Sonar-Barcelona-2011-Presentation

18th International Festival ofAdvanced Music andMultimedia Art - Barcelona 16th, 17th & 18th June 2011

Advanced MusicTel 34 933208163Fax 34 [email protected]@sonar.es

What is Sónar?Where does it happen?Sónar by daySónar by nightArtistsAttendees profile


3 days and 2 nights of multidisciplinary eventsA unique experience in Europe featuring the latesttrends and the most relevant artists on the avantgarde music and arts scene.

Over 400 activities8 stages and 3 exhibition areas. Concerts, dj sets, screenings, multimedia exhibitions, magazinelounge and SonarPro activities.

84.976 spectatorsSónar by day: 32.682Sónar by night: 62.294An essential meeting point for a target audiencethat is representative of new life styles. Anaudience that is constantly open to newexperiences in all areas:music, fashion, advertising, art, technology,…

961 journalists and2.029 professionals from 38 countriesThe Spanish festival with the largest media impactand the greatest influence on opinion leaders. 426 accredited media. Professionals in music, multimedia, fashion and communication from over724 companies from cultural, creative andtechnological industries.

1.246.768 sonar.es visits (Jenuary – June 2010)46.016 friends in Facebook12.689 followers in Twitter




Sónar is a pioneering eventin Spain and a leader inEuropeSónar is the only event of its kind in our country and one of the most respected and influential festivals on the European calendar of cultural events.

A groundbreaking formatand programmeSónar perfectly combines entertainment proposals with experimental works. This combination, together with dissemination activities and activities oriented towards professionals are what give the festival its unique character. New talents together with artists of international acclaim go to make up a formidable roster at each edition.

Sónar is a trademarkWith a strong base and a prestigious identity, Sónar has succeeded in becoming a trademark. Sónar symbolises modernity, quality and authenticity.The country’s most important event when it comes to creating and promoting trends in the world ofmusic, leisure and urban culture.


MACBA CCCB Pati Dones

CCCB y MACBA

CCCB Hall

Cultural centers in the heart of the city

Within a unique all-in-one dimensional space

Thursday, Friday and Saturday from 10 until 22

Ticket permits entrance to all activities within

Ticket price for 1 Sónar day at : 39€



L’Auditori SonarPub

SonarClub SonarClub

SonarLab

Exhibition space ‘Gran Via2’ at the zona Franca

Friday and Saturday from 10pm until 6am

4 stages and over 10 000 square meters

Uninterrupted bus service direct from the city centre

Ticket price for 1 Sónar evening at 60€

Friday night concert at L’ Auditori



Lives & Dj’s

SonarHall stage4 acts daily representing the most avant garde andexperimental side of the festival. This is one of the nerve centres of Sónar and an access point to the multimedia area.Audiovisual concerts: one of the most fruitful territories of expression over recent years and extremely appealing to the new generations.

SonarComplex stageLocated in the MACBA; it hosts the most cutting edge proposals of present day international electronics with an emphasis on the so called sound researchers.

SonarVillage stage8 daily acts featuring the latest styles and trends that have sprung up in advanced music during recent months. A natural focal point of the festival during the daytime. An open air 2,000 m2 space with bars, restaurants and artificial lawn.

SonarDôme stageCovering an area of 800 m2 on Plaça dels Àngelssquare, in front of the MACBA, it holds 1,500 people and showcases musical proposals that reflect the latest trends on the international electronics scene.

What is Sónar?Where does it happen?Sónar by dayScheduled activitiesSónar by nightArtistsAttendees profile


MERTZ

Competiciones

We are the waves

Gaude Mihi

Robotic Chair

Violí MIDI & Metal·lòfon MIDI

Mixed Reality Robot Arena

SonarMàticaSonarMatica is the festival’s main multimedia exhibition.Interactive installations, digital works, video productions, online creation and graphic design are just some of the artistic areas which converge in this annual showcase. The world capitols of electronic culture, the urban landscape of the 21st century, the mobile, magical and technologicalculture, cinema and mechanics, (back to) the robots have been its latest themes.



