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Slides describing Social Media privacy settings, strategy and brand.
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Social Media Career Strategies
ProMatch Networking TeamMarch 3, 2011
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Welcome
Logistics: Cell Phones on “silent” ProMatch Safe Environment Breaks and Exercises (lights on, lights off) Evaluations
30 second Introductions:10 seconds elevator pitchWhat do you want out of the classWhat is your current level of familiarity with Social Media
and how are you using it to enhance your “brand”
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What You Will Learn and Do
1) Ways to use social media for job search and increasing your “brand”
2) Share best practices3) Develop a personal marketing strategy4) Practice Hands on Facebook and Twitter5) Overview managing Social Media channels with
dashboards
Opportunities for Q & A
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Social Media - Agenda • 1:00-1:15: Welcome and Introductions• 1:15–1:20: Power of Social Media• 1:20–1:30: Social Media Strategies for your career• 1:30 – 1:40 Discussion, Successes• 1:40–2:25: Facebook
• Demonstration & Hands-on
• 2:25 – 2:35 Break• 2:35–3:25:Twitter
• Demonstration & Hands-on
• 3:25-3:30: Blogging• 3:30-3:40: Dashboards• 3:40-4:00: Your personal social media plan, Discussion, Evals
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The Power of Social MediaSocial Media enhances your “brand” and is a powerful addition
to face-to-face networking
Career Friends
Family
EducationAlma Mater
Recreation
Passions
“The next generation of leaps in technology will all come From the fact that people are always:• Online• Connected• Communicating• Sharing information”Eric Schmidt, Google
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Social Media informs hiring decisions
Criteria Demonstrated in Online Profiles
% of Candidate Profiles that Met Criterion
Background supported their qualifications for the job
48%
Great communication skills 43%Good fit for the company’s culture 40%
Site conveyed a professional image 36%
Great references posted about them by others
31%
Showed a wide range of interests 30%
Received awards and accolades 29%Candidate’s profile was creative 24%
Most Popular ChannelsUsed by Recruiters
PercentageUsing Channel
Facebook 29%Linkedin 26%MySpace 21%Blogs 11%Twitter 7%
45%+ hiring managers use social networking sites to screen candidates!!
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Top Social Media Channelsfor Career Development
Wordpress
• Members are invited or opt in• Publish - Aggregate Content• Search Engine and Metrics• Over 500M users
• Public access on demand• Publish - Aggregate Content• Collect and Analyze Metrics• Search Engine for Bloggers
• Micro-communities formed by followers/followees
• 140-character limit• Search Engine and Metrics• 175M users
LinkedIn, the professional networking site has 90M registers users.
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Social Media Strategies that Work
Use Social media to learn about and connect with your target companies and people within:• Identify your top five target companies
– Follow companies (LinkedIn), Like companies (FB) • Build network using social media
1. Use search engines to track managers and recruiters2. Follow them via Twitter, read their posts on Facebook,
Linkedin, blogs3. Directly connect with the person
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Social Media Strategies that Work
Be a valuable contributor: • Build an authentic brand online and in person• Become a content producer and showcase your
expertise Contribute to LinkedIn Group Discussions Contribute to Blog topics Create a blog that showcases your professional passion
and knowledge and promote it with Facebook, Twitter, LinkedIn…..
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Strategies to Consider
Define your strategies:• Who do you want to reach?
– Recruiters, hiring managers, CEOs, subject experts• What are they currently doing online?
– Twitter, Linkedin, YouTube, blogsites• Pick your social media vehicle(s)• How can you add value to their conversations?
– Relevant, informative, memorable, timely comments/content/links via appropriate social media channels
– Allow your personality to shine through!
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Discussion: Real Results with Social Media
Share your success stories!!One person’s story:
I saw a tweet advertising a development position at SuggestionBox. I followed up on Twitter … then sent in my resume. Within 24 hours, I was contacted by Adam by email for a phone interview. I Googled him and found that Adam was active on both Twitter and 12Seconds.tv. (since closed) I caught up on Adam’s interests, including tweets about loving waffles. I began to weave some of Adam’s interests into my activity streams including, among other mundane a goofy video of me with a plate of waffles.
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Social Media
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Success via facebook
I connected with a guy on facebook, that I knew through some acquaintances, who recently launched his own internet marketing business,” said Cohen. “He told me to come on in and meet his partner and have a small interview … I am now the resident social media coordinator, blogger and general office helper for the small start-up company. This all happened because I took a risk and sent a Facebook instant message to this man.
