SOTHEBY’S INTERNATIONAL REALTY® HIGHLIGHTS | NOV 11 2011

H I G H L I G H T SNEWS & INFORMATION FOR SOTHEBY’S INTERNATIONAL REALTY® PROFESSIONALS / NOVEMBER 11, 2011 / MEMBERS.SOTHEBYSREALTY.COM

S O T H E B Y ’ S I N T E R N A T I O N A L R E A L T Y ®NEWS & INFORMATION FOR SOTHEBY’S INTERNATIONAL REALTY® PROFESSIONALS / NOVEMBER 11, 2011 / MEMBERS.SOTHEBYSREALTY.COM

Our goal in creating the new Sotheby’s International Realty YouTube channel is about o� ering you a unique video environment to feature the homes you represent and to assist your clients as they search for the extraordinary. Our

YouTube channel houses what we like to think of as the new standard in property video…opening doors to the most magni� cent homes available anywhere and at any price.

• THE NUMBER ONE ONLINE VIDEO SITE

• LEVERAGING 3 BILLION VIEWS PER DAY

• YOUTUBE RECEIVES 48 HOURS OF VIDEO UPLOADS PER MINUTE

• 2ND LARGEST SEARCH ENGINE

• 3RD LARGEST WEBSITE IN THE WORLD.

THE NEW SOTHEBY’S INTERNATIONAL REALTY® YOUTUBE BRAND CHANNEL

youtube.com/sothebysrealty

Journey into theJourney into theJourney into theexceptional

Delivering viral appeal, exposure & MeasureMentthe Sotheby’s International Realty youtube brand channel em-ploys a distribution engagement channel, called thismoment, designed to provide “engagement to everyone, everywhere, easily” and helps create massive viral appeal and exposure.

essentially thismoment enables powerful, real-time engage-ment experiences by combining both content and conver-sation and automatically distributes them to many sites and devices such Facebook and youtube as well as brand sites, rich media ads, mobile devices and more. it also provides a robust reporting management tool that allows us to properly analyze and detail viewership statistics pertaining to the in-cluded videos on this channel.

viDeo posting optionsVideo posting is executed in a variety of ways. you can go the “do it yourself” route, self produce your video and send it to us for QC review and posting or you can employ the turnkey services of V&L Productions – see attached pricing sheet for the full range of services available to you with different price options.

either way, there are many opportunities for showcasing all that makes a home unique on the Sotheby’s International Realty youtube channel…the possibilities are truly endless.

For additional questions or complete details on upload-ing videos to the Sotheby’s International Realty YouTube channel, please visit us at: members.sothebysrealty.com.

youtube.com/sothebysrealty

© MMXI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty Affiliates LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Sotheby’s Interna-tional Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks licensed to Sotheby’s International Realty Affiliates LLC.

SIR_GoogleYouTubeBrochure_v1.indd 1 10/18/11 1:11 PM

Journey into theJourney into theINTRODUCING

Naturally, YouTube provides an exceptional platform for our brand to place video content.YOUTUBE.COM/SOTHEBYSREALTY

http://www.youtube.com/sothebysrealty

NEWS & INFORMATION FOR SOTHEBY’S INTERNATIONAL REALTY® PROFESSIONALS / NOVEMBER 11, 2011 / MEMBERS.SOTHEBYSREALTY.COM

THE NEW SOTHEBY’S INTERNATIONAL REALTY® YOUTUBE BRAND CHANNEL

REACHING REAL ESTATE INTENDERSTo drive exposure and awareness of our brand’s new video channel, we have executed a rich and targeted me-dia plan throughout the YouTube website utilizing stan-dard banner ads and instream video units and targeting key demographics de� ned as:

• Real Estate Intenders

• Luxury Goods Consumers

• Cultural Sophisticates

• Culinary Afi cionados

• Home & Garden Enthusiasts

A DESTINATION TO SHOWCASE YOUR LOCAL VIDEOSOur new YouTube channel has one goal in mind – to get the homes you represent ex-posed and sold. Listings of varied price rang-es and locations of diverse lifestyles along with the outstanding markets you live, work and play are all center stage on our new You-Tube channel. Another appealing aspect of this new tool is its ability to distribute new video postings and content instantaneously to many social media outlets such Facebook and Twitter as well as to mobile devices and more, which means the exposure via this channel is immediate to prompt direct action with interested buyers.