Magazine LoungeThe Sonar magazine lounge, the designated space of a selection of national and international music, tendency, art andfashion publications associated to the festival, serves as a meeting and relaxation point, situated in the very heart of thefestival (Pati Dones), in a music free zone, and one that serves as a connection between the exhibited activities of theCCCB and the open air concerts, A space where the magazine representatives may contact freely with public and professionals, and with decor beingspecifically designed to meet this laid back, meeting point function where the public, professionals and artists alike can share and enjoy a laid back atmosphere.

SonarCinemaA selection of menus covering a wide spectrumof state of the art video creation that is linked tonew technologies and electronic music.

SonarExtraAll off-Sónar activities, though not having been produced specifically for Sonar, form part of the programme.



Área DemoWe are aware of the importance of giving your projects the best visibility, the Demo Area is designed for stagingproduct demonstrations or creating the made-to-measure display you need for an audience that is attentive andalert.

SonarPro activities

Turoriales demoThis new SonarPro space is designed for holding masterclasses, at which those attending will be ableto acquire an in-depth understanding and learntricks and tips while in direct contact with teachersand experts.



Forum SonarProNew exhibition space in which companies will be able to display their products. Visitors will be able to see the quality of the product for themselves, ask any type of question and talk toexperts from the brands and companies concerned

The 'Forum' is one of Sonar by Day's driving activities

Professional AreaThe Professional Area has become a vital meeting point for professionals as well as press members and artists.An area at the Sónar by Day venue that allows meetings to be carried-out in a relaxed atmosphere.Fitted up with bar service, the Professional Area offers easy access to the festival for those with accreditation.


SonarPro activities


Meet the Expert SonarPro is organising Meet The Expert, meetingswith experts from various business sectors in thecultural industries, so that SonarPro accreditationholders can ask questions, ask for advice or simplychat with them in 10-minute sessions.

Hotel PulizterThe terrace of the rooftop of the Pulitzer Hotel, just 5 minutes from the Sonar by Day area, will once againbe a meeting point for Sonar accreditation holdersthis year. It is a place to enjoy music, have a drinkand relax from the hustle and bustle of the festival, and an ideal bridge between your time at Sonar by Day and Sonar by Night.The terrace, which has a capacity limited to 100 people and will be exclusively for accreditationholders, will be open on the three days of Sonar from7pm until 11pm.

Common ProjectsCommon creation project in collaboration withaccreditation holders and festivals attendees. Opento distinctive sectors of the creative and cultural industries (audio-visual, design, musical, technological, multmedia...)Platform for developing ideas linked to a brand orinstitution that wishes to support the project ( briefingdefinition, participation model...)

Digital Music 2.0 SonarPro presents the Digital Music 2.0/10 seminars, a series of panels in collaboration with the BusinessDevelopment Service of the Catalan Institute of theCultural Industries (ICIC).The DM2.0/10 seminars will feature national andinternational speakers with extensive experience in theworld of music in the 2.0 environment, which they willdiscuss using case studies.


SonarPro activities


2010 Cabo San Roque & Orquestra Mecánica de la França Xica

2008 Basquiat Strings

2009 Lars Horntveth + BCN216 2manydjs

Chemical Brothers

LCD Soundsystem

Plastikman

Booka Shade

Matthew Herbert

L’AuditoriVenue to be confirmed. In past editions L’Auditori was the venue for the first night of Sónar which extends, redirects and diversifies the festival’s options towards novel and exceptional musical proposals.

SonarClubFriday and SaturdayThis is the main Sónar by Night stage attracting some 12,000 spectators and 6 acts every night in a space with spectacular sound, lighting and visual design.

SonarPubFriday and SaturdayAn uninterrupted programme featuring groups and DJ’s and one of the favorite spots for participating artists.

What is Sónar?Where does it happen?Sónar by daySónar by nightScheduled activitiesArtistsAttendees profile


Sugarhill GangMary Anne Hobbs

Roska

Flying Lotus

SonarLabFriday and SaturdayWith 7 acts daily, SONARLAB is a new stage conceptdevoted to thematically promoting the music of record labels and artistic entities.

SonarCarFriday and SaturdayFor many years bumper or ‘dodgem’ cars were examples of powerful sound-systems and essential outlets for pop music as well as being one of the first entirely urban white-knuckle sports.Sónar pays homage to the bumper cars and gives the public a chance to rediscover them as a source of extra-musical entertainment.

