labor force, which is expensive in some countries with a cold climate

is not suitable for washing a car with manual labor. The technology has some disadvantages,

namely a car wash to clean the equivalent of manual labor . Sometimes I have a car. The

brush, dirt and wear. It has been popular as they should.

-Vacuum Oil machine. Feature makes it possible to change the oil without lifting the car.

Or not to build the tunnel. It will absorb the oil from the oil, which dipped into the deep

basin. Such tools make it possible to increase the car several cars at the same time. Because

of its portability and take up no more. And do not need to lift the car, but the tunnel. The

disadvantage of this device. Is unable to absorb the waste under the sink, oil stains on them

all. Unlike the oil out of the engine.


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- Car Lift machine by the chain. Gravity is in motion. The problem of balancing the wheel

and hub with Due to the weight attached to the tire and wheel hub. The balance is better than

the traditional balancing.

- Chemicals for cleaning and synthetics products. Some car wash to clean the property.

Reduce the amount of water used to wash down a lot polishing liquid coating with excellent

properties. The gloss of the paint lasts a long time has been improved as well. The marketing

of oil production.

Make consumers aware of the specific choice of the oil with the ability to protect against

wear and tear better. It also makes the seller more money. The profit margin is higher than

another.

-The batteries are available at no charge in the battery. Can shorten the duration of the

service. Battery in a manner that almost all of the selling price is higher than the original

battery.

- Process to work. A method of working is very effective format. Except for some services,

such as changing tires and a balancing process that is relatively fixed. Therefore, the process

clearly. To shorten the service time and of value to most consumers. It is important to be able

to point to the service of the Company. Process will have to be disclosed to the consumer so

that the service is useful and provide added value to the consumer.


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Economic Analysis

Economic system more effect to automobile business about import and export.

Economy and world market export was slow down and do not money for order to make

manufacture was slow down, too. Affectation from world economy to Thailand economy.

Even if, Customers will be lower, but reported from financial institutions inform lots of

customers was borrow money for buy vehicles. Next year, about borrow money or credit

from financial institutions will be higher than.

Figure. This picture is support the economic analysis

Except Hybrid-car or energy reform car was for reduce import duty to make lower

price but its have higher price than normal engine car. Target market only rich customers.

Future Analyze about manufacture energy reform car,

Its encourage for hire unemployed for manufacture car and parts. To make have lots of

supplied and labors will be energy reform car was lower price and growth up. But it must be

lower capital.


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Political and Legal Issues

Do not found the law or prohibition to force with car care business directly. However,

there are others law that relate with operation of business, as follow

Environmental law: Maintain machine oil and wastes of used oil have to correct with the

law and using chemical that may be danger to population and environmental that have to

consider.

Labor law: Employee will get taking care from define by law. Car Care Express has to

response a sick of employee from working involved welfare of employee from the law.

Village or service destination law:

Some of village maybe definition and rules in using area of village in operating so, we will

learn these rules otherwise, may be conflict with village and cant operate in that area.

Legal responsibility For damage caused by service: Business will consider a service process

and regard some equipment for safety from litigation for damage of service.

Competitive analysis

There are many of materials to make a car that a service has many type of service. In each

type want service in specific that cause many car care. In the past, maintenance service will

be incumbent of car selling representative, gas station and the service shop [ changing battery

shop and changing rubber shop]


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Competitors Analysis

- Service (repair shop), the only car of its own brand. With the availability of

equipment and staff for providing a full range of services including inspection, such as car

mileage. And maintenance. However, because the price of spare parts and expensive services.

And consumers often have to leave the car at the service center for a long time. It was notvery popular with consumers.

- Service of B-Quick and MAX Auto Express focuses on serving as a standard.

Employees to dress neatly. And clean. It is full service. The tire change service. The set

balancing. The suspension (Shock Absorber). Change the oil. And change the brake pads. In

some of the service car wash, automatic washing machine. There is also a promotion with a

series of specials to entice customers into the service. Or special services to attract a certain

type of customer, such as balancing and alignment throughout the lifetime of the tire in the

Objective Type of Service Check

point

B-

quik

Cockpit Garage Petrol

Station

Spa

Carcare

For Cleanly Car wash and

vacuum

For Efficiency Changing engine oil

and filter service

Changing battery

service

For Safety Changing a tire

Changing shock-up

Change the brake pads.

Inspection of theengine.

Others service Carpet 3M

Air Filter


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tire after the fourth line, the service center that is a very formidable competitor. Because there

is more money. And an effective marketing strategy.

- Car Wash and dry vacuum cleaner center, which is usually located under the parking lot of

a shopping mall. Providers of these services are similar to the B-Quick and MAX Auto

Express is the brand name and the nature or type of service is clear, however, restrict the

service is not only a clear coat paint and oil. The advantage of such centers in the character of

a popular Thai restaurant and shopping malls. But the problem in the customer base serviced.

Because that was attached to the mall. Marketing strategy is not so much because of the

problems of the customer base. There are also services that are not located in upscale

department stores such as special paint polishing services. The ads can handful. The scratches

in the paint away. These centers often have included painted steel. However, the customer

has a problem. The customer just bought a new car, only to be allowed to receive such

services.

- Service of the oil stations will be located at the place where such distribution is attributed to

the sale of oil and oil products that have already fully dressed. The cost of the service is quite

cheap. And a good quality of service due to the availability of services such as a car or a

tunnel for an oil change equipment for the oil filter. Including spare parts and consumables

available in its entirety. However, at a service station with unsanitary conditions due to lack

of cleaning to do. The oil and mess. I've been using for the service of washing and cleaning

the car. The standard does not perform as expected. Because some providers use detergent to

clean. Which may be detrimental to the color of the car.


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Internal Analysis

STP Analysis

Segmentation

We separate segmentation into 3 groups

For cleaning For efficiency For safety

- Automatic car wash

- Products for cleaning

- Car lift

- Synthetic oil

- Available

battery

- Vacuum oil

- Car lift

Characteristic of

service

For Cleanly For Efficiency For Safety

Time -Wash every 1-2

weeks

-Vehicle coating

every 6 months

-Change lubricator

every 6 months

-Change tire every

1.5-2 years

distance -Change lubricator

every 5,000-10,000

km.

