2014 SOUTH BAY ANNUAL REPORTSOUTH BAY COMMUNITY BENEFIT

For over 70 years, our mission at Kaiser Permanente has been to improve the health of our members and the communities that we serve. We do this through strategic partnerships, investments and by leveraging the unique strengths of our integrated, not-for-profi t organization.

Like our approach to medicine, our community involvement supports prevention-focused, evidence-based programs and long-term, sustainable change. To make a greater impact in our communities, we work side-by-side with our community partners. It is through these partnerships that we are able to improve our communities’ health and reduce health disparities.

In 2014, Kaiser Permanente actively engaged in investments, including:● Making a direct impact through Charitable Coverage Programs● Supporting the safety net of community clinics and public hospitals● Creating healthy environments to promote the consumption of healthy food and increased physical activity● Sharing and expanding knowledge for the future of health care

This report summarizes Kaiser Permanente’s work in the South Bay over the past year.

Please visit our websites to learn more about how we are helping to create a future where all people have access to quality health care and a chance to make healthy choices:● http://mydoctor.kaiserpermanente.org/ncal/facilities/region/ sanjose/area_master/about_us/our_community/grants.jsp● http://mydoctor.kaiserpermanente.org/ncal/facilities/region/ santaclara/area_master/about_us/community_benefi t/grants.jsp

WE BELIEVE GOOD HEALTH BELONGS TO EVERYONE

Asian Americans for Community Involvement (AACI): $50,000Rapid Business Model Development for Patient Navigation ServicesPhase Two of AACI’s Patient Navigation Center (PNC) buildout is the creation of sustainable business models for the PNC’s training and workforce development components.

Community Health Partnerships: $40,000Patient Centered Health Home (PCHH) Learning Collaborative The aim of the PCHH Learning Collaborative project is to support Community Health Center practice changes through peer learning, quality improvement, and coaching to promote the Triple Aim.

Community Health Partnership: $250,000*Regional Clinic Operations Support CHP will assess partner community health center operational and fi nancial readiness for payment reform. CHP will work with part-ners to identify key fi nancial indicators, prepare baseline fi nancial and operational performance profi les, and build systems to prepare internal monitoring reports, and benchmark performance.

Operation Access: $300,000*Bridging the Healthcare Gap: Donated Surgical and Specialty Procedures for Bay Area Uninsured ProgramOA coordinates donated outpatient surgical and specialty procedures for low-income, uninsured patients through securing volunteer medical professionals in multiple Bay Area communities. The care provided though OA prevents medical conditions from developing into costly emergencies and reduces the need for more expensive interventions.

Pacifi c Free Clinic/Stanford, School of Medicine: $19,700Transitional Health Care for the Underserved This project serves to provide quality screening, preventive health, and urgent health care to low-income populations and connect patients to an affordable medical home.

School Health Clinics of Santa Clara County (SCC): $25,000Patient NavigatorSHCSCC’s Patient Navigators reduce barriers to accessing health care and community services for low-income children in SCC.

United Way Silicon Valley: $50,000*211 Grants ProgramUnited Way Silicon Valley will continue to ensure the database quality, agency support, call center operations, and the emergency preparedness and response components of 211 SCC.

Vision to Learn: $35,000 Vision To Learn: Santa Clara County OperationsVision To Learn’s (VTL) mobile clinics will be able to provide free exams and glasses to 750 students in SCC for those in need.

The VMC Foundation: $400,000*PHASE: Prevent Heart Attacks and Strokes EverydaySanta Clara Valley Health and Hospital System will implement PHASE population management principles to assist 4800 patients, with diabetes and cardiovascular disease, and develop the electronic medical record tools to track medication adherence and lifestyle data.

*Denotes Northern California Regional Funding

ACCESS TO HEALTH CARE SERVICES

signifi cant investments

Alum Rock Counseling Center (ARCC): $25,000Middle School Mentoring & Support ProgramThe program offers intervention & support to 90 high-risk middle school students to develop their life-skills, realize their full academic performance, and improve their behavioral health.

Bill Wilson Center: $25,000Centre for Living with DyingThe Centre for Living with Dying program provides emotional support to adults and children facing life-threatening illness or the trauma of losing a loved one.

Community Health Awareness Council (CHAC): $30,000 Prevention Plus-School Based Interventions for Behavioral HealthThis program aims to improve the behavioral health of children and teens by providing evidence-based mental health counseling, psychotherapy, and resilience-enhancement and risk-reduction training.

