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Social PsychologySocial PsychologyCanadian Edition
by David G. Myers & Steven J. Spencerby David G. Myers & Steven J. Spencer
Chapter OneChapter One
Introducing Social PsychologyIntroducing Social Psychology
Social psychology and related disciplines
• Social psychology and sociology
• Social psychology and personalitypsychology
• Levels of explanation
Copyright © 1999 by The McGraw-Hill Companies, Inc. 2 of 16
Social psychology and humanvalues
• Obvious ways in which values enter
• Not-so-obvious ways in which values enter– The subjective aspects of science
– Psychological concepts contain hidden values
– There is no bridge from “is” to “ought”
! naturalistic fallacy
• Social psychology in three worlds
Copyright © 1999 by The McGraw-Hill Companies, Inc. 3 of 16
Is social psychology simplycommon sense?
• Hindsight bias– The tendency to exaggerate, after learning an
outcome, one’s ability to have foreseen it
– Also known as the I-knew-it-all-alongphenomenon
Copyright © 1999 by The McGraw-Hill Companies, Inc. 4 of 16
How we do social psychology
• Forming and testing theories andhypotheses
• Correlational research: Detecting naturalassociations– Correlation versus causation
– Survey research
Copyright © 1999 by The McGraw-Hill Companies, Inc. 5 of 16
How we do social psychology
• Experimental research: searching for causeand effect– Control: Manipulating variables
– Random assignment: The great equalizer
– The ethics of experimentation
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