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SocialMedia'sImpactonEdTech
Socialmediahastransformedthewayweconnectandcommunicatepersonallyandprofessionally.Sowhathasbeentheimpactonedtech marketing?Whatarethelessonslearnedassocialmediamaturesasacontentmarketingchannel?Whyandhowcanedtechcompaniesmakethebestuseofsocialmedia?
CELEBRATING
10 YEARS
PollingOurPeers:2011to2018Asurveyconductedinitiallyin2011,updatedin2018,providesinsightsonhowthingshavechangedin7years.
The2018surveywasdeployedbyedWeb.net to4,500educationindustryexecutivesreceived112replies.
ManythankstoCharleneBlohm ofC.Blohm &Assocs andJimMcVety ofClassLink fortheirinputonthesurvey.
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Howimportantissocialmediainyourmarketingandsalesplan?
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Weuseverylittleifanysocialmedia.
Wedon'tseeameasurablevalue,butuseitanyway.
Itsupportsourefforts,butissupplementaltootherefforts.
It'sanimportantpartofourmediamix.
It'scriticaltoourmarketingandsalesefforts.
Since2011 Increasefrom36%to71%forsocialmediabeinganimportantpartofthemarketingplan.
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Inwhatareas issocialmediaveryeffective?
0% 10% 20% 30% 40% 50% 60%
ProfessionaldevelopmentRetentionandrenewals
SalesrelationshipsBusinessdevelopment
Marketfeedback/insightCustomersupportLeadgeneration
ExpandingintonewmarketsReducingmarketingexpense
CustomerrelationshipsThoughtleadership
ConnectingwitheducatorsEstablishingcredibility
ContentmarketingCreatingcommunity
Publishingnews/informationBrandawareness
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Whattypeofcontentisveryeffective?
0% 10% 20% 30% 40% 50% 60%
WhitepapersContentre-postedfromothersites
CompanyNewsProfessionallearning
EducationNewsContests
Special offersResearch
Guides/bestpracticesWebinars
InfographicsBlogposts
Content createdbyeducatorsSuccessstories
VideoImages
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Whichsocialmediachannelsareveryeffective?
0%
5%
10%
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25%
30%
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Facebook Twitter edWeb.net YouTube LinkedIn Instagram Google+
2018 2011
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Howdoyoubalancepaidvs.freecontent?
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20%
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70%
YouTube Twitter LinkedIn Facebook Pinterest Instagram Google+ Snapchat
Mostlypaid Amixofpaidandfree Mostlyfree
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Whattoolsaremosteffectiveformanagingandtrackingyoursocialcampaigns?
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FacebookToolsandInsights
GoogleAnalytics Twitter Analytics LinkedInAnalytics Salesforce Hootsuite HubSpot Marketo
VeryEffective SomewhatEffective Total
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Whatarethebiggestchallengesusingsocialmedia?
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Legislation
Privacyissues
Gettingapprovalfrommanagement
Changesinplatformtools/policies
Understanding howtobestuse thetools
Monitoringactivity
Thecostofsocialcampaigns
Creatingengagingcontent
Coordinatingcampaignsacrossmultiplechannels
Gettingmembersorfollowers
Havingthestafftomanageit
MeasuringROI
GettinganacceptableROI
Gettingactivityandengagement
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Howdothechallengescompareto7yearsago?
0% 10% 20% 30% 40% 50% 60% 70% 80%
Understanding howtobestuse thetools
Creatingengagingcontent
Gettingmembersorfollowers
Havingthestafftomanageit
Gettingactivityandengagement
GettinganacceptableROI
2011 2018
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Ifyoucan’tmeasureit,whydoit?
0% 5% 10% 15% 20% 25% 30% 35% 40%
Doessocialmediahelpyoumakeconnectionsthatwouldnototherwisebelikelythroughyourotherchannels?
Doyouthinkyoursocialmediaeffortsarehelpingyourorganizationinimportantbutnon-quantifiableways?
Areyousatisfiedwiththewayyouareabletomeasuretheimpactofyoursocialmediaefforts?
Mostofthetime
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Comments50%positivelookingbackand69%positivelookingahead
LookingbackLookingaheadCELEBRATING
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Youcangotoatradeshowandmaybereach1000peopleifyouarelucky- nowyouhaveaccesstomillions...
Oftenwehavepeoplegotosocialmediabeforeourwebsite.Socialplatformshavebecomeasimportantinconveyingwhoweareandwhatwe’reaboutasthewebsite.
Wherevereducatorslookforinformation,insight,support,communityandaffirmation,educationmarketersneedtobethere,withtherightmessagesattherighttime.
CommentsonsocialmediaineducationCELEBRATING
10 YEARS
A Year in the Life of a New Makerspace Presented by Michelle Luhtala, Head Librarian, New Canaan High School, CT
CERTIFICATE OF COMPLETION
Join the Emerging Tech community on edWeb.net at www.edweb.net/emergingtech.
___________________________________________________________________________ Name
All requirements for this in-service program have been completed. Number of clock hours completed: 1
Original Airdate: Wednesday, Jun. 22, 2016
edWeb.net is a free professional social and learning network. edWeb.TV is a premium subscription service from edWeb.
edWebhostsonlinecommunity+“social”webinars
FreePDisgreatcontentandprovidesPDhours“PDMarketing”isthenewcontentmarketing
CELEBRATING
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edWebpromotesviawebsite,email,social,andPRCELEBRATING
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Clientcontentforwebsite,email,social,andPRCELEBRATING
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Howdoessocialmediafitintothemarketingmix?
Whatdoesthefutureholdforsocialmedia?• SocialMediaTrends
– LiveVideo– LessOrganicFacebookContent
• SocialMediaTools– PublishingTools– Analytics– EmployeeAmplification
DownloadthefulleBookhere:www.cblohm.com/marketing-budget-guide
SocialMedia'sImpactonEdTechFormoreinformation,reachoutto:
LisaSchmucki,Founder&CEO,[email protected]
CharleneBlohm,President&CEO,C.Blohm &[email protected]
JimMcVety,VPMarketingStrategic Partnerships,[email protected]
CELEBRATING
10 YEARS
