Softjourn and the Entertainment industry VOD Live Video Live Events

Social Media Video Platform/ Video on Demand and Live

Content

1. About Softjourn2. Our Work with Clipsync3. Users of the Clipsync Platform4. What does the Clipsync Platform/service include?

1. Technology2. Feature/Benefits3. Patents4. Configuration

5. Additional Experience with Media Companies6. Contact Information

About Softjourn

• > 10 years on the market• Opened Ukraine office 2005• Official Partners of Microsoft• Official Developers of Apple, Android, & BlackBerry• Clients in: US, Ireland, Belgium, Great Britain, Italy, Israel,

Austria, Ukraine• > than 300 projects delivered• Low employee turn over rate

How Softjourn worked with Clipsync

Software Development Partner PM, Software Developers & QA TestersInvestor meetings Functioned as VP of EngineeringClient Meetings Functioned as Technical Representative,

developed specificationsProduct Management Managing the feature prioritiesRelease Management Features ready for a particular release/show3rd Tier Support Fixes within 24 hours2nd Tier support During live events

Began working with Clipsync (formerly Abazab) in 2006

How Softjourn worked with Clipsync

Software Development Partner PM, Software Developers & QA TestersInvestor meetings Functioned as VP of EngineeringClient Meetings Functioned as Technical Representative,

developed specificationsSource Control TPSDevelopment Process SCRUMDevelopment Environment Visual Studio, Flex BuilderBug Tracking Team Foundation ServerDisaster Recovery Code uploaded to Clipsync servers dailyStatus tracking Daily Standup meetings, email follow-up status

Began working with Clipsync (formerly Abazab) in 2006

What is the Clipsync Platform

ClipSync developed and operates an interactive social TV platform. The platform allows publishers to leverage their content and viewers by providing social applications with advertising. The Company's platform also allows users to repurpose existing content for social consumption, drive viral traffic to social applications, and serve interactive advertisements for traditional and group consumption through its hosted and managed solution.

The platform also reconstructs the natural gestures of group social interaction into an online experience by augmenting various types of videos into a social experience which can enable viewers to watch the same video content on demand or simultaneously chat, comment, interact, and compete. In addition, the platform can enable viewers to participate in live events or broadcasts. ClipSync was founded in 2007 and was based in San Francisco, California.

The Clipsync Platform supports the following events

• Video On Demand• Live Video• Live event streaming

How was the Clipsync platform used?/ Examples

Clipsync’s platform is used by:• EPIX

– OnDemand Multi-bitrate Streaming + Media Analytics, Live streaming for live events

• Real (Big Brother 12, Big Brother 11) – HD streaming + Live streaming + Media Analytics

• CBS – OnDemand Single-bitrate Streaming

Copyright © 2000-2015 Softjourn, Inc. All rights reserved

Some cool staff we have been part of


Showtime premieres Bon Jovi documentary with ClipSync Social TV Platform

IFC uses Clipsync technology to offer live video broadcasts from the South by Southwest festival

Some More Cool Examples

Create your own private

screening room and watch with

your friends!

CBS On-demandStreaming


Create your own private

screening room and watch with

your friends!

CBS On-demandStreaming


The smartest Flash folks we've ever met have built a great player and are the "secret sauce" behind the Private Screening.—

Epix

Used by Epix!On-demand streaming

Content Delivery Networks used with the Clipsync Platform

We have been working with:• Akamai

– Akamai OnDemand streaming– Akamai Live streaming– Akamai HD streaming– Akamai Media Analytics

• iStreamPlanet + Akamai – to support live events such as: Real BB12 or EPIX

or Cisco*


What’s Happening (click to join room)

Say something!

35 users room limit. Your pic is 60x60, others are 30x30

….and more……

….and more……

……….

Content



5. Additional Experience with Media Companies6. Contact Information

Technology Overview

Platform Description

• ClipSync Interaction Platform supports central management of multiple interactive applications across multiple viewing platforms and partners.

• Cloud hosted, massively scalable server architecture - Amazon• HTML5 and Flex 4.0 client framework libraries = configurable, skin able

components • Comprehensive web services public API • Customer-facing management portal for role-based CMS, moderation,

event production, analytics & reporting • Built to power the next generation of trans media content

ClipSync Platform Overview

• The ClipSync platform is highly-scalable and is designed to accommodate millions of concurrent users across any number of interactive applications.

• All elements of the platform have been designed to be redundant with failover, allowing for reliability and uptime.

