(Continued)

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DRAFT MOTION 20171205_6-C:

I move to approve the equivalent of resident tuition rates for first-time freshman and new

transfers from Nebraska starting with AY18-19 (academic year) for all schools except

BHSU. I move to approve the equivalent of resident tuition rates for first-time freshman

and new transfers from Colorado and Montana at BHSU starting AY18-19. I move to

approve the equivalent of resident tuition rates for first-time freshman and new transfers

from Colorado for students with a minimum of a 27 ACT and a 3.5 GPA at SDSM&T

starting with AY18-19. I move to approve the equivalent of resident tuition rates for Law

School students at USD Law School with an LSAT of 155 or higher starting with AY18-

19.

SOUTH DAKOTA BOARD OF REGENTS

Budget and Finance

AGENDA ITEM: 6 – C

DATE: December 5-7, 2017

******************************************************************************

SUBJECT

Campus Tuition Proposals

CONTROLLING STATUTE, RULE, OR POLICY

SDCL 13-53-6 Tuition rates and fees

BACKGROUND / DISCUSSION

The universities are proposing a number of tuition programs for nonresident students.

While rates are set in March, approval of the programs at this time will allow the

universities to start recruiting from the surrounding states. The universities are asking that

they be able to offer the equivalent of the resident rate according to the following table: Nebraska Montana Colorado

BHSU Resident rates to new freshman and new transfer students.

Resident rates to new freshman and new transfer students.

DSU Resident rates to new freshman and new transfer students.

NSU Resident rates to new freshman and new transfer students.

SDSM&T Resident rates to new freshman and new transfer students.

Resident rates to new freshman and new transfers for high achieving students.

SDSU Resident rates to new freshman and new transfer students.

USD Resident rates to new freshman and new transfer students.

Campus Tuition Proposals

December 5-7, 2017

Page 2 of 5

A comparison of the nonresident rates for FY18 compared to the resident rates assuming a

30 credit hour student load shows the cost reduction being proposed for the surrounding

states:

FY18 FY18 Difference Based

Nonresident Rate Resident Rate on 30 Hours

BHSU $350.45 $250.45 $3,000.00

DSU, NSU $337.35 $239.70 $2,929.50

SDSM&T $385.30 $246.00 $4,179.00

SDSU, USD $347.95 $239.70 $3,247.50

Using the FY17 new freshman and transfers as the base, and looking only at the tuition

reduction, a breakeven analysis shows the number of credit hours and FTE that will be

needed for each school to break even:

Campus

FY17 Freshman

and Transfer

Base Credit Hours

Base Student

FTE

Tuition Discounted

Credit Hour

Gain to Break Even

New Full-time

Students to Break

Even

BHSU – Montana 393 14 $39,300 157 6

BHSU - Colorado 908 31 $90,800 363 13

DSU - Nebraska 126 5 $12,304 51 2

NSU - Nebraska 55 2 $5,371 22 1

SDSMT - Nebraska 582 20

$81,073 324 11

SDSMT - Colorado 1,329 45

$185,130 753 26

SDSU – Nebraska 2,200 74

$238,150 994 34

USD – Nebraska 2,328 78 $252,006 1,051 36

The narrative justifications for each of these programs are provided in the attachment.

The Board also asked for enrollment information from the states being discussed. The

following table provides headcount numbers for freshman students from Nebraska,

Montana, Colorado, and Iowa.

Campus Tuition Proposals

December 5-7, 2017

Page 3 of 5

The next table identifies the total headcount for all students taking at least one on-campus

course from the same states.

