SolidMedia: QwikBonus Program - Conversation Starter

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Convenience Retail – J MoloshokThis material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved.1

“One-Stop-Shop” Mobile Marketing for

Convenience Stores



IntroductionAdoption for mobile marketing has reached critical mass

• 40% of all phones in the US are smartphones (2011 ComScore/ Nielsen Research)

• Mobile app usage (avg. of 661 minutes per month) is becoming as popular as mobile messaging (671 minutes per month) (2011 ZOKEM Research)

• 20% of consumers age 18-34 (10% total) make a special trip to the store after receiving a mobile coupon (2010 InsiderExpress Study)

• Shoppers involved in mobile loyalty programs were highly satisfied: 90% said they had gotten value from being a member (2010 Zoomerang Study)



A Complete Mobile Solution for Convenience Stores…

• Mobile app with your brand on it

• Turnkey mobile marketing

• Loyalty and rewards

• Data and analytics

… That Drives Incremental Revenue

• Increases customer acquisition and retention through rewards

• Increases number of store visits by loyal customers

• Increases customer response to/redemption of offers

What Is QwikBonus?Easy to start, easy to manage – with measurable ROI



How QwikBonus WorksTargets customers with a GPS enabled mobile application

You market a branded “location-aware” mobile

app to your customers1

Your app uses the “geofence” to deliver POS marketing to customers

3We use GPS to create

“geofences” around your store locations

2



QwikBonus ProgramDelivers value-add to increase loyalty and store visits

Outside a Store’s GeofenceThe Program Drives to Store

• Alerts and Targeted Offers

• Trivia and Quizzes for Points• Promo Content and Games

• Social Networking

• Store Finder



QwikBonus ProgramLeverages loyalty at POS to increase purchase incidence

Inside a Store’s GeofenceThe Program Drives Sales

• Points and Rewards Redemption

• Coupons and POS Promotions• Instant-Win and Enter-to-Win

• Premium Content and Games

• Mobile Payment



Turnkey Mobile MarketingAcquires new customers while retaining existing customers

Customers Opt-Into Your Mobile Program



Program Opt-InCustomers simply download your branded app

Store marketing drives customers to download

your branded app 1

Customer sends a text to receive a link or types

URL into phone browser2

Customer downloads the app and can begin using it immediately

3



Call-to-ActionExample: Alert message with mobile “scratch card”

Customer receives scratch card periodically

via push notification, SMS or email

1Cards can be “scratched” anywhere; prizes include

coupons, points and premium content

2Prizes are redeemed

at stores for the specific points value or offer

they advertise3



Customer launches app and selects a category of

offers to view1

Customer browses a list of offers available

within category selected2

Customer chooses an offer which they can

redeem, share or rate3

CampaignExample: Store promotion with manufacturer offer



Redemption Example: Customer redeems an offer at a store

Customer selects a promotional offer or

rewards offer to redeem1

App generates scanable bar code for the offer or points being redeemed

2POS scans bar code;

app updates customer’s points balance

3



Customer receives a call-to-action with a rewards offer and points earning

opportunity1

When customers redeem offers, points are tracked

and balance updated automatically

2Customers can redeem

rewards points for a wide variety of free packages

and offers3

RewardsExample: Earn and redeem points for rewards



Improve targeting and response rates1

Optimize marketing performance and boost conversions

2

Deepen customer relationships and increase loyalty

3

Measurement and DataMaximize ROI with new metrics, customer data and intelligence

Tedeschi Food Shops

[email protected]



Phase 1: Program Development and Customization

• We customize mobile apps (iPhone and Android) with your look and feel

• We work with you to design a program and secure manufacturer promotions

• We design your redemption process and or POS integration

− No Integration: we collect redemption data to compare with your POS

− Integration: we reconcile redemption data directly with your POS

Phase 2: Program Launch and Marketing

• You implement consumer marketing for your new mobile app with rewards

• We work with you to create and manage campaigns on your new app

Phase 3: Program Optimization and Growth

• Leverage customer data and analytics to optimize your program and marketing

• Scale manufacturers and offers based on what works best with your customers

QwikBonus Pilot Program Easy to start, easy to manage and easy to scale



Contact UsIf you would like to discuss a pilot program, or learn more about how QwikBonus can work for your stores, please contact us at:

SolidMedia USA TNT Marketing/CrossMark 752 N. Orange 5100 Legacy DriveLos Angeles, CA 90038 Plano, Texas 75024

Jonjozuf Hadley Your Marketing RepresentativeStrategic Development & Marketing + 1 469.814.1000

Direct +1 626.404.7349

Mobile +1 310.428.4320

[email protected]

Skype: jonjozuf_hadley

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SolidMedia: QwikBonus Program - Conversation Starter