-Change tire every

50,000 km

Waste -Change when

waste

-Change the tire

when the tire leak.

1.Who customer need for Cleanly

Car wash and vacuum

Consumers that choose this service because they want quickly operate because each

car takes at least 30 minutes. In addition, most car wash do in holiday that its relax

time of consumers and some customer may be limit in the area.


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Vehicle coating service

Vehicle coating is a service that customer cant do it by themselves from limitation in

equipment such as electronic equipment and special kind of hair brushes that expensive and

expertise of working.

2.Who customer need for Efficiency

Changing engine oil and filter service

Vehicle preventive maintenance service has been divided into 2 groups.

- First group is customers who have vehicles within the car insurance service center

under engine quality warranty. There are also some consumers groups believe that

service center can provide a better quality therefore changing engine oil at car care.

- Second group is customers who use out of phase insurance car. Usually, take the car

to change oil from car care and gas station will use 20-30 minutes. In addition, some

customers realize the important of oil quality and in holiday, service center will have

more customers that a lot of client will waiting a service by leave the car with service

center.

Changing battery service

Usually, customer always to change battery when found the problem such as difficult

to stated. Customers always change battery at other service centers and changing process use

a time about 15 minutes from present, battery was designed for working immediacy by

without charge.

3.Who customer need for Safety

Changing tire and wheel balancing service

Most customer in Bangkok usually change tire on average 2 years depending on

usage. However, tires are expensive. So, each changing tire has a relative high costs.

The most customers prefer the tire shop which has a reasonable prices and the tire was

change to the new conditions (To keep tire for a long time may effect to the quality of

tire). The duration of changing tire often operate within 30 minutes to 1 hour because

of wheel balancing and include the process of removing the tir


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Target

Group of people who used

-Honda

-Toyota

-Nissan

-Others

Positioning

Quality

5

0 Price

Comfortable

5

0 Price.


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Credibility

5

0 Price.

Petrol Station : B-quik : B Cockpit : C Checkpoint : Garage :

Spa Car Care :


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SWOT ANALYSIS

Internal factors

Factors

Strength - We have quality mechanics and

team management with high

experience, And modern of

materials

- Used widely the network

- Used of information technology in

the collection.

Weakness - Use lots of labor. Hardly a

business is often a problem in

terms of personnel to operate ormay not be enough skilled and

experienced personnel

Strength

- We have quality mechanics and team management with high experience, And modern

of materials for helps mechanics make sure the result of maintenance to show the

customer .In addition, Inter Car Care also present the new innovation for

complementary product, such as liquid glass and etc. that help your car more efficient

with appropriate price.

- Used widely the network .To expand the number of service providers. To increase

with the increase in the number of vehicle in each year.

- Used of information technology in the collection, a total purchase of raw materials for

each other. To gets a discount of the order.

Weakness

- Use lots of labor. Hardly a business is often a problem in terms of personnel to

operate or may not be enough skilled and experienced personnel, but also the nature

of car care. Business must be able to work and is quite heavy, so the workers are

mostly middle to lower level workers. This may cause difficulties in controlling the

quality of service of employees.


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External factors

Factors

Opportunity - The rate of rise of the motor vehicle

- The growth of urban society

-

Policy of the government- The services of the BMTA

Threat - Economic factors have come to the car care

business

- Seasonal

- Competitor Currently

- High bargaining power of customers

Opportunity

-The rate of rise of the motor vehicle is necessary in health care always. So, the

increase in the rate of car may cause the customer to use our services increase.

- The growth of urban society. In the rush of life and limitations in the building.

People do not have time to care very little maintenance. The people use a lot more car

care services.

- Policy of the government as the government has announced the first car to car

population will increase accordingly. Which most people can buy a car cheaper.

-The services of the BMTA. It is well known that the services of the Bangkok Mass

Transit are not very good and revenue increase of population in accordance with

government policy to make people have a chance to buy more cars.

-

The economy. Economic factors have come to the car care business. The service insome areas is expensive, so if people are buying less. May affect the use of customer

service. Some customers may choose to use the service at a cheaper price.

- Seasonal. Car care businesses in the rainy season may not be preferable to use a lot of

customers. Rain may wash out any dirt off and then some. Also, the risks are not

worth the expense. If rain falls after the service (in terms of car wash service only

- Competitor Currently, washing car service or car care business have high competitive

in this situation. Both full large and small system and car care that import products


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from other country or in franchise. Also the promotion's competitive for attracting the

customer.

- High bargaining power of customers. Bargaining power of customers is high. Because

the business is focused on service and convenience to the customer so the customer

needs is an important factor. In addition to the car care business is a lot going on. The

customer can use easily service and needs.

Marketing Expense

Radio

Radio broadcasts is a one important thing of communication and popular for general

people. No matter where we live Because of the cost of radio is cheap that easy to buy for the

general people. So, this is the opportunity for create relationship with customers and

encourage emotions which will increase a chance of sale.

The cost of advertising through radio is 3,000 Baht per hour. We select

-FM 98.75 Mhz modern life

-FM 88.0 Mhz because we will focus on people who use cars in normal time. We select 8.00-10.00and

15.00-17.00 pm. time to promote spa car care in radio

(source :http://www.tlcthai.com/radio/category/online-radio-northern)

Social Network

Social networking on the Internet is popular for business owners as channels

to advertise their businesses and products. Social networking is not only a channel

where people exchange their comments but also a channel where new products are
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widely advertised in no time. So, it is easy to promote our business to Facebook

fanpage and create business website. Its free.