Headcount Numbers of Freshman Students Taking at Least One on-Campus Course

Nebraska BHSU DSU NSU SDSM&T SDSU USD Total

Fall 2014 11 7 5 36 74 95 228

Fall 2015 16 12 7 35 74 117 261

Fall 2016 18 8 2 28 80 100 236

Fall 2017 16 10 1 15 94 102 238

Montana BHSU DSU NSU SDSM&T SDSU USD Total

Fall 2014 15 1 1 5 0 0 22

Fall 2015 17 1 2 4 2 1 27

Fall 2016 15 0 0 7 0 0 22

Fall 2017 11 0 0 8 0 1 20

Colorado BHSU DSU NSU SDSM&T SDSU USD Total

Fall 2014 33 3 0 64 11 12 123

Fall 2015 31 2 0 75 6 15 129

Fall 2016 44 1 2 59 6 15 127

Fall 2017 48 4 1 62 10 5 130

Iowa BHSU DSU NSU SDSM&T SDSU USD Total

Fall 2014 3 12 0 11 190 171 387

Fall 2015 1 6 2 12 163 160 344

Fall 2016 3 12 2 6 175 184 382

Fall 2017 3 28 3 12 220 227 493

Campus Tuition Proposals

December 5-7, 2017

Page 4 of 5

USD Law School

The University of South Dakota is also requesting a unique program that would allow

nonresidents from any state that achieve an LSAT of 155 or higher to come to USD at the

equivalent of in-state tuition. Because USD is not capturing these students today, this

would hopefully allow USD to recruit more high-achieving students and to increase overall

revenues to the school.

IMPACT AND RECOMMENDATIONS

The universities continue to look for opportunities to grow enrollments and better utilize

available campus capacity. Bringing in nonresidents helps keep the cost lower for all

students and grows the workforce in South Dakota.

Bringing in additional students has the potential to grow tuition revenue, but also to

increase meal plan revenues, fill empty beds, and add diversity to the campuses and bring

in more fee revenue.

Nebraska BHSU DSU NSU SDSM&T SDSU USD Total

Fall 2014 48 20 21 113 214 417 833

Fall 2015 50 28 21 117 230 428 874

Fall 2016 49 27 12 108 251 412 859

Fall 2017 48 22 9 91 261 350 781

Montana BHSU DSU NSU SDSM&T SDSU USD Total

Fall 2014 44 2 2 28 6 7 89

Fall 2015 45 2 3 20 5 9 84

Fall 2016 46 0 5 19 4 9 83

Fall 2017 36 1 5 20 3 10 75

Colorado BHSU DSU NSU SDSM&T SDSU USD Total

Fall 2014 77 6 4 174 38 49 348

Fall 2015 72 8 5 199 40 61 385

Fall 2016 87 6 2 202 33 59 389

Fall 2017 100 9 1 230 31 42 413

Iowa BHSU DSU NSU SDSM&T SDSU USD Total

Fall 2014 11 32 4 32 595 744 1,418

Fall 2015 10 34 8 30 571 734 1,387

Fall 2016 9 42 4 36 617 756 1,464

Fall 2017 8 59 7 43 673 836 1,626

Headcount Number of All Students Taking at Least One On--Campus Course

Campus Tuition Proposals

December 5-7, 2017

Page 5 of 5

The Board should monitor the programs to see if we have been able to grow enrollments

and increase revenues.

ATTACHMENTS

Attachment I – University narrative justifications for reduced tuition proposals

South Dakota Board of Regents

FY19 Nonresident Tuition Proposals

Black Hills State University – Colorado and Montana

Black Hills State University is proposing an exclusive resident tuition rate for Colorado and

Montana residents attending BHSU. This proposal is similar to the current resident tuition rate

available for Wyoming residents attending BHSU or North Dakota residents attending NSU.

BHSU is positioned as the only South Dakota public liberal arts university west of the Missouri

River making the western states a natural area of expansion for enrollment. Colorado and Montana

are major recruiting areas for BHSU with 55% of South Dakota’s enrollment from Montana and

65% of SD’s enrollment from Colorado attending BHSU, with the exception of SDSM&T. There

are currently over 1,000 student prospects in our database from Montana and nearly 12,000 for

Colorado.

