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eBridge Analytics is a leading marketing solution for online enabled optical media.
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Solutions by Sony DADC
Closed-loop marketing services for your disc-release.release. analyse. respond.
Solutions by Sony DADC
eBridge Analytics is a leading marketing solution for online enabled optical media.
eBridge Analytics offers in-depth real-time analysis, market research modules and
closed-loop marketing services such as opinion polls.
Why do I need eBridge Analytics? Once a title or campaign is launched, market feedback from end consumers is difficult to receive. Campaign planning and
preparation means relying on marketing information, trend forecasts and consumer segmentation data. This is forecasting
and the reality of the campaign will differ due to caprices of markets, consumers and other hardly calculable factors of
influence. eBridge Analytics delivers this missing link to successful closed-loop consumer marketing and provides a concise
dashboard, reporting and exporting features as well as advanced content management features.
for video & software publishersAs a result publishers in the entertainment and
software sector can fully leverage online connected
packaged media products (CD, DVD or Blu-ray Disc)
to increase revenues, improve customer loyalty and
maintain a competitive advantage.
for brandsBrands and advertisers using optical media for
integrated marketing can fully monitor the success
of their campaigns and improve future initiatives by
means of Key Performance Indicators, geographical
marketing and target group analysis.
Take over the helm with eBridge Analytics!eBridge Analytics allows you to monitor, analyse and control a campaign through its closed-loop toolbox including media
usage statistics, reporting, filtering and data export facilities.
eBridge Analytics features:
eBridge Analytics
Geo Marketing
KPI
Timeline Monitoring
Visitor Funnel
Benchmarks
Media Usage
Target Group Visualisation
Solutions by Sony DADC
Every single disc mattersEach disc is equipped with Sony DADC’s patented PID™ (Postscribed
ID™) technology, which makes sure that every single disc can be
identified and media usage tracked and interpreted accurately.
Key Performance Indicators like response rate and engagement rate, geographical distribution
of users and availability of survey data or registrations are at your command and updated
automatically (caching method). Every time you log onto the platform, graphs and reports display
accurate data – up to date with the latest tracking information of your campaign.
*) To ensure maximum performance, eBridge Analytics uses caching to allow fast access to diagrams and data. Real-time display of data would lead to longer access times
and therefore Analytics works with a temporary storage method to ensure rapid report access.
ReportingIn fast moving times, data needs to be available and updated with a click.
Online* monitoring of campaigns and releases supports your marketing
strategy and you are able to react faster to trends in the market.
EXPLORING DATA
Solutions by Sony DADC
Key Performance IndicatorsSee the key success indicators of your campaign at first
glance. Embedded in a concise interface, eBridge Analytics
shows you engagement rate, response rate, unique users
and released quantity of discs. Key Performance Indicators
can be customised to your needs. Depending on your specific
requirements, additional data sets from the server can be
displayed in this section.
BenchmarksDoes your campaign outperform in
comparison to previous projects? Keep
track of the success of your campaign and
compare it to industry-specific benchmarks.
Geo MarketingIdentify your most powerful markets. In which disctricts do
you need to improve your marketing presence? Where is your
target group based? By tracking your users on a geographical
scale, you receive valuable information about your market.
Based upon tracking of postal codes (where user data is
already available) or IP-addresses (unregistered users) we
display where your customers come from.
Visitor Funnel Which content leads to people dropping
out of a web page? How can you improve
the usability of the campaign? eBridge
Analytics makes the funnel visible and helps
you tailor your offering more effectively to
your target group’s behaviour.
Customised statisticsMonitor integrated surveys, split tests and
other project-specific evaluation in our
template-based statistics platform. Your
project manager will help you set up the
reporting you need to efficiently supervise
your campaign.
Depending on the data, you can choose
between a wide spectrum of graphs to meet
your reporting requirements.
Data privacyIn order to use exclusive services, such as
to register, access downloads or to receive
promotional material, it may be necessary
for your customer to provide personal
information. Our platform complies with
the corporate data security policy.
Solutions by Sony DADC
Data filteringWith eBridge Analytics, you are also able to filter the data sets by predefined
categories such as time frame and geographical orgin. The results of these filters may
either be displayed in the reporting interface with updated graphs or these data sets
may also be exported to CSV, XLS or XML.
Data Management - Exporting data for your specific needsAll report pages can be exported to PDF and XLS/CSV. Depending on the
data you wish to export, predefined filters can be applied to narrow the
range of the record:n Exporting selected reports to PDF including the original layout of the
report, charts and graphsn Exporting data sets to XLS/CSV for import to your marketing and
CRM toolsn XML and customisable interfaces for more flexibility to display data
on other platforms.n Secure export of registration data through temporary link mechanism
Solutions by Sony DADC
n Opt for the production of discs enhanced with either weblink or PIDTM
n Discuss desired reporting setup with your project managern Receive login to eBridge Analyticsn Monitor your campaign/release and use results for planning of upcoming projects
Fields of application:n Direct Marketing, Promotional Marketing & Brand Marketingn Home Entertainment: Digital Copy, Streaming Video, Video on Demand Vouchersn Music: Streaming Audion Games
HOW TO GET sTARTED
sUCCEss sTORIEs
Market Home Entertainment Direct Marketing Promotion
Median CDn DVDn Blu-Ray Disc
n Integrated Direct Mailings using personalised CD/DVD
n CDn DVDn Blu-Ray Disc
AvailableApplications
n Digital Copyn Online Surveysn Managed Streamingn Prize Drawsn Bonus Featuresn Loyalty Programmes
n Prefilled Online Response Formsn Personalised Salutationn Tailor-made Content
n Registrationn Sales Channel Trackingn Prize Drawsn Warrantyn eVouchern Cross-Promotions
Reference Clients
n Sony Pictures Home Entertainmentn Video Film Express n TDM
n BMWn Googlen Lloyds TSBn Lufthansa
& many others
n SONY Bravian Porschen Swiss Masai MBTn Nokia
Solutions by Sony DADC
sony DADC United KingdomKent House
14-17 Market Place, 5th floor
London W1W 8AJ
United Kingdom
Phone: +44 20 7307 9775
sony DADC France
140 rue Gallieni
92100 Billancourt
France
Phone: +33 1 5560 2080
sony DADC
Sonystrasse 20
5081 Anif / Salzburg
Austria
Phone: +43 6246 880 555
Contact