Event

We will express booth in car event for extend the market and make the

customer known SpaCar Care more ,by request for show the Spa Car Care innovation

for directly to the customer , In every month usually has event four times per years

through All Star Drift Racing ,Shopping mall ;Cost for Place : 30,000 /month

(Sources http://www.tunespeed.com/motorsport/calendar/all-star-professional-drift-

thailand.html)

Brochure

We have a brochure to promote spa car care ,we have 500 brochure /month and give in front

of shopping mall .
http://www.tunespeed.com/motorsport/calendar/all-star-professional-drift-thailand.htmlhttp://www.tunespeed.com/motorsport/calendar/all-star-professional-drift-thailand.htmlhttp://www.tunespeed.com/motorsport/calendar/all-star-professional-drift-thailand.htmlhttp://www.tunespeed.com/motorsport/calendar/all-star-professional-drift-thailand.htmlhttp://www.tunespeed.com/motorsport/calendar/all-star-professional-drift-thailand.html


35/139

Marketing cost in year1

Jan Feb Mar Apr May June July August Sep Oct Nov Dec Total

FM 98.75 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000

FM 88.0 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000

Brochure 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000

Event

Car

30,000 0 0 0 30,000 0 0 0 30,000 0 0 0 90,000

Total 41,000 11,000 11,000 11,000 41,000 11,000 11,000 11,000 41,000 11,000 11,000 11,000 222,000



FM 98.75 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000

FM 88.0 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000

Brochure 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 60,000

EventCar

30,000 0 0 0 30,000 0 0 0 30,000 0 0 0 90,000

Total 41,000 11,000 11,000 11,000 41,000 11,000 11,000 11,000 41,000 11,000 11,000 11,000 222,000


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FM 98.75 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000

FM 88.0 3,000 0 0 0 3,000 0 3,000 0 3,000 0 3,000 0 15,000

Brochure 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000

Event

Car

30,000 0 0 0 0 30,000 0 0 0 0 0 30,000 90,000

Total 40,000 7,000 7,000 7,000 10,000 37,000 10,000 7,000 10,000 7,000 10,000 37,000 189,000



FM 98.75 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000

FM 88.0 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000

Brochure 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000Event

Car

30,000 0 0 0 0 0 0 0 0 0 0 30,000 60,000

Total 40,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 10,000 40,000 180,000


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FM 98.75 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 36,000

FM 88.0 3,000 0 0 0 3,000 0 3,000 0 3,000 0 3,000 0 15,000

Brochure 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 4,000 48,000

Event

Car

30,000 0 0 0 0 30,000 0 0 0 0 0 30,000 90,000

Total 40,000 7,000 7,000 7,000 10,000 37,000 10,000 7,000 10,000 7,000 10,000 37,000 189,000


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Lubricator 1,000*143 = 143,000

Battery 2,000*236 = 472,000

Nano shield Protecting 10,000*16 = 160,000Carpet 3m 15,000*21 = 315,000

Tire + wheel balancing 6,500*30 = 195,000

Break pad 1,500*196 = 294,000

Car wash, Vacuum and Cleansing Course inside car

- MI-L 800*632 = 505,600

- XL-XXL 1,000*91 = 91,000

Car coating 880*20 = 17,600

Carpet wash 1,200*158 = 189,600

Air Filter 1,500*188 = 282,000

Scratch Remover

- MI-L 1,000*140 = 140,000

- XL-XXL 1,500*39 = 58,500

Spray paint- MI-S 1,300*43 = 55,900

Year 1

Sale volume

Product/month Prices Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Total

Efficiency

- Lubricator 1,000 8 6 10 7 9 13 15 18 15 10 14 18 143

- Battery 2,000 20 15 30 25 17 20 10 15 18 23 25 18 236

- Nano shield

Protecting

10,000 2 1 1 3 2 2 1 0 0 1 1 2 16

- Carpet 3m 15,000 21Safety

- Tire + wheel

balancing

6,500 2 2 3 4 2 1 3 3 2 3 3 2 30

- Break pad 1,500 10 12 18 25 20 18 15 15 14 10 19 20 196

Cleansing

- Car wash, Vacuum

and Cleansing

Course inside car

MI-L 800 32 37 40 43 47 54 58 56 60 64 66 75 632

XL-XXL 1,000 2 2 5 12 8 11 6 4 6 13 10 12 91

- Car coating 880 1 2 1 3 0 1 1 2 4 3 0 2 20

- Carpet wash 1,200 15 10 15 14 12 13 10 8 12 17 15 17 158

- Air Filter 1,500 10 20 15 13 17 19 20 21 11 17 12 13 188

- Scratch Remover

MI-L 1,000 6 7 8 6 10 15 14 16 17 18 12 11 140

XL-XXL 1,500 3 3 4 2 2 3 5 6 2 1 1 7 39

- Spray paintMI-S 1,300 0 2 3 4 4 5 6 5 5 2 3 4 43M 1,500 1 1 3 4 4 5 2 2 3 4 1 1 31L 1,700 0 1 2 2 0 3 3 2 1 1 2 2 19XL 2,000 0 2 2 2 2 0 2 0 2 0 3 2 17