According to data from the Western Interstate Commission on Higher Education, the total number

of high school graduates in Montana is estimated at 10,000 per year and is expected to grow by

5.8% by 2025. Colorado has an estimated 57,000 high school graduates per year with an expected

increase of nearly 19% by 2025. BHSU also recruits a significant number of athletes from

Colorado as a member of the Rocky Mountain Athletic Conference. Our athletic teams play more

games in Colorado than in South Dakota.

ATTACHMENT I 6

The following tables provide a comparison of the revenue generated with current freshman and new

transfer non-resident rates compared to the proposed resident rate. BHSU will lose $90,800 in tuition

revenue from current Colorado residents and $59,500 from Montana residents by reducing the rate.

This requires an additional 13 full-time Colorado students and 8 full-time Montana students to

become revenue neutral the first year. The BHSU Admissions staff believes the resident tuition rate

will make a significant difference for these students and feels confident that the additional enrollment

will be achieved.

Colorado Break Even Point

Current

Student

FTE

FY17

Credit

Hours

Tuition

Revenue per

non-resident

credit hour

Total

Tuition

Revenue

Current Revenue at Non-Resident

Rates 31 908 $350.45 $318,209

Projected Revenue at Proposed

Resident Rates 31 908 $250.45 $227,409

Tuition Revenue Loss ($90,800)

Break-Even Credit Hours

363

New FTE required to breakeven 13

ATTACHMENT I 7

Montana Break Even Point

Current

Student

FTE

FY17

Credit

Hours

Tuition

Revenue per

non-resident

credit hour

Total

Tuition

Revenue

Current Revenue at Non-Resident

Rates 20 595 $350.45 $208,518

Projected Revenue at Proposed

Resident Rates 20 595 $250.45 $149,018

Tuition Revenue Loss ($59,500)

Break-Even Credit Hours

238

New FTE required to breakeven

8

Offering an up-front tuition discount of over $3,000 will make BHSU highly attractive to

Colorado and Montana residents. In order to impact Fall 2018 enrollment, recruiting efforts need to

begin as soon as possible even though the rate will not take effect until FY19 and the Board may not

officially approve the rate until March of 2018.

ATTACHMENT I 8

Dakota State University – Nebraska

Dakota State University is requesting a tuition rate reduction initiative targeting Nebraska

students. DSU would apply this reduction in tuition for NE students – as a recruitment tool

aimed at new freshmen and transfer students beginning fall 2018.

Enrollment growth in new student populations each year is a vital element to achieving the

university enrollment goals as stated in the DSU strategic plan. One key to that enrollment

growth is implementation of market expansion strategies such as targeted academic program

recruitment and athletic program recruitment in new territories. Demonstrating price

competitiveness as DSU begins these new recruitment initiatives will open the door to students

who previously wouldn’t have considered the university.

In the fall of 2017, 5 freshman and new transfer students were enrolled at DSU from Nebraska.

A similar marketing strategy was implemented previously, with a reduced tuition rate program

designed for Iowa students. New student enrollment from Iowa grew nearly 200% at DSU

because of that program. DSU believes they can also produce more than the required students

from NE if the NE tuition rate for new students is set at a rate equivalent to the resident rate.

The following table provides more information on the breakeven calculation for Nebraska.

DSU Breakeven Calculation - Nebraska

Current

Student

FTE

FY17

Credit

Hours

Tuition

Revenue per

non-resident

credit hour

Total

Tuition

Revenue

Current Revenue at Non-Resident Rates 5 126 $337.35 $42,506

Projected Revenue at Proposed Resident

Rates

5 126 $239.70 $30,202

Tuition Revenue Loss

($12,304)

Break-Even Credit Hour Gain Required 51

New FTE required to breakeven (30 credit

hours)

