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Apple

Apple company Profile Founder: Steve Jobs, Steve Wozniak, Ronald Wayne Starts On: April 1, 1976 Headquarter: California, U.SCEO: Tim Cook Industries served: Computer hardwear, computer softwear(iOS,OS X,..), Elecronics(iPad,iPhone,..), etc. Revenue: US$ 182.795 billion (2014) Worlds 2nd largest IT company Worlds 3rd largest mobile phone maker Website : www.apple.com

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SWOT ANALYSISGlobal presenceInnovationRetail StoreBrand imageStrong media contentMarketing/Advertising

STRENGTHS

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SWOT ANALYSISPrice Non-CompatibilityProprietaryWEAKNESS

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SWOT ANALYSISStock InvestmentsJobs-Moving UpOPPORTUNITIES

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SWOT ANALYSISStrong competitionLaw suitsMarket Share-PCsToo BroadTHREATS

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ConclusionApple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices.Apple has developed a series of computers, phones, portable media players, software, and many other products that have advanced technology from what it used to be, as well as creating new needs from the consumers.

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Referencehttp://www.strategicmanagementinsight.com/products/swot-analyses/apple-swot-analysis-2014.html

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