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Facebookshort demos
• Using Facebook for job search and your brand 1. Complete your facebook profile & security settings2. Search on facebook for your target companies,
recruiters and employees at target companies and “friend” them
3. Join/create groups 4. Observe, listen, learn 5. Add value to the conversations
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Facebook profile and securitysome guidelines
• Profile– Include a good picture – Don’t post your birth year– Basic profile description that includes your professional elevator pitch– Include website links to your blog, linkedin profile, other– Include a interest or two that speaks volumes about you
• Review security/privacy and update periodically• Share content and pics with friends only (do share if you have
“business page”)Account>Privacy Settings>Customize>
• You can disable Instant Personalization Account>Privacy Settings>Applications and Websites>Instant Personalization> Edit Settings, and un-check "Enable"
• Other general guidelines http://www.kiplinger.com/links/facebook
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Like your target companies• Search Pages (prep for interview)
– Insert your target company name– “Like”– Research company wall, events, postings
• Find hiring manager– Get name from LinkedIn Search, or from you network– Facebook Search > People > insert name– Review interests, and possibly friend
• Find industry influencer– Facebook Search > People > Guy Kawasaki, others– Learn, and friend
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Facebook Groupsshort demo
• The value of groups– Interact within smaller communities with shared interests
• Find groups to participate in– Search Groups > supply keywords, request to join– Listen first, then become a content contributor
• Create a Group Click Create Group in the left hand column of the home page Add group name, invite members and select privacy settings You can also create a group from http://www.facebook.com/Groups. Add a group description and a group picture Anytime - Edit Group on the group’s main page Build membership to 1000’s
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Professional Facebook Page Vehicle for self-promotion, or for your business Can push FB posts to Twitter
To Create Click Account in upper right corner Click Help CenterSelect Pages for Business Follow instructions
Facebook for business(FYI)
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Facebook for business(FYI)
• Facebook Ads– Cost-effective– Targeted to your communities
• How to place an ad/get estimate– Click Account in upper right corner– Click Help Center– Select Facebook Ads– Follow instructions
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Facebook hands-on exercise25 minutes total:
Objective: Check you FB security, find target companies, groups.
Edit your Facebook Page:• Go to Account>Privacy Settings> Customize Settings> change most settings to “Friends
Only”. • Upload a “good” picture of yourself (when available), complete your profile, don’t show Year
of Birth.
Find a group on FaceBook related to your professional interests (to be a valuable content contributor):• Search Group > insert keywords and request to join• “Listen” first, then contribute
Like up to five of your target companies (pushes posts to your Facebook page, research company, and contribute content):• Search Pages > insert keywords > “Like” to receive feeds• Research wall postings, Events• Contribute to postings on the wall
Intermediate/Advanced users:• Search for about 5 leaders and companies in your field
– Study their Facebook pages and posts.– Send invitations to them, if appropriate.– Add value to existing conversations or begin a conversation an a relevant subject.
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Facebook hands-on exercise(this is for business owners, go to Networking Drop –in for help)
25 minutes total:
Objective: Create your professional Facebook Page, targeted lists, and groups.
Create a business Facebook Page:• Go to Account>Help Center>Creating/Administering/Promoting Your Page and follow
instructions.• Study examples of professional pages to get ideas for designing your own page.
Friend Lists organize friends on Facebook and target privacy settings.
Create and customize your own Friend Lists:• Click the Account drop-down at the top of page; click on Edit Friends.• Click the Create New List button at top of page, or type friend’s name in search field to add
a friend to existing list.• If you have more than two Friend Lists, add or remove friends from lists by using the drop-
down menu that appears next to their names on the "All Friends" tab of the Friends page.• To send a message to a Friend List from your Inbox, select the "Compose" button and enter
the name of your Friend List into the "To" field. The maximum number of recipients is 20.
Extra Credit:• Search for about 5 leaders and companies in your field
– Study their Facebook pages and posts.– Send invitations to them, if appropriate.– Add value to existing conversations or begin a conversation an a relevant subject.
• Check out the Ads and Business Solutions section under the Help Center.
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Social Media
Q & A facebook
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Social Media
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Skeptic/Believer Scale
Where do you fit?
1---------2---------3--------4--------5
Skeptic Believer
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You know you want to
Google yourself
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Ways to increase your brand recognition
• What are some ways you could increase your visibility?
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• Sign in to Twitter• Write one tweet• Find @SandraAClark• Follow me/unfollow• Retweet one of my tweets
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What about you?
• What’s your handle? • Find your neighbor• Bonus: What’s their
“brand”?• Examples and suggestions.
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Who to follow?
• Who should you follow?• Exercise: Find people to follow• Advanced topic: auto thank you
emails to followers and auto return following (https://www.socialoomph.com/)
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Suggestions to follow
• Rob Enderle (Analyst, Enderle Group)@Enderle• Jeremiah Owyang (Analyst, Forrester Research)
@jowyang• Jason Snell (Editorial Director of Macworld)@jsnell• Rafe Needleman (Editor of Webware) @Rafe• Padmasree Warrior (CTO at Cisco Systems) @Padmasree• Harry McCracken (Editor of Technologizer)
@harrymccracken• Guy Kawasaki (Former chief evangelist of Apple. Co-
founder of Alltop.com) @Alltop
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Now for what you really came for!
