1 Solution Overview

Beyond the Network …

Solution Overview

www.ipanematech.com

2 Solution Overview

ABOUT IPANEMA

Ipanema develops next-generation solutions for enabling large enterprises to have full control and

optimization of their global network; private cloud, public cloud or both.

The Ipanema System unifies performance across hybrid networks. It dynamically adapts to whatever is

happening in the traffic and guarantees constant control of critical applications. It is the only system with

a central management and reporting platform that scales to the levels required by Service Providers and

large enterprises. With solutions used extensively by many of the world’s largest telecom providers and

enterprises across business and public sectors, Ipanema controls and optimizes over 100,000 sites

among 1,000+ customers. Ipanema goes Beyond MPLS.

Ipanema enables any large enterprise to institute WAN Governance for aligning and automatically

managing WAN performance according to business objectives. Ipanema solutions guarantee business

application performance and continuity in a cloud computing world—anytime, anywhere. Using Ipanema,

enterprises:

Evolve to Cloud-Ready Network;

Guarantee user experience;

Accelerate business applications;

Unify hybrid networks;

Save on IT costs.

Ipanema enables Telcos and Managed Service Providers to market, sell and deliver Business-Aware,

Application-Centric VPN services to enterprise customers. With Ipanema’s technology and simplified,

finely-tuned, engagement model to quickly deploy value-added VPN services, Service Providers:

Serve enterprise customers’ real-time business needs;

Capture more of enterprise customers’ IT budgets;

Increase VPN profitability;

Refocus sales strategies away from MPLS commoditization and margin erosion to higher value network services;

Change customer perceptions from costly vendor to true business partner for improving financial performance;

Reduce churn and win new customers.

3 Solution Overview

INDUSTRY VIEW

“As the complexity of managing WAN traffic is increasing, organizations need more capabilities for optimizing application performance than just WAN acceleration. They are looking to couple application technologies with capabilities that would allow them to have full visibility and control over their WAN traffic. WAN Governance is an innovative concept that allows organizations to use a combination of traditional WAN optimization techniques and robust application performance management capabilities to ensure optimal speed and availability of business - critical applications.

More importantly, WAN Governance allows organizations to use an integrated approach for managing application performance from a global perspective. This management concept goes beyond just a mix of technology capabilities and it allows organizations to align their IT and business goals.”

Bojan Simic, Founder & Principal Analyst, TRAC Research

“Whilst deploying redundant networks has become widespread, being able to manage the multiple infrastructures efficiently remains challenging. What customers really want to achieve is business communication continuity through multiple redundant networks while at the same time optimizing their network costs and applying application performance guarantees. This is exactly what Ipanema Hybrid Network Unification brings to our customers.”

Steve Howarth, Product Manager Applications & Security, Cable & Wireless

4 Solution Overview

TABLE OF CONTENTS

1. Get full control and optimization of all applications over your global network,

private cloud and public cloud ........................................................................................................... 5

2. Align your WAN performance with business objectives ..................................................................... 5

2.1. WAN Governance ...................................................................................................................... 5

2.2. Guarantee user experience ........................................................................................................ 6

2.3. Accelerate applications .............................................................................................................. 7

2.4. Unify hybrid networks ................................................................................................................. 7

2.5. Save on IT costs ........................................................................................................................ 8

3. How it works ...................................................................................................................................... 9

4. Customers ....................................................................................................................................... 10

5. Partnering for Success through Innovation ...................................................................................... 11

5 Solution Overview

1. Get full control and optimization of all applications over your global network, private cloud and public cloud

Powered by the Autonomic Networking

System™ (ANS™), WAN Governance from

Ipanema enables any large organization to gain

full control and optimization of all applications

over its global network, including evolutions to

private and public cloud computing. With WAN

Governance, application delivery and

performance automatically adapt to ongoing

infrastructure transformations so enterprises can

perform today while taking control of tomorrow.