Platform Architecture

• ClipSync’s platform architecture is simple and modular, comprising an application layer and a database server layer.

• The application layer is cloud-hosted, with identical application server instances running in the cloud. Each application server exposes JSON API services to end user clients and makes use of data caching to minimize database requests. The platform’s Central Management Portal, enabling administration, production, content management, reporting, and other capabilities, is hosted on every application server, guaranteeing accessibility to management tools.

• End user clients are able to connect to any application server in the pool and communicate with any connected client as allowed. Incoming end user clients are directed to the least-loaded application servers. Client-server connection is IP persistent for efficiency, but should an individual server fall below threshold response times, clients are immediately and seamlessly redirected to a new server in the pool. The platform constantly monitors activity load and when a threshold is reached across the server pool, the platform spins up additional application server instances in minutes.

• The database layer is hosted on dedicated redundant servers running MySQL, with additional reporting and backup services.

Platform API

• The platform API exposes services for all supported client application features via JSON- formatted HTTP requests.

• Partners are encouraged to build applications against these APIs for any supported device. We are prepared to further explain the API as desired.

Feature Value User Value Partner Value

Live Sharing Share your passion, be cool, UGC Increase Reach

Co-Viewing User-user engagement, hang with friends, meet new people with shared passion, express passion

Build Community

Play Fun, competitive, status, rewards Increase retention and time spent

Content+ Learn, discovery, expression Deepen viewer content

Partner Value – Why They Choose the Clipsync platform

Live Sharing Co-Viewing Play Content+

Like Scene Viewing Rooms Trivia Saved Comments

Snap It Presence Throwables Polls

GIF It Chat Participation Rewards Commentary Tracks

Contextual Comments

Private Messages Cast Bubbles Dial Testing

Webcam Video Viewer as Content (VaC)

Related Clips

Crowd Visualizations SNS Feeds

Live Q&A Smart Viewing

Gestures

Features Framework

A Look at some of the Live Sharing tools

** This was for Iron Man 2 on EPIX’s content website

Co-Viewing/Private Screening Rooms

Play – Earn Rewards

Play – Earn Rewards/Trivia Questions

Mobile apps

• SnapIT tools - snap a picture during a video stream or live stream and post to Facebook.

• Other mobile apps for viewing were in process and can be discussed

Patents

• Patents Granted • Virtual Social Interactions 8,132,111

• User-targeted throwables visible to all participants in a social viewing environment.

• A number of other patents were in process and can be discussed.

Patent In Action – throwables on the Jersey Shore

Configuration – How Customizable is the Platform

Ø Two Groups can Configure the Platform:Ø Content Providers –Ø Platform Administrators

Configuration – Content Providers

Manage Content

“Go to” drop-down:• Lobby – opens client for this content in another browser tab and puts you

into room.• Rooms – drops you into Monitoring tab -> Rooms• Playlist – drops you into Playlist tab.• Edit: Should appear the same window as for content creating. Make changes and press OK.• Delete: Should appear confirm dialog. Press OK or Cancel.• Options: You can configure set unique options for current content. • Content info (short version of Room List tab): Shows list of rooms for current content, users count for each

room and room's status. You can edit room’s data (name, type, creation method), delete room and adjust room's time.


Create Playlists


Other areas that can be configured by the content providers are:

InteractionComments SetsMovie CommentsPoint RulesPulse Setting

MonitoringRoomsParticipantsInteraction HistoryBlack ListUser’s Blocks

Action ColumnComments Release

Live EventShared buttons for Poll and Question tabsPoll

Create PollManage Poll questions

QuestionButtons barQueue of questionsChosen questionsSimultaneous using of “Question” tab

QuizzesCreate Quiz

QuestionsCreate Question for Quiz

Configuration – Platform Administrators

Clipsync's console has sections for setting properties and flags for turning on and off additional features on the client side.

These could be features which were developed specifically for a particular client.

Content



5. Additional Experience with Media6. Contact Information

Pana Television - http://www.panatelevision.com/

• Video Delivery Platform for African Diaspora

• Uses Brightcove as the Content Delivery Platform

• Integrated with Facebook and Twitter

http://www.panatelevision.com/

Contact Information

Emmy B. [email protected]: 1.888.SOFTJRN x1001

(1.888.763.8576 or Outside the US - +1.510.744.1528)

mailto:[email protected]

www.softjourn.com

Documents

Softjourn and the Entertainment industry VOD Live Video Live Events