Leveraging the impact and connectivity of social networks to reach your audience

Dazzle them with statistics

Inauguration Day, 20092 million status updates

4,000/min average8,500 spike at Pres. Obama’s speech

Fun Fourth FestivalHaikus

Fireworks countdownBlog

Convincing board and staffConvincing board and staff

Social media is one more channel, not a separate strategy

Mesh with your organization’s:◦ Mission◦ Goals◦ Objectives◦ Outreach

The intern trap Get staff buy-in

Getting started with social media and social networks

◦Google alerts◦Technorati◦ Search.Twitter.com◦Bloglines

Create a movement

Create useful content

Divide and conquer Automate what you can (but not everything) Start small

The three B’s

Be HonestBe Human

Be Transparent

Some quick advice

Group pages◦ “Friendable”◦ Short-term ◦ Causes◦ Events◦ Keep fresh

Fan pages◦ Indexable◦ SEO◦ Suggest to friends◦ Public profiles guide at

facebook.com/facebookpages

Use your profile◦ Find donors◦ Find sponsors◦ Create groups◦ Connect with others in

your industry or field◦ Virtual rolodex

Microblogging◦ 140 characters◦ Shorten links◦ Tweet ratios Followers/following Tweets about you Tweets about

others # hashtags

Summer of social good◦ Twitter◦ Facebook◦ 12secondstv◦ Globalgiving◦ LinkedIn

Twitter.com/stephskordas LinkedIn.com/in/stephanieskordas sskordas@gmail.com