Enable Cloud-Ready Network

Using WAN Governance, you fully control and

optimize all applications over your global

network, turning your VPN into a cloud-ready

network. You can successfully migrate to Google

Apps, Microsoft Office 365 and any other private

and public cloud applications, while postponing

bandwidth upgrades by two to four years and

reducing your network budget.

Guarantee user experience

Ipanema ANS is self-learning, self-adapting and

self-healing. Its real-time adaptation to any

application traffic change provides an

unprecedented ability to guarantee end-

user Quality of Experience (QoE) with critical

business applications, regardless of traffic or

application mix.

Accelerate business applications

Through state-of-the-art WAN Optimization,

Ipanema dramatically reduces application

response times for end users while automatically

controlling traffic in real-time.

Unify hybrid networks

With Dynamic WAN Selection technology, hybrid

[MPLS + Internet] networks become flexible

assets that any enterprise can rely on for cost

effective business communications.

Save on IT costs

Enterprise WANs are pivotal to executing

successful business strategies. Ipanema ANS

improves application performance and

continuity, increases users’ productivity and

customer satisfaction while substantially

reducing IT and network costs, enabling

enterprises to leverage their WAN for greater

competitive advantage.

2. Align your WAN performance with business objectives

2.1. WAN Governance

Guaranteeing Business Application Perfor-mance

The WAN is so critical to enterprise's

productivity that it must be considered from a

business perspective, like other critical sectors

of the enterprise organization.

Throwing more bandwidth and money at

problems is not an appropriate approach in

today's world of business governance. Looking

at the global enterprise network as a business

enabler rather than as a collection of technical

objects is one of the new challenges faced by IT

managers.

Get full control of your global network

6 Solution Overview

WAN Governance addresses three fundamental

issues IT managers have to solve:

How to guarantee application performance in every circumstance, including cloud applications, distributed and mobile workforce and increasing usage of social media and recreational applications?

How to get full visibility over the global network, discover applications and understand the causes of application brownouts?

How to control and reduce the cost of application delivery over the WAN, maximizing the usage of the available resource and potentially using the Internet as a business network?

WAN Governance gives you full control and optimization of all applications over your global network, private cloud and public cloud.

The goal of IT is to support business processes,

make workforces more efficient and to maximize

their business value. WAN Governance provides

full control and optimization of all enterprise

applications over the global network to ensure

that the WAN contributes to this ultimate goal.

By implementing WAN Governance, enterprises:

Discover, understand and communicate clear KPIs about application performance;

Control and dynamically optimize public and private applications over global networks;

Guarantee performance and enforce application SLAs for all critical applications;

Optimize cost and performance across hybrid networks (MPLS + Internet);

Encompass all users, wherever they are located;

Provide the agility and flexibility the enterprise requires to achieve business objectives.

WAN Governance starts with the definition of

global application performance objectives.

These objectives feed the Ipanema Autonomic

Networking System™ (ANS™), which

implements four key, tightly coupled features:

Application Visibility, QoS and Control, WAN

Optimization and Dynamic WAN Selection to

match application performance with user

demand and available network resources.

2.2. Guarantee user experience

Get full control of increasing application delivery complexity and guarantee end-user Quality of Experience (QoE) with critical business applications.

Applications support new and standard business

processes of the enterprise. Highly variable

users’ activity cannot be predicted with

precision. Business and recreational Internet

traffic increasing fast. Mobility, virtualization, in-

house applications moving to the cloud place

more demand on the WAN than ever before and

increase the overall complexity of the network

traffic.

Ipanema’s Autonomic Networking System (ANS)

empowers enterprises to:

Guarantee business critical applications’ user experience;

Align their network with the enterprise’s business goals;

Adapt dynamically to IT changes like cloud computing;

Automatically enforce and control Application SLAs.

First, ANS’s Application Visibility gives full

visibility of application traffic over the global

enterprise network, using powerful deep packet

inspection (DPI) to differentiate between

business and recreational applications. It also

provides complete information about application

performance over the network.