EMQ- Families First: $10,000Addiction Prevention Services (APS)-Overfelt, Oak Grove and BroadwayAPS primarily serves high school students identifi ed as high-risk, gang impacted, and gang intentional with co-occurring substance abuse concerns; their parents/caregivers, teachers, and other professionals.

BEHAVIORAL HEALTH

signifi cant investments

HEALTHY EATING / ACTIVE LIVING (HEAL)

signifi cant investments

Bay Area Women’s Sports Initiative (BAWSI): $30,000Female Athletes Inspiring Active Play This project promotes healthy behavior in communities at-risk for obesity by engaging young girls in fun, high-energy physical activity alongside female athlete-mentors.

Blackford Elementary School: $23,000*Thriving SchoolsThe school will implement a “Get up and Move” campaign involving tracking of physical activity, parent education nights focusing on healthy eating, and install two hydration stations to promote water consumption among school staff and students.

Community Alliance with Family Farmers Foundation (CAFF): $50,000 Growing Farm to School in the Santa Clara ValleyThis program aims to expand sourcing of local produce and institutionalize Farm to School programming in Santa Clara County schools.

Fresh Approach: $75,000Freshest Cargo: Mobile Farmers’ Market in the South Bay The Freshest Cargo Mobile Farmers’ Market will make fresh, healthy, affordable fruits and vegetables available in underserved areas of Santa Clara County.

Happy Hollow Corporation: $50,000 Stay and Play for a Healthy DayThis project will continue to improve healthy food offerings in the

park’s café and develop a new play structure to increase physical activity.

Lee Mathson Middle School: $23,000*Thriving SchoolsThe school will implement a movement campaign involving track-ing of physical activity, parent education nights focusing on healthy eating, and install hydration stations to promote water consump-tion among school staff and students.

Playworks: $95,000* Junior Coach Leadership Pilot in Northern CaliforniaJunior Coaches participate in training and leadership develop-ment to develop their confl ict resolution skills and then implement this learning on the playground by facilitating games for younger students, intervening in confl icts and proactively inviting children to participate in games.

Sacred Heart Community Service: $12,200 Healthy Families Project The project improves the nutrition and health of low-income Latino families in San Jose through education on healthy eating and food preparation, as well as implementing a physical activity curriculum.

Sacred Heart Nativity School for Boys and Our Lady of Grace School for Girls: $30,000Improving Student/Family Health through HEAL The aim of this program is to meet student needs through imple-menting nutrition and physical activity programming and play area improvements to increase physical activity.

Santa Clara County Public Health Department, Bay Area Nutrition and Physical Activity Collaborative (BANPAC): $100,000*BANPAC will work to support the adoption and implementation of organizational policies throughout nine counties that reduce access to sugar sweetened beverages for employees and clients as well as share resources that support behavior change to reduce their consumption.

Second Harvest Food Bank of Santa Clara and San Mateo Counties: $25,000Enhancing Healthy Lifestyles in Santa Clara CountyTo reduce hunger and improve access to unutilized CalFresh ben-efi ts, Second Harvest will provide outreach and direct application assistance to low-income individuals.

San Jose Sharks Foundation: $35,000San Jose Sharks “Stick to Fitness” ProgramThrough its kickoff events, intensive fi ve-week curriculum and culminating event, the program will encourage physical activ-ity in middle school students through teaching hockey skills and strength training exercises.

Sunnyvale Community Services: $35,000Healthy Choices Inside and Out“Healthy Choices Inside and Out” gives low-income families ac-cess to services and healthy nutrition at our agency, in their neigh-borhoods, and at Full Circle Farm.

THINK Together: $15,000Healthy Living ProgramThe Healthy Living Program has the goal of reducing student obe-sity through increasing students’ healthy eating habits and increas-ing physical activity.

TransForm CA: $150,000*Integrating Public Health Into Transportation and Land Use DecisionsThe organization will advocate for improved transportation options in the Bay Area by: working to increase funding for public transportation and walking and biking infrastructure; and participating in the implementation of local transportation and land use projects to ensure equal access to active transit for all.

The VMC Foundation: $12,200Breastfeeding Education for Maternity Care Providers at Valley Medical CenterThis program aims to provide the “10 Steps to Successful Breastfeeding” training to VMC lactation consultants and nurses to enable consistent, evidence-based breastfeeding guidance.