XXL 2,200 0 1 1 1 3 0 0 0 3 2 3 0 14

52,580 113 125 163 171 162 185 171 177 176 190 193 208 2,034


39/139

- M 1,500*31 = 46,500

- L 1,700*19 = 32,300

- XL 2,000*17 = 34,000

- XXL 2,200*14 = 30,800Total 3,062,800

Lubricator 1,000*175 = 175,000

Battery 2,000*196 = 392,000

Nano shield Protecting 10,000*29 = 290,000

Carpet 3m 15,000*38 = 570,000

Tire + wheel balancing 6,500*32 = 208,000

Break pad 1,500*216 = 324,000


- MI-L 800*632 = 505,600- XL-XXL 1,000*93 = 93,000

Car coating 880*26 = 22,880

Year 2

Sale volume


Efficiency

-

Lubricator 1,000 5 10 14 10 8 16 20 15 18 14 21 24 175

- Battery 2,000 10 13 8 15 7 14 18 21 25 19 26 20 196

- Nano shield

Protecting

10,000 3 2 0 4 1 2 2 5 3 1 2 4 29

- Carpet 3M 15,000 3 4 2 4 4 2 3 4 2 3 4 3 38

Safety

- Tire + wheel

balancing

6,500 3 3 4 2 1 3 4 2 1 4 5 2 32

- Break pad 1,500 12 15 10 16 18 25 20 26 18 15 21 20 216

Cleansing

-

Car wash, Vacuumand Cleansing Course

inside car

MI-L 800 32 37 40 43 47 54 58 56 60 64 66 75 632

XL-XXL 1,000 12 8 9 6 7 6 7 7 11 7 8 5 93

- Car coating 880 2 1 3 2 2 1 3 3 2 1 4 2 26

- Carpet wash 1,200 10 17 15 20 25 28 25 20 24 21 18 16 239

- Air Filter 1,500 11 17 10 15 15 19 22 20 11 17 12 13 182

MI-L 1,000 6 8 12 8 11 11 13 14 17 13 12 11 136

XL-XXL 1,500 4 8 5 5 2 3 5 7 5 7 6 8 65


XXL 2,200 8 4 6 8 9 5 7 8 5 4 6 6 76

- 52,580 132 160 154 179 177 207 239 224 219 212 236 228 2,367


40/139

Carpet wash 1,200*239 = 286,800

Air Filter 1,500*182 = 273,000

Scratch Remover

- MI-L 1,000*136 = 136,000

- XL-XXL 1,500*65 = 97,500

Spray paint

- MI-S 1,300*59 = 76,700

- M 1,500*61 = 91,500

- L 1,700*52 = 88,400

- XL 2,000*58 = 116,000

- XXL 2,200*76 = 167,200Total 3,913,580

Lubricator 1,000*302 = 302,000

Battery 2,000*376 = 752,000

Nano shield Protecting 10,000*57 = 570,000

Carpet 3m 15,000*46 = 690,000

Tire + wheel balancing 6,500*280 = 1,820,000

Break pad 1,500*280 = 420,000


- MI-L 800*632 = 505,600

- XL-XXL 1,000*94 = 94,000

Year 3

Sale volume


Efficiency

- Lubricator 1,000 15 23 20 25 27 28 30 26 24 26 28 30 302

- Battery 2,000 20 27 25 30 35 31 28 30 37 40 36 37 376

- Nano shield

Protecting

10,000 4 5 4 5 3 2 5 5 4 5 7 8 57

- Carpet 3m 15,000 6 3 3 5 6 4 3 4 3 2 4 3 46

Safety

- Tire + wheel

balancing

6,500 10 13 14 15 23 27 30 35 31 30 27 36 280

- Break pad 1,500 20 23 18 25 28 30 24 18 22 25 26 21 280

Cleansing

- Car wash, Vacuum

and Cleansing

Course inside car

MI-L 800 32 37 40 43 47 54 58 56 60 64 66 75 632

XL-XXL 1,000 13 7 9 5 5 6 7 8 13 8 7 6 94

- Car coating 880 5 7 10 8 9 4 6 12 8 9 10 12 100

- Carpet wash 1,200 15 16 13 17 12 10 18 23 21 20 25 24 214

- Air Filter 1,500 19 18 15 14 20 23 18 23 18 19 18 23 228

MI-L 1,000 8 14 17 20 13 20 23 23 25 26 25 22 236

XL-XXL 1,500 6 9 7 8 6 8 8 9 7 6 8 9 91


XXL 2,200 8 9 12 8 8 4 9 9 8 8 11 8 102- 52,580 204 237 242 258 271 285 303 323 311 325 329 353 3,441


41/139

Car coating 880*100 = 88,000

Carpet wash 1,200*214 = 256,800

Air Filter 1,500*91 =136,500

Scratch Remover

- MI-L 1,000*236 = 236,000

- XL-XXL 1,500*91 = 136,500

Spray paint

- MI-S 1,300*94 = 122,200

- M 1,500*105 = 157,500

- L 1,700*125 = 212,500

- XL 2,000*68 = 136,000

- XXL 2,200*102 = 224,400

Total 6,860,000

Lubricator 1,000*396 = 396,000

Battery 2,000*442 = 884,000

Nano shield Protecting 10,000*168 = 1,680,000

Carpet 3m 15,000*109 = 1,635,000


Break pad 1,500*450 = 675,000


- MI-L 800*632 = 505,600

- XL-XXL 1,000*148 = 148,000Car coating 880*276 = 242,800

Year 4

Sale volume


Efficiency

- Lubricator 1,000 20 24 26 23 27 30 36 35 40 45 42 48 396

- Battery 2,000 24 27 30 33 35 37 40 43 45 41 40 47 442

- Nano shield

Protecting

10,000 10 12 16 14 11 15 13 10 13 18 16 20 168

- Carpet 3m 15,000 9 12 8 11 10 8 7 11 9 11 6 7 109

Safety

- Tire + wheel

balancing

6,500 15 20 23 25 27 30 31 28 35 38 40 43 355

- Break pad 1,500 25 27 30 32 37 38 34 39 43 47 48 50 450

Cleansing

- Car wash, Vacuum

and Cleansing

Course inside car

MI-L 800 32 37 40 43 47 54 58 56 60 64 66 75 632

XL-XXL 1,000 14 9 12 9 14 13 15 12 13 12 13 12 148

- Car coating 880 20 19 15 19 22 24 20 25 27 31 34 36 276

-

Carpet wash 1,200 25 27 30 34 38 43 45 48 56 59 65 68 538

- Air filter 1,500 22 16 18 21 20 18 21 20 19 17 21 19 232

- Scratch Remover

MI-L 1,000 19 18 21 28 29 28 26 29 30 26 28 22 304

XL-XXL 1,500 9 9 13 9 9 11 11 13 11 9 12 9 125


XXL 2,200 7 8 9 8 7 6 8 8 9 5 11 9 95

Total 52,580 317 322 330 363 378 399 404 428 463 473 487 517 4,733


42/139

Carpet wash 1,200*538 = 699,600

Air Filter 1,500*232 = 348,000

Scratch Remover

- MI-L 1,000*304 = 304,000

- XL-XXL 1,500*125 = 187,500

Spray paint

- MI-S 1,300*178 = 231,400

- M 1,500*143 = 214,500

- L 1,700*138 = 234,600

- XL 2,000*136 = 272,000

- XXL 2,200*95 = 209,000

