Sony - Sucess Story

8/22/2019 Sony - Sucess Story

1/11

SUCCESS STORY OF SONYSUCCESS STORY OF SONY

M r I b u k a a n d M r M o r i t a 1 9 9 6 - S o n y 5 0 t h a n n i v e r s a r yM r I b u k a a n d M r M o r i t a 1 9 9 6 - S o n y 5 0 t h a n n i v e r s a r y

A c c o r d i n g t o t h e C o n c i s e O x o r d ! n g " i s h # i c t i o n a r y $ t h e % o r d

& i n n o v a t e ' ( e a n s t o c h a n g e s o ( e t h i n g e s t a b " i s h e d b y i n t r o d u c i n g

n e % ( e t h o d s $ i d e a s o r ) r o d u c t s *

M a s a r u I b u k a $ t h e o u n d e r o t h i s c o ( ) a n y h a d t h e s e % o r d s t o

s t a r t t h e c o ( ) a n y $ & + e s t a r t e d % i t h a b a s i c c o n c e ) t t h a t % e h a d

t o d o s o ( e t h i n g t h a t n o o t h e r c o ( ) a n y h a d d o n e b e o r e ' * , r o (

t h e s e i n a u s ) i c i o u s b e g i n n i n g s s ) r a n g o n e o t h e % o r " d s ( o s t

i n n o v a t i v e c o ( ) a n i e s $ % i t h % o r " d % i d e s a " e s i n i s c a " . 0 0 6 o

/ 6 * 9 b i " " i o n 2 . * . b i " " i o n 3 4 u s i n e s s t i ( e s o n " i n e $ . 0 0 3

, r o ( t h e b e g i n n i n g o t h i s o r g a n i a t i o n $ t h e c o ( ) a n y % a n t e d t o

b e s uc ce s s u " b y be in g an in n ov a t iv e o rg a n i a t io n a nd s o th ey

a d o ) t e d t h e o " " o % i n g s t e ) s t o d o s o 7

C r e a t e a s t r a t e g i c v i s i o n

! s t a b " i s h i n n o v a t i o n a s a ) r i o r i t y

C r e a t e o r g a n i a t i o n a " s t r u c t u r e s t h a t ) r o ( o t e c o " " a b o r a t i o n

! s t a b " i s h ) r o c e s s i d e a s t o c o n v e r t i d e a s t o i n n o v a t i o n s

A " " o c a t e r e s o u r c e s e e c t i v e " y


2/11

8 r a i n % o r k o r c e t o b e c r e a t i v e a n d i n n o v a t i v e

M e a s u r e s a n d c o ( ( u n i c a t e r e s u " t s e i c i e n t " y a n d

e e c t i v e " y

e c o g n i e c r e a t i v e b e h a v i o r

e % a r d i n n o v a t i v e r e s u " t s n o t e s b y : * M o h a n 3

; o% "o ok i ng o r ) ra c t i ca " a c to r s %h ich co n t r ib u ted to So ny s

h u g e s u c c e s s a s a n i n n o v a t i v e c o ( ) a n y

I n t h e e a r " y ) o s t - % a r ) e r i o d $ I b u k a ) r o d u c e d ) r o d u c t s % i t h a v e r y

d i s t i n c t $ o b v i o u s n e e d * 8 h e s e ) r o d u c t s d i d n o t n e e d a c o ( ) " e x

( a r k e t i n g o r d i s t r i b u t i o n s y s t e ( *

& A n i n v e n t o r s o u t " o o k * ' 8 h i s i s e x ) " a i n e d b y a < u o t a t i o n r o (

I b u k a * & 8 o d o t h e = o b b e t t e r t h a n a n y b o d y e " s e * 8 o d o s o ( e t h i n g

u n i < u e * ' 8 h i s a t t i t u d e h e " ) e d t h e c o ( ) a n y t o a v o i d e x i s t i n g

c o ( ) e t i t i o n r o ( e s t a b " i s h e d c o ( ) a n i e s *

I n 1 9 5 . I b u k a % e n t t o t h e : n i t e d S t a t e s t o e x ) " o r e a ) o s s i b " e