*Denotes Northern California Regional Funding

HEALTHY EATING / ACTIVE LIVING (HEAL)

signifi cant investments

VIOLENCE PREVENTION

signifi cant investments

Alum Rock Counseling Center (ARCC): $40,000*Youth and Trauma-Informed Care ProgramThe program seeks to screen youth to identify those who have experienced trauma, provide supportive services, expand partnerships with agencies to provide ancillary services, and enhance understanding by school staff of the symptoms of trauma.

Community Matters: $25,000Safe School Ambassadors This program aims to empower four San Jose area schools to create a caring school climate and reduce bullying through the implementation of the Safe School Ambassadors program.

Family and Children’s Services: $20,000 Teen Families and Schools Together (FAST) Program The FAST Program promotes violence reduction by building youth and family protective factors, including effective parenting, pro-social skills, and caring school environments.

Family and Children’s Services: $40,000*Youth and Trauma-Informed Care ProgramThe program seeks to screen youth to identify those who have experienced trauma, provide supportive services, expand partnerships with agencies to provide ancillary services, and enhance understanding by school staff of the symptoms of trauma.

Foothill DeAnza Colleges Foundation: $40,000Family Engagement Institute (FEI): Strengthening Families -

Low Income and English Language Learners FEI seeks to promote positive and supportive family relationships between children and parents/caregivers, as well between families and schools, as a mechanism to reduce violence.

Fresh Lifelines for Youth (FLY): $25,000 Legal Eagle - Law and Leadership Legal Eagle, a powerful combination of legal education and lead-ership training, helps high-risk youth make positive life choices and avoid violence and substance abuse.

Girl Scouts of Northern California: $30,000 Got ChoicesGot Choices is a prevention/intervention program designed to reduce risky behaviors, increase protective factors and support positive, informed decision making in teen and tween girls.

International Association for Human Values: $20,000Youth Empowerment Seminar (YES!) YES! offers life-skills education, healthy coping habits and stress reducing techniques to 360 students in East Side Union High School District schools.

Kidango: $15,000 Preventing Child Abuse/Neglect through Positive Parenting Education This program will aim to prevent child abuse/neglect through positive parenting education in Santa Clara County for parents/caregivers of infants to age 5, reduce abuse reports, and mandate interventions.

Rebekah Children’s Services: $50,000 Abriendo Puertas/Opening Doors Abriendo Puertas is an evidence-based parenting program that helps parents support their children’s healthy development, increase family functioning, and mitigate factors that lead to violence.

Santa Clara County Public Health Department: $50,000Comprehensive Healthy Teen Relationships Social Marketing Place-based Strategy This project will implement a comprehensive teen dating violence prevention campaign to increase knowledge of healthy relation-ships through youth mobilization, evidence-based programming and social marketing strategies.

Sunday Friends: $25,000 Cultivating Violence Prevention in Very Low-Income FamiliesSunday Friends’ programs help children, with the full involvement of their parents, build the developmental assets that have been proven to lead to productive, violence-free futures. YMCA of Silicon Valley: $50,000 Creating School and Community Coalitions to Reduce ViolenceProject Cornerstone will partner with staff, youth, and adults at high-need schools, and with YMCA’s community coalition, to create caring schools and reduce violence.

*Denotes Northern California Regional Funding

VIOLENCE PREVENTION

signifi cant investments

Thriving Schools and Fire Up Your FeetIn partnership with leading national organizations, Kaiser Permanente launched “Thriving Schools” – an initiative that promotes workforce health for staff and teachers and student-focused interventions like improving school lunches and increasing opportunities for physical activity. This year, South Bay investments totaled $700,000 in 148 schools.

Visit http://www.kp.org/thrivingschools for more information.

As part of the Thriving Schools Initiative, Kaiser Permanente partnered with the Safe Routes to School National Partnership and the National Parent Teacher Association for “Fire Up Your Feet.” This online walking and activity program encourages staff, teachers, students, and their families to walk or bike to and from school, and to incorporate more physical activity in their in-school and out-of-school day.

To learn more about the program, visit http://ca.fi reupyourfeet.org.

ReThink Your DrinkKaiser Permanente, together with FIRST 5 Santa Clara County, the Santa Clara County Public Health Department, and the Bay Area Nutrition & Physical Activity Collaborative (BANPAC), participated in the “ReThink their Drink” campaign which encourages families to reduce or eliminate the consumption of sugar-sweetened beverages. Drinking sugary beverages has been linked to weight gain, obesity, and developing severe health problems such as Type 2 diabetes.