Total 11,174,500

Lubricator 1,000*648 = 648,000

Battery 2,000*690 = 1,380,000

Nano shield Protecting 10,000*215 = 2,150,000

Carpet 3m 15,000*513 = 7,695,000


Break pad 1,500*460 = 690,000

Car wash, Vacuum and Cleansing Course inside car- MI-L 800*632 = 505,600

Year 5

Sale volume


Efficiency

- Lubricator 1,000 30 35 40 45 50 55 60 62 65 67 69 70 648

- Battery 2,000 30 40 45 50 55 60 60 60 65 70 75 80 690

- Nano shield

Protecting

10,000 10 12 14 10 15 15 12 17 20 25 30 35 215

- Carpet 3M 15,000 12 10 18 19 18 13 12 12 9 12 9 9 513

Safety

- Tire + wheel

balancing

6,500 15 20 24 26 29 33 35 30 35 25 20 25 317

- Break pad 1,500 35 35 45 45 30 35 30 35 35 40 45 50 460

Cleansing

- Car wash, Vacuum

and Cleansing

Course inside car

MI-L 800 32 37 40 43 47 54 58 56 60 64 66 75 632

XL-XXL 1,000 16 12 14 12 13 14 13 15 13 11 12 12 157

- Car coating 880 15 18 23 25 29 32 35 37 43 46 48 52 403

- Carpet wash 1,200 25 27 33 35 39 42 47 48 54 60 67 70 547

- Air Filter 1,500 25 21 18 21 27 23 28 27 29 31 24 27 301

- Scratch Remover

MI-L 1,000 15 22 19 28 24 28 26 29 30 29 28 22 300

XL-XXL 1,500 10 12 13 14 11 13 14 13 13 12 12 14 151


XXL 2,200 9 10 12 11 12 9 12 10 11 12 11 13 132

52,580 344 366 421 450 463 493 513 513 551 572 587 632 5,905


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44/139

Chapter 4

Investment


45/139

Location

Spa car care is located in chaing-mai and in the center of Chiang Mai is about 550 square

wah, near Nimman road, next to the super highway and Tarin Hotel. Also land is next to roadboth sides. There is high reclamation land and away from Huay Kaew road, Chiang Mai

Amari and Nimman roads about 200-300 meters. In the front is next to superhighway

(Lampang - Chiang Mai) about 12 meters. Then, behind is next to the Jet Yod road around 70

meters.

Facility Layout


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Our business there are one floor building and we divided for 7 zone follow this:

1.Showroom zone

2.waiting zone

3.Reception Zone

4.Car wash Zone

5.Mentenance Zone

6 Rest room

7.coffee shop


47/139

Equipments and tools

1.Show room zone

No. Picture Overview Price Per

Unit

(Baht)

Unit Total

(Baht)

1. The shelves

lubricator

Code : 007M0

W500xD400xH700mm

250 3 750

2. The shelves

Code : 008M0

W3000xD600xH1000mm

1,760 1 1,760

3. Rack

Code : 003M0

1,100 2 2,200

4. Air 9208 BTU SHARP

Model AH/AU-PT10

17,990 2 35,980

Total 40,690


48/139

2.Waiting Zone

No. Picture Overview Price Per Unit

(Baht)

Unit Total

(Baht)

1. Air 9208 BTU

SHARP

Model AH/AU-

PT10

17,990 1 17,990

2. Refrigerator 2-doors

11.8 Cu.

SAMSUNG

Model : RT-

41LSTS2

12,990 1 12,990

3. LCD TV 32" SONY

Model : KLV-

32BX320

13,990. 1 13,990

4, Electric Pot 3.0 Lt.

PANASONIC

Model NC-

HU301P

2,990. 1 2,990

5. Microwave 20 Lt.

SAMSUNG

Model ME73CD

2,490. 1 2,490


49/139

EASTER Sofa 26,000 1 26,000

Total 76,450


50/139

3.Reception Zone


(Baht)

Unit Total

(Baht)

1. Office stationdry 1,000 4 4,000

2. CONCETTI Sofa L-

Shape

49,990 1 49,990

3. HP Pro 3130MT Mini

Tower Intel Core i3

Processor 550

26,600 1 26,600

4. SAMSUNG LCD TV 32

- LA 32D403

8,900 1 8,900

5. Casio SE-C2000 18,300 1 18,300

6. Tetris home office 2.0 x

2.4 m.

29,1 90 1 29,190


51/139

7. Working Chairs 1,990 3 5,970

8.

BroadbandRouter

Wireless

4,200 1 4,200

9. Telephone Price 690 1 690

10. Fax 4,900 1 4,900

11. Printer 3,500 1 3,500

12. CCTV 17,000 1 17,000

Total 173,240


52/139

4.Car Wash


(Baht)

Unit Total

(Baht)

1. Wet & Dry vacuum cleaners (Osso BY-

BF585)

Series BY-BF585

Power 3000 W

Vacuum 3000 mm H2O

Capacity 80 L

Height 109 cm.

Diameter 44 cm.

Air flow 432 m3 /hr

Accessory 40 MM.

Length of cabin 7.2 m.

Carton dimension 62x56.5x113.5 cm

16,440 1 16,440

2. SPRAY FOAM (WOLF'HEAD S.AF-70S)- Apply pressure to the solution.

- Tank capacity 70 liters.

- A portable wheel.

- Cable length 10 m

24,500 1 24,500

3. High-pressure injection pumps (FT200/15-

4P)Strong heat-

resistant ceramic piston has not expanded.

Motor Power is 7500 Watt.

Pressure 200 Bar.

Electrical 380 volt 50 Hz wide. The

maximum water temperature is 60c.

900 liters of water per hour. Within 2

103,350 1 103,350


53/139

hours of continuous use.

Total Stop system extends lifespan

4. Air Pumps(Fusheng"TA-120/500)

- Model Model: TA-120/500.

- Power Output: 15HP.

- No. of Piston Pistons: 3 Piston.

- Working Pressure working pressure: 8

kg/cm3.

- Max. Pressure: 10 kg/cm3.

- Rate of air flow: 2334 L / min. - Air Tank

Size: 500L.

106,530 1 106,530

5. Washer carpet car (BangnaMargo CCI 602)

-Tank capacity 60 liters.

-Motor power 1050 watt.-Air pressure 2,200 milliliter/water.

-Rate of wind flow 340 cubic meters

per hour.

-Size 600*600*960 mm.

