Media GeneralMedia General Nielsen//NetRatings

Local Stations & NewspapersUnique Visitor Rankings (000), November ’06

Market OverviewMarket Overview

Source: Nielsen//NetRatings, November ’06Note: - IB internal cookie-based viewer counts are often as much as 2x higher than Nielsen.

- These are national audience figures that November include significant out-of-market viewership.- These sites generally have insufficient sample sizes for exact audience projections; data should be used for directional purposes only.- # - Site too small to show up in Nielsen//NetRatings search.* WSYX6.com (ABC) shares a site w/WTTE28.com (FOX)

Columbus

Dispatch.com 726

NBC4i.com (NBC) 299

WBNS10tv.com (CBS) 90

*WSYX6.com (ABC) 8

*WTTE28.com (Fox) #

Providence

Projo.com (Providence Journal) 341

Turnto10.com (NBC) 133

WPRI.com (CBS) 13

ABC6.com (ABC) #

Fox64.com (Fox) #

Raleigh

WRAL.com (CBS) 914

NewsObserver.com 796

ABC11TV (ABC) 184

NBC17.com 78

Fox50.com (Fox) #

Birmingham

MyFoxAL.com (Fox) 84

ABC3340.com (ABC) 76

NBC13.com (NBC) 26

WIAT.com (CBS) 24

PostHerald.com 4

Raleigh Media Site Raleigh Media Site RankingsRankings

Nielsen//NetRatingsLocal Stations & Newspapers

Unique Visitor Rankings (000), November ’06

Source: Nielsen//NetRatings, November ’06Note: - IB internal cookie-based viewer counts are often as much as 2x higher than Nielsen.

- These are national audience figures that include significant out-of-market viewership.- These sites generally have insufficient sample sizes for exact audience projections; data should be used for directional purposes only.- # - Site too small to show up in Nielsen//NetRatings search.

WRAL.com (CBS) 914

NewsObserver.com 796

ABC11TV (ABC) 184

NBC17.com 78

Fox50.com (Fox) #

Columbus Media Site Columbus Media Site RankingsRankings

Nielsen//NetRatingsLocal Stations & Newspapers

Unique Visitor Rankings (000), November ’06

Source: Nielsen//NetRatings, November ’06Note: - IB internal cookie-based viewer counts are often as much as 2x higher than Nielsen.

- These are national audience figures that include significant out-of-market viewership.- These sites generally have insufficient sample sizes for exact audience projections; data should be used for directional purposes only.- WSYX6.com (ABC) shares a site w/WTTE28.com (FOX)- # - Site too small to show up in Nielsen//NetRatings search.

Dispatch.com 726

NBC4i.com (NBC) 299

WBNS10tv.com (CBS) 90

*WSYX6.com (ABC) 8

*WTTE28.com (Fox) #

Birmingham Media Site Birmingham Media Site RankingsRankings

Nielsen//NetRatingsLocal Stations & Newspapers

Unique Visitor Rankings (000), November ’06

Source: Nielsen//NetRatings, November ’06Note: - IB internal cookie-based viewer counts are often as much as 2x higher than Nielsen.

- These are national audience figures that include significant out-of-market viewership.- These sites generally have insufficient sample sizes for exact audience projections; data should be used for directional purposes only.

MyFoxAL.com (Fox) 84

ABC3340.com (ABC) 76

NBC13.com (NBC) 26

WIAT.com (CBS) 24

PostHerald.com 4

Providence Media Site Providence Media Site RankingsRankings

Nielsen//NetRatingsLocal Stations & Newspapers

Unique Visitor Rankings (000), November ’06

Source: Nielsen//NetRatings, November ’06Note: - IB internal cookie-based viewer counts are often as much as 2x higher than Nielsen.

- These are national audience figures that include significant out-of-market viewership.- These sites generally have insufficient sample sizes for exact audience projections; data should be used for directional purposes only.- # - Site too small to show up in Nielsen//NetRatings search.

Projo.com (Providence Journal) 341

Turnto10.com (NBC) 133

WPRI.com (CBS) 13

ABC6.com (ABC) #

Fox64.com (Fox) #