Social strategy proposal for YSE by Pitcha

Social Strategy For

The Youth School of Etiquette

Marketing Communication Goals

•  Create brand awareness among community in which target audience reside in, schools, parents, children

•  To make the brand well-known

Social Media Objectives and Strategies

Objectives Strategies

1. To increase “quality” followers/likes on Twitter, Facebook Page, Instagram minimum at 20-30 people a week for the first few weeks, if possible to reach to at least 150-200 in a month

1.  By directly promoting brand new social media platforms to schools and parents via e-newsletters/email text, etc.

2.  By communicating through creative ideas on social media platforms that would create “sharing” (making it goes viral)

2. To generate more quality connections on Linkedin

1.  By getting connected to prospects and influencers in the industry

2.  Constantly update status daily and engage with other useful posts

3. To increase social media activities By creating content that can grab target’s attention and make them engaged and again, make them “share”

Social Media Voice and Guidelines

Voice Language Purpose

Informa(veO-ensharingindustry-relatedcontent;facts,personalideasorcomments,andupdated

news/ar(cles

ApproachableFriendlyandgenuine

First-PersonPersonal-likecontent

PersonalPersonalize/tailorforeach

program

Authen(cHonestapproach

StyledNotboring,flexibleandup-to-

datebutprofessional

ConnectStartaconversa(onwithacquaintancesornew

contacts.

EducateTomaketargetaudiencethinktheygetsomethingoutofcommunica(on

channels

MaintainTomaintainrela(onshipwithexis(ngconnec(onsthroughconsistentvoice/

POV.

30-DaySocialMediaThema<cEditorialCalendar

July

Week1 Week2 Week3 Week4

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

There are more ideas that I’d like to propose but need your thoughts or we need to discuss first.

•  Twitter party- Host a twitter party for people who are interested chat under the school’s Twitter account. Should do it when we have somewhat big numbers of followers.

•  YSE Talk (Blog)- we can tie some content post or create new articles for blog. If we can do on website, that’d be great. If not, we can do in Blogspot/Wordpress/Tumblr and link those articles to be postsed on website and other social media channels for wider exposure.

•  Blogger- Hire or give some complimentary gift to influential bloggers in order for them to write a blog for the school.

•  Creative campaign- Based on insights, we come up with big idea. Based on big idea, we come up with social executions. I’d come up with campaigns in details later on.

•  Create “A Week Of…” or “A Month of…” with each specific awarded theme per week or month, for example, A month of boys’ best voices to choose boys who speak nicely to people to most.

Other activities (Require approval)

Social Media Measurement Template

June2016

Week1 Week2 Week3 Week4

Facebook

Pagelikes:็Highestlikes:Avelikes/post:Highestcomments:Avecomments:Highestshares:Aveshares:




Twi\er

Followers:Highestfavs:Avefavs:Highestretweets:Averetweets:




Instagram

Followers:Highestlikes:Avelikes:




Blog

Followers:Highestlikes:Avelikes:Highestreblogs:Avereblogs:




Pinterest

Followers:Highestlikes:Avelikes:Highestrepins:Averepins:




Remark:FACEBOOK=FromJuly-August,thedifferenceofpagelikesis………..Increased………..%

TWITTER=FromJuly-August,thedifferenceoffollowersis………..Increased………..%

INSTAGRAM=FromJuly-August,thedifferenceoffollowersis………..Increased………..%

BLOG=FromJuly-August,thedifferenceoffollowersis………..Increased………..%

PINTEREST=FromJuly-August,thedifferenceoffollowersis………..Increased………..%

*Contentthatpeoplelikes/shares/retweetsthemostisabout……………………………………….

Documents

Social strategy proposal for YSE by Pitcha