VIDEO POSTING OPTIONSVideo posting is executed in a variety of ways. 1. You can send us your locally pro-duced videos and we will post them to our YouTube channel free of charge once we review for quality control.

OR

2. You can use our new turnkey production service.

Bernardsville, NJ - $14,800,000 USD. The Historic Stevens Estate. Clear vision and imagination. Scrupulous attention to detail. Infinite passion and patience.

Spotlight Videos Property Videos Destination Videos Brand Videos Extraordinary Spaces

INTRODUCING V&L CREATIVE


To support video production needs for the listings you represent, Sotheby’s International Realty® has commissioned V&L Creative to act as a turnkey service provider. Th ree packages have been developed at varying price points to meet the local needs of our network members.

PACKAGE 1-----------------------------------$4000Development of 4.5 minute video and includes: video pho-

tography, personal presentation, development of video script, voiceover recording, music track selection/licensing and one

round of editing.

PACKAGE 2-----------------------------------$3100Development of fi nished product via client supplied/recorded

video and includes: green screen presentation/hosting of Mark Th omas, development of video script, voiceover recording, mu-

sic track selection/licensing and one round of editing.

PACKAGE 1-----------------------------------$1700Development of 4.5 minute video from client supplied/recorded and includes: development of video script, voiceover recording

and music track selection/licensing. No editing.

ANCILLARY SERVICESOther services off ered through V&L Creative include: more comprehensive property shoot,

staging, special e� ects, graphics, etc. Pricing varies by needs.

Note: prices above do not include travel/travel time and additional rounds of edits.

INTRODUCING V&L CREATIVE

video production service

LOOKING FOR SOMETHING MORE CUSTOMIZED?

V&L Creative can assist in countless ways to make your listing videos memorable ones.

For more details visit: www.vandlcreative.com or dial +1 201.707.0543

“living in...Dubai”

http://www.vandlcreative.com

video production service


NOW FEATURED ON BBC.COMNOW FEATURED ON BBC.COM“living in...Dubai”

CHECK IT OUT…Dubai joins New Orleans, Paris, Miami, London and New York on the BBC’s list of the best places to live in.

“Love it or hate it, Dubai is the embodiment of the phrase “if you build it, they will come”. Th is city-state in the United Arab Emirates has evolved from a small town, supported by pearl diving and trade, to a shining uber-metropolis � lled with towers and manmade landscapes in mere decades. Living here means abiding by the rules of a non-Western culture, and the fi -nancial crisis means there are fewer opportuni-ties than before, but a sunny life in Dubai is as popular a draw for ex-pats as ever…

Click here to read the full story.

http://www.bbc.co.uk/

Welcome to the newest websites that are now live on our Cascading Platform. Th ere are dozens of others that are actively being built and we will continue to update you as they get introduced. For now, let’s tip our hat to the following mem-bers of our network and their new websites:

Towne & Country Properties Sotheby’s International Realty: http://www.towneandcountryinc.com/eng

William Pitt/Julia B. Fee/Litch� eld Hills Sotheby’s International Realty sites:http://www.williampitt.com/enghttp://www.juliabfee.com/enghttp://www.litch� eldhillssir.com/eng

Alliance Sotheby’s International Realty site:http://www.alliancesothebysrealty.com/eng

Terrace Sotheby’s International Realty site:http://www.foresthillsrealestate.com/

MORE LOCAL WEBSITES LAUNCH ON THE MORE LOCAL WEBSITES LAUNCH ON THE MORE LOCAL WEBSITES LAUNCH ON THE cascading platformcascading platformcascading platformcascading platformcascading platform

http://www.bbc.com/travel/feature/20111031-living-in-dubai

http://www.towneandcountryinc.com/eng

http://www.williampitt.com/eng

http://www.juliabfee.com/eng

http://www.litchfieldhillssir.com/eng

http://www.alliancesothebysrealty.com/eng

http://www.foresthillsrealestate.com/


NOW FEATURED ON BBC.COM

MORE LOCAL WEBSITES LAUNCH ON THE cascading platform


The new RESIDE® magazine combines the best components of our complete magazine offering to present one powerful and localized publication. Readers will

have the same great editorial experience while your listings will benefit from a more targeted and more efficient listing exposure tool.

