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Copyright © Siemens AG 2010. All rights reserved. Software Related Services A Key Element in the Future Internet Osaka, September 14th 2010 Prof. Dr.-Ing. Reinhold Achatz Corporate Vice President Siemens Chairman ETP NESSI Vice-Chairman Münchner Kreis Corporate Technology Copyright © Siemens AG 2010. All rights reserved.

Software Related Services A Key Element in the Future Internet

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Copyright © Siemens AG 2010. All rights reserved.

Software Related Services A Key Element in the Future InternetOsaka, September 14th 2010

Prof. Dr.-Ing. Reinhold AchatzCorporate Vice President Siemens

Chairman ETP NESSI

Vice-Chairman Münchner Kreis

Corporate Technology

Copyright ©

Siemens AG 2010. All rights reserved.

Page 2 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

Software related servicesExample: Electronic Health Services

Source: ETP NESSI 2006

Page 3 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

The European Knowledge Economy

NESSINESSINESSI

InfrastructureInfrastructure

SemanticSemanticSecurity, Trust & Confidence

Security, Trust & Confidence

InteroperabilityInteroperabilityQuality &ReliabilityQuality &Reliability

ServicesServices

NEM

ARTEMIS

eMobility

NEM

ARTEMIS

eMobility

NESSI

Source: ETP NESSI 2006

Page 4 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

The Internet of the Future … … will be the enabler for the new service landscape

The Software-Service landscape will change:

from packaged software to software as a service

from application programming to service composition

from software application provider to software service eco systems

from passive users to active users

from pure service provisioning to context aware service delivery

Page 5 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

Internet of the Future …

… a service centric

network … pervasive, ubiquitous

and highly dynamic

… providing almost unlimited capacity… supporting a wide variety of nomadic interoperable devices

and services,

a variety of content formats

and a multiplicity of delivery modes. … supporting context awareness

and the dynamic behavior

needed for

applications with time and context varying requirements; … guaranteeing robustness, resilience, trust and security … reaching a complexity and scale

that are an order of magnitude greater than

those of today’s infrastructures… supporting networked and managed business and service convergence

across a multiplicity of environments

such as the home, businesses, or nomadic situations.

The development of the new service landscape and of the Internet

of the Future requires a holistic approach!

Page 6 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

Future Internet

“Internet for and by people!”

Communication Network: Network Infrastructure & Communication Services

Future Internet

Page 7 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

Future Internet NESSI is THE European Software and Service Initiative

“Internet for and by people!”

Communication Network: Network Infrastructure & Communication Services

Future Internet

Page 8 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

Internet of Services

Services will be considered as products and they will be available in the Internet.

The Internet is the prerequisite to make services tradable like products.

The Internet will be the worldwide market place for services(ecosystem for services).

Services have to be composable to new services which offer a value add.

New business models will guarantee the revenues for service providers.

Platforms for provisioning and use of services will be based on Web 3.0 concepts.

SOA is a prerequisite.

Source: ISTAG, Feldafinger Kreis

The Internet of the Future is the base for the new service economy.

Page 9 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

Today 1,5 billion people use the Internet. In a view years, over 4 billionusers and billions more devices and objects will be connectedanywhere and anytime.

All items like vehicles, home appliances, consumergoods, machinery will be connected to the Internet.

Sensors will record our environment. Smart objects and products willcommunicate among themselves as well as with the user.

As a consequence the context of humans and objects can be determined.

The objects (things) will be embedded in business processes and willbecome active parts in processes.

All objects connected to the Internet offer services and some require services.That means, there is close relationship to the Internet of Services.

The Internet of Things is closely related to the Internet of Services

Page 10 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

Semantic Technologies (Web 3.0) Enabling the new service ecosystem

Web 3.0 is the extension of Web 2.0 by semantics.

Information will be transferred to knowledge with the help of Semantic Technologies.

Knowledge and information can be found more precisely than with existing Web technologies.

New knowledge will be generated automatically from available knowledge.

Web 3.0 will enable the new service eco-systems. Prerequisite for service discovery and service composition are the semantic description of functional and none-functional properties of services.

Page 11 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

Cross Sectional Services

Cross sectional services are basic services for many application domains:

Interoperability services

Cloud Computing

Visualization services, especially 3D visualization

Web 3.0 Services e.g. search, semantic tagging, annotations

Page 12 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

Actions to be taken: Communication Infrastructure

New Internet protocols:

Development of simpler and more efficient Internet protocols to guarantee connectivity, scalability and Quality of Service(vs. “best effort”).

Protocols have to enable the communication infrastructure to provide

availability of resources / robustness, mobility of users, devices and data, security…

… as services

Networks have to become service centric.

Page 13 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

European Union Plans a Public Private Partnership (PPP) Future Internet

Support an holistic approach for the development of the new service ecosystem and the development of the Future Internet

Establish international test beds for the Internet of the Future and for service platforms

Foster the development of standards for the new Internet and for the service infrastructure

Organize the dialogue with all international stakeholders in the arena of the new service ecosystem and of the Future Internet

Page 14 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

14

Barriers Example: Cloud Computing in business applications 1)

Data security related problems

Acceptance in society

Missing standards

Cost to high

Technical problems

Not enough investment through companies

Not enough investment in infrastructure

Missing innovation culture

Not adequate legal environment

Missing experts

Not enough training

Long product life cycle

Not enough public R&D investment

Missing interdisciplinary view

91%

29%

24%

24%

21%

18%

12%

12%

6%

6%

3%

3%

0%

0%

1) Answers of German experts.

Source: Delphi Study by

Page 15 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

Non-technical success factors

Economic Success – Business Models

Acceptance by society and “digital immigrants”

Applications in new domains (example “Smart Grid”)

Data security

Page 16 September-2010 Corporate TechnologyProf. Dr.-Ing. Reinhold AchatzCopyright © Siemens AG 2010. All rights reserved.

Thanks to Professor Hartmut

Raffler, Johannes Riedl, Marquart

Franz for their contributions.

Corporate Technology

Thank You!

Page 16 September-2010 Corporate TechnologyDr. Reinhold AchatzCopyright ©

Siemens AG 2010. All rights reserved.