Social Media urope 2012 StrategieS SuMMit - giievent.kr · Antony Robbins, Director of Communications, Museum of London Björn Ühss, Social Media Manager Europe, Intuit UK Matt Owen,

2012

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Social MediaStrategieS SuMMit

#SMSsummit

www.socialmediastrategiessummit.com | +1.888.409.4418 | www.gsmiweb.com

Content Marketing Track for an Optimised Social Strategy

Leading Strategies, Tactics, and Tools to Leverage the Best Social Channels

Case Studies from Top Brands & Industry Leaders

Interactive Workshops Provide a Roadmap to Execute Your Company’s Social Goals

NEW for 2013:

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Successfully implement effective Social Strategies in Your company today

23-24 October, 2013Tower Hill Dexter House London, UK

register today!

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2 | Presented by | RegisteR today! | +1.888.409.4418 | www.socialmediastrategiessummit.com | www.gsmiweb.com

Twitter: @gsmionline Facebook.com/gsmiweb Blog: http://socialmediastrategiessummit.com/blog/

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pegreetings from the Summit organiser

Register By 13 September And Save £200!

Monitor, Measure, and Report Your Company’s Analytics

Reach Your Prospective Consumers with a Positive Social Strategy

Increase Consumer Engagement Across Social Channels

Adapt Your Organisation’s Customer Service by Incorporating Social Media

Craft Original and Engaging Content for Successful Content Marketing

Understand What’s Coming Next in Social & What it Means for Your Organisation

Dear Social Media Strategist:Global Strategic Management Institute (GSMI) is excited to bring you the latest social event, Social Media Strategies Summit (SMSS), London. Whether your organisation is a start-up or a large enterprise, SMSS will provide you with relevant case study examples, interactive workshops and engaging sessions to boost your social media marketing efforts and reach your company’s business goals.

At SMSS Europe you will learn to:

65% of UK consumers feel social media is a better way to deal with companies than call centres

Why social media marketing for your organisation?

80% of people prefer to get coupons, promos, and discounts from brands in social media

At SMSS, you will learn how to effectively leverage your company’s social media presence, create meaningful content for marketing and maximize your lead potential. The London summit will provide attendees with emerg-ing strategies, the latest social tools, and insights from successful social media marketing campaigns. Over the course of two days, SMSS London offers all of the elements you need to achieve social media success!To assure attendees get the full benefit of an intimate summit, we only offer a limited number of seats. Take advantage of our early bird registration deals and secure your seat early. Group discounts are also available. Looking forward to seeing you in London!Sincerely,

Breanna JacobsSummit Producer

Companies that use Twitter average 2X more leads per month than those that do not

85% of customers expect businesses to be active on social media

55% more web visitors and 67% more leads for businesses that blog

(Sources: HubSpot, iModerate Research Technologies, j6design, EConsultancy)

Stay Connected:

Who Should Attend:

VPs, Directors and Managers of:



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• Marketing• Branding• Business Strategy• Online Communities• Customer Relations

• Social Media• Public Relations• Social Media Assistants• Social Media Strategists• Business Development

• Word of Mouth Marketers• Community Marketers• Media sales• Agency Account Managers• Entrepreneurs

1) Meet and engage with innovative industry experts one-on-one

2) Gain insight into what other industry leaders are doing within the social media space

3) Understand how to validate your organisation’s social media efforts with ROI

“ the Social Media Strategies Summit brings together some of the greatest minds in marketing and social media to interact, engage and learn from each other. i highly recommend it.”

- devin Mason, Marketing Manager – consumer relations, Vermont Hard cider company, llc

10 Reasons to Attend:

Any and everyone interested in learning, from proven successful industry experts, how to maximize your brand’s efforts by integrating the power of social marketing.

4) Learn proven tactics on how to harness social media to generate leads for business growth

5) Receive advice and insight from the brightest in the field

6) Learn how to establish your brand as a social media leader on Facebook and Twitter and other important channels

7) Integrate content marketing into your social media strategy successfully

8) Learn to reach your consumers with original and engaging content

9) Maintain a positive brand reputation & effectively navigate customer service needs

10) Network with industry leading professionals

Chief Executive Officers

Chief Marketing Officers

Chief Branding Officers

Business Owners

Stay Connected:

Dara Nasr, Head of Agency Sales, Twitter UK



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peJim Rosenburg, Head of Social Media, The World Bank

Schalk Viljoen, Sr. Director Business Development, SAP

Peter Briffett, Managing Director, LivingSocial UK and Ireland

establish your company as a Social Media leader!

Antony Robbins, Director of Communications, Museum of London

Björn Ühss, Social Media Manager Europe, Intuit UK

Matt Owen, Head of Social, Econsultancy

Catherine Toole, CEO, Sticky Content

Featured Speakers Include:

Keynote Speakers:

Maya Grinberg, Chief Evangelist and Social Media Manager, Wildfire by Google

Stay Connected:



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Samuel Bueno de Mesquita, Group Social Media Manager, Regus

Jonas Espvall, Director of Sales, Offerpop

Alexandra Ekkelenkamp, Press Officer for Social Media, Council of the European Union

Callan Green, Senior Social Media Specialist, Sony

Laura Crimmons, Digital PR Manager, Branded3

Patrick Altoft, Director of Search, Branded3

Martin Harrison, Planning Director, Huge

Anna O’Brien, Director of Strategy, Sprinklr

Jadis Tillery, Social Media Strategist, ikwe ltd.

Simon Whalley, Executive Producer of Content, Framestore

Matt Elek, Managing Director, EMEA, VICE

Richard Fray, Digital Marketing & Social Media Manager, HSBC

Featured Speakers Include:

establish your company as a Social Media leader!