( a r k e t o r h i s t a ) e r e c o r d e r > t h e i r s t ( a = o r ) r o d u c t o t h e

c o ( ) a n y * + h i " e h e % a s t h e r e $ a : S r i e n d t o " d h i ( t h a t + e s t e r n! " e c t r i c % a s r e a d y t o " i c e n s e i t s t r a n s i s t o r ) a t e n t * I b u k a

i n v e s t i g a t e d b u t % h e n h e h e a r d t h e ) r i c e % a s / . 5 $ 0 0 0 ? h e " e t t h e

: S k n o % i n g t h e ) r i c e % a s t o o ( u c h *

@ e % a s c o n v i n c e d t h e t r a n s i s t o r % o u " d r e v o " u t i o n i e e " e c t r o n i cs $

t h o u g h n o o n e % a s a b " e t o s a y % h e n a n d h o % * + i t h h i s y o u n g

e n g i n e e r s i n ( i n d $ h e r e v i v e d t h e i r e u ) h o r i a % i t h a n e % ) r o = e c t 7

t h e t r a n s i s t o r r a d i o * 8 h e n e x t ) o i n t % a s t h e c " a r i t y o i t s o u n d i n g

c o n c e ) t > c o ( b i n i n g ( e c h a n i c a " a n d e " e c t r i c a " s k i " " s t o ) r o d u c e

u n i < u e ) r o d u c t s o r n e % a ) ) " i c a t i o n s * 8 h i s c " e a r a n d b r o a d

c o n c e ) t a t t r a c t e d ) e o ) " e a n d ) r o v i d e d c o h e s i o n t o t h e i r a c t i v i t i e s *

8 h e 4 u s i n e s s 8 i ( e s O n " i n e $ . 0 0 3

I n n o v a t i o n i s t h e k e y d e t e r ( i n a n t o e c o n o ( i c d e v e " o ) ( e n t *

8 h e s u c c e s s a c t o r s a r e e x ) " a i n e d b y ( a ) ) i n g i n t e r ( s o

M c i n s e y s - S r a ( e % o r k $ % h i c h a r e a s o " " o % 7


3/11

SHARED VALUE

Qual i t y communica t ion- Bui ld ing mal l t !am

I t k e ) t i t s i n n o v a t i v e t e a ( s s ( a " " $ % h i c h h e " ) e d t h e ( i n

a c h i e v i n g b e t t e r a n d a s t e r c o ( ( u n i c a t i o n % i t h t h e t e a ( s

STRATE"Y

Ado#t !d long t !$m %o$ i&on

Analy& ing a l t !$nat i'! o lu t ion

i t u n d e r t o o k s e v e r a " ) a r a " " e " ) r o = e c t t o % a r d s a n e % i n n o v a t i o n

% h i c h t h e n h e " ) e d t h e ( i n c r e a t i n g a " t e r n a t i v e s r o ( % h i c h

( a n a g e r s c o u " d c h o o s e t h e b e s t o ) t i o n *

STRUCTURE

(n'o l'! !m#loy!! ) t !am

S o n y e n s u r e d ) e o ) " e r o ( d i e r e n t t e a ( s c o o r d i n a t e d $ a s i t ( a d e

s u r e t h a t ( a n u a c t u r i n g ) a r t i c i ) a t e d o n t h e d e v e " o ) ( e n t t e a ( *

8 h e y r o t a t e d e n g i n e e r s i n t o ( a r k e t ) " a c e $ i n t o ) r o d u c t i o n a n d

o t h e r a s ) e c t s o o ) e r a t i o n s * 8 h i s h e " ) e d i n t r a n s e r r i n g

t e c h n o " o g y * % h i c h % a s a c i " i t a t e d b e c a u s e o t h e b r o a d

