Sorted A&Di Company Profile

Company profile + porTfolio

Advertising +Design +

Branding +Concepts •

THISISUS

is noT always righT. The researCher is noT always wrong. profiT is noT always The moTive; markeT researCh, whaTever iTs ouTCome, should never be used as a good exCuse for bad design – in The same sense ThaT good design should never be used To promoTe a bad produCT.

— paul rand

The designer

YOU’RE INCREATIVECOMPANY

RE-LAX!RE-LAX!

w h aT i s i n n o vAt i o n ?the term innovation means a new way of doing something, designing something or making something. it may refer to gradual, extensive, or revolutionary changes in designing, thinking, services or products.

the aim of innovation is positive modification, to make someone or something better.

innovation combined with heightened creativity is the fundamental ingredients for visual value and awareness in an increasing competitive visual economy.

a b o u T S o R t E D A & D iBased in Pretoria and Cape town, Sorted A&Di (Advertising & Design innovation) is an integrated marketing communications, brand development, advertising and information design agency. At Sorted A&Di we create the perfect blend between logic and creativity. We know that the key for your business to be exceptional, is underlined in the way it is managed and presented as a brand.

At Sorted A&Di we assist your company to successfully communicate the core values in an integrated brand system to get to the heart of your product or service.

2 0 0 6 | | | | | 2 0 0 7 | | | | | | 2 0 0 9 | | | | | | | | | | | 2 0 1 0 _ _ * 2 0 1 1 | | | | 2 0 1 2 ? > > 2013

The best ideas come as jokes. make your thinking as funny as possible.

— david ogilvy

C r e aT i v eH i S t o R YSorted A&Di is a friendly and vibrant agency with branches in both the Capital and Mother cities. We pride ourselves on the quality of our work and the impeccable service we provide to our clients. our team consists of highly skilled and experienced people with a passion for the creative and communications industry.

We have collective local and international industry experience of 32 years with companies such as Caxton (SA), ogilvy & Mather (Singapore), PKF (London) Ad Grand (Singapore) and Superior Choices (SA).

our team members have experience working with brands such as Moët & Chandon, Dom Pérignon, nedbank, Standard Bank, PKF (London & SA), ill Divo, Sasol, Jaquar, nasou via Afrika, BoE Private Bank, tsogo Sun, nokia, SA Motor Loans, Peroni nastro Azzurro, Hanza Marzen Gold, Miller, Bavaria, FnB, Honda, Lafarge, Hisense, MichaelGamePlan, Protea Coin, think! Shoes and SAAB.

sorted a&dicirca 2006

C r e aT i v eS E R v i C E S• brand creation, development and implementation• graphic design and information design• packaging • advertising (print, tv and radio)• media booking (print, tv and radio)• layout and desktop publishing• e-marketing and e-design• website design • programming and e-commerce• 3d design and animation• video editing and production • illustration• photography (product, fashion and corporate)• promotion and experiential marketing design• printing (litho and digital)• event stationery design• corporate gifts and gift branding.

at sorted a&di we specialise in brand creation, management and implementation from an information design perspective. Creating real brand experiences is our main purpose, getting the audience to be, live and own your brand, whether it is through one business

card, one website, or an extensive advertising campaign.

ServiceFull

C u r r e n T C L i E n t S

//Acquired PKF SAServices provided:

• advertising• graphic design• dtp• printing

//Acquired FiSHer BrANDSServices provided:

• new product development• brand development• packaging design• advertising• graphic design• dtp• printing• web development & design

//Acquired lAFArGe ceMeNTServices provided:

• strategic planning• media planning• advertising planning• advertising• advertising roll-out• tv commercials• radio commercials• point of sale design• spacial design• event design• new product development• brand development• packaging design• graphic design• dtp• printing• web design & development

//Acquired lAFArGe GYMSuM//Acquired lAFArGe AGGreGATeS & cONcreTeServices provided:

• strategic planning• media planning• advertising planning• advertising• advertising roll-out• tv commercials• radio commercials• point of sale design• spacial design• event design• new product development• brand development• packaging design• graphic design• dtp• printing

//Acquired SAAB TecHNOlOGieSServices provided:

• brand development• advertising• graphic design• dtp• printing

//Acquired DiNuServices provided:

• graphic design• website content management• 3d design

2 0 0 7 > > 2 0 0 8 > > 2 0 0 9 > > 2 0 1 0 > >

//Acquired reNcAPServices provided:

• advertising• graphic design• dtp• brand development• printing• digital design

//Acquired lAFArGe GYMSuM//Acquired lAFArGe AGGreGATeS & cONcreTeServices provided:

• strategic planning• media planning• advertising planning• advertising• advertising roll-out• tv commercials• radio commercials• point of sale design• spacial design• event design• new product development• brand development• packaging design• graphic design• dtp• printing

