Appointment of Chief Executive

Recruitment PackOctober 2015

With almost all organisations now using social media, how do you ensure that you’re being heard? How do you effectively interact with the people - the donors, volunteers, staff, and beneficiaries - who matter to you?

At Social Misfits Media we help charities and social enterprises think strategically about their digital presence. We work with our clients to better engage with those critical to their success by creating dynamic social media strategies for marketing, campaigning, and fundraising.

We are about to celebrate our 3rd birthday, and we are incredibly proud of what we have accomplished to date. However, we believe that the right leader can take the business to the next level, and so we have begun the search for a full-time Chief Executive.

Introduction

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The team at Social Misfits Media establish themselves as thought leaders through various activities, from running high-profile social media events to contributing to publications such as The Guardian and the Huffington Post. The business focuses on three core services for nonprofits, charities and social enterprises. These include:

Services

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Training & Workshops

We run social media training and workshops.

These range in topic from ‘getting started on social media’ to ‘creating original content on a shoestring budget.’ We ensure

that each workshop addresses our clients’ specific obstacles

and opportunities.

Outsource

We manage social media accounts.

Many organisations want to make social media work for them, but

don’t have the time or the capacity. We offer end-to-end social media

management: from running a specific project to the digital

presence of entire organisations..

Strategy

We design social media strategies.

Social media platforms are tools that all organisations should be using. But like all tools, you have to know how to use them to be effective. We tailor strategies to fit our clients’ needs, ambitions,

capacity, and budgets.

clients & partners

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I.G. Advisors

Social Misfits Media was founded by the team at I.G. Advisors. I.G. is a strategy consultancy specialising in philanthropy, corporate impact, and fundraising advice. The two companies work closely – we like to think of ourselves as one business with two different shop-fronts. Many Social Misfits Media clients are also clients of I.G., but on the whole they are two very distinct and separate entities – and the ethos, branding, and overall objectives of both organisations reflect this.

Since 2011, I.G. Advisors has supported a wide range of individuals and organisations on their social impact journeys. The team works with both individual and institutional donors to maximise their impact and ensure their giving needs meet social and business objectives, as well as with charities and social enterprises to diversify and sustainably grow their income.

I.G. Advisors focuses on three core services, which include philanthropy, corporate impact, and fundraising. On the philanthropy side, the team works with individuals, families, and foundations to develop dynamic philanthropic strategies, and provide support and counsel throughout the implementation process. In addition to their philanthropic work, I.G. works with companies to develop and implement strategies for maximising their social return on investment, as well as working with charities and social enterprises on their fundraising strategies.

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Appointment of Chief Executive - Recruitment Pack

Past, Present & Future

5

“About That first Tweet”

Lessons from Twitter, Save the Children, LinkedIn, the New York Public Library, and others on how to create and implement an engaging social media strategy.

“Something to Tweet About”

Facebook, Movember, YouTube, the Red Cross, JustGiving, and many others share their top tips on creating and sharing original social media content no matter your size or budget.

“friends with Money”

This guide focuses on fundraising on social media. Facebook, Twitter, Cancer Research UK and others discuss the role that social media plays in the fundraising process.

“what’s data Got to do with It?"

Our latest publication is a beginner’s guide to the role data plays in the fundraising process. The likes of Beth Kanter, Facebook, and JustGiving advise on how best to start your data-centric journey.

“About That first Tweet”

Children, LinkedIn, the New York Public

and implement an engaging social media strategy.

“Something to Tweet About”

others share their top tips on creating and sharing original social media content no matter your size or budget.

“friends with Money”

This guide focuses on fundraising on social media. Facebook, Twitter, Cancer Research UK and others discuss the role that social media plays in the fundraising process.

“what’s data Got to do with It?"

Our latest publication is a beginner’s guide to the role data plays in the fundraising process. The likes of Beth

advise on how best to start your data-centric journey.

Social Misfi ts Media was established after Carlos Miranda, the founder and CEO of I.G. Advisors, was increasingly being asked by clients about the role of social media in philanthropy and fundraising. Social Misfi ts Media has grown and expanded into many areas – with highlights including:

• Our series of free social media publications - We have partnered with organisations including Facebook, Twitter, and JustGiving, and our guides have included interviews with experts like Claire Diaz Ortiz, Manager of Social Innovation at Twitter, and Karla Geci, Facebook’s Head of Media Partnerships in the UK. These have had extensive press coverage in The Guardian, and have been used by charitable and nonprofi t organisations worldwide.

• High-profi le events with leading organisations and social media platforms - Our last event, the ‘Future of Social,’ featured the Head of Marketing from Facebook, Kevin McSpadden, the Head of Community at Instagram, Amanda Kelso, and the Chief Marketing Offi cer of JustGiving, Charles Wells, with Nonprofi t Innovator and Social Media Expert Beth Kanter as the keynote speaker.