) e r s ) ec t iv e o th e e ng in e e r s *

SYSTE+

S!t t ing ,!y t anda$d

S o n y s e t e % k e y a n d s t i ( u " a t i n g s t a n d a r d s o r g r o % t h o t h e

c o ( ) a n y $ a n d g i v e e ( ) " o y e e s t h e r e e d o ( t o % o r k o u t o r ( o r e

s ) e c i i c g o a " s a n d s o " u t i o n s $ % h i c h h e " ) e d S o n y t o k e e ) a v e r y

h i g h " e v e " o ( o t i v a t i o n o r i t e ( ) " o y e e s *

STYLE

(d!a l com#any

I t e s t a b " i s h e d i t s e " a s a n i d e a " c o ( ) a n y % h i c h i s r e e $ ) " e a s a n t

a n d d y n a ( i c $ % h e r e t e c h n i c a " s t a o s i n c e r e ( o t i v a t i o n c a n

e x e r c i s e t h e i r t e c h n o " o g y s k i " " s t o t h e h i g h e s t " e v e " % h i c h

a t t r a c t e d t a " e n t e d s t a a n d k e e ) t h e ( ( o t i v a t e d


4/11

Sony cu l t u$!

M o s t i ( ) o r t a n t a n d t h e b e s t a c t o r o r S o n y s s u c c e s s i s t h e

a c c e ) t a n c e o a i " u r e $ a s t h e u s e d B t r i a " a n d e r r o r a ) ) r o a c h *

@ o % e v e r t h e y % o u " d n o t a " " o % r e ) e a t e d ( i s t a k e s *

STAFF

.!$ i t !nc! and #$ac t ic! o / %and - on manag!m!nt

4 o t h I b u k a t e c h n i c a " g e n i u s 3 a n d M o r i t a e x ) e r t i s e i n ( a r k e t i n g

a n d a d ( i n i s t r a t i v e a r e a s 3 t h e t % o o u n d e r o t h e c o ( ) a n y $ v i s i t e d

# "abs and dea " t % i th t echno "og ies * And %ere su))or t ive to the

# a c t i v i t i e s u n d e r t a k e n b y t h e i r e n g i n e e r s $ t h i s t h e n h e " ) e d

t h e ( t o u n d e r s t a n d t h e i n n o v a t i v e t e c h n o " o g i e s *

S0(LLS

Tal!nt %unt ing

8 h e r e c r u i t ( e n t a n d ) " a c e ( e n t o e x e c u t i v e a n d e n g i n e e r s i s

g i v e n s t r a t e g i c i ( ) o r t a n c e $ a s t h e y " o o k e d o r t a " e n t e d a n d

i n n o v a t i v e ) e o ) " e a n d n o t s o ( e o n e t o = u s t i " " t h e = o b *

EFFECTS OF (NNOVAT(ON ON +AR0ET SHARE OF SONY

1 * : A ; 8 A ; 7 S o n y C o r ) i s c o n i d e n t o ( a i n t a i n i n g i t s . D

( a r k e t s h a r e i n t h e e " e c t r o n i c s ) r o d u c t s s e c t o r i n A s i a E a c i i c

t h i s y e a r $ s a i d S o n y ! " e c t r o n i cs A s i a E a c i i c ( a n a g i n g d i r e c t o r

a u o ; a k a i *

@ e s a i d d e s ) i t e t h e u n a v o r a b " e g " o b a " e c o n o ( i c o u t " o o k d u e t o

t h e r i s i n g ) r i c e o o i " $ t h e g r o u ) % a s o ) t i ( i s t i c o a c h i e v i n g

d o u b " e - d i g i t g r o % t h t h i s y e a r * 8 h e s t a r $ . 0 0 F 3

2 . # , C I n t e " " i g e n c e s e n t u s the o recas t o r conso "e ga (es (arke t

o r t h e n e x t 5 y e a r s * G o o k i n g a t t h e ( a r k e t t r e n d s r o ( S o n y s

( o s t o ) t i ( i s t i c ) o i n t o v i e % $ # , C I n t e " " i g e n c e ) r e d i c t s t h e

r e v e n u e s o r g a ( e c o n s o " e s h a r d % a r e o n " y 3 t o g r o % t i " " . 0 0 9 $

