SP INTERNATIONAL MONTHLY REPORT

December 2016

• Monitored coverage for the recently dispatched press release on construction commencement

• Reviewed and translated interview opportunity with Al Bayan

• Shared costs for PR activities in India

MAIN ACTIVITIES

• Secured and facilitated interview opportunity with Mergermarket.com

• Secured and facilitated interview opportunity with Al Bayan

MEDIA OPPORTUNITIES

• Approvals on media monitoring costs • Ongoing proactive pitching of interviews/features for

senior executives

• Planning for 2017

IN THE PIPELINE

SUMMARY

INDUSTRY/COMPETITOR UPDATE

In the month of December 2016, SP International Property Developers garnered media traction through print and online outlets across Tier 1 publications in the GCC. In total, SP International Property Developers has been covered extensively in 4 print outlets including 7 Days, Al Bayan, and Khaleej Times and in 11 online portals including Meconstructionnews.com, Zawya.com and Albayan.ae.

The tonality of all the articles is positive with a strong key message

penetration about the deveopers commencing implementation of

its first real estate project in the UAE

COVERAGE HIGHLIGHTS & ANALYSIS

17%

83%

Distribution of medium

Print Online

74%

26%

Language Distribution

English Arabic

COVERAGE SNAPSHOT: PRINT Date Publication Country Circulation

05 Dec, 2016 Al Bayan “Shapoorji Pallonji” commences implementation of its first real estate project in the UAE

UAE 88,800

06 Dec, 2016 7 Days Work starts on Imperial Avenue project in Downtown Dubai

UAE N/A

06 Dec, 2016 Khaleej Times Shapoorji Pallonji starts construction of its first ME project

UAE 96,150

Dec, 2016 Gulf Property Shapoorji Pallonji starts Dh1.6bn project in Dubai

UAE 20,000

COVERAGE SNAPSHOT: ONLINE Date Publication Unique Visitors

04 Dec, 2016 Menaherald.com “Shapoorji Pallonji” commences implementation of construction work for its first real estate development in the Middle East Click here for the online version

N/A

04 Dec, 2016 Meconstructionnews.com India’s Shapoorji Pallonji starts work on first Mideast project Click here for the online version

N/A

04 Dec, 2016 Zawya.com India's Shapoorji Pallonji commences construction of first real estate project in the Middle East Click here for the online version

1,534,746

05 Dec, 2016 Amwal-mag.com “Shapoorji Pallonji” launches its first project in Dubai Click here for the online version

118,104

05 Dec, 2016 Albayan.ae “Shapoorji Pallonji” commences implementation of its first real estate project in the UAE Click here for the online version

559,140

05 Dec, 2016 Zawya.com “Shapoorji Pallonji” commences implementation of its first real estate project in the UAE Click here for the online version

1,534,746

05 Dec, 2016 Thebig5hub.com Construction begins on $350 million Imperial Avenue by Shapoorji Pallonji Click here for the online version

N/A

05 Dec, 2016 Khaleejtimes.com Shapoorji Pallonji starts construction of its first ME project Click here for the online version

3,813,327

COVERAGE SNAPSHOT: ONLINE Date Publication Unique Visitors

06 Dec, 2016 Zawya.com Shapoorji Pallonji Commences Construction of First Real Estate Project in the Middle East Click here for the online version

1,534,746

06 Dec, 2016 7days.ae Work starts on Imperial Avenue project in Downtown Dubai Click here for the online version

N/A

06 Dec, 2016 Linkedin.com Shapoorji Pallonji starts construction of its first ME project Click here for the online version

N/A

06 Dec, 2016 Dramtna.com Shapoorji Pallonji Commences Construction of First Real Estate Project in the Middle East Click here for the online version

N/A

06 Dec, 2016 Lookup.ae Shapoorji Pallonji Commences Construction of First Real Estate Project in the Middle East Click here for the online version

127,970

07 Dec, 2016 Uaezoom.com “Shapoorji Pallonji” launches “Imperial Avenue” project at a cost of 1.2 billion dirhams in Dubai Click here for the online version

N/A

12 Dec, 2016 Eyeofriyadh.com “Shapoorji Pallonji”: “Imperial Avenue” in Dubai will be ready for delivery in October 2019 Click here for the online version

953,637

12 Dec, 2016 Tradearabia.com Shapoorji Pallonji begins work on flagship Mideast project Click here for the online version

601,236

12 Dec, 2016 Gulfpropertyme.com Shapoorji Pallonji starts Dh1.6bn project in Dubai Click here for the online version

5,243

COVERAGE SNAPSHOT: ONLINE Date Publication Unique Visitors

12 Dec, 2016 Dubaiinformer.com India's Shapoorji Pallonji commences construction of first real estate project in the Middle East Click here for the online version

N/A

15 Dec, 2016 Arabianbusiness.com Indian construction firm to start work on $350m Dubai project Click here for the online version

1,263,275

PRINT COVERAGE Publication: Al Bayan

Date: 05.12.2016

Language: Arabic

Page: 06

Circulation: 88,800

Headline: “Shapoorji Pallonji” commences implementation of its first real estate project in the UAE