Finally, ANS’s QoS and Control globally

manages all aspects of the competition among

applications and dynamically adapts to real-time

changes in the traffic or the global network even

in the most complex meshed situation. Business

criticality, the types of flows and users’ activity

are automatically taken into account to enforce

application SLAs.

ANS’s Application Visibility and QoS & Control

work in concert with other system features like

7 Solution Overview

WAN Optimization and Dynamic WAN Selection

and are automatically tuned by Ipanema’s

unique Autonomic Networking architecture.

WAN Governance powered by ANS provides full

control and optimization of application

performance over your global network, private

cloud and public cloud.

2.3. Accelerate applications

Improve response times, create virtual additional bandwidth and enable IT transformations.

Data center consolidation implies higher

bandwidth demand on the WAN. Long distance

networking creates large delays impacting the

performance of centralized applications. In these

times of deep IT transformations, enterprises

need to reduce IT costs, maximize end-user

productivity and ensure business continuity.

Ipanema’s Autonomic Networking System (ANS)

empowers enterprises to:

Expand the available network bandwidth;

Accelerate business applications over the WAN;

Enable IT transformations such as data center consolidation;

Improve performance of bandwidth-hungry, chatty applications like CIFS.

ANS’s WAN Optimization distributed delta cach-

ing and data reduction techniques massively

reduce the amount of data sent across the

WAN, creating large virtual additional bandwidth.

ANS’s WAN Optimization alleviates the impact

of network delay and bandwidth constraints for

all applications, including chatty ones like

Microsoft CIFS (Common Internet File System

protocol).

ANS’s WAN Optimization works in conjunction

with other system features like Application

Visibility, QoS & Control and Dynamic WAN

Selection. It is automatically tuned by Ipanema’s

unique Autonomic Networking architecture.

WAN Governance powered by ANS provides full

control and optimization of application

performance over your global network, private

cloud and public cloud.

2.4. Unify hybrid networks

Maximize performance, continuity and IT savings.

IT departments need to guarantee perfect

business continuity for critical applications and

to face the explosion of their Internet traffic for

cloud computing and less critical applications. At

the same time, there is a strong pressure to

reduce expenses.

Ipanema’s Autonomic Networking System (ANS)

Percentage of satisfied users across the network

Top criticality

Top to medium criticality

37%

51%

100%

93%

100%

100%

Application Visibility QoS & Control

Enterprise Applications Performance per site Performance per site Performance per site

Applications Criticality

SAP

IP Telephony

Telepresence

CRM/Citrix

CIFS

Salesforce

Gmail

Sharepoint

Skype

YouTube

Top

Top

High

High

Med.

Med.

Med.

Med.

Low

Low

WAN Optimization

Dynamic WAN Selection

8 Solution Overview

empowers enterprises to:

Guarantee unified application performance across [MPLS + Internet] networks;

Improve business communication continuity;

Exploit large Internet capacity at low cost;

Turn back-up lines into business lines.

The Internet, however, offers large and

affordable bandwidth, without guarantee of

performance or availability.

Until now, enterprises had to make painful

choices: fast or large networks? Business-grade

or standard-grade performance? Value-priced or

less-reliable, inexpensive bandwidth? Ipanema’s

Hybrid Network Unification™ (HNU) enables

enterprises to get the best of both worlds: fast

and large networks with 99.99% reliability, cost

effectively.

Hybrid Network Unification extends the concepts

of WAN Governance and Autonomic Networking

to automatically monitor, control, optimize and

accelerate business applications across two or

more networks in a unified controlled

environment.

ANS’s Dynamic WAN Selection is the key

feature enabling HNU. It works in concert with

other system features like Application Visibility,

QoS & Control and WAN Optimization and is

automatically tuned by Ipanema’s unique

Autonomic Networking architecture.

WAN Governance powered by ANS provides full

control and optimization of application

performance over your global network, private

cloud and public cloud.

2.5. Save on IT costs

Increase business continuity, improve user productivity, upgrade customer satisfaction and accelerate IT transformations while decreasing IT spending.