2

NEBRASKA TUITION - PUBLIC

Resident Status UNL UNO Kearney Wayne DSU

Resident 237.50 216.25 191.75 172.00 278.70

Non-Resident 747.50 677.25 417.75 344.00 376.35

MAP (Metro area in Iowa) 324.37

CO, KS 191.75

IL, IN, MI, MN, MO, ND, OH, WI 288.00

IL, IN, IA, KS, MI, MN, MO, SD, ND, OH, WI 258.00

IA 278.70

MN 285.80

Tuition Per Credit Hour

ATTACHMENT I 9

Northern State University – Nebraska

NSU is requesting approval effective with the 2018 summer session to begin offering resident

tuition rates to freshman and transfer students who are residents of Nebraska. As noted in the

comparison below from a recent web search, a resident tuition rate will bring NSU tuition cost

for Nebraska students to within $2.23 per credit hour at the University of Nebraska – Lincoln

and to a difference of $67.73 per credit hour at other institutions in the Nebraska State System.

Fees charged by NSU are considerably lower than any of the Nebraska schools included in the

comparison.

Offering resident tuition will enable NSU to be more competitive when recruiting Nebraska

students. NSU is most likely to see application crossover with Chadron, Peru, and Wayne State

due to the similar academic profile of our students and comparable campus facilities. The

proposed resident tuition level would allow those students to attend NSU for approximately one

half of the current non-resident tuition rate of $337.35. A prospective NSU student from

Nebraska who is also considering the Nebraska State System would save $74 - $129 per credit

hour compared to the current SD non-resident rate. NSU will leverage resident tuition rates most

effectively among prospective Nebraska student athletes, music, and education majors.

Based on current enrollment information for freshman and new transfers, NSU would need just

one additional student from Nebraska in order to generate enough revenue to break even if this

proposal is approved.

Current

Student FTE

FY17 Credit

Hours

Tuition Revenue

per non-resident

credit hour

Total Tuition

Revenue

Current Revenue at Non-Resident Rates 2 55 337.35$ 18,554$

Projected Revenue at Proposed Resident Rates 2 55 239.70$ 13,184$

Tuition Revenue Loss (5,371)$

Break-Even Credit Hour Gain Required 22

New FTE required to breakeven (30 annual credit hours) 1

ATTACHMENT I 10

SDSM&T - Nebraska

SD Mines continues to monitor undergraduate enrollment of students from Nebraska, specifically

with regards to the number of students enrolled as compared to those that have been accepted.

Since fall of 2013, when 49% of the Nebraska students accepted also enrolled, we have

experienced a drop to roughly 25% enrolling. The number of Nebraska students enrolling is much

lower than the average rates from other states.

The tables below illustrate enrollment data for first-time/full-time students from Nebraska:

Nebraska FTFT 2013FA 2014FA 2015FA 2016FA YTD

2017FA

Applicants 82 106 80 85 79

Acceptances 77 96 78 76 63

Enrollees 30 27 28 22 16

% Enrolled/Accepted 39.0% 28.1% 35.9% 28.9% 25.4%

The number of applicants and students accepted from Nebraska continue to hold steady, while the

number of students actually enrolling is declining.

While cost/scholarship offers are not the only reason for low enrollment from Nebraska students,

our survey of students declining to attend SD Mines indicates that better scholarships at other

universities represent the number one reason students go elsewhere.

ATTACHMENT I 11

Our proposed pilot is to reduce the tuition cost to freshman and new transfers from Nebraska to

that of a resident student, equivalent to a reduction of $3,343.20 per student annually. Break even

for this pilot is estimated at 11 new FTE students.

Nebraska Break Even:

SDSM&T – Colorado

SD Mines continues to monitor undergraduate enrollment of students from Colorado, specifically

with regards to the number of students enrolled as compared to those that have been accepted.

Since Fall of 2013, when 48% of the Colorado students accepted also enrolled, we have

experienced a drop to the 35% - 40% range enrolling. As Colorado has historically been a large

importer of students to SD Mines, we are proposing a pilot to reverse the trend.