//Acquired TAliSMAN HireServices provided:

• media planning• advertising• point of sale design• stand design• brand development• graphic design• dtp• printing

//Acquired eXTreMe eYeWeArServices provided:

• ci design• brand development• shop interior design• point of sale design• graphic design• dtp• printing

//Acquired THe reADerServices provided:

• ci design• brand development• shop interior design• point of sale design• graphic design• dtp• printing

//Acquired SuB-SAHArAN AFricAServices provided:

• advertising• advertising roll-out• tv commercials• radio commercials• point of sale design• new product development• brand development• packaging design• graphic design• dtp• printing

2 0 1 1 > > 2 0 1 2 > >

//Acquired KeNWOODServices provided:

• advertising• graphic design• dtp• brand development

//Acquired MAPeiServices provided:

• advertising• graphic design• dtp• brand development• video production• point of sale• printing

//Acquired A&AServices provided:

• advertising• graphic design• dtp• brand development• printing

//Acquired De’lONGHiServices provided:

• advertising• graphic design• dtp• brand development

JoHAn SCHoEMAn

[Q] ba art & multimedia (h.dip)[D] account director

JoY KLoPPERS

[Q] comprehen. programming (h.dip)[D] multimedia director

WiLLEM JACoBS

[Q] ba information design (hons)[D] creative director

LEAnDRé BREttSCHnEiDER

[Q] multimedia & graphic design (h.dip)[D] senior designer

EStER EnGELBRECHt

[Q] n.dip administration[D] accounts manager

JoHAnnA SEDi

[D] studio assistant

ziAn BLiGnAut

[Q] b tech graphic and print design[D] junior graphic designer

ziLLA SCHoEMAn

[Q] communication design (h.dip)[D] creative director

C r e aT i v et E A M

C l i e n TS H o W C A S E

Prerequisites to introducing branding

□ Branding is a significant long-term business investment

and, like any other investment, requires an in-depth

evaluation and proper understanding of the business and

its environment. Branding must have clear objectives

and a roadmap to achieve them

Objectives

□ We aim to differentiate ourselves from competitors

through offering innovative products and services that

are perceived as consistently better than those of our

competitors.

▪ Consistently adding real value to the

businesses of our customers

▪ Differentiation: our customers will be loyal

because our value proposition is different and

unique

▪ Clarity: a clear message has a bigger impact –

a clear offer sells more

▪ Consistency: a strong brand takes time to

build

▪ Awareness: developing familiarity is the first

step in creating preference that becomes

loyalty over time

Importance

□ The product brand creates recognition and preference

□ The product brand helps in creating value for the

company

□ Strong product brands build loyalty among customers

□ The product brand is an asset

Brand Basics

Short oVerView oF Brand leVer

basicsbasicsbasicsbasicsbasicsbasicsbasics

Brand Process

Brand execution



Segmentationand

Need GapAnalysis

1Plan and

Implement Branding

Programmes

3Identify and

Establish Brand

Proposition

2 Measure

and Interpret Brand

Performance

4Growand

Sustain Brand Equity

5

Step 1: Segmentation and Need Gap analysis

Step 2: Establishing Proposition

Step 3: Implementing branding programme

Step 4: Measuring Brand Equity

of th

e Bran

ding

Opera

ting

Mod

el

Focus

leVers

Brand Group Support

Brand Basics

Brand Process

Brand Execution Steps

▪ Segmentation

▪ Value Proposition

▪ Implementing Brand Programme

▪ Measuring Brand Equity

▪ Objective of the Branding Module

▪ Branding Importance▪ Branding Prerequisite ▪ Branding – Added Value▪ Branding principles at Lafarge▪ Brand Positioning

of Lafarge Corporate brand

▪ Segmentation and Need Gap Analysis

▪ Identify and Establish Brand Proposition

▪ Plan and Implement Branding Programmes

▪ Measure and Interpret Brand Performance

▪ Grow and Sustain Brand Equity

A

B

C

Branding Group

suPPortSummary Slide

What, Why, How to measure your brand

Self-assessment of your branding status

Group best practices

Lafarge commercial logo usage

Lafarge communication plan guideline

Trademarking

S u m m a r y S l i d e • S e l f a s s e s s me

nt o

f yo

ur

br

an

din

g s

tatu

s •

Gro

up

b

est practices • Lafarge commercial logo usage •

La

farg

e c

om

mu

nic

at i

on

pl a

n g

ui d

el i

ne

• T r a d e m a r k i n g •

Branding Group

suPPort

Brand Process

Brand execution



Segmentationand

Need GapAnalysis

1Plan and

Implement Branding

Programmes

3Identify and

Establish Brand

Proposition

2 Measure

and Interpret Brand

Performance

4Growand

Sustain Brand Equity

5

Step 1: Segmentation and Need Gap analysis

Step 2: Establishing Proposition

Step 3: Implementing branding programme

Step 4: Measuring Brand Equity

Prerequisites to introducing branding

□ Branding is a significant long-term business investment

and, like any other investment, requires an in-depth

evaluation and proper understanding of the business and

its environment. Branding must have clear objectives

and a roadmap to achieve them

Objectives

□ We aim to differentiate ourselves from competitors

through offering innovative products and services that

are perceived as consistently better than those of our

competitors.