-Weight 26 kilogram

70,000 1 70,000

Total 320,820


54/139

5.Maintenance Zone

No. Picture Overview Price Per

Unit

(Baht)

Unit Total

(Baht)

1. Bendpak Tire

This Bendpak Tire Changer

with Wheel Protection Kit is

perfect for entry-level tire and

wheel service, accommodating

most OEM and specialty tires

and wheels up to 21in.

Recommended Use

45,000 1 45,000

2.

Nitrogen Generator

(PP208.PP308,PT1016)

Stable quality level with

longer usage life

Quick and continuous inflation

system Beautiful appearance

designing

37,500 1 37,500

3.

Heavy-Duty Electro-Hydraulic

2-Post Lift

4 Ton capacity with dual

direct pull cylinders & long

carriages. No chains or roller

bearing to wear out. Single

piece column for extra

strength.

180,000 1 180,000
http://image.made-in-china.com/2f0j00pvGEszSMYPkg/Nitrogen-Generator-PP208-PP308-PT1016-.jpghttp://image.made-in-china.com/2f0j00pvGEszSMYPkg/Nitrogen-Generator-PP208-PP308-PT1016-.jpghttp://image.made-in-china.com/2f0j00pvGEszSMYPkg/Nitrogen-Generator-PP208-PP308-PT1016-.jpghttp://image.made-in-china.com/2f0j00pvGEszSMYPkg/Nitrogen-Generator-PP208-PP308-PT1016-.jpghttp://image.made-in-china.com/2f0j00pvGEszSMYPkg/Nitrogen-Generator-PP208-PP308-PT1016-.jpg


55/139

4.MT3200 Easy ALu

Version with automatic entry

of wheel diameter and

distance. Both models are

available with automatic spin

from the wheel guard.

Alternatively, given the low

rotation speed, both models

are also available

150,000 1 150,000

5. Zeca hose reel 805 series

Zeca air hose reel suitable forair and cold water

Incoming pipe 1,5 m

Temperature -5/+40 C

15,000 1 15,000

Total 427,500


56/139

6.Coffee Shop Zone

Wawee Coffee Company Franchise

Wawee Coffee Company Limited

For coffee shop rent

Guard room

Guard Room building price : 140,000


57/139

Pre-operating Analysis

Landscape

- Reclamation costs

- Hedge cost

- Building

- Land Rent cost

Total

Certificate

- Tax

- The registration fee.

Total

Drawing

- Layout plan cost

- Brand cost

Total

ETC

-

Build-in- Security room

- Trade mark

Total

Total for pre operations

670,000

800,000

7,000,000

6,0000 /month

8,530,000

0

10,000

10,000

1,300

0

1,300

3,000,000

140,000

110,000

3250,000

= 11,791,300


58/139

Investment cost

Investment Amount Depredation Annual dep. Monthly dep.

Building+buile in 10,000,000 20 years 500,000 41666.666

The shelves

lubricator

W500xD400xH700mm

750 3 years 250 20.8333

The shelves

W3000xD600xH1000mm

1,760 3years 586.666 48.8888

Rack 2,200 3 years 733.333 61.1111

Air 9208 BTU SHARP 53,970 5 years 10,794 899.5

Refrigerator 2-doors11.8 Cu. SAMSUNG

12,900 5 years 2,580 215

LCD TV 32" SONY 13,990 3 years 4663.3333 388.6111

Electric Pot 3.0 Lt.

PANASONIC

2,990 3 years 996.6666 83.0555

Microwave 20 Lt.

SAMSUNG

2,490 3 years 830 69.1666

EASTER Sofa 26,000 3 years 8666.6666 722.2221CONCETTI Sofa L-

Shape

49,990 3 years 16663.333 1388.611

HP Pro 3130MT Mini

Tower Intel Core i3

26,600 5 years 5,320 443.333

SAMSUNG LCD TV 32 8,900 3 years 2966.6666 247.2221

Casio SE-C2000 18,300 5 years 3660 305

Tetris home office 2.0 x

2.4 m.

29,190 3 years 9730 810.8333

Working Chairs 5,970 3 years 1990 165.8333

BroadbandRouterWireless 4,200

3 years

1400

116.6666

Telephone 690 3 years 230 19.1666

Fax 4,900 3 years 1633.3333 136.1111

Printer 3,500 3 years 1166.6666 97.2222

CCTV 17,000 3 years 5666.6666 472.2221

Wet & Dry vacuum

cleaners (Osso BY-

BF585)

16,440 5 years 3288 274

SPRAY FOAM 24,500 5 years 4900 408.3333

High-pressure injection

pumps

103,350 5 years 20670 1722.5

Air Pumps (Fusheng" 106,530 5 year 21306 1775.5


59/139

TA-120/500)

Washer carpet car

(BangnaMargo CCI 602)

70,000 5 years 14000 1166.6666

Bendpak Tire 45,000 5 years 9000 750

Nitrogen Generator(PP208.PP308,PT1016)

37,500 5years 7500 625

Heavy-Duty Electro-

Hydraulic 2-Post Lift

180,000 5 years 36000 3000

MT3200 Easy ALu 150,000 5 years 30000 2500

Zeca hose reel 805 series 15,000 5 years 3000 250


60/139

Depreciation

year 1


61/139

Investment Amount JAN FEB MAR APR MAY JUN JUL AUG OCT SEP NOV DEC Total

Building+buile in 10,000,000 41666.666 41666.666 41666.666 41666.666 41666.666 41666.666 41666.666 41666.666 41666.666 41666.666 41666.666 41666.666 500000

The shelves

ubricator

W500xD400xH700mm

750 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 249.9996

The shelves

W3000xD600xH1000mm

1,760 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 586.6656

Rack 2,200 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 733.3332

Air 9208 BTU SHARP 53,970 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 10794

Refrigerator 2-doors 11.8 Cu.