Current

Student FTE

FY17 Credit

Hours

Tuition Revenue

per non-resident

credit hour

Total Tuition

Revenue

Current Revenue at Non-Resident Rates 20 582 385.30$ 224,245$

Projected Revenue at Proposed Resident

Rates 20 582 246.00$ 143,172$

Tuition Revenue Loss (81,073)$

Break-Even Credit Hour Gain required 324

New FTE required to breakeven (30 annual

credit hours) 11

ATTACHMENT I 12

The tables below illustrate enrollment data for first-time/full-time and transfer students from

Colorado:

Colorado FTFT 2013FA 2014FA 2015FA 2016FA YTD

2017FA

Applicants 125 160 190 126 171

Acceptances 116 151 179 114 155

Enrollees 56 52 64 46 55

% Enrolled/Accepted 48.3% 34.4% 35.8% 40.3% 35.5%

Colorado Transfer 2013FA 2014FA 2015FA 2016FA YTD

2017FA

Applicants 9 16 15 7 15

Acceptances 9 13 11 2 9

Enrollees 4 8 8 0 2

% Enrolled/Accepted 44.4% 61.5% 72.7% 0.0% 22.2%

Total Colorado 2013FA 2014FA 2015FA 2016FA YTD

2017FA

Applicants 134 176 205 133 186

Acceptances 125 164 190 116 164

Enrollees 60 60 72 46 57

% Enrolled/Accepted 48.0% 36.6% 37.9% 39.7% 34.8%

The number of applicants and students accepted from Colorado continues to grow, while the

number of students actually enrolling is not.

ATTACHMENT I 13

An area of particular interest to SD Mines are those high achieving students with a minimum 27

ACT and a 3.5 GPA. As you can see from the table below, we have been enrolling an equally small

number of this subset of students.

Colorado Students with Minimum 27 ACT/3.5 GPA

Applicants 42

Acceptances 42

Enrollees 16

% Enrollees/Acceptances 38.1%

All 42 students above from Colorado were offered scholarships for 2017FA. Of that number, only

16 (or 38%) accepted the scholarships and enrolled at SD Mines. While cost/scholarship offers are

not the only reason for low enrollment, our survey of students declining to attend SD Mines

indicates that better scholarships at other universities represent the number one reason students go

elsewhere.

ATTACHMENT I 14

Our proposed pilot is to reduce the tuition cost to high achieving freshman and new transfers from

Colorado students with a minimum 27 ACT and 3.5 GPA to that of a resident student, equivalent

to a reduction of $3,343.20 per student annually. Break even for this pilot is estimated at 26 new

FTE students.

The largest acceptance rates for SD Mines scholarships have been those of $3,000/year and

lower; thus we feel comfortable that a tuition reduction of just over $3,000/year will yield an

even larger percentage of high achieving Colorado students.

Colorado Scholarship Offers 2017FA

Current

Student FTE

FY17 Credit

Hours

Undergraduate

Tuition Rate

Total Tuition

Revenue

Current Revenue at Non-Resident Rates 45 1,329 385.30$ 512,064$

Projected Revenue at Proposed Resident

Rates 45 1,329 246.00$ 326,934$

Tuition Revenue Loss (185,130)$

Break-Even Credit Hour Gain Required 753

New FTE required to breakeven (30 annual

credit hours) 26

ATTACHMENT I 15

$9k for 4 yrs $5k for 4 yrs $3k for 2 yrs $2k for 2 yrs $1k for 1 yr

Offered 2 2 19 4 15

Accepted 0 0 7 2 7

Declined 2 2 12 2 8

% Accepted 0% 0% 37% 50% 47%

Our proposal would classify these students as their own student type, much like we currently do

with the Child of Alum rate.