▪ Consistently adding real value to the

businesses of our customers

▪ Differentiation: our customers will be loyal

because our value proposition is different and

unique

▪ Clarity: a clear message has a bigger impact –

a clear offer sells more

▪ Consistency: a strong brand takes time to

build

▪ Awareness: developing familiarity is the first

step in creating preference that becomes

loyalty over time

Importance

□ The product brand creates recognition and preference

□ The product brand helps in creating value for the

company

□ Strong product brands build loyalty among customers

□ The product brand is an asset

Brand Basics


basicsbasicsbasicsbasicsbasicsbasicsbasics

LAFAR g E sO uTh AFR ICA

b o t s wa n a b i l l b o a r d

b r a n d in g to o lk i t

b to b ro c h u re

s o u t h a f r i ca b i l l b o a r d a n d p ro d u c t d ev e l o p m e n t - l e c l a s s i c

It’s LAFARGE!

Which company offers you a choice of QUALITY prodUcTs?

sustainability through styleCEMENT

How

to

readthis docu-ment?

To facilitate navigation, slides in the enclosed CD are tagged

as follows (bottom-left corner):

Clicking on any of the above icons redirects you to a navigation

page specific for each lever. Clicking on the following icon

redirects you to the main navigation page.

50 kg

Objectives of the lever

Definitions and general principles

Making it work

BU examples

p ro d u c t b ro c h u re p r i n t a d v e r t i s i n g

p a ck a g in g

ca l e n d a r

making the economical choiceThe high strength and fast rate of early strength gain of Fastcast 52,5N make it ideal for highly technical work, as well as providing you with options for cost savings in general concrete work:

• As a premium product, less Fastcast is required per cubic metre of concrete in general applications

• Time is money and Fastcast’s early strength gain can save on hiring of labour and formwork

• By achieving faster turnaround time on moulds, brick/block makers and precast manufacturers increase their output. Productivity can also be maintained in cooler weather

• Fastcast is the choice where strength and reliable quality is essential for suspended slabs and high strength industrial floors

• Quality and fast early strength gain are critical to achieve high ‘sliding’ rates, when constructing concrete silos, making Fastcast the natural choice

Benefits of fastcastFastcast has been developed as a superior performance cement with an innovative formulation that meets the high early strength requirements of the precast industry and similar construction environments.

Fastcast produces concretes for users who need:• High levels of performance at an early age • Economy: a smaller quantity is needed to achieve the required strength mix• Convenience: packed in 50kg bags to cater for the needs of small precasters

and contractors required to fast-track smaller projects, as well as large projects

• Cost-effectiveness: premium performance allows quicker turnaround time of moulds and formwork

• Dense durable concrete that resists destructive attack from virtually any adverse environments

• Improved workability for easier handling, placing and finishing• Enhanced flowability for easier casting in complex or congested spaces

applicationsDomestic jobs:

• Concrete foundations and garden paths • Medium strength concrete for driveways (strong

enough to park on sooner than with ordinary cements)

• Ponds and water featuresIndustrial jobs:

• Unreinforced light industrial floors and mass concrete

• High strength concrete for columns, suspended slabs, heavy duty industrial floors and water retaining structures

• Prestressed railway sleepersWhere high early age strength is needed for:

• Post-tensioning and pre-stressed slabs and beams

• Poles and spun concrete pipe manufacture• Culverts and large precast concrete products in

general• Concrete roof tiles manufacture• Brick and block making• Precast applications in general

Where large projects require specialised custom blends for:

• Dam/reservoir construction • Structural concrete applications• Tunnel lining

Fastcast’s high rate of early strength gain increases output by allowing earlier removal of brick and block precast moulds, while maintaining productivity in cooler weather.

