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Social Media – starting the conversation at Thinkpod Cafe Presented by Eleanor Muller www.redsweetpea.co.za December 2009

Social Media - a conversation starter for Thinkpod Cafe december 2009

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A primer on what's working in social media at the moment - and a conversation started for Thinkpod Cafe december 2009.

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Page 1: Social Media - a conversation starter for Thinkpod Cafe december 2009

Social Media – starting the conversation at Thinkpod Cafe

Presented by Eleanor Mullerwww.redsweetpea.co.za

December 2009

Page 2: Social Media - a conversation starter for Thinkpod Cafe december 2009

thinkpodthinkpodTM

better space to think

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Top 100 brands … “Best Global Brands 2008”

18%18%

6%

most engaged companies

revenues

least engaged companies

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What is social media?

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Segmenting social media activity

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1: Listening

• Research and better understand your customers.

• Seek customer insights for use in marketing and product development.

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2. Talking

• Spread messages about your company.

• Extend your digital marketing initiatives to a more interactive channel.

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3. Energising

• Supercharge word of mouth.

• Works best with brand enthusiasts to energise.

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4. Supporting

• Tools to help your customers support each other.

• For companies who have significant support costs and customers have a natural affinity for each other.

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5. Embracing

• Integrate your customers into the way your business works

• Customers design your products.

• Best suited to companies who have succeeded with the other goals already.

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Customer Service

When the customer controls the conversation

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Control the monster

Manage what you do online and how long you spend doing it.

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If I am building my brand online – how should I spend my time?

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The next new thing?

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For the next Café it would be great if? …

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thinkpodthinkpodTM

better space to think

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Bonus Material

• Life coaching online business – case study and tools.

• Tools for managing the backchannel at conferences.

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Presentation produced by

Eleanor Mullerwww.redsweetpea.co.za

www.facebook.com/eleanor.mullerwww.twitter.com/eleanormuller

[email protected]: 083-301-5026

Skype: eleanormuller

for

Thinkpod Cafehttp://www.thinkpod.co.za

December 2009All work licensed under Creative Commons (in short – you may use the material, but please attribute the

sources, as described in the notes of each slide)