PRINT COVERAGE Publication: Khaleej Times

Date: 06.12.2016

Language: English

Page: 23

Circulation: 96,150

Headline: Shapoorji Pallonji starts construction of its first ME project

PRINT COVERAGE Publication: Gulf Property

Date: December, 2016

Language: English

Page: 62-65

Circulation: 20,000

Headline: Shapoorji Pallonji starts Dh1.6bn project in Dubai

PRINT COVERAGE

PRINT COVERAGE

PRINT COVERAGE

ONLINE COVERAGE Online Portal: Menaherald.com

Date: 04.12.2016

Language: Arabic

URL: Click here for the online version

Headline: “Shapoorji Pallonji” commences implementation of construction work for its first real estate development in the Middle East

ONLINE COVERAGE

ONLINE COVERAGE

ONLINE COVERAGE Online Portal: Meconstructionnews.com

Date: 04.12.2016

Language: English

URL: Click here for the online version

Headline: India’s Shapoorji Pallonji starts work on first Mideast project

ONLINE COVERAGE

ONLINE COVERAGE

ONLINE COVERAGE Online Portal: Zawya.com

Date: 04.12.2016

Language: English

URL: Click here for the online version

Headline: India's Shapoorji Pallonji commences construction of first real estate project in the Middle East

ONLINE COVERAGE

ONLINE COVERAGE

ONLINE COVERAGE Online Portal: Amwal-mag.com

Date: 05.12.2016

Language: Arabic

URL: Click here for the online version

Headline: “Shapoorji Pallonji” launches its first project in Dubai

ONLINE COVERAGE Online Portal: Albayan.ae

Date: 05.12.2016

Language: Arabic

URL: Click here for the online version

Headline: “Shapoorji Pallonji” commences implementation of its first real estate project in the UAE

ONLINE COVERAGE

ONLINE COVERAGE Online Portal: Zawya.com

Date: 05.12.2016

Language: Arabic

URL: Click here for the online version

Headline: “Shapoorji Pallonji” commences implementation of its first real estate project in the UAE

ONLINE COVERAGE

ONLINE COVERAGE Online Portal: Thebig5hub.com

Date: 05.12.2016

Language: English

URL: Click here for the online version

Headline: Construction begins on $350 million Imperial Avenue by Shapoorji Pallonji

ONLINE COVERAGE Online Portal: Khaleejtimes.com

Date: 05.12.2016

Language: English

URL: Click here for the online version

Headline: Shapoorji Pallonji starts construction of its first ME project

ONLINE COVERAGE

ONLINE COVERAGE Online Portal: Zawya.com

Date: 06.12.2016

Language: English

URL: Click here for the online version

Headline: Shapoorji Pallonji Commences Construction of First Real Estate Project in the Middle East

ONLINE COVERAGE

ONLINE COVERAGE

ONLINE COVERAGE Online Portal: 7days.ae

Date: 06.12.2016

Language: English

URL: Click here for the online version

Headline: Work starts on Imperial Avenue project in Downtown Dubai

ONLINE COVERAGE Online Portal: Linkedin.com

Date: 06.12.2016

Language: English

URL: Click here for the online version

Headline: Shapoorji Pallonji starts construction of its first ME project

ONLINE COVERAGE

ONLINE COVERAGE

ONLINE COVERAGE

ONLINE COVERAGE Online Portal: Dramtna.com

Date: 06.12.2016

Language: English

URL: Click here for the online version

Headline: Shapoorji Pallonji starts construction of its first ME project

ONLINE COVERAGE Online Portal: Lookup.ae

Date: 06.12.2016

Language: English

URL: Click here for the online version

Headline: Shapoorji Pallonji Commences Construction of First Real Estate Project in the Middle East

ONLINE COVERAGE

ONLINE COVERAGE Online Portal: Uaezoom.com

Date: 07.12.2016

Language: Arabic

URL: Click here for the online version

Headline: “Shapoorji Pallonji” launches “Imperial Avenue” project at a cost of 1.2 billion dirhams in Dubai

ONLINE COVERAGE Online Portal: Eyeofriyadh.com

Date: 12.12.2016

Language: Arabic

URL: Click here for the online version

Headline: “Shapoorji Pallonji”: “Imperial Avenue” in Dubai will be ready for delivery in October 2019

ONLINE COVERAGE Online Portal: Tradearabia.com

Date: 12.12.2016

Language: English

URL: Click here for the online version

Headline: “Shapoorji Pallonji”: “Imperial Avenue” in Dubai will be ready for delivery in October 2019 Shapoorji Pallonji begins work on flagship Mideast project

ONLINE COVERAGE

ONLINE COVERAGE Online Portal: Gulfpropertyme.com

Date: 12.12.2016

Language: English

URL: Click here for the online version

Headline: Shapoorji Pallonji starts Dh1.6bn project in Dubai

ONLINE COVERAGE

ONLINE COVERAGE

ONLINE COVERAGE Online Portal: Dubaiinformer.com

Date: 12.12.2016

Language: English

URL: Click here for the online version

Headline: India's Shapoorji Pallonji commences construction of first real estate project in the Middle East

ONLINE COVERAGE Online Portal: Arabianbusiness.com

Date: 15.12.2016

Language: English

URL: Click here for the online version

Headline: Indian construction firm to start work on $350m Dubai project

ONLINE COVERAGE