While achieving these excellent performance features, our technical team’s innovative formulation also ensured that Fastcast:

• Achieves smooth off-shutter finishes• Enables you to make a responsible choice of an environmentally-friendly

product

PAGE 3 | LAFARGE | 2012PAGE 2 | LAFARGE | 2012

FASTCAST


tips for successUse good quality materials:Cement: Choose a reputable branded product - the Lafarge name assures you of quality and reliabilitySand: Use clean good quality sand. Be careful not to use sand that is contaminated with silt, clay or organic matter which will reduce the strength of concrete Stone: Use clean good quality stone (‘aggregates’)Water: Use clean, good quality water and only in sufficient quantity to make the mix workable. Too much water reduces the strength of the hardened concrete

Take care of your cement:Storage: Make sure cement bags are stored in a dry place protected from rain and also damp ground. Ideally, the bags should be stacked in a closed shed on a raised platform

When working with cement:Brick laying: Clay bricks ‘steal’ the water from a mortar mix resulting in poor adhesion. Wet clay bricks before laying them. (Concrete blocks and bricks should be laid dry.) Clean any spilt mortar mix off brickwork as you are ‘laying’ – it is more difficult to remove after it has been allowed to harden

Protecting your work: Although concrete must be kept damp while curing, always protect fresh concrete from rain until it has hardened

Lafarge was the first industrial group to enter into a worldwide Conservation Partnership with the environmental protection organisation, WWF International

WhAT IS ‘GREEN’ CEMENT?

Lafarge Cement’s products have innovative environmentally-friendly formulations that:• use less non-renewable materials• create less greenhouse gas in their

manufacture • reduce landfill sites

the best of both worlds While featuring excellent quality and reliable high performance, Lafarge cements are also the responsible choice for those who want a better world for future generations. We were the first manufacturer in South Africa to offer a complete range of extended lower carbon footprint cements.

Green Building Council Lafarge Cement was the first member of the building materials industry to join the Green Building Council of South Africa (GBCSA). It is a commitment to assist the Green Building Council in leading the transformation of the South African property industry to ensure that all buildings are designed, built and operated in an environmentally sustainable way. The aim is to allow all people in our country to work and live in healthy, efficient and productive environments.

INFORMATION ON PRECAST CONCRETE

1. Refer to the Cement & Concrete Institute’s website: www.cnci.org.za

2. Applicable Standard Specifications:•SABS 1504–1990: Prestressed

concrete lintels•SABS 927–2001 : Precast concrete

kerbs, edgings and channels

FASTCAST

Premium High Early Strength Cement

Superior performance for users of bagged cement 52,5N product

Lafarge Industries South Africa (Pty) Ltd • Tel: 011 657 0000 • Fax: 086 631 0006 • www.lafarge.co.za

Top-ranking positions in all of its businesses: CemenT, AggregATeS & ConCreTe And gyPSum.

It’s LAFARGE!Which company is the World leader in building materials?

Which company caters to your specific product needs through ongoing, grouNdbreakiNg iNNovaTioN?

Lafarge products - cement, concrete, aggregates and gypsum are essential in creating the structures that shape our everyday surroundings.

It’s LAFARGE!


Which company offers you the widest CeMeNT raNge at affordable prices?


It’s LAFARGE!


Which company offers you quality, innovative plasTerboard and complementary interior solutions for both residential and non-residential building?


It’s LAFARGE!


PAGE 1 | LAFARGE | 2012

Innovation and superior performance

Applications

Making the economical choice

Benefits of Fastcast

What the bag says

When strength is important to you

Strength performance - Strength testing results

Deciding on a mix - Mix proportions by volume

Composition

Tips for success

The best of both worlds

Information on precast concrete

About Lafarge in South Africa

Technical resources

Unequalled international resources

Safety when handling cement

The international Lafarge Group

01

02

03

03

04

05

05

06

07

08

09

09

10

10

11

12

13

Contents

Lafarge Fastcast cement:• Economy: less Fastcast is

required per cubic metre of concrete than with lower strength cements

• Cost-effectiveness: premium performance allows quicker turnaround time of moulds and formwork

• High rate of early strength development gets any concrete job done quicker

• Superior strength at all ages creates concrete for the most challenging applications

• Environmentally-friendly ‘green’ formulation contributes to a better world

FASTCAST

InnovatIon and SuPErIor PErformanCE


the international Lafarge GroupLafarge is the world-leader in building materials, with top-ranking positions in its Cement, Aggregates & Concrete businesses. The Group has 68 000 employees in 64 countries and, in 2011, posted sales of 15,3 billion Euros.

For the second year in a row, Lafarge ranked amongst the Top 10 of 500 companies evaluated by the “Carbon Disclosure Project” in recognition of their strategy and actions against global warming. With the world’s leading building materials research facility, Lafarge places innovation at the heart of its priorities, working for sustainable construction and architectural creativity.

Additional information is availableon the website at: www.lafarge.co.za

For further information on Fastcast please contact us on:TOLL-FREE: 0860 109 275CALL CENTRE: 011 657 1111CUSTOMER CARE: 011 657 1010

Safety when handling cement

Cement is such a commonly available product that many people use it without giving any thought to personal protection. It is important to take sensible handling precautions:

Before starting any job, make safety the first step in your planning.