• A partnership with Facebook - Social Misfi ts Media and I.G. Advisors are 2 of 3 partners in the FB Start Program, which is aimed at providing training to charities and nonprofi ts on behalf of the platform.

The future of the ‘social media for social good’ space is bright, especially within the UK and Europe. Our goal for the future of Social Misfi ts Media is to actively become the key thought leader, with the ultimate aim of becoming the ‘go-to’ shop for social media advice for social impact organisations. The newly-appointed CEO will help develop the strategy, expand the business into new areas, deepen existing relationships, and establish new partnerships.

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Role Description & Person Specification

The appointed Chief Executive for Social Misfits Media will be responsible for taking the firm to the next level – growing, expanding and diversifying the business, establishing the firm as the thought leader in the social media for social good space, and being at the forefront of the sector.

As a young organisation, this is a new and distinct role. Leading the Social Misfits Media team from the organisation’s offices in London, the Chief Executive of Social Misfits Media will work closely with the Founder of Social Misfits Media, and Chief Executive of I.G. Advisors, Carlos Miranda.

The Chief Executive will lead and manage Social Misfits Media according to the strategic direction set, and developed in collaboration with, the Chair and the Board of Directors. S/he will be responsible for driving the vision and leading the continued development of the organisation’s commercial and social aims.

The successful candidate will have a broad remit, providing strategic direction to and leading a very competent and experienced team. S/he will oversee the development of Social Misfits Media’s operations as the organisation expands into new markets and activities. In addition, s/he will act as the Board’s advisor on the development of new products, projects, and sales activities.

This role represents a unique opportunity for a dynamic and entrepreneurial individual to lead our growing company, and achieve an ambitious and exciting goal: to become the leading voice at the intersection of the social media and social good space.

Reporting to the Chair and Board of Directors, the Chief Executive of Social Misfits Media will be responsible for the following:

LEAdErSHIP • Creating a visionary approach for how Social Misfits Media might best realise and leverage its potential in the

charitable and non-profit space.

• Working with the Board and staff to ensure a strategic plan is finalised and delivered with great impact.

• Maximising the Board’s ability to contribute to Social Misfits Media’s mission and fostering effective teamwork between teams of Social Misfits Media and I.G. Advisors.

• Acting as a trusted and professional advisor on all aspects of Social Misfits Media’s activities and internal and external issues affecting the organisation.

OrGAnISATIOn And MAnAGErIAL CAPAbILITy• Strong resource, financial and process management skills, gained in a commercial environment.

• The capacity to cohere passionate, experienced and independent individuals from a range of disciplines into a high performing and confident group.

• Comfort with, and the ability to, manage transformation and motivate others to embrace change while continuing to deliver.

• Entrepreneurial with a high level of commercial acumen.

COMMunICATIOn• Excellent communication, diplomacy, negotiation, influencing and conflict mediation skills and the ability

to apply these across a range of diverse audiences.

• The ability to establish and maintain positive working relationships with others, both internally and externally.

• Comfortable engaging with the media and acting as a spokesperson in a range of contexts.

THE CHIEf ExECuTIvE AS A PErSOnThe newly appointed Chief Executive will demonstrate and have an entrepreneurial spirit, with the ability to think outside of the box. S/he will have a keen interest and passion about technology, social media, and all things digital. A confident and effective communicator, they will have the determination and drive to make an impact in the social media for social good space.

An inspiring and strategic leader, they will be able to demonstrate excellent management abilities of staff and external stakeholders; maintain, support and raise the profile of the work of Social Misfits Media; demonstrate conceptual and analytical thinking while showing excellent judgment; have a strong understanding of the nonprofit, charitable and social enterprise sector.

COMPEnSATIOnThe salary is highly competitive, and includes a business development budget, as well as profit-sharing and equity options.

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Role Description & Person Specification (cont.)

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Appointment Process & How to Apply

does this sound like you? If you think you’ve got what it takes to join and lead our team, please get in contact, providing the information listed below - we look forward to hearing from you.

APPOInTMEnT PrOCESSInterviews will be conducted in November and December 2015, with the appointed candidate starting in Q1 of 2016.

HOw TO APPLyTo apply, please send an up-to-date CV and cover letter (including comprehensive details of key achievements and responsibilities) summarising motivation in applying and addressing the role description, key competencies and person specification to Carlos Miranda, Founder and Chair, at carlos@socialmisfitsmedia.com.

Applicants are asked to provide telephone and email contact details, and should be able to work in the UK without restriction.

Contact

www.socialmisfitsmedia.com info@socialmisfitsmedia.com +44(0)207 234 0389 201 Borough High Street, London SE1 1JA, UK

@MisfitsMedia /SocialMisfitsMedia company/social-misfits-media MisfitsMedia