8/14/2019 Southern Growth Studio Expands Team
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FOR IMMEDIATE RELEASE
Southern Growth Studio Expands Team
New members add unique experience to Mid-South growth
consultancy
OXFORD, Miss. (February 24, 2010)Southern Growth Studio, a
regional brandmarketing and product innovation consultancy, today
announced the hiring of three
new employees.
We are thrilled to add three uniquely talented team members to
our growing staff,says Michael Graber, Managing Partner of Southern
Growth Studio.
Joey Barker has been hired as an account manager/copywriter.
Barkersresponsibilities will include managing client relationships,
overseeing competitiveresearch and writing promotional copy. He
will also develop social media strategies forclients. Prior to
joining Southern Growth Studio, Barker was a
marketingcoordinator/copywriter at COMP Performance Group and
worked as an intern for theStudio before graduating from The
University of Mississippi in 2008. While at Ole Miss,Barker was
also a campaign manager of an outsourced AT&T/DirecTV sales
organization in the greater Birmingham, Ala. area in 2007 and
won the 2008 BestCreative Award for one of the universitys biannual
advertising competitions.
Albert Scovel has been hired as a market analyst. Scovels
responsibilities includeoverseeing the collection and analysis of
market and pricing data to evaluate existingand potential product
and service markets for Studio clients. Scovels previous
workexperience includes serving as lead cost analyst at Thompson
Engineering and as anoperations coordinator at KBR, where he led
data collection and analysis efforts forthe project management
division. Scovel is a 2006 graduate of The University ofMississippi
with a degree in Economics. As an Ole Miss student, Scovel served
asopinion editor for the Daily Mississippian and president of the
Ole Miss EconomicsSociety.
Apryl Childs-Potter joins the Studio team as an account
manager/strategist. Her roleincludes managing client relationships,
conducting ethnographic research andoverseeing public relations for
the Studio and its clients. Prior to joining SouthernGrowth Studio,
Childs-Potter worked as a senior marketing specialist at Medtronic.
Inaddition, she spent six years working on business-to-business and
consumer brandsincluding Terminix, Smith & Nephew, Murphys Oil
Soap, First Tennessee and CellularSouth at various marketing
agencies in the Mid-South. She is a 2005 graduate of the
8/14/2019 Southern Growth Studio Expands Team
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Leadership Academys Fellows program and has served on the board
of directors fortwo area non-profit organizations. Childs-Potter is
a 2003 graduate of The University ofMississippi with a degree in
journalism.
About Southern Growth Studio
Part strategic consultancy, part tactical planners, the Southern
Growth Studio inspires
and focuses clients, helping them innovate, gain market share,
and align experienceswith every user, audience, and customer.
Clients call on the Southern Growth Studiowhen they are ready to
leap, to create new markets or to redefine the
marketplace.Headquartered in Oxford, Miss., the Studio also has
offices in Memphis, Tenn., andLittle Rock, Ark. To learn more,
visit www.southerngrowthstudio.com.
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Contact:
Michael Graber
662.236.8030
[email protected]
http://www.southerngrowthstudio.com/mailto:[email protected]://www.southerngrowthstudio.com/mailto:[email protected]