Always wear protective clothing, boots, gloves and safety glasses

Wash cement off skin immediately with water and mild soap

Thoroughly rinse any cement in eyes with water and seek medical attention if irritation persists

keep a straight back and bend at the knees when lifting bags of cement.

For further information, Safety Data sheets are available from:

• Your local building materials supplier • Lafarge Customer Care: (011) 657 1010 • Lafarge website: www.lafarge.co.za

RIGhT WAy WRONG WAy

“Our generation has inherited an incredibly beautiful world from our parents and they from their parents.It is in our hands whether our children and their children inherit the same world.”

Sir Richard Branson – world-renowned entrepreneur

FASTCAST

R EN AIs s AN CE CAP ITAL sO uTh AFR ICA

co r p o r a t e b ro c h u re

p r i n t a d v e r t i s i n gAfrican Graduate ProgrammeAfrican Graduate Programme

WE ARE

FIRM

WE

CREATE

OPPORTUNITIES

WE

EXCEED

EXPECTATIONS

We are looking for bright andtalented students. We welcomeapplications from graduateswho have excelled academicallythroughout High School and University. We seek people who are team players, with excellent analytical abilities, drive, articulate communication andinterpersonal skills.

To applyto the programme

please visit ourwebsite

www.rencap.com/careers

NEXT STEPS:

1. Apply2. On-Line Tests3. Assessment Center4. Final Interview

© 2011 Renaissance Securities (Cyprus) Limited. All rights reserved. Regulated by the Cyprus Securities and Exchange Commission (Licence No: KEPEY 053/04). Distributed by an affiliate of Renaissance Securities (Cyprus) Limited, which together with other subsidiaries operates under the brand name of Renaissance Capital. Services are rendered only by registered entities under appropriate licences in the territories exhibited at http://www.rencap.com/eng/contacts.asp#our_world. This is not an offer or solicitation with respect to any transaction. For more information please view the Non-Investment Research disclaimer at: http://www.rencap.com/eng/legal_notice.asp#disclaimer

African Graduate ProgrammeAfrican Graduate Programme

Graduate ProfilesAbout Our ProgrammeRenaissance Group offers financial, investment and management expertisein high-opportunity emerging markets around the world.

Our success lies in our people. To maintain our market-leading position,we provide world-class training and the opportunity to demonstrate yourcapabilities.

The Firm is made up of local and international market leaderswho are uniquely adept and agile in the markets in whichwe operate. Renaissance Group’s equity culture combines entrepreneurshipand an unparalleled drive for excellence, and delivers value and performancefor our clients and the Firm.

FINANCE AND MARKETSThe Finance and Markets Programme will offer you the unique opportunity to develop a foundation in core areas of Investment Banking. The technical training element will cover an introduction to InvestmentBanking, Valuation, Modeling,Financial Math, Corporate Finance,Foreign Exchange & Money Markets, Bonds & Bond Markets, Equities & Equity Markets, and Derivatives & Derivatives Markets.

The programme will equip success-ful individuals with the technical, financial and interpersonal skills needed to begin in our business areas.

I received a BBA degree in financeand investments from Baruch College in New York. I took classessuch as corporate finance, investment analysis, financial mathematics, accounting, options and futures. These classes provided me with a solid foundation to start a career at an investment bank.I joined the Firm straight after graduating from Renaissance Academy. Prior to that, I interned at Merrill Lynch and worked as an analyst at Reuters Structured Products Group. At Renaissance, the Debt Product Group offers highly customised financing solutions to companies in Russia, the CIS and Africa. Our investors are mostly international hedge funds and banks. My work consists of gathering and analysing information on companies, assisting in preparing pitches and pricingderivatives.

After graduating from the Universityof Pretoria with degrees in B.Comm Economics and Business Management, I was recruited to join the Standard Bank Graduate Programme. Then I joined Sanlam Capital Markets as a trainee Derivatives Trader (mainlylooking at Single Stock Futures). All the knowledge that was imparted to me during my university years came to good use. Looking for my next career step forward, the move to BJM now Renaissance BJM, was strategic, as it provides me with a demanding, fast-paced and fun environment. Up-skilling myself throughout my career, I have completed courses on Modeling andTrading Derivatives which assistme in being competitive in my current role as a derivatives trader. Our current team services institutional clients in the South African derivatives market.