% h e r e i t % i " " a " ( o s t t o ) / . 0 b n $ a n d a " " a t e r % a r d s * I n t h e b e s t -
http://www.icebase.com/go.shtml?20050629060811354074&m9090&http://www.dfcint.com/game_article/../order_desk.htmlhttp://www.icebase.com/go.shtml?20050629060811354074&m9090&http://www.dfcint.com/game_article/../order_desk.html


5/11

c a s e s c e n a r i o S o n y c a n h o ) e t o r e a c h 5 D ( a r k e t s h a r e $ " e a v i n g

; in ten d o an d Mic ro s o t % i th ro u g h "y


6/11

c o n s i d e r i n g t h e E S . s o " d a g a i " " i o n u n i t s t h i s " a s t g e n e r a t i o n *

N o y s t i < $ . 0 0 6 3

K * S o n y I n d i a i s e y e i n g K . D ( a r k e t s h a r e i n t h e d i g i t a l c a m e r a s

c a t e g o r y i n t h e c o ( i n g i s c a " a s a g a i n s t D c u r r e n t " y * 8 h e

c o ( ) a n y i s t a r g e t i n g s a " e s

o 5 " a k h c a ( e r a s i n t h e i s c a " . 0 0 9 $ a n i n c r e a s e o ( o r e t h a n

5 D r o ( e x ) e c t e d s a " e s o * " a k h u n i t s i n t h e c u r r e n t i s c a " *

H S o n y h a s d i s t i n c t " y b e e n t h e b r a n d o c h o i c e o r c o n s u ( e r s * + e

) r ed ic t t h a t b r an d a d o) t io n % i " " c on t i n ue to i nc re as e in th e n ex t

i n a n c i a " y e a r a s % e " " * 8 h a n k s t o t h e c o ( ) a n y s s t r o n g ) r o d u c t

" i n e u ) % i t h g r e a t ) r o d u c t s a n d u n i < u e t e c h n o " o g i e s $ H s a i d S o n y

I n d i a ( a n a g i n g d i r e c t o r M a s a r u 8 a ( a g a % a a t a c o n e r e n c e *

8 h e c o ( ) a n y i n t r o d u c e d 1 1 n e % ( o d e " s o s t i " " d i g i t a " c a m e r a s

i n t h e C a ) i t a " o n + e d n e s d a y * 8 h e ! c o n o ( i c 8 i ( e s $ . 0 0 9 3

1 0 5 9 3

Found!$12Masaru Ibuka

Akio Morita

H!ad3ua$t!$ Minato$ 8okyo$Na)an1P

A$!a !$'!d +or"d%ide

0!y #!o#l!

Sir @o%ard Stringer

Chair(an3 C!O31P

yo=i Chubachi

Eresident3 !"ectronics C!O3

(ndut$yConsu(er e"ectronics

!ntertain(ent

.$oductAudio

Qideo
http://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Electronics/Sony-eyeing-42-marketshare-in-digital-cameras-category/articleshow/4281913.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Electronics/Sony-eyeing-42-marketshare-in-digital-cameras-category/articleshow/4281913.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Electronics/Sony-eyeing-42-marketshare-in-digital-cameras-category/articleshow/4281913.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Electronics/Sony-eyeing-42-marketshare-in-digital-cameras-category/articleshow/4281913.cmshttp://en.wikipedia.org/wiki/Entrepreneurhttp://en.wikipedia.org/wiki/Masaru_Ibukahttp://en.wikipedia.org/wiki/Akio_Moritahttp://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Sony#cite_note-sonycorpinfo-0%23cite_note-sonycorpinfo-0http://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Sir_Howard_Stringerhttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Sony#cite_note-sonycorpinfo-0%23cite_note-sonycorpinfo-0http://en.wikipedia.org/w/index.php?title=Ryoji_Chubachi&action=edit&redlink=1http://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Entertainmenthttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Audio_equipmenthttp://en.wikipedia.org/wiki/Videohttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/File:Sony_logo.svghttp://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Electronics/Sony-eyeing-42-marketshare-in-digital-cameras-category/articleshow/4281913.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Electronics/Sony-eyeing-42-marketshare-in-digital-cameras-category/articleshow/4281913.cmshttp://en.wikipedia.org/wiki/Entrepreneurhttp://en.wikipedia.org/wiki/Masaru_Ibukahttp://en.wikipedia.org/wiki/Akio_Moritahttp://en.wikipedia.org/wiki/Minato,_Tokyohttp://en.wikipedia.org/wiki/Japanhttp://en.wikipedia.org/wiki/Sony#cite_note-sonycorpinfo-0%23cite_note-sonycorpinfo-0http://en.wikipedia.org/wiki/Sir_Howard_Stringerhttp://en.wikipedia.org/wiki/Chairmanhttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Sony#cite_note-sonycorpinfo-0%23cite_note-sonycorpinfo-0http://en.wikipedia.org/w/index.php?title=Ryoji_Chubachi&action=edit&redlink=1http://en.wikipedia.org/wiki/Presidenthttp://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Industryhttp://en.wikipedia.org/wiki/Consumer_electronicshttp://en.wikipedia.org/wiki/Entertainmenthttp://en.wikipedia.org/wiki/Product_(business)http://en.wikipedia.org/wiki/Audio_equipmenthttp://en.wikipedia.org/wiki/Video