• Searching for jobs on Twitter• Are they there?• What have you heard? • Where have you looked?• Hashtag # (e.g. #jobs)
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Twitter Job Search
• Video http://mashable.com/2011/01/08/advanced-twitter-search-jobs/
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Find A Job on Twitter
• http://search.twitter.com/advanced• Look up with a partner• Find at least 2 jobs • 5 minutes
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Other sites to search for jobs
• http://tweetmyjobs.com/jobseekerintro
• http://www.twitjobsearch.com/
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Skeptic/Believer Scale
Where do you fit?1---------2---------3--------4--------5
Skeptic BelieverAny movement?
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Want my links online?
•Send a direct message to @SandraAClark with your email requesting soft copy of links.
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Social Media
Q & A Twitter
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Social Media
More Tools
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Blogging
• Who here would consider blogging at least a couple of times a week indefinitely?
• Finding other’s blogs to contribute to• Suggestions for blogs to contribute
to?
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Wordpress & Bloggerpopular website and blogging platforms
Blog sites = websites Both have a built-in Content Management System, Analytics, and allows links to other Social Media Platforms
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Success via Blogging• Promatcher Blogs
– http://hightechbizdev.com/ Ira Feldman– http://vishpatt.com Vish Pattanashetty– http://bayintegratedmarketing.wordpress.com/
Steve Ulrich– http://shootyoureyeout.net Mike Macartney– http://www.johngoldbergphotography.com/ John
Goldberg– http://yougotttaconsiderthesource.blogspot.com/
Mike Hyatt
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Social Media Dashboards
Hoot Suite Dashboard
Tweet Deck
iGoogle Social Media Dashboard
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DashboardsSome popular tools – free and for fee
Requires loading other cross network SW on your system and sharing site data (Facebook, Linkedin, etc)
• Monitor and display active social media channels on the desktop, post content, provide metrics and analytics –HootSuite –Tweet Deck–Seesmic
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Social Media
Q & A
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Your Social Media Plan
Define your objectives and strategies (see strategies slide) Lead and contribute to group conversations on LinkedIn (1x week) Gain between 500-3000 followers on Twitter and FaceBook if you have a business,
or 100’s of followers as a individual Engage in Twitter or Facebook exchanges with key influencers (1x week) Leave comments on industry blogs that invite responses Write guest blog posts Get your blog mentioned on another industry blog Write a blog post that gets over 100 retweets in Twitter Attend Meetups where you are likely to find your next job Manage your participation with dashboards, or set up to broadcast to other sites
The best measure of success is starting a new job!
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My Social Media Strategies Plan
1. What are your social networking goals? 2. Decide on what social sites you might use 3. Who are your ideal contacts?
4. How will you contact them?
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Social Media Summary• Use it to add to your brand
• Use it to build your network
• Dashboards (options)• Control what you push
• Don’t post anything online that would embarrass you or anyone else
• Set security settings carefully and recheck periodically
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Summary
• Social Media is growing in power and influence in our lives
• Social Media is growing in importance for career growth, job seekers
• Use free tools such as SM Dashboards for efficiency and tracking success
• Keep learning, listening, connecting, and NEVER give up!
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Wrap-Up
• Review parking lot/did we cover everything?• Complete evaluations • Get one-on-one help at the Networking Team
Drop-in sessions Thursdays from 12:00 – 1:00
Thank you from the Networking Team!!
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For your Reference• How Job Seekers Are Using Social Media for Real Results http
://mashable.com/2010/03/08/job-seeker-results/• Social Media Tips for Gen Y Job Searchers
http://jobsearch.about.com/od/networkingsites/a/Gen-Y-Job-Search-Tips.htm
• Mark Zuckerberg, CEO Facebook http://blog.facebook.com/blog.php?post=383404517130
• Careerbuilder Survey on use of social media by hiring managers http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?id=pr459&sd=9/10/2008&ed=12/31/2008&siteid=cbpr&sc_cmp1=cb_pr459_&cbRecursionCnt=2&cbsid=26acc7324a2a47fd8c43a226ca80cc61-324394559-wv-6
• Social Media Dashboards, Codi Barberri, http://venturebeat.com/2010/10/04/social-media-dashboards/
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For your reference
Some FaceBook Pages for your Job Search
• TechCrunch• Mashable• Stanford/MIT Venture LAB• Company specific • http://www.facebook.com/intuitcareer
s?ref=ts• http://www.facebook.com/brocade?ref
=ts• http://www.facebook.com/Cisco
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Twitter Appendix• Twitter Security:• Do not put your SSN or Passwords on twitter!• Who cares who follows you?