SAMSUNG

12,900 215 215 215 215 215 215 215 215 215 215 215 215 2580

LCD TV 32" SONY 13,990 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 4663.333


PANASONIC

2,990 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 996.666

Microwave 20 Lt. SAMSUNG 2,490 69.1666 69.1666 69.1666 69.1666 69.1666 69.1666 69.1666 69.1666 69.1666 69.1666 69.1666 69.1666 829.9992

EASTER Sofa 26,000 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 8666.665

CONCETTI Sofa L-Shape 49,990 1388.611 1388.611 1388.611 1388.611 1388.611 1388.611 1388.611 1388.611 1388.611 1388.611 1388.611 1388.611 16663.33

HP Pro 3130MT Mini Tower

Intel Core i3

26,600 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 5319.996

SAMSUNG LCD TV 32 8,900 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 2966.665

Casio SE-C2000 18,300 305 305 305 305 305 305 305 305 305 305 305 305 3660

Tetris home office 2.0 x 2.4 m. 29,190 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 9730

Working Chairs 5,970 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 1990

BroadbandRouter

Wireless

4,200 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 1399.999

Telephone 690 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 229.9992

Fax 4,900 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 1633.333

Printer 3,500 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 1166.666

CCTV 17,000 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 5666.665

Wet & Dry vacuum cleaners(Osso BY-BF585)

16,440 274 274 274 274 274 274 274 274 274 274 274 274 3288

SPRAY FOAM 24,500 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 4900


pumps

103,350 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 20670

Air Pumps (Fusheng" TA-

120/500)106,530 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 21306

Washer carpet car


70,000 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 14000

Bendpak Tire 45,000 750 750 750 750 750 750 750 750 750 750 750 750 9000


62/139

Nitrogen Generator

(PP208.PP308,PT1016)

37,500 625 625 625 625 625 625 625 625 625 625 625 625 7500

Heavy-Duty Electro-


180,000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000

MT3200 Easy ALu 150,000 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 30000

Zeca hose reel 805 series 15,000 250 250 250 250 250 250 250 250 250 250 250 250 3000

Total 11,034,610 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 730191.3


63/139

Depreciation year 2


64/139

nvestment Amount JAN FEB MAR APR MAY JUN JUL AUG OCT SEP NOV DEC Total


The shelves

ubricator

W500xD400xH700mm

750 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 249.9996

The shelves

W3000xD600xH1000mm

1,760 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 586.6656

Rack 2,200 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 733.3332

Air 9208 BTU SHARP 53,970 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 10794

Refrigerator 2-doors 11.8

Cu. SAMSUNG

12,900 215 215 215 215 215 215 215 215 215 215 215 215 2580

LCD TV 32" SONY 13,990 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 4663.333


PANASONIC

2,990 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 996.666


EASTER Sofa 26,000 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 8666.665



ntel Core i3

26,600 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 5319.996

SAMSUNG LCD TV 32 8,900 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 2966.665

Casio SE-C2000 18,300 305 305 305 305 305 305 305 305 305 305 305 305 3660

Tetris home office 2.0 x 2.4

m.

29,190 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 9730

Working Chairs 5,970 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 1990

BroadbandRouter

Wireless4,200 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 1399.999

Telephone690 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 229.9992

Fax 4,900 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 1633.333

Printer 3,500 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 1166.666

CCTV 17,000 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 5666.665

Wet & Dry vacuum cleaners

Osso BY-BF585)

16,440 274 274 274 274 274 274 274 274 274 274 274 274 3288

SPRAY FOAM 24,500 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 4900


pumps

103,350 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 20670


120/500)

106,530 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 21306

Washer carpet car

BangnaMargo CCI 602)

70,000 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 14000


65/139

Bendpak Tire 45,000 750 750 750 750 750 750 750 750 750 750 750 750 9000

Nitrogen Generator

PP208.PP308,PT1016)

37,500 625 625 625 625 625 625 625 625 625 625 625 625 7500

Heavy-Duty Electro-


180,000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000

MT3200 Easy ALu 150,000 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 30000


Total 11,034,610 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 730191.3


66/139

Depreciation year 3


67/139



The shelves

ubricator

W500xD400xH700mm

750 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 20.8333 249.9996

The shelves

W3000xD600xH1000mm

1,760 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 48.8888 586.6656

Rack 2,200 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 61.1111 733.3332

Air 9208 BTU SHARP 53,970 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 10794

Refrigerator 2-doors 11.8 Cu.

SAMSUNG

12,900 215 215 215 215 215 215 215 215 215 215 215 215 2580

LCD TV 32" SONY 13,990 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 388.6111 4663.333


PANASONIC

2,990 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 83.0555 996.666


EASTER Sofa 26,000 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 722.2221 8666.665



Intel Core i3

26,600 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 5319.996

SAMSUNG LCD TV 32 8,900 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 247.2221 2966.665

Casio SE-C2000 18,300 305 305 305 305 305 305 305 305 305 305 305 305 3660


m.

29,190 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 810.8333 9730

Working Chairs 5,970 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 165.8333 1990

BroadbandRouter

Wireless

4,200 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 116.6666 1399.999

Telephone 690 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 19.1666 229.9992

Fax 4,900 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 136.1111 1633.333

Printer 3,500 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 97.2222 1166.666

CCTV 17,000 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 472.2221 5666.665


(Osso BY-BF585)

16,440 274 274 274 274 274 274 274 274 274 274 274 274 3288

SPRAY FOAM 24,500 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 4900


pumps

103,350 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 20670

Air Pumps (Fusheng" TA- 106,530 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 21306


68/139

120/500)

Washer carpet car


70,000 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 14000

Bendpak Tire 45,000 750 750 750 750 750 750 750 750 750 750 750 750 9000

Nitrogen Generator

(PP208.PP308,PT1016)

37,500 625 625 625 625 625 625 625 625 625 625 625 625 7500

Heavy-Duty Electro-


180,000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000

MT3200 Easy ALu 150,000 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 30000


Total 11,034,610 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 60849.28 730191.3


69/139

Depreciation year 4


70/139



The shelves

lubricator

W500xD400xH700mm

0 0 0 0 0 0 0 0 0 0 0 0 0 0

The shelves

W3000xD600xH1000mm

0 0 0 0 0 0 0 0 0 0 0 0 0 0

Rack 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Air 9208 BTU SHARP 53,970 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 10794

Refrigerator 2-doors 11.8

Cu. SAMSUNG

12,900 215 215 215 215 215 215 215 215 215 215 215 215 2580

LCD TV 32" SONY 0 0 0 0 0 0 0 0 0 0 0 0 0 0


PANASONIC

0 0 0 0 0 0 0 0 0 0 0 0 0 0

Microwave 20 Lt. SAMSUNG 0 0 0 0 0 0 0 0 0 0 0 0 0 0

EASTER Sofa 0 0 0 0 0 0 0 0 0 0 0 0 0 0

CONCETTI Sofa L-Shape 0 0 0 0 0 0 0 0 0 0 0 0 0 0


Intel Core i3

26,600 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 5319.996

SAMSUNG LCD TV 32 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Casio SE-C2000 18,300 305 305 305 305 305 305 305 305 305 305 305 305 3660


m.