ATTACHMENT I 16

SDSU – Nebraska

After monitoring the growth in first-time full-time Iowa students over the last two years, and as a

result of the Iowa in-state tuition program, SDSU is requesting to test a similar program in

Nebraska. In our efforts to increase enrollment, we believe Nebraska offers us another opportunity

to ensure we reach our enrollment targets. As a reference, Table #1 below shows the headcount

enrollment numbers for freshman students taking at least one on-campus course. This data shows

the improvement in Iowa resident freshman since the start of that program (which was approved

at the April BOR meeting in 2016). In addition, the data shows the significantly smaller portion of

Nebraska residents when compared to Iowa residents at SDSU.

Based on our current Nebraska enrollments our break-even point will be significantly less than our

Iowa break-even point providing us the potential for greater upside with less risk. Below in Table

#1 you can see the break-even analysis showing that we would need 34 new FTE to break-even

our first year based on our Nebraska proposal.

SDSU - Nebraska Current

Student FTE

FY17 Credit

Hours

Tuition Revenue

per non-resident

credit hour

Total Tuition

Revenue

Current Revenue at Non-Resident Rates 74 2,200 347.95$ 765,490$

Projected Revenue at Proposed Resident Rates 74 2,200 239.70$ 527,340$

Tuition Revenue Loss (238,150)$

Break-Even Credit Hour Gain Required 994

New FTE required to breakeven (30 annual credit

hours) 34

ATTACHMENT I 17

University of South Dakota – Nebraska

Over the past several years USD has been monitoring the geographic diversity for our full-time

undergraduate population on our main campus in Vermillion. This proposal is aimed and trying

to increase our market share of Nebraska students. Based on the success of our Iowa in-state

tuition pilot, USD would like to test the Nebraska market with an in-state tuition rate. Below you

will find evidence of our concerns in Nebraska compared with recent results in Iowa.

Note the downward trend in Iowa from 2011FA to 2015FA (Red arrow below) or prior the in-state

tuition rate pilot. As you can see we were able to reverse a negative trend and turn it into record

numbers in every stage of the enrollment funnel (Green arrows; Applications, Admits, and

Enrollees). This pilot produced a yield increase from the base year in 2015 of 8.4% for Fall 2016

and 7.1% in Fall 2017 along with a 32.6% increase in admits during these last two years.

Compare the Iowa success to what we are seeing in Nebraska on the next page and it doesn’t

take long to believe that we can see better results if we mirror the Iowa in-state tuition plan in

Nebraska.

ATTACHMENT I 18

Our biggest concern is that USD has been able to maintain or slightly grow our applications and

admits from Nebraska, but our yield rate (admit to enrolled) has been declining the past two years

and at our lowest yield rate since 2010FA. The proposed pilot initiative is to reduce the tuition

cost to Nebraska students while also increasing our marketing and recruitment efforts in Nebraska.

See below (page 3) for the proposed marketing plans for this new initiative in Nebraska. Note we

are using a similar strategy to Iowa, but eliminating some of the marketing pieces that we felt

didn’t aid us in bringing awareness of this new plan.

Following the result of our success with our Iowa pilot USD expects this Nebraska pilot to bring

an increase in yield between 7% to 9% in 2018 and 6% to 8% in 2019. Our strategy is designed

to be realistic yet driven to exceed the SDBOR’s break-even for USD of 36 more students from

Nebraska. Year one will probably fall short of this break-even mark given the final decision not

being made until April on this proposal. That being said, USD expects to see a growth of 27 to 31

new Nebraska students in Fall 2018 (holding acceptance volumes constant with 2017). USD’s

goal in Fall 2019 would be an additional bump in admitted students of a conservative 20%

(reminder Iowa had a 32.6% increase) resulting in an additional 43 to 48 enrollees from Nebraska

at USD and exceeding the break-even of 36 enrollees.