The New ProgramThe new RESIDE® magazine will be separated into

REGIONAL editions, allowing YOU to customize YOUR reach. In addition, all listings from each regional edition will be incorporated into one MASTER EDITION which will be poly-bagged with an issue of Sotheby’s At Auction, ex-tending your listing’s exposure to the high profile clientele of the Sotheby’s Auction house.

The new program will commence in Q1 of 2012 and will launch with a series of editions; Northeast, California, Mountain Living, Europe, Asia. You can chose to place advertisements in the Master Edition only, if a specific region does not reach your desired target market.

Inside the New RESIDE®

� Editions will contain up to 10 pages of rich editorial focused on lifestyle and real estate.� Each edition will have a 2 page editorial focused on that specific region.� Each edition will feature an exclusive Gallery of listings represented by the Sotheby’s International Realty network.

Defined Distribution� Regional Editions will be distributed through media chan-nels such as The Wall Street Journal inserts, as well as through advertiser distribution.*� Additional local distribution channels will also be evalu-ated for each edition.� Each Master Edition will be poly-bagged with an upcom-ing issue of Sotheby’s At Auction.� All editions including the Master Edition will be published as a digital magazine viewable on pc and portable devices.

Upcoming EditionsDo you have an idea for another regional edition? Let us

know your thoughts and we will evaluate it based on the needs of the other affiliates within your region.

Pricing**

Pricing is for each regional edition which includes MASTER edition OR space in Master Edition only.

�ewIntroducing the Sotheby’s International Realty

RESIDE®

MAGAZINE► Exclusive Regional Content► New Lower Rates► Customized Local Reach

*Europe and Asia Editions have different distribution channels outside the Wall Street Journal which are tailored to the needs of those local markets.**Pricing for United States editions. Pricing for editions outside the U.S. may vary due to differentiating distribution.

For space reservations or to request an edition covering your region contact [email protected]

+1.727.741.4141

Full Page: $1196 1/2 Page: $598 1/4 Page: $299

mailto: [email protected]


BONUS EXPOSURE THROUGH THE WALL STREET JOURNAL

digital network...� e Sotheby’s International Realty® brand will receive 250,000 added value banner

impressions throughout � e Wall Street Journal Digital Network providing even more exposure for our integrated digital campaign.

� e Wall Street Journal digital network is the online point of access for the business elite around the world providing exclusive content and investment tools to the highest quality audience in the business world.. Th ese added banner impressions

will bring our projected total global exposure with the WSJDN in 2011 to over 33.5 million impressions.

C ick here to view an online example of this added value exposure!

Running now through

the end of December

http://public.wsj.com/public/resources/documents/ads/etearsheet.html?mod=19970


PUBLICATION ISSUE DATE DEADLINE

Sotheby’s At Auction January/February 2012 Th ursday, December 1, 2011

Sotheby’s At Auction March/April 2012 Th ursday, January 5, 2012

Bloomberg Markets - NEW March 2012 Monday, January 9, 2012

Country Life Wednesday, February 8, 2012 Wednesday, January 11, 2012

Country Life Wednesday, March 7, 2012 Wednesday, February 1, 2012

Country Life Wednesday, April 11, 2012 Wednesday, March 14, 2012

Financial Times Saturday, February 11, 2012 Wednesday, January 18, 2012

Financial Times Saturday, March 17, 2012 Wednesday, February 22, 2012

Financial Times Saturday, April 28, 2012 Wednesday, April 4, 2012

International Herald Tribune Friday, March 2, 2012 Wednesday, February 15, 2012

International Herald Tribune Friday, April 13, 2012 Wednesday, March 28, 2012

IHT Wrap - New York Couture Show Saturday, February 18, 2012 Th ursday, January 12, 2012