Enterprise WANs support all existing and new

business processes. Poor application perfor-

mance has massive impacts on the enterprise’s

business, user productivity and customer

satisfaction. At the same time, IT departments

face a strong pressure to transform application

delivery and reduce expenses.

Ipanema’s Autonomic Networking System (ANS)

empowers enterprises to:

Postpone bandwidth upgrades by 2 to 4 years;

Reduce amount of data transferred over the WAN by 30% to 90%;

Exploit low-cost, large Internet capacity;

Justify bandwidth requirements through application SLA-based rightsizing;

Improve end-user productivity and customer satisfaction;

Decrease network MTTR (Mean time to recovery);

Save on major IT transformations like cloud computing.

Ipanema’s ANS substantially reduces IT costs in

many aspects, enabling enterprises to leverage

their WAN for greater competitive advantage:

QoS & Control increases WAN efficiency and allows a very high workload without any impact to users’ experience. Business critical application users are unaffected by network congestions;

WAN Optimization decreases the amount of data over the WAN, to provision much lower bandwidth;

Dynamic WAN Selection maximizes the usage of cost effective hybrid networks;

Application SLA-based capacity planning (rightsizing) keeps sizing the bandwidth to a minimum, ensuring business-critical applications performance at the potential expense of less critical applications such as YouTube or Internet browsing;

INTERNET

MPLS

ETHERNET

9 Solution Overview

QoS & Control automatically eliminates most application performance brownouts, increasing users’ productivity and improving customer satisfaction;

WAN Optimization decreases application response times and the corresponding nonproductive users’ waiting time;

Application Visibility provides all the necessary information to dramatically reduce the time to understand network incidents and to allocate them to the right level of the organization.

ANS controls the impacts of major IT

transformations like server consolidation,

desktop virtualization and cloud computing,

decreasing project duration, risks and

associated costs.

Ipanema’s highly automated Autonomic

Networking reduces OPEX for application

performance management to a minimum, while

tele-appliances enable global WAN

management without devices at remote branch

offices, minimizing CAPEX and deployment

costs:

“With Ipanema, we divided by 3 the transfer cost of each Gbyte over our network, while decreasing our global cost by 30% at the same time” IT Infrastructure Director of a leading automotive industry company;

“By using Ipanema for data center consolidation down to two data centers while guaranteeing performance across our 1,000 sites worldwide, we removed huge IT costs including servers, software licenses and maintenance… without increasing our network costs!” Network Manager of a world-leading construction company;

“With Ipanema, we have reduced our global network costs by a factor of 2.5 in three years, all while satisfying our end-users… even non-equipped sites generated network cost savings!” Network Manager of an international technology company;

“We rolled-out Oracle Financials across our 80 country network with just one-click… instead of facing six months of painful WAN reconfigurations!” CIO of a worldwide organization;

“With Ipanema, all our 1,500+ branches are getting excellent application performance and only 15 of the sites are equipped with

Ipanema devices!” Infrastructure Director of a major car rental company;

WAN Governance powered by ANS provides full control and optimization of application performance over your global network, private cloud and public cloud.

3. How it works

Ipanema’s Autonomic Networking System (ANS™) is a unique self-learning, self-configuring and self-optimizing architecture that offers tightly coupled features that together bring a unique level of intelligence to the enterprise network:

Application Visibility, providing full under-standing of application usage and performance over the global network - from the smallest detail up to high-level KPIs allowing SLA-based application performance management and capacity planning;

QoS & Control, dynamically adjusting net-work behavior and resources to the exact application traffic demand and network conditions - guaranteeing critical application performance in the most complex and changing traffic situations;

WAN Optimization, accelerating application response times and offering additional virtual bandwidth to the network;

Dynamic WAN Selection for multi-networked branch offices, automatically selecting the best network according to actual performance and application traffic characteristics.