0 0 0 0 0 0 0 0 0 0 0 0 0 0

Working Chairs 0 0 0 0 0 0 0 0 0 0 0 0 0 0

BroadbandRouter

Wireless

0 0 0 0 0 0 0 0 0 0 0 0 0 0

Telephone 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Fax 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Printer 0 0 0 0 0 0 0 0 0 0 0 0 0 0

CCTV 0 0 0 0 0 0 0 0 0 0 0 0 0 0


(Osso BY-BF585)

16,440 274 274 274 274 274 274 274 274 274 274 274 274 3288

SPRAY FOAM 24,500 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 408.3333 4900


pumps

103,350 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 1722.5 20670


120/500)

106,530 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 1775.5 21306


71/139

Washer carpet car


70,000 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 1166.6666 14000

Bendpak Tire 45,000 750 750 750 750 750 750 750 750 750 750 750 750 9000

Nitrogen Generator

(PP208.PP308,PT1016)

37,500 625 625 625 625 625 625 625 625 625 625 625 625 7500

Heavy-Duty Electro-


180,000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 36000

MT3200 Easy ALu 150,000 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 2500 30000


Total 10,860,090 56001.498

9

56001.498

9

56001.498

9

56001.498

9

56001.498

9

56001.498

9

56001.498

9

56001.498

9

56001.498

9

56001.498

9

56001.498

9

56001.498

9

672017.996


72/139

Depreciation year 5


73/139


Building+buile in 10,000,00

0

41666.66

6

41666.66

6

41666.66

6

41666.66

6

41666.66

6

41666.66

6

41666.66

6

41666.66

6

41666.66

6

41666.66

6

41666.66

6

41666.66

6

500000

The shelves

lubricatorW500xD400xH700mm

0 0 0 0 0 0 0 0 0 0 0 0 0 0

The shelvesW3000xD600xH1000

mm

0 0 0 0 0 0 0 0 0 0 0 0 0 0

Rack 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Air 9208 BTU SHARP 53,970 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 899.5 10794

Refrigerator 2-doors

11.8 Cu. SAMSUNG12,900 215 215 215 215 215 215 215 215 215 215 215 215 2580

LCD TV 32" SONY 0 0 0 0 0 0 0 0 0 0 0 0 0 0


PANASONIC0 0 0 0 0 0 0 0 0 0 0 0 0 0

Microwave 20 Lt.

SAMSUNG0 0 0 0 0 0 0 0 0 0 0 0 0 0

EASTER Sofa 0 0 0 0 0 0 0 0 0 0 0 0 0 0CONCETTI Sofa L-

Shape0 0 0 0 0 0 0 0 0 0 0 0 0 0

HP Pro 3130MT Mini

Tower Intel Core i3

26,600 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 443.333 5319.996

SAMSUNG LCD TV 32 0 0 0 0 0 0 0 0 0 0 0 0 0 0Casio SE-C2000 18,300 305 305 305 305 305 305 305 305 305 305 305 305 3660

Tetris home office 2.0x 2.4 m.

0 0 0 0 0 0 0 0 0 0 0 0 0 0

Working Chairs 0 0 0 0 0 0 0 0 0 0 0 0 0 0BroadbandRouter

Wireless0 0 0 0 0 0 0 0 0 0 0 0 0 0

Telephone 0 0 0 0 0 0 0 0 0 0 0 0 0 0Fax 0 0 0 0 0 0 0 0 0 0 0 0 0 0Printer 0 0 0 0 0 0 0 0 0 0 0 0 0 0CCTV 0 0 0 0 0 0 0 0 0 0 0 0 0 0


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Chapter 5

Operation Plan


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Operation Strategy

Corporate level strategy

Spa car care is a business-related motor vehicle stop turned out in Chiang Mai. We

want to make our business grow. And most profitable business and there are known as the

car care market new, so we need. The strategic plan good and appropriate. Our company, so

we need to explore the market first, and to know that our target audience is not because the

business is new, of course, we need to be competitive we need to know SWOT; Strength is

that we need to know the strengths of the company. that there is not anything like the other

companies need to know the weaknesses of our Weakness. That we are a new company. Noexperience. Opportunities. The Threats to our company in this business, we need to know that

our business will be spun out. What obstacles or not. Always have to think differently. When

we know what these are. We need to do a business plan. In order to get help and

development. Improvement within the company so that our business has grown. And profits at

the most strategic. Growth Strategy is a strategy that organizations can deploy and allocate

resources within the existing, can take advantage of external circumstances more effectively

to induce sales or marketing. more services and products that are standardized and genuine

with fast service and satisfaction.

Business level strategy

. Spa car care is a new business with the automotive and car care industry is becoming

more popular today, so we have to make a difference in the product. With our competitors,

Chiang Mai has a lot of car care companies, small car care, car care car care, or even large-

scale import of foreign sales as a brand or a franchise, so we will use the strategy. Make a

difference. Differentiation Strategy is the ability to supply products and services that

differentiate it from competitors, rather than in terms of quality and value. After-sales service,

the special feature is the difference with our products. Genuine Parts Company is an importer

of the brand, Nissan, Honda, Toyota in Chiang Mai, where we will pick up directly with these

companies to ensure that it is genuine. We will have many benefits such as coupons for a free

car wash 5 times, with a membership card to gain privileges, we also offer accommodation.


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For customers who are waiting for a bus for a long time there is free Wi-Fi for customers.

Not only that, we will focus. But we also focus on customer satisfaction as well

Functional level strategy

.This strategy will help to support the business. Successful strategy to act as the

concept

Documents

Spa Car Care Auto Service Projectfease Tourism Seat 21 Sec 2 Finish