– Everything you say is public around the world• This makes you honest, authentic, and careful what you say
– Nobody can message you unless You Follow Them– Don’t enable “Location Services” on your accounts or mobile devices unless you know
what you are doing with them• Complete your profile• Use a good picture that shows your personality
– Also, Have a good picture on Twitter (it’s good to use the same one that you use for LinkedIn) for people to find – and they will!
– Use “art” if you are doing branding for your own web property or company or “Nom de Plume.”
• Recheck security settings periodically• Some companies/people (e.g. Barack Obama has a verified a/c (see checkmark beside name
but no longer adding new verification) but obviously not the President tweeting.
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Twitter Appendix cont.• Twitter search – the yellow pages of Twitter – www.twellow.com (www.twellowhood .com for local people)• Job Search Resources• http://mashable.com/2009/03/13/twitter-jobs/• http://www.twitjobsearch.com/• Signing in with Twitter' allows you to: • save jobs to your account• add your online CV• follow others• People to follow:• Craig Fisher a.k.a. @Fishdogs – Craig is an IT and executive recruiter who co-founded A-List Solutions staffing firm. On
Twitter he offers tweets on how to find a job in the web industry, hiring tips and tricks, along with professional career advice.• Jennifer McClure a.k.a. @CincyRecruiter – Jennifer is an executive recruiter/coach. She often tweets out specific advice for
job seekers, including words not to use on a resume. Jennifer is accessible to her followers and tweets about non-recruiting topics as well.
• Laurie DesAutels a.k.a. @biotechjobs – Laurie recruits a specific niche, looking for senior level leaders in the biotech and pharmaceutical industry. Her tweet stream includes links to other job search resources and lots of Twitter information.
• @Microjobs• Started by well-known PR professional, Brian Solis, @Microjobs was developed to bring together job seekers and recruiters
through tweets. • How does it work?
Recruiters begin their tweets with @Microjobs, and then submit. The @Microjobs account automatically tweets out requests to its growing network of job seekers.
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Twitter Appendix cont.• TweetMyJobs.com• Another tool born out of Twitter for job seekers and recruiters. Follow the hashtag #Tweetmyjobs and visit
the website. This is a very simple (and free) tool for job seekers. You can subscribe to desired job channels and even have new openings automatically sent to your mobile phone. Even better? You can specify which cities you want notifications from.
• Job search accounts: http://search.twitter.com/• There are a variety of Twitter accounts dedicated to providing job listings by field, company, region, and
more. Once you’ve decided which best match your job search, consider turning on mobile alerts for these accounts to be among the first to receive messages (if your mobile phone plan includes SMS messages).
• By company• @attjobs – Jobs at AT&T
@mtvnetworksjobs – Jobs at MTV@TRCareers – Jobs from Thomson Reuters
• By field• @alldevjobs – Developer jobs
@cwjobs – Copywriter jobs@juicyjobs – Green jobs@libgig_jobs – Library Jobs
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Twitter Appendix cont.• @media_pros – Jobs for media professionals
@narmsjobs – Retail marketing jobs@PRSAjobcenter – Jobs in public relations, communications and marketing@reflectx – Physical Therapy jobs@seojobs – SEO job listings@socialmediajob – Jobs in social media@travelmaxallied – Healthcare jobs@travelnursejob – Jobs for traveling nurses@usmusicjobs – US Music Jobs@web_design_jobs – Web design and other graphics jobs
• By job type• @findinternships – Internships and entry level jobs for college students
@freelance_jobs – Freelance jobs@heatherhuhman – Entry level jobs and internships@Project4Hire – Freelance and temporary jobs
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Twitter Appendix cont.• By region
• @sfmobilejobs – Mobile Web and Digital Media jobs in Silicon Valley• General• @JobAngels – Helping the unemployed find jobs
@indeed – One search. All jobs.@jobshouts – General job postings@simplyhired – Job search site@StartUpHire – Jobs at VC backed companies@twithire – Job board service
• To find additional Twitter job resources, use the Twitter search function and type in keywords important in your job search. For example, “job openings,” “looking for a job,” or “healthcare career.” Additionally, you can search out others in your desired career field on sites like Twellow (a directory of public Twitter accounts, with hundreds of categories and search features to help you find people who matter to you), and Just tweet it.
• http://www.jobprofiles.org/library/job-search/100-useful-twitter.htm - 100 Useful Twitter Tools and Feeds for Your Job Search
• http://mashable.com/2009/05/17/twitter-hashtags/ - use hashtags (e.g. #hirefriday, #jobs)• http://www.susanwhitcomb.com/category/posts/twitter-job-search-guide/• • Not Twitter but useful job search site:• http://www.linkup.com/ - Search company's career pages without having to go to each one individually. Start your job
search on one of the purest job search engines on the web. Find and apply to job openings found directly on company websites. Free and no registration required.
