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Some History. Radio signals the beginning of…? Broadcasting Wireless communication. The end of…? Records Able to hear free music Sound Familiar???. Industrialization. The goal: one point to many 1919, the formation of RCA Government created monopolies: - PowerPoint PPT Presentation
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Some History
• Radio signals the beginning of…?– Broadcasting – Wireless communication.
• The end of…?– Records– Able to hear free music
• Sound Familiar???
Industrialization
• The goal: one point to many
• 1919, the formation of RCA
• Government created monopolies:– in radio for GE and Westinghouse – in telephone for AT&T
• Nov. 2 1920: Elections– KDKA Pittsburgh– 1st Commercial station
Radio Competition• 13,500 AM/FM stations
– 2,000 educational stations
• Top 10 groups own– 2,330 stations (17%)
• Top 20 groups own– 2,814 (21%)
• Not about numbers owned, its…– Control in valuable geographical markets
Largest Geographical Markets
• For 2010:– Los Angeles ($1.1 billion) – New York ($755 million) – Chicago ($555 million)– Dallas-Ft. Worth ($416 million)– Atlanta ($398.5 million)
Radio and Consolidation
• Consolidation=– Competition – Diversity– Localism
Laying Out Some Effects
• Since the Telecommunications Act of 1996– Formed large radio chains– playlists have narrowed – advertising rates have nearly doubled– Few locally owned, locally serving stations– 4 or fewer groups control 70% of the ad revenue– Music=
• Promotion?• Or Ad Sales?
Markets…
Da Players• 840 stations?, $2.7B ($6.8B)
– 240 international stations
• 130 stations, $1.9B ($14.5B)
• 84 stations, $500M ($12B)
• 277 stations, $400M ($36B)
• 313 stations, $326M (=)
Some Money/Property Thangs
• Versus:– ad based vs. subscription based– localism vs. nationalism– censored vs. uncensored
• “Listens” model as opposed to sales/rating• Terrestrial=Free promotion for label and performer• Terrestrial pays blanket license for musical work to ASCAP or
BMI– The musical work as public performance
• Satellite and Internet radio pay every time a song is played– Both the musical work AND sound recordings
• SoundExchange collects and distributes the digital public performance royalty
Cont’d
• A “non profit”
• Board members from…
• Pandora= 2.91 cents/hr/listener
• Sirius XM= 1.6 cents/hr/listener
• Clear Channel= 0 cents
History…
• Television built upon?...– Networking – Programming– Advertising– Technologies– Infrastructure
• Commercially based model
Networks Begin
• 1946, Dumont first commercial network
• 1947, NBC as first regularly operating network
• 1948, CBS and ABC jump in
• “Chain Broadcasting”: AT&T lines and microwave relay, reaching west by 50s
• Local TV stations remain independent– Independently owned/Franchise content from
networks
• Early local stations got programming from numerous networks
• Eventually, stations would affiliate with one network and carry their prime time programs
Distribution
• National Networks
• Local Stations/Network Affiliates– Content and Ads– Not owned by network
• O&O– Local station owned by network– In largest markets– $$$
Distro Cont’d
• Independent
• Cable/Satellite– Sometimes pick up local stations– Basic, Pay, Pay Per View
• Public Stations
• National Broadcast Networks???
Competition
• Local level, stations compete for???– Audiences– Local advertisers
• Against?– Cable– Internet
• National level, networks compete for???– Audiences– Advertisers
Competition Cont’d
• National networks=– Oligopoly
• Local Stations=– Oligopoly
• Cable=– Monopoly
• Direct TV=– Oligopoly 19.2M subscribers
Ad Revenues
• $46.5B (Cable=$85B)• In 2009, Network revenues -7.2%• In 2009, Local Broadcasters -13.8%• Expected a 3% decline in 2011• Ad revenues -12.9% in 2009
Product Placement• $7B, expect $10B in 2010 ($190M in 1974)
• Ad purchase contingent upon product placement, usually a combo fee
• Film Placements
• Reverse Placements?
Markets
• TV Production:
• TV Networks:
• Local Stations:– 35
• Cable:
• Pay Cable:
• TV Production:
• TV Networks:
• Cable Systems:– 12.8M Subscribers
• Cable:
• Pay Cable:
• TV Production:
• TV Networks:
• Local Stations:– 10
• Cable:
These 3 Corporations Are???
• Vertically integrated?
• Horizontally integrated?
• Diversified?
• Use synergy(ies) to promote/sell its commodities?
The New Fox News
Big 4 (or 5?) TV Networks
• Fox Ent. Group ($2.5B/$30B)
• CBS ($2B/$14B)
• NBC ($1.9B/$157B)
• ABC ($1.3B/$36B)
• The CW ($26.5M?...private)