7/11

8e"evisions

Co((unications and Inor(ation

8echno"ogy

Se(iconductors

!"ectronic co()onents

Motion Eicture

Music

On"ine 4usiness

E"ayStation

S!$'ic! ,inancia" services

+a$,!t ca# :S/54i""ion 20093

R!'!nu! R:S/100 4i""ion 20093.P

O#!$ating incom! R:S/K 4i""ion 20083P

N!t incom! R:S/10 4i""ion 20093citation neededP

Total a!t R:S/190 4i""ion 20093 tri""ion y

Total !3uity R:S/0 4i""ion 20093

Em#loy!! 1F0$500as o . March .00F31P

# a t a s o u r c e 7 + i k i ) e d i a . 0 0 9

REFRENCES

; ot es g iv en b y t he " e c tu r e r - ch a ) t e r $ I n no v a t io n +o r ks h o )

8 h e b u s i n e s s t i ( e s o n " i n e . 0 0 3 $ + + + P $ A v a i " a b " e r o ( 7

h t t ) 7 b u s i n e s s *t i ( e s o n " i n e *c o * u k t o " b u s in e s s i n d u s t r y T s e c t

o r s t echno "ogy a r t i c " e165F056 * ece A c c e s s e d o n 1 F M a r c h P

+ i k i ) e d i a . 0 0 9 3 $ + + + P $ A v a i " a b " e r o ( 7

h t t) 7 en *% ik i)ed ia *o rg % ik i Sony A c c e s s e d o n 1 F M a r c h P

8 h e s t a r $ . 0 0 F 3 $ + + + P $ A v a i " a b " e r o ( 7

h t t ) 7 b i * th e s t a r * c o ( * (y n e % s s t o r y *a s ) U

i " e V . 0 0 F 1 F b u s i n e s s . 1 F 5 1 s e c V b u s i n e s s a c c e s s e d