I completed a BSc FinancialMathematics from the Universityof Pretoria, and later pursued honorsin Investment Management from theUniversity of Johannesburg, whichwas completed Cum Laude. Themathematics degree enables meto disentangle complex problemsencountered in the intricate invest-ment banking arena, and the honorsin Investment Management provided a more concentrated learning envi-ronment in which I pursued courses such as equity asset valuations, financial engineering and fixed in-come analysis. I have also completed all three levels of the CFA designa-tion, and I am a member of the Char-tered Alternative Investment Analyst Association. The team of equity ana-lysts at Renaissance Capital provides cutting-edge research on emergingmarket stocks and assists its clientsin developing deeper understandingsof the companies and facilitatingbetter investment decisions. I’m veryproud to be a part of a team that isconsistently highly rated by peers andcompetitors alike.

We are looking for highly motivatedand focused graduates to join theRenaissance Academy GraduateProgramme in our Lagos, Nairobi and Johannesburg offices.

Gulshat IbliaminovaAnalystDebt Product Group

Naeem BadatEquity AnalystEquity research

Nomthi LenyaiDerivatives Trader Equity Derivatives

s ta t i o n e r y

7:30 Santé Breakfast Room

9:00 Cliff Sacks - Welcome

9:30 - 12:30 Individual Strategy Sessions

9:30 - 12:30 Working lunch and Blackberry time

14:00 - 16:00 Group Report Back - Client Strategy & Synergies

16:00 - 17:00 Blackberry time / Down time

17:30 Depart for Val De vie

18:00 Drinks

18:30 HARD TALK

20:00 Sophia’s (dinner)

21:00 Stephen Jennings - State of the Nation

Africa Offsite 2012 AGENDA

3rd February

“Integrate”3rd to 5th of Feb 2012

Santé Wine FarmFranschhoekCape Town

THU

2

AvErAGEs

Hi 26°CLo 17°C

rEcorDs

Hi -Lo -

FRI

3

AvErAGEs

Hi 26°CLo 17°C

rEcorDs

Hi -Lo -

SAT

4

AvErAGEs

Hi 26°CLo 17°C

rEcorDs

Hi -Lo -

SUN

5

AvErAGEs

Hi 26°CLo 17°C

rEcorDs

Hi -Lo -

M AP EI sO uTh AFR ICA

ADHESIVES • SEALANTS • CHEMICAL PRODUCTS FOR BUILDING

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Chemical admixtures proudly supplied by

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430_mapeflex blackfill_gb (30.11.2011 - 6ª Bozza/Ciano/PDF)

WHERE TO USEMapeflex Blackfill is a one-component, flexible bitumen sealant in solvent suitable for sealing bitumen sheaths, construction features on roofs and flat roofs, to make immediate seals on waterproofing layers and for application on substrates which are damp or not perfectly compact and clean. Ideal also for bonding bitumen tiles on sloping roofs.

Some application examples• Localised seals on old bitumen membranes.• Overlaps on bitumen membranes.• Fillets in bitumen membranes.• Sealing air vents.• Immediate seals in gaps between construction features

on roofs and flat roofs, such as: – flues; – skylights; – aerials; – guttering.• Collars around through pipe-work.• Bonding bitumen tiles on roofs and flat roofs.

TECHNICAL CHARACTERISTICSMapeflex Blackfill is a one-component sealant made from bitumen and polymers in solvent characterised by its soft consistency which makes it easy to extrude and shape. Mapeflex Blackfill may be used for filling joints, cracks and gaps of any size in that, once hardened, it forms a plastic mass which is easily deformable. The bead of Mapeflex Blackfill may be exposed to rain immediately after application, the product is not prone to leaching and does not dissolve in water.It also bonds to most substrates such as cementitious materials, wood, bricks, metals and a number of plastics, thanks to the high bond and flexibility of the product, the bond is possible on damp or wet substrates when the product is applied.

Mapeflex Blackfill does not run or drip even when applied in wide sloping or vertical joints. However, because of its bituminous nature, it may soften and become more sticky on the surface if the surrounding temperature is high.Mapeflex Blackfill is supplied ready-to-use and is available in handy 300 ml cartridges suitable for use with traditional silicone extrusion guns.

RECOMMENDATIONS Carefully check if this product is suitable for application on dusty, crumbly, damp or wet surfaces.Do not use on surfaces with traces of oil, grease or stripping compound.Do not use Mapeflex Blackfill at temperatures lower than +5°C.Not suitable for compressive stress, tensile stress or continuous or snap shear stresses.Not suitable for bonding polyurethane and polystyrene insulating panels or materials which are not compatible with solvent.Not suitable for pedestrian or vehicle traffic.

APPLICATION PROCEDUREPreparation of surfaces to be sealedSurfaces to be sealed must be preferably dry, solid and free of dust, loose parts, oil, grease, wax, rust and old paintwork. On damp or wet substrates remove any stagnant water and apply the product by pressing it sufficiently.Apply the product with a manual or pneumatic pistol so that all the parts to be sealed have an even layer, trying to avoid air being entrapped in the sealant.

