Wyndham EstateTM is where Australian Shiraz began. Founder George Wyndham planted his first vineyards in 1830, pioneering the famous Hunter Valley region and laying foundations for the Australian wine industry. George Wyndham also established the first commercial Shiraz vineyard in the country and thus began Australia's love affair with Shiraz.

Source: ACD Nov. 2008

INTRODUCING

WYNDHAM ESTATETM BIN 515 SHIRAZ VIOGNIER

Ontario

Trends R13

Wyndham EstateTM BIN Series Reds

13.5%

BIN 555 Shiraz 8.6%

Australian Red Wine Category -6.8%

LCBO# 94219 750 mL

Suggested Order (units)

BRAND

Wyndham EstateTM creates generous, intensely flavoured wines. Full-bodied and bursting with rich, ripe, powerful luscious fruit flavour.

The BIN range is the flagship brand in the Wyndham EstateTM portfolio. To build on Wyndham Estate's Shiraz credentials and to meet consumer demand for innovative wines from Australia, the BIN range is expanding to include two new blends: BIN 515 Shiraz Viognier and BIN 525 Shiraz Grenache.

The leading Wyndham EstateTM SKU across Canada and the world, BIN 555 Shiraz, is currently growing at 8.6%. The new additions are expected to build upon the success of Wyndham EstateTM.

The range will now consist of 1 white and 8 red SKUs in Ontario.

BIN 515 is a blend of 92% Shiraz and 8% Viognier.

TRENDS

TASTING NOTEIntense aromas of ripe plum, dark cherry and berries along with a hint of spice and subtle floral flavours from the Viognier lead to a long silky finish.

PAIRINGA good match with hearty stews, beef, lamb and mildly spicy dishes.

AWARDSWyndham Estate winery has been rated 4 stars out of 5 by Australian wine critic James Halliday (Australian Wine companion 2009).

$ 16.45 Retail Price*

$ 14.89 Licensee Price *12 x 750 mL Case configuration

*Including bottle deposit

Prices subject to change

TARGET CONSUMER• Confident wine consumers 25-65 who are

looking for intense flavour sensations• Slight male skew

• LCBO Customer Segments: Experience, Seekers, Aspiring Stay at Homes, Young Experimental Socialites

• On-Premise Segments: Premium

Socializing, Premium Dining, Mainstream Dining

“Viognier adds some high-toned floral nuances. On the palate the wine comes across as very soft and slightly sweet, almost like a full bodied white wine…Drink now, slightly chilled for best results.”

-John Szabo, Wine Access Magazine, January 2009.

WINEMAKER

Nigel Dolan, Chief Winemaker - Wyndham Estate has received prestigious awards such as Barossa Winemaker of the Year and won two Jimmy Watson trophies (one of the most prestigious wine awards in Australia).

REVIEW