o n 1 F ( a r c h P

W #;et esea rch $ .0053 +++P$ Ava i " ab "e ro(7

h t t) 7 b "ogs * dne t * co( I8 ,ac t s U)VF1 a c c e s s e d o n 1 F

(archP
http://en.wikipedia.org/wiki/Televisionshttp://en.wikipedia.org/wiki/Information_Technologyhttp://en.wikipedia.org/wiki/Information_Technologyhttp://en.wikipedia.org/wiki/Semiconductorshttp://en.wikipedia.org/wiki/Electronic_componentshttp://en.wikipedia.org/wiki/Motion_Picturehttp://en.wikipedia.org/wiki/Musichttp://en.wikipedia.org/wiki/Onlinehttp://en.wikipedia.org/wiki/PlayStation_(brand)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Financial_serviceshttp://en.wikipedia.org/wiki/Market_capitalizationhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/Sony#cite_note-2007_Q4-1%23cite_note-2007_Q4-1http://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Sony#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Assetshttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Sony#cite_note-sonycorpinfo-0%23cite_note-sonycorpinfo-0http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article1658056.ecehttp://business.timesonline.co.uk/tol/business/industry_sectors/technology/article1658056.ecehttp://en.wikipedia.org/wiki/Sonyhttp://biz.thestar.com.my/news/story.asp?file=/2008/7/18/business/21853771&sec=businesshttp://biz.thestar.com.my/news/story.asp?file=/2008/7/18/business/21853771&sec=businesshttp://blogs.zdnet.com/ITFacts/?p=8313http://en.wikipedia.org/wiki/Televisionshttp://en.wikipedia.org/wiki/Information_Technologyhttp://en.wikipedia.org/wiki/Information_Technologyhttp://en.wikipedia.org/wiki/Semiconductorshttp://en.wikipedia.org/wiki/Electronic_componentshttp://en.wikipedia.org/wiki/Motion_Picturehttp://en.wikipedia.org/wiki/Musichttp://en.wikipedia.org/wiki/Onlinehttp://en.wikipedia.org/wiki/PlayStation_(brand)http://en.wikipedia.org/wiki/Service_(economics)http://en.wikipedia.org/wiki/Financial_serviceshttp://en.wikipedia.org/wiki/Market_capitalizationhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/United_States_Dollarhttp://en.wikipedia.org/wiki/Sony#cite_note-2007_Q4-1%23cite_note-2007_Q4-1http://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Sony#cite_note-2%23cite_note-2http://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Wikipedia:Citation_neededhttp://en.wikipedia.org/wiki/Assetshttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Ownership_equityhttp://en.wikipedia.org/wiki/United_States_dollarhttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Sony#cite_note-sonycorpinfo-0%23cite_note-sonycorpinfo-0http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article1658056.ecehttp://business.timesonline.co.uk/tol/business/industry_sectors/technology/article1658056.ecehttp://en.wikipedia.org/wiki/Sonyhttp://biz.thestar.com.my/news/story.asp?file=/2008/7/18/business/21853771&sec=businesshttp://biz.thestar.com.my/news/story.asp?file=/2008/7/18/business/21853771&sec=businesshttp://blogs.zdnet.com/ITFacts/?p=8313


8/11

N o y s t i < . 0 0 6 3 + + + P $ A v a i " a b " e r o ( 7

h t t ) 7 % % %* = o y s t i < * c o ( . 0 0 6 0 F 1 6 ) s - t o - "e a d - i n - ( a r k e t-

sha re -by-KK- in -.011-says -yankee-grou) a c c e s s e d o n 1 F

(archP 8 he ! cono(ic 8 i(es .0093 $ +++P$ Ava i " ab "e ro(7

h t t ) 7 e c o n o ( ic t i ( e s * i n d i at i ( e s * c o ( ;e % s ; e % s - 4y -

I n d u s t r y C o n s - Er o d u c t s ! " ec t r o n i c s S o n y - e y ei n g - K . -

( a r k e t s h a r e - i n - d i g i t a " - c a ( e r a s -

ca tegory a r t i c " e sho%K.F191 * c(s A c c e s s e d o n 1 F ( a r c h P

B(BL(O"RA.HY

S h u S h i n G u h $ C a ) s t o n e $ . 0 0 3 $ &BU SI NESS THE SONY

WAY, Ear i s

C * 4 r o o k # o b n i . 0 0 F 3 $ 8 h e # ; A O I n n o v a t i o n $ N o u r n a " O

4 u s i n e s s S t r a t e g y $ . 9 . 3 7 K - 5 0

C;! 8 .0093 $ +++P$ Ava i " ab "e ro(7

h t t) 7 ne%s * cne t * co(F01-19FT105-991.FK-1 *h t(" a c c e s s e d o n 1 F ( a r c h P

1 . F 3

QUESTIONNAIRE

Nam!4 TTTTTTTTTTTTTTTTTTTTTTTTTTTT"!nd!$4 +al!

F!mal!