To avoid the sealant seeping out of the joint and to get a more attractive finish, we recommend applying masking tape along the edges of the joint.Swelling or blisters may be removed by making a cross-

Bitumen sealant

Mapeflex

BlackfillMapeflex

Blackfill


co r p o r a t e fo l d e r

p ro d u c t s h e e t s

ce r t i f i ca t e s

v e h i c l e b r a n d in g

430-

11-2

011

cut in the swollen or blistered area of the membrane and bonding the inner and outer faces of the four flaps produced by the cut to the surface for localised repairs on old bitumen membranes.Mapeflex Blackfill may be smoothed and sha-ped using a warm spatula or other similar warm metal tools to make it easier to get a better looking finish in joints. Any product on tools, clothing and hands may be cleaned off with normal synthetic or nitrate thinners.

Preparation and application of Mapeflex BlackfillUse a traditional extrusion gun suitable for 300 ml cartridges.

CONSUMPTIONOne Mapeflex Blackfill cartridge is sufficient to fill 3 metres of joint with a 10x10 mm section.

CleaningMapeflex Blackfill may be removed from tools with any synthetic or nitrate-based thinner.

STORAGEMapeflex Blackfill may be stored for 18 months at +23°C in its original sealed packaging.

SAFETY INSTRUCTIONS FOR PREPARATION AND APPLICATIONMapeflex Blackfill is flammable. In the event of fire, use a CO2, foam or chemical powder fire extinguisher. Keep away from naked flames and sparks. Do not smoke.We recommend the use of protective gloves

and goggles, and to take the usual precautions for handling chemical products.Mapeflex Blackfill is hazardous for aquatic life. Do not dispose of the product in the environment. For further and complete information about the safe use of our product please refer to our latest version of the Material Safety Data Sheet.

PRODUCT FOR PROFESSIONAL USE.

WARNINGAlthough the technical details and recommendations contained in this product data sheet correspond to the best of our knowledge and experience, all the above information must, in every case, be taken as merely indicative and subject to confirmation after long-term practical application: for this reason, anyone who intends to use the product must ensure beforehand that it is suitable for the envisaged application: in every case, the user alone is fully responsible for any consequences deriving from the use of the product.

Please refer to the current version of the Technical Data Sheet, available from our website www.mapei.com

Mapeflex

BlackfillMapeflex

Blackfill TECHNICAL DATA (typical values)

PRODUCT IDENTITY (at +23°C - 50% U.R.)

Appearance: thick paste

Composition: bitumen and polymer based

Colour: black

Density (kg/l): 1.45

Brookfield viscosity at +23°C (Pa·s): 1.000(# F - rpm 5)

Storage: 18 months in its original sealed packaging

Hazard classification according to EC 1999/45: flammable. Before using refer to the “Safety instructions for preparation and application” paragraph and the information on the packaging and Safety Data Sheet

Recommended application temperature: +5°C at +35°C

In service temperature range: -20°C/+70°C

Resistance to UV rays: excellent

Closed cup flash-point in original cartridge: > +30°C

Dry solids content (%): 90

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All relevant references for the product are available

upon request and from www.mapei.com

MAPEI USB Design and layout

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www.mapei.com

MAPEI USB Design and layout

85 mm

54 m

m

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www.mapei.com

n ew s l e t t e r

p ro m o t i o n a l p a ck a g in g

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co m p a ny p ro f i l e + i n l a y s

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i n fo s h e e t s

• AutomaticLinkEstablishment(ALE)• ECCM:FrequencyHoppinginVoice,Data,DLP• CommunicationSecurityinVoiceandData• 100Wand400WOptions• ARINCSELCALFeature

Specifications to change without notice

www.saabgroup.com Saab Systems Grintek

Lytteltown Office Park

1 Shelanti Avenue, CENTURION

South Africa

Tel: +27 (0) 12 679 2300Fax: +27 (0) 12 679 2403

AND CONTROL CHAKA

PRODUCT OVERVIEWThe Saab Systems Grintek (SSG) Naval Situation Awareness System (NSAS) is a static and deployable Command, Control, Communications and Information System (C3I), which provides operational commanders with the ability to have an appropriate level of situational awareness, in various operational scenarios, in terms of own forces (intent, status, location and identification), as well as a picture of the maritime surface area (surface contacts).

The deployable version comprises of three standard 6m ISO containers (Command and Control; Communications and Support Containers).