What is Sónar?Where does it happen?Sónar by daySónar by nightScheduled activitiesArtistsAttendees profile


LCD Soundsystem

Artists 2010

Broadcast

Jónsi

Air Joy Orbison

The Chemical Brothers Dizzee Rascal

Fuck Buttons Caribou

Hot Chip King Midas Sound Aufgang

Roxy Music



Beastie Boys 2007

Goldfrapp 2008

Liars 2006

Madness 2008

Richie Hawtin & Ricardo Villalobos 2006

Róisín Murphy 2008

Matthew Herbert: Plat du jour 2005

Devo 2007

Jeff Mills 2006

Soulwax 2005

Scissor Sisters 2006

Artists 2004 - 2009

Animal Collective 2009

Grace Jones 2009



Bjork 2003

Underworld 2003

Kraftwerk 1998

Orbital 1999

Mark Almond 2000

Sonic Youth 2001

Yo la Tengo 2002

Fennesz 1997

Laurent Garnier 1998

Pet Shop Boys 2002

Aphex Twin 2003

Jay Jay Johanson 1999

Artists 1998 - 2003



The Public

Urban Spanish and European youth According to a consumer study undertaken in Sónar, 73% of its attendees were aged between 19 and 30, have middle and upper social economic backgrounds and come from large cities and towns of over 20,000 inhabitants.57% of the people who attended the festival were from Spain. 37% came from Europe: 41% UK, 17% Italy, 15% Germany, 13% France and 14% from other countries. The remaining 6% come from other world countries: Japan (16%), United States (14%) and Brazil (13%).

Highly informed and new media consumer68% of the Sónar attendees had university degrees.

They are a very well informed audience with very distinct cultural interests. They come to Sónar for its broad and high quality programme. They regard the festival as a paradigmatic and state-of-the-art event in its field.

Our audience regularly attends avant garde culturalactivities and shows, clubs and concerts, and is made up of electronic and multimedia art fans. They read specialized cultural publications in the daily press, music magazines, leisure and cultural events guides and listen to radio programmes withpredominantly musical contents and also watch cultural, music TV programmes and specialized webs.

90% of the 2007 attendees consult webs regularly, 31% enters blogs and 28% participates in chats.32% are 2.0 webs members (myspace mainly), 37% listen to on line radios and 28% download podcasts.

The Professionals

-Managers, agents and representatives of national and international artists.-Promoters and organizers of musical and cultural events.-Managers and executives from the record industry, from independent and multinational companies.-Managers and executives from the record distribution and editorial industry.-Manufacturers, importers and distributors of computer software and hardware.-Directors of cultural affairs and events from public institutions.-Clubs and concert hall owners and promoters.-Organizers and directors of festivals, symposiums and musical events.-Academics from centers for music education.-General media and media specialized in music, culture, computer science, multimedia and the Internet.-Marketing and advertising professionals: marketing directors, accounts executives, creative directors and producers. -Fashion professionals.

Participating Artists

Around 661 artists made an appearance at the last edition of Sónar in a variety of settings and stages. A total of over 6.827 artists have performed or have presented their work during the seventeen editions of the festival that have taken place so far. The aim has always been to present a programme with quality and representative proposals.

Sónar’s influence on the social and cultural scene

During its seventeen years of existence, Sónar has become a frontline event on the national and international scene of cultural activities which are linked to new technologies and avant garde artistic creation. Sónar has been and continues to be an entry point for new trends and artistic proposals from all over the planet. It is an excellent living showcase of the evolution of the popular culture of our time.The festival has become a first rate intellectual agitator, capable of influencing various social and cultural partners within the country and facilitating the acceptance of the new.Sónar is an essential venue for restless audiences.

An audience open to experienceThey are people who are open to new experiences, new ways of thinking and creating.

Sónar satisfies the needs generated by an audience with these distinct characteristics and makes a concerted effort every year to furnish the festival with interesting content that possess the basic ingredient: originality and innovation.

This capacity to reinvent itself pertains to theconstant reinvention on the publics behalf (48% ofattendees were first timers) and thefidelity/faithfulness of the other part(52% of attendees have attended more than twoeditions of the festival.)







What is Sónar?Where does it happen?Sónar by daySónar by nightArtistsAttendees profileSónar Facebook friends profile




Advanced MusicTel. +34 933208163Fax +34 933208675- Diana Simó[email protected] Alessio [email protected]

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Sonar-Barcelona-2011-Presentation