Child-friendly characters, Potter the Otter and Dexter and Martina, promote water as the healthier beverage choice through educational books and animated, online videos. Through Kaiser Permanente’s investment and involvement, pediatricians deliver a health message along with the book to all children during their

COMMUNITY HEALTH INITIATIVES

Good health extends beyond the doctor’s offi ce. It requires healthy environments: local markets stocked with fresh produce; walking paths and parks that give families and neighbors a safe place to gather; and schools and workplaces that promote wellness and physical activity. By working together with our community partners, Kaiser Permanente helps improve the health of the communities we serve.

In 2014, Kaiser Permanente actively engaged in a broad range of Community Health Initiatives, including:

pediatric care visits.

In addition, physicians volunteer their time in the community to bring the “Rethink Your Drink” message to children in low-income schools, impacting 4,200 students in this year alone.

To learn more about Potter the Otter, visit http://www.potterloveswater.com/.

To learn more about Dexter and Martina, visit http://www.youtube.com/watch?v=iP-haqmmXyY.

Watch Me ThriveResearch shows that positive adult role models have a signifi cant impact on a young person’s development.

In partnership with the YMCA’s Project Cornerstone, Kaiser Permanente designed the “Watch Me Thrive” campaign, to provide adults with information on how they can provide care and experiences to children to help them reach their full potential and avoid risky behaviors that can be detrimental to their health.

Featuring a growth chart that provides tips on how adults can instill

positive values, build self-worth and develop healthy relationship skills in youth, these health messages reached over 5,000 young people this year.

To learn more about Project Cornerstone, visit http://www.projectcornerstone.org/.

Lee the Bee“Lee the Bee, Turn Off the TV” is a bilingual (English and Spanish) children’s book about a little bee who learns that physical activity is the best way to stay healthy and strong.

In partnership with Kaiser Permanente, a Lee the Bee mascot and author, Shalini Singh Anand, engaged children at pediatric facilities in learning about the benefi ts of outdoor play and avoiding too much screen time. In the community, children participated in Lee the Bee activities using hula hoops, jump ropes and stretch bands to get active and the health messaging through this innovative story reached 5,000 children this year.

To learn more about Lee the Bee, visit http://www.booksbyshalini.com/.

COMMUNITY HEALTH INITIATIVES

In 2014, Kaiser Permanente South Bay awarded over $200,000 through sponsorships or partnerships with organiza-tions that aligned with one or more of the following priority areas:● Access to Health Care Services ● Behavioral Health ● Healthy Eating/ Active Living ● Violence Prevention

The organizations Kaiser Permanente sponsored and partnered with include:

SPONSORSHIPS AND PARTNERSHIPS IN THE COMMUNITY

Aptitud at Goss Elementary School

Aging Services Collaborative of Santa

Clara County

Asian Americans for Community

Involvement

Barrett Elementary School

Bay Area Nutrition and Physical Activity

Collaborative

Bay Area Older Adults

Bill Wilson Center

Blackford Elementary School

Carry the Vision

Children’s Discovery Museum of San Jose

City of Gilroy Community Services

Department

Community Benefi t Hospital Coalition

Community Health Partnership of Santa

Clara County

Congregation Shir Hadash

Domestic Violence Intervention

Collaborative

East Valley YMCA

Friends of the Morgan Hill Library

Gardner Health Care Network

HomeFirst

Hughes Elementary School

Indian Health Center

International Children Assistance Network

Leadership Public Schools

Linda Vista Elementary School

Ocala Middle School

Our Lady of Guadalupe Church

Planned Parenthood Mar Monte –

Kids in Common

Rosemary Elementary School

RotaCare Bay Area, Inc.

Rotary Club of San Jose Foundation

Ryan Elementary School

Santa Clara City Library Foundation and

Friends

Santa Clara County Offi ce of Education

Santa Clara County Public Health

Department

Silicon Valley Creates

Somos Mayfair

Sunnyvale School District

The Tech Museum of Innovation

KAISER PERMANENTE SOUTH BAY PUBLIC AFFAIRS actively supports our local community in Santa Clara County by funding select community organizations, activities or events.

If you would like to apply for funding, please email SouthBaySponsorships@kp.org or SouthBayGrants@kp.org.

FOR MORE INFORMATION,Visit our website at: kp.org/sanjose and kp.org/santaclaraClick on “About Us” and “Our Community.”