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Societal Factors
Human Communication in Perception and Societal Factors of people includes three areas
which I will discuss in this assignment. They are the following; The Role of Power, Culture, and
Social Comparison in today's World. As part of my assignment I am to select a TV show to
discuss and apply the Human Communication factors as presented in class and in our textbook.
To begin, I think the role of power can be seen in a "Power Hierarchy" where some people
are perceived to have more power than others. Too often it's a racial, or money earning status
hierarchy that makes us think others who aren't normally more powerful are seen as being
powerful.
I believe we can see an example of this in the network cartoon comedy known as,
Family Guy. In this show we see a number ofcharacters who exhibit some unique and even
controversial traits. All of which represent people of all walks of life. Rich or poor, big or small,
theyre all there for everyone to see. But we will take it one step further and look at how they
interact, as well as how the style of the show affect viewers. Peter Griffin is the strange, and self
assured Father. Lois Griffin is his wife of servant-hood and acceptance. Chris, Meg, and Stewie
are their three children of vast differences. Their strangely enough talking pet dog, Brian is
added as intelligent comic relief. Their next door neighbor, Glenn Quagmire provides shock value
to each episode. Joe Swanson, another friend of Peters, serves as a local police officer. But what
sets up a lot of humor with him is hes crippled!
Wow, I think we have already a few issues to address after only hearing of the cast. Should
Joe be considered less of a Cop just because hes in a wheel chair?
How do we all perceive people who are handicapped? Hes someone who enforces the law,
and yet we could push him off a cliff if we wanted to. In the show Joe survives all kinds of danger,
and always gets his man. Joe is someone they should all respect as an authoritative figure, and
yet even Joe himself bends under Peters misguided virtue and charm.
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Quagmire is another problem for viewers all together. He brings up subject matters that
can be highly offensive. All of which are sexual by nature. Perhaps he alone causes the most
problems. I share all this with you because the way they communicate and interact with each other
is actually Modern at the least, if not just childish. People in the real world have all changed!
I think we should all ask the question, Can I watch a show like this and accept the message for
what it is? Or do I reject this ever changing world we live in and pretend that our culture isnt
progressing. I personally think that if someone stumbles over the content of Family Guy, they just
need to get over it and get a life. People who are stuck in old traditions of shaming the least little
things, are just making it hard on everyone, especially themselves.
Hidden deep inside these episodes are various examples of human interaction that are more
true to life than the reality that we all tend to recognize. These characters show that factors of
power, and perceptions of Society are all relative to the situation they exist in and should not be
judged or thrown out simply by the surface that they are seen by. I believe we are too diverse a
people to all be dismissed as wrong just because were different. I think such an action is
motivated byprejudgist feelings that many times lead to unbridled bigotry.Give people the benefit of the doubt. Peter might be an idiot and prone to mistakes, putting
virtually the whole town in jeopardy, but he loves his family, even when he strangely seems to
shun them away.
People who have taken the show for what its worth have adapted their viewpoint on how
they now perceive other people and as a result, our culture has changed. And I think for the better.
Cultural norms, values, and expectations provide a backdrop of familiarity. When we travel or
meet people from other cultures, we can learn from exposure to our differences. However, these
differences are sometimes upsetting, frustrating or even baffling. The perceptions that we develop
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tend to be tied to stereotypes and prejudice, which both flow from ethnocentrism, the perceptual
concept at the core of social comparison.
This Ethnocentrism I speak ofis defined as the tendency to view one's own group as the
standard against which all others are judged. The problem with this is it can lead to Polarization
in our thinking. To conclude, I think that the Family Guy TV show brings hope to an otherwise
stagnate style of society.
Source: The Evolution of Ethnocentric Behavior by Robert Axelrod and Ross A. Hammond
http://www-personal.umich.edu/~axe/research/AxHamm_Ethno