Current

Student FTE FY17 Credit Hours

Tuition Revenue

per non-resident

credit hour Total Tuition Revenue

Current Revenue at Non-Resident Rates 78 2,328 347.95$ 810,028$

Projected Revenue at Proposed Resident Rates 78 2,328 239.70$ 558,022$

Tuition Revenue Loss (252,006)$

Break-Even Credit Hour Gain Required 1,051

New FTE required to breakeven (30 annual credit hours) 36

USD - Nebraska

ATTACHMENT I 19

USD Nebraska Tuition Reduction Marketing Plans

Pending BOR Approval at March 31-April 1 Meeting

Initiatives Date of execution New Initiative Status Person Responsible

Postcard to Nebraska students noting

the new cost

ASAB (As Soon as

Approved by BOR) to entire prospect pool plus

ongoing for new stealth

applications from Nebraska.

Yes 0% Brittany

Onward Events hosted by USD in

Omaha & South Sioux City

February or March 2018 Yes

0% Erin/Ryan/Jeff

Email to Nebraska students noting the new cost

April 2018 Yes 0% Brittany

Update USD website with new costs

showing the Nebraska rate

ASAB plus ongoing Yes 0% Brittany

Update to Net Price Calculator with new Nebraska rate

ASAB plus ongoing No 0% College Raptor/Mark

USD in 30 presentations by admission

counselors to be updated with new Nebraska cost so that visitors know

the value

ASAB plus ongoing No 0% Nick

Estimated financial aid letters will be

redone to emphasize the value of this new rate

February 2018 Yes 0% Mark/Brittany

Updated USD cost sheet noting

Nebraska reduced pricing

February 2018 No 0% Brittany

Billboards in Sioux City & Omaha

noting in-state rate or affordable

message

Early April 2018 Yes 0% Tena/Michelle

Initiatives Date of execution New Initiative Status Person Responsible

Specific image email with link to

usd.edu/nebraska to Nebraska

Association for College Admission Counseling driving to PURL on USD

website

April 2018 Yes 0% Scott/Howard/Brittany/M

ark

Purchase front page strip ads for Omaha World Herald and Sioux City

Journal

1. Sioux City Journal- Early

April

2. Omaha World Herald- Early

April

Yes 0% Tena/Alison/Michael

Social media updated across all USD

accounts

ASAB No Howard/Brittany

Dialmycalls.com voice recording to

all accepted students announcing the

new costs for all Iowa accepts

April 2018 Yes Mark/Kimberley

Radio Broadcasting in Nebraska Need to identify opportunities in April

Yes 0% Tena/Michael

Google Adwords in Nebraska Spending $1000 on

Nebraska IP addresses with key

words related to

higher

education/costs, etc.

Yes 0% Howard

Identify key high schools in Nebraska

based on admit volumes for USD and target all aspects of marketing (school

newspapers, Facebook, school

counselor mailings, etc.)

Creating ad related to

Nebraska reduction in tuition for these

locations deadline is

April 6th going out the week of April

11th.

Yes 0% Tena/Mark/Michael/Britta

ny

University of South Dakota Law School – High Achieving Nonresident Students

ATTACHMENT I 20

The University of South Dakota School of Law provides the backbone for the legal profession and

judicial system in the state. Nationally, fewer students are seeking law degrees. At the same time,

accreditation standards are rising. The school is not immune to the national trends and has

experienced a decline in class size of nearly 30%. USD assembled a task force and hired Spivey

Consulting, Inc. to examine the School of Law. One of several recommendations is to ask the

Board of Regents for authority to offer resident tuition rates to non-resident students with certain

qualifications. After analysis of the LSAT scores of admitted students versus students ultimately

enrolling at the School of Law, there is evidence that USD is able to generate interest of non-

resident students with LSAT scores of 155 or higher; however, have enrolled very few. In fact, in

the last three years, 71 non-resident students with an LSAT of 155 or greater were admitted, but

only 1, in three years, enrolled. Therefore, USD would like to propose offering the resident rate

to non-resident students with an LSAT of 155 or greater as a pilot with the goal of increasing the

yield of these students and increasing class size to nearer the level of capacity.

ATTACHMENT I 21