Luxury Properties Magazine March/April 2012 Wednesday, December 28, 2011

New York Times Home Section Th ursday, February 16, 2012 Wednesday, February 1, 1012

New York Times Home Section Th ursday, March 15, 2012 Wednesday, February 29, 2012

New York Times Home Section Th ursday, April 12, 2012 Wednesday, March 28, 2012

Robb Report Collection February 2012 Tuesday, November 29, 2011

Robb Report Collection April 2012 Th ursday, January 26, 2012

Robb Report Exceptional Properties March/April 2012 Tuesday, January 3, 2012

Wall Street Journal Friday, February 10, 2012 Monday, January 23, 2012

Wall Street Journal Friday, March 9, 2012 Monday, February 20, 2012

Wall Street Journal Friday, April 20, 2012 Monday, April 2, 2012

Sotheby’s International Realty®

2012 First QuarterCooperative Advertising SchedulePlease see our preliminary 2012 First Quarter Cooperative Advertising Schedule, to accompany you on your upcoming list-

ing presentations. Please look for our full 2012 Cooperative Advertising Schedule, including the 2012 rates, later this year. * Please note that this information is subject to change

For space reservations contact Phil Kaminowitz at Sky Advertising | [email protected] | +1 212.677.2500

digital network...


NEWS & INFORMATION FOR SOTHEBY’S INTERNATIONAL REALTY® PROFESSIONALS / NOVEMBER 11, 2011 / MEMBERS.SOTHEBYSREALTY.COMNEWS & INFORMATION FOR SOTHEBY’S INTERNATIONAL REALTY® PROFESSIONALS / NOVEMBER 11, 2011 / MEMBERS.SOTHEBYSREALTY.COM

For Space Reservations contact Phil Kaminowitzat Sky Advertising +1 212.677.2500 or [email protected]

*Rates in USD. A� liates outside the U.S. not contributing to the GMF are subject to a higher, non-subsidized rate.

COOPERATIVE ADVERTISING PROGRAM

Deadlines Approaching

SOTHEBY’S AT AUCTION FIRST ISSUE OF 2012 A luxurious magazine that showcases the highlights from every Sotheby’s sale worldwide, Sotheby’s at Auction is sent gratis to the very top tier of Sotheby’s auction clients. Th e publication is highly visual, with photos and descriptions of the rarest works of art and most coveted precious objects on the market today.

Issue Date: January/ FebruaryCost Per Listing: $1250*Deadline: November 14 (*This Monday*)

INTERNATIONAL HERALD TRIBUNE WRAP – DUBAI FILM FESTIVAL

ONLY 2 SPOTS LEFT!Th e Dubai International Film Festival (DIFF) is the leading

fi lm festival in the Middle East, Asia and Africa serving as an infl uential platform for Arab fi lm makers and international

talent. Wraps are placed around thousands of copies of the International Herald Tribune and distributedat luxury hotels surrounding the event and on site.

Issue Date: December 2Cost Per Listing: $475*

DEADLINE EXTENDED: December 11

Whitefish, Montana, USA$4,400,000 USD

A s in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive character. The Sotheby’s International Realty® network offers a fine collection of luxury homes, estates and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.

sothebysrealty.com

Paradise Island, Bahamas$8,900,000 USD

New York, New York, USA$25,000,000 USD

Provence-Alpes-Cote D’Azur, FrancePrice Upon Request

Whitefish, Montana, USA$4,400,000 USD

s in art, antiques, wine and collectibles, the appeal of an extraordinary home is its distinctive network offers a fine collection of luxury homes, estates

and properties for sale throughout the world. Allow us to artfully unite you with the perfect home.

sothebysrealty.com

Provence-Alpes-Cote D’Azur, FrancePrice Upon Request


Documents

SOTHEBY’S INTERNATIONAL REALTY® HIGHLIGHTS | NOV 11 2011