Welcome To The Social Economy Social Data Day London

Welcome To Social Data Day London

#sdday

Welcome to the Social Revolution

1.7 Billion People

67% of Internet Users on Social Networks.

Empowering Customers like never before

78% of European Internet Users on Facebook

1 in 6 people in UK on Twitter

32M Facebook users in UK

13mins of every UK Internet hour is Social

Source: IDC, Mary Meeker KPCB

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Social Revolution is a Data Revolution

3.2Bn Facebook Likes 500M Tweets 100M Instagram Photos

250M Tumblr Posts 200M Bitly Clicks 70M+ Blogs, Forums

9x Growth in Shared Content in 5 years

from Transactions to

Interactions Customers

Purchases #Social

Engagement

Interests

Opinions

Fueling an Analytics Revolution

Profiles

Big Data

New Technologies to Extract Value from Data

Big Questions

What are the opportunities (and challenges) ? -

What kind of skillsets and tools are required ? -

Where would you start ? -

Why start now.

Agenda 14:00 - Introduction – Rob Easton, Head of Enterprise Cloud Platform UK Sales, Google 14:10 - Welcome to the Social Revolution - Tim Barker, Chief Product Officer, DataSift 14:30 – Big Conversation Challenges are Big Data Opportunities – Rishi Kumar, Director of Analytics, Unilever 14:55 - Panel Discussion: Social Data in Business 15:40 - Break 15:55 - Google and Big Data - Brad Kilshaw, Head of Enterprise Cloud Platform Partners, Google 16:15 - Using Social Analytics for Insight - Andy Cotgreave, Social Media Head, Tableau 16:35 - Wrap up discussion / Q&A

Tim Barker, Chief Product Officer

DataSift, @timbarker

Welcome to the Social Economy

22% of all time online

Social went mainstream

1 in 4 people on planet

>75,000 items of public social data every second

Creating a Wealth of Data outside your Enterprise

Companies starting by listening

Simple tools to search for brand #keywords Engage & Respond

Report back

Early Days: Try to Understand What is Happening

World’s 3rd largest retailer Social Signals drive Advertising and store inventory Most successful pre-Christmas shopping week in the company’s history

Today - Companies are mining social data to make better decisions

Twitter has become the high-speed news network:

1 Tweet. $10Bn in value.

Analyzing Social is not like any other business data.

Big & Fast Complex &

Unstructured Noisy

Social Data is complex & unstructured A Single Tweet can contain 120+ data items

- DJ Patil, former LinkedIn Chief Scientist

“It’s impossible to overstress this: 80% of the work in any data project is in cleaning the data.”

“It’s not information overload. It’s filter failure.” - Clay Shirky.

Real Time + Historic

We enable companies to operationalize their social analytics

We partner with

social networks to

consume their public

data in real-time and

historically.

We provide

enterprises with an

advanced social data

mining platform to

extract data for

analysis.

What does social data look like?

We do this

You do this #DigitalMarketingShow

a. Known Knowns b. Known Unknowns c. Unknown Unknowns

What can Social Data tell you?

BBC uses Social Data to grow audience for ‘Africa’

#sdwk13

Dell uses Social to Improve Products Increased Customer Loyalty by 39%

38,000 Social posts every day on Dell Measure Net Promoter Score across 37 Product-Lines 150 Metrics influence Social Advocacy Score Product-Teams Proactively Respond to Issues

#sdwk13

25

Identify conversations around a focused topic Track key topics and influencers that are leading and influencing

Brands use Social to Identify Opinion Makers Influencer Modeling in HD

#sdwk13

26 26

Social Loyalty Social Innovators are starting to connect the dots between your Social + Customer Identity

#sdwk13

The Race to Understand the Customer Social has Massive Potential Social Data is not an island Platforms emerging to analyze + integrate