COCA-COLA
COMPANY PROFILE
NAMECoca ColaIndustries ServedBeveragesGeographic area of
servingWorld wideHeadquartersUSACurrent CEOMuhtar KentRevenue$48.01
billion (2013)Profit$9.01 billion (2013)Employees146,200 (2013)Main
CompetitorsPepsico inc., Kraft food inc, Nestle,
UniliveretcSTRENGTH1. The best global brand in the world in term of
value ($77,839 billion)2. World largest market share in beverage3.
Strong marketing and advertising4. Most extensive beverage
distribution channel5. Customer loyality6. bargaining power over
suppliers7. corporate social responsibility
WEAKENESESSignificant focus on carbonated drinks Undiversified
product portfolioHigh debt level due to acquisitionNegative
publicityBrand failures or many brands with in significant amount
of revenues
OPPORTUNITIESBottled water consumption growthIncreasing demand
for healthy food and beverageGrowing beverage consumption in
emerging markets especially BRICGrowth through acquisitions
THREATSChanges in consumer preferencesWater scarcityStrong
dollarLegal requirements to disclose negative information on
product labelsDecreasing gross profit and net profit
marginsSaturated carbonated drinks marketCompetition from
pepsico
CONCLUSION Coca cola is the leading and innovative soft drinks
corporation in the world serving more than 200 countries and
offering more than 500 brands .they are large market share in the
beverage At last I thanks to all my friends and teacher.
REFERENCEhttp://www.coca
colacompany.comwww.strategicmanagementinsight.com/swot-analyses/coca-cola-swotanalysis
.html