KEY FEATURES • In service integrated modular commercial-of-the-shelf

turnkey solution.• Customizable to user specific operational requirements.• Integration of customer furnished equipment (e.g.

communications and sensors)• Tactical mobility and flexible deployment modes (e.g.

autonomous operation)

NAVAL SITUATION AWARENESS SYSTEMStatic and Deployable C3I System

• Easy to operate and maintain.• No foreign export restrictions (e.g. ITAR), only subject to

RSA export regulations. COmmAnD AnD COnTROl SUB-SYSTEmThe Command and Control Sub-System displays all surface targets detected by the surveillance radars as well as tracks received over the radio communications link (ship to shore) on an electronic chart system, referred to as the Action Information System (AIS). It also provides the operational commander and operators within the Command and Control Container, as well as the operators in the Communications Container with access to the various radio communication networks via multiple access points.

COmmUnICATIOnS SUB-SYSTEmThe Communications Sub-System provides all HF, VHF, UHF voice and data communications links, with frequency hopping and encryption on the tactical communications networks associated with the NSAS solution. It also provides a satellite link, which is primarily used to make external telephone calls,

Specifications to change without notice

www.saabgroup.com Saab Systems Grintek - A division of Saab Grintek Defence (Pty) Ltd

185 Witch Hazel Avenue

Highveld Technopark

Centurion

Republic of South Africa

Tel: +27 (0) 12 671 4500Fax: +27 (0) 12 671 4511

exchange electronic mail, transfer files, facsimiles and access the internet. The Communication Sub-System furthermore has a built-in PBX system that allows for the connection of up to fifty telephone users. Ten wireless access points are provided to facilitate remote (wireless) access to the NSAS Local Area Network (LAN).

SURVEIllAnCE SUB-SYSTEmThe Surveillance Sub-System comprises of three main elements; Radar Surveillance System; Visual Surveillance System and the Patrol Boat Surveillance System.

Radar Surveillance System, is primarily used for Early Warning through detection of surface targets/threats from the deployed (e.g. mast-mounted) surveillance radar system as is the case of the current customer’s requirement. The system is however able to integrate with any radar system to cover the surface as well as the air domains.

The Visual Surveillance System is primarily used for intruder detection around the deployed NSAS containers. It comprises of a controllable (Pan, Tilt and Zoom) day/night visual surveillance capability (e.g. FLIR cameras and LLTV cameras). All imagery is recorded, to facilitate easy playback as required.

The Patrol Boat Surveillance Sub-System comprises of the onboard surface surveillance radar, and a visual surveillance system (e.g. Night Vision Goggles).

PATROl BOAT SUB-SYSTEmThe NSAS capability is not platform dependant, and the patrol boat sub-system can be installed on any size of naval vessel. The typical installation onboard the selected vessel(s) comprises of a Radio Operator Console, U/VHF Antennas, a HF Loop Antenna (NVIS), onboard communications suite and an optional AIS workstation/ console.SUPPORT SUB-SYSTEm

The Support Sub-System comprises of a back-up diesel generator that generates sufficient power to drive the entire deployed C3I system’s containers. The switch-over from the primary source to the back-up diesel generator (or vice versa) is done automatically. A distributed Uninterrupted Power Supply limits the interruption of power to air conditioners and the radar during the brief switch-over period.

TRAnSPORTABIlITYAir Transport. The system cargo, pallets and containers are transportable in An-124, Il-76 and A400-class aircraft. The cargo element (excl. containers) is transportable in a C-130-class aircraft.

Road Transport. The containers and cargo pallets are transportable by road on 10ton flatbed trucks.

Sea Transport. The NSAS equipment is transportable by sea, e.g. cargo vessel, with lifting gear available onboard = 20 ton single access points.

Rail Transport. The system is rail transportable where the user’s standard rail carriages (open) are able to accommodate standard ISO size containers.

nOTICESSG has a policy of continuous product improvement and consequently the equipment may vary in detail from this description and specification. Furthermore, we reserve the right to change this specification without notice.

ThE R E AdER , CAP E TOw N

l o g o d e s i g n

c l o t h d e s i g n

c l o t h d e s i g n

Company ProfileSee the potential...

The Reader Concept Store is a first of its kind on mother earth.

Visible difference

The Reader offers a wide selection of quality reading glasses, many of which are designed by Justin Blecher owner of Extreme Eyewear from Cape Town

The Reader is the brainchild

of Justin Blecher who has

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over 20 years experience in

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fashion eyewear. The concept

was borne from the dire

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Frame design and colour is carefully selected to be contemporary and fresh, promising to deliver a product that

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Don’t be caught sleeping.

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The prototype store in the V&A Waterfront. First five months of feasibility trading study.

* VAT Inclusive

January 2012

December 2011

November 2011

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R 57,300

R 58,845

R 86,775

R 11

9,85

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i n f o r m a t i o n • c o m m u n i c a t i o n • t e c h n o l o g i e s

i n f o r m at i o n • c o m m u n i c at i o n • t e c h n o l o g i e s



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