Stay Connected:

day one

Workshop A

Workshop C

Workshop B

Workshop D



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peestablish your company as a Social Media leader!

agenda at a glance

8:30AM Registration for Workshop Attendees

1:15PM Registration for General Summit Attendees

2:15PM Welcome and Introduction by Summit Producer Breanna Jacobs

2:30PM Keynote: Increasing Consumer Engagement Across Social ChannelsDara Nasr, Head of Agency Sales UK, Twitter

3:15PM HSBC Content Marketing Case Study: Expat Hints and TipsRichard Fray, Digital Marketing & Social Media Manager, HSBC

4:00PM 10 for 7 Sponsorship Showcase: OfferpopJonas Espvall, Director of Sales, Offerpop

4:10PM Refreshments and Networking

4:25PM Tweeting for Europe: Social Media, Press & Politics Alexandra Ekkelenkamp, Press Officer for Social Media, Council of the European Union

5:10PM Case Study: How The World Bank Learned to Stop Worrying & Love Social MediaJim Rosenberg, Head of Online and Social Media, World Bank

5:55PM Conference Concludes

6:00PM Networking and Reception Party with Appetizers and Cocktails!

9:00AM Tricks of the Trade from Award WinnersJadis Tillery, Social Media Strategist, ikwe ltd. Participating speakers include: Matt Elek, VICE; Simon Whalley, Framestore; Simon Baptist, AdKnowledge; Syd Lawrence, We Make Awesome Sh*t

9:00AM Quick and Dirty Content StrategyCatherine Toole, CEO, Sticky Content

11:15AM Content Optimization: Making the Most of What You’ve Got Across Facebook, Pinterest & InstagramCallan Green, Senior Social Media Specialist, Sony

11:15AM Maximising Social Media Reach through SEOPatrick Altoft, Director of Search, Branded3Laura Crimmons, Digital PR Manager, Branded3

11:00AM Refreshments for Morning & Afternoon Workshop Attendees

1:15PM Luncheon for Workshop Attendees

Wednesday, 23 October, 2013Pre-Summit Workshops *Please note: Workshops must be registered for separately.

General Summit

Workshops will not only leave attendees with a clear understanding of how social media will impact their overall marketing efforts, but additionally will equip them with practical and actionable tools to optimise any social media strategy. In order to get the most out of this summit, attending a workshop is highly recommended. Having hands-on experience and knowledge of defining your organisation’s social media strategy prior to the general con-ference sessions will give workshop attendees a huge advantage.

Why Attend a Pre-Summit Workshop?

Stay Connected:



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8:00AM Registration

8:40AM Introduction by Summit Producer, Breanna Jacobs

8:45AM Keynote: The Business Value of Social Brand EngagementMaya Grinberg, Chief Evangelist and Social Media Manager, Wildfire by Google

9:30AM The Changing Psychology of the Social ShopperPeter Briffett, Managing Director, LivingSocial UK and Ireland

10:15AM Morning Break and Refreshments

Track A: Social Tools & Social Management Track B: Content Strategy & Marketing

10:30AM Everything You Know About Social Media Analytics is Wrong!Matt Owen, Head of Social, Econsultancy

10:30AM How to Engage and Adapt through ContentJadis Tillery, Social Media Strategist, ikwe ltd.

11:15AM Using Social Media to Generate LeadsSamuel Bueno de Mesquita, Group Social Media Manager, Regus

11:15AM User Experience: Creating Original Content that Meets Your Consumer’s NeedsMartin Harrison, Planning Director, Huge

12:00PM Lunch

1:00PM Case Study: Adapting Your Organisation to the New Social Customer ServiceSchalk Viljoen, Sr. Director Business Development, SAP

1:00PM Know Your Role: Brand Marketing - A Coming of Age StoryAnna O’Brien, Director of Strategy, Sprinklr

1:45PM From B2B to Social Business: How Social Data and LEAN Experimentation Can Transform Your Business Björn Ühss, Social Media Manager Europe, Intuit UK

1:45PM Think Like a Journo, Act Like a Spy: How to Get Great Content Ideas Out of People Without Them Noticing Catherine Toole, CEO, Sticky Content

2:30PM Afternoon Break and Refreshments

2:45PM Case Study: Re-defining the Museum of London in the Digital WorldAntony Robbins, Director of Communications, Museum of London

3:30PM 2013 Outlook: What’s Coming Next in Social Media MarketingSpeaker TBA

4:15PM Summit Concludes

day two

“ i learned more about social media today than i’ve ever learned using the actual sites half of my life.”

- Kate Kasbee, digital Marketing analyst, devBridge inc.

agenda at a glanceThursday, 24 October, 2013General Summit

Stay Connected:

day one



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9:00AM Tricks of the Trade from Award Winners

Presented by:Jadis Tillery, Social Media Strategist, ikwe ltd.

We will arm you with the knowledge to create social media campaigns that will achieve your goals. In 2 hours you will get to grips with the social media mar-keting mix through practical exercises, industry insights and an honest appraisal of what makes social media successful in a way you will not find at any other conference.This interactive workshop will feature a hand picked group of suppliers across the content creation, distribution and measurement areas of the social media marketing. The participants include:

Matt Elek, Managing Director, EMEA, VICESimon Whalley, Executive Producer, FramestoreSimon Baptist, Director, Marketing EMEA, AdKnowledgeSyd Lawrence, Developer, We Make Awesome Sh*t

Award winners in their own right, these companies will be bringing best practice as well as a healthy dose of reality when it comes to running a campaign.The workshop will be run by Jadis Tillery, a social media strategist with 14 years of experience in all aspects of the marketing mix. Having worked in agencies and client side, she brings a depth of understanding regarding challenges faced by small and