Autonomic Networking

10 Solution Overview

ANS consists of the following components that

work together in complete harmony as one fully

integrated solution:

Specialized physical appliances called ip|engines® that are installed at main enterprise sites (data centers, headquarters, etc.) and sometimes in branch offices;

Virtualized versions of ip|engines called virtual|engines for use in virtualized environments, including private cloud and Infrastructure as a Service (IaaS);

Emulated appliances called tele|engines or tele-appliances that are automatically delivered remotely by physical ip|engines to provide most of Ipanema’s features in unequipped branches;

The Ipanema Mobile Agent (IMA™), a software client for Windows laptops and desktops, which provides WAN Optimization features to individual roaming users or users within a branch.

Central management software – Ipanema’s Scalable Application-Level Service Architecture (SALSA®) - that provides centralized configuration and reporting for the entire system.

4. Customers

Ipanema is deployed by domestic and

international enterprises in over 75 countries.

Ipanema enables any large enterprise to

introduce WAN Governance to align and

automatically manage WAN performance

according to business objectives. Ipanema’s

solutions guarantee business application

performance and continuity in a cloud computing

world — anytime, anywhere.

Guarantee user experience

“With Ipanema‟s Hybrid Network Unification, we divided by 3 the transfer cost of each Gbyte over our global network.”

Accelerate business applications

“To ensure productivity and efficiency, it was necessary and imperative to manage and control network usage and application performance in real-time, to provide optimal

service to users. The overall visibility and real-time reports on application usage and performance and the ability to „prioritize‟ the performance of critical business applications in all circumstances were decisive factors in choosing the Ipanema System.”

Unify hybrid networks

“One of our top 2011 priorities is the implantation of Orange Business Services‟ Network Boost product

to improve bandwidth and price performance. As a result, we can greatly enhance data delivery to our UMG sites offices and third-party locations throughout the world. We also expect better performance in the cloud between large data centers supplying services and our local sites.”

Save on IT costs

“We needed to adapt our network to manage the increasing number of external Web

applications as well as our new international sites. Our goal was to move from a traditional, static network management, based on the definition of Classes of Services to a dynamic, centralized management based on application performance. This is why we chose Ipanema.”

Enable global WAN Governance

“Our WAN boasts the most modern WAN techniques, including hybrid networks, and yet is amazingly simple to manage. Ipanema‟s objective

based approach to managing application performance alleviates a lot of the complexity found in typical WANs like Henkel‟s,”

11 Solution Overview

“Hybrid Network Unification by Ipanema provides a fully integrated

Visibility, Control and WAN Optimization feature-set that ideally combines Internet VPN and MPLS in parallel to maximize performance and continuity over our global network, while minimizing our IT cost – all of this from an All-in-One system.”

"We wanted to assess the end-to-end Quality of Service offered to our users, and go beyond simply measuring the

performance of routers, servers and workstations as a collection of separate objects. The goal was to aggregate all information and to be able to govern our entire information system.”

5. Partnering for Success through Innovation

Ipanema is the worldwide leading technology

provider for application aware network services

today.

This success has been possible through

continuous innovation following the principles of

Autonomic Networking. In addition to telcos and

Managed Service Providers, Ipanema has

developed a strong network of Value Added

Resellers that address enterprises that want to

run the system by themselves.

Our partners include:

Service providers;

Managed Service Providers (MSP);

Value Added Resellers (VAR);

Value Added Distributors (VAD).

Some of our partners include:

www.ipanematech.com

Beyond the Network…

ABOUT IPANEMA TECHNOLOGIES

The Ipanema System enables any large enterprise to have full control and optimization of their global networks; private cloud, public cloud or both. It unifies performance across hybrid networks. It dynamically adapts to whatever is happening in the traffic and guarantees constant control of critical applications. It is the only system with a central management and reporting platform that scales to the levels required by Service Providers and large enterprises. With solutions used extensively by many of the world’s largest telecom providers and enterprises across business and public sectors, Ipanema controls and optimizes over 100,000 sites among 1,000+ customers. www.ipanematech.com

Copyright © 2011, Ipanema Technologies - All rights reserved. Ipanema and the Ipanema logo are registered trademarks of Ipanema Technologies. The other registered trademarks and product names mentioned in this document are the property of their respective owners.