Occu#at ion4

Se rv ice S tudent 4us iness

Others

Ag! "$ou# 7
http://www.joystiq.com/2006/08/16/ps3-to-lead-in-market-share-by-44-in-2011-says-yankee-group/http://www.joystiq.com/2006/08/16/ps3-to-lead-in-market-share-by-44-in-2011-says-yankee-group/http://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Electronics/Sony-eyeing-42-marketshare-in-digital-cameras-category/articleshow/4281913.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Electronics/Sony-eyeing-42-marketshare-in-digital-cameras-category/articleshow/4281913.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Electronics/Sony-eyeing-42-marketshare-in-digital-cameras-category/articleshow/4281913.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Electronics/Sony-eyeing-42-marketshare-in-digital-cameras-category/articleshow/4281913.cmshttp://news.cnet.com/8301-17938_105-9912874-1.htmlhttp://www.joystiq.com/2006/08/16/ps3-to-lead-in-market-share-by-44-in-2011-says-yankee-group/http://www.joystiq.com/2006/08/16/ps3-to-lead-in-market-share-by-44-in-2011-says-yankee-group/http://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Electronics/Sony-eyeing-42-marketshare-in-digital-cameras-category/articleshow/4281913.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Electronics/Sony-eyeing-42-marketshare-in-digital-cameras-category/articleshow/4281913.cmshttp://economictimes.indiatimes.com/News/News-By-Industry/Cons-Products/Electronics/Sony-eyeing-42-marketshare-in-digital-cameras-category/articleshow/4281913.cmshttp://news.cnet.com/8301-17938_105-9912874-1.html


9/11

4e "o% 1F 1F-.5 .5-K0 K0

Above

X 56 2 O'!$al l * ( $at! t%! SONY 7$and * * *

!xce""ent Jood Average Eoor

Qery )oor

Q582 ( 9ould $at! t%! a/ t!$ a l! !$' ic! o / Sony a 5 5


Qery )oor

Q5:2 T%! Valu! add!d !$' ic! ( got on t%! #u$c%a! o/

Sony 9!$! * *


Qery )oor

Q5;2 ( 9ould $at! t%! #$o2 ( 9ould li,! to $!comm!nd Sony to my /$i!nd **

Strong"y agree Agree ;either agree nor

disagree

#isagree Strong"y disagree

Q5?2 ( t%in, Sony c%a$g! a##$o#$iat! #$ic!**


disagree


Q5@2 ( ,n!9 all /!atu$! o/ Sony TV 7!/o$! #u$c%a!**


disagree



10/11

Q52 T%!y %ould #$o'id! mo$! mod!l**


disagree


Q562 Sony 7$and nam! in/lu!nc! my #u$c%a!55


disagree


Q5662 Did you ,no9 a7out SONY .$oduct

4ravia 3 @andyca( 3

Cyber-Shot 3 E"aystation 3

Qaio 3 +a"k(an 3

L-)"od 3 Sony !ricsson 3

Q5682 %ic% #$oduct you %a'! 7uy!d in SONY o$ %a'ing int!$!t!d to 7uy it

1Tic, : #$oduct2

4ravia 3 @andyca( 3

Cyber-Shot 3 E"aystation 3

Qaio 3 +a"k(an 3

L-)"od 3 Sony !ricsson 3

+!JA 3 Sony hi-i 3

Q56:2 Ran, t%! /acto$ t%at a$! in/lu!nc! you to #u$c%a! SONY #$oduct in t%!

cal! o/


11/11

1 to 6$ 1being the highest and 6 being the "o%est3

Co()any brand na(e 3 Ero(otion activities 3

Eroduct eature 3 Erice 3

Services 3 In"uenced by others 3

Any other E"ease s)eciy3

YYYY**YYYYYYY**********************

Q56;2 %!n you #$!/!$ to 7uy Sony #$oduct

Sa"es oer 3 #iscount oer 3

Any other E"ease s)eciy3 YYYYYYYYYYYYYYYYY*

Q56=5 Vi!9 a7out Sony #$oduct

YYYYYYYYYYYYYYYYYYYYYYYYYYYYYY

*YYYYYYYYYYYYYYYYYYYYYYYYYYYYY***

THAN0 YOU2

1 6>;:2

Documents

Sony - Sucess Story