SOCIAL AND CULTURAL DIMENSIONS OF ENVIRONMENT

Nithish babu

S3 Mba No: 23

Social Environment

Social environment of business means all factors which affects business socially . Every business works in a society , so societies ' different factors like family , educational institutions and religion affects business

It includes the culture that the individual was educated or lives in, and the people with whom they interact.

The cultural factors like buying and consumption habit of the people, customs and traditions, tastes and preferences, languages etc. are the factors that affect the strategy of the business

Cultural Environment

The cultural environment mean a environment which affect the basic values, behaviours, and preferences of the society-all of which have an effect on consumer marketing decisions.

Socio-cultural environment

A set of beliefs, customs, practices and behaviour that exists within a population.

International companies often include an examination of the socio-cultural environment prior to entering their target markets

Factors which effect social and cultural environment

Attitude of people.

Demographic Factor. Religion Social Responsibility. Taste & Preference. Education. Family. Natural Factor. Technological Factor. Income & Life Style. Health & Safety Factor.

Main elements Of Societies and its effect on Business….

Family Educational institution Religion

McDonalds

Strategy of McDonalds in India, which made them Benefit in Social Environment of India…

McDonalds Made segment according to Demographic Factor in the Society of India.

McDonalds Made their food according to Religion in India.

McDonalds Educate the customer towards their food rather than India’s Traditional Food.

So that India’s People Taste & Preference Changed, Which is Beneficial to McDonalds.

McDonald's Made Positioning of their food that our food are Healthy food, And We Believe in Total Quality Management.

Due to this Positioning India’s Society Prefer McDonalds, Which is the Benefit of McDonalds

McDonalds Made segment according to Demographic Factor in the Society of India.

McDonalds Made their food according to Religion in India.

McDonalds Educate the customer towards their food rather than India’s Traditional Food.

McDonalds always Believe in Standard & Glamour, So that They Can Fulfill the psychogenic Need of Society.

McDonalds Foods are Known as Affordable & Convenience Food in the Society, Which Gives direct Benefit to McDonalds.

McDonalds use Eco-Friendly Culture & Environment in their Restaurant, Which Gives them Benefit in the Social Environment of India.

McDonalds uses the New Technology to made their food and for Cleaning . Due to which Social Environment affected, which gives them Benefit.

McDonald always Influence whole Family to have food in their Restaurant.

Due to all these McDonalds is one of the most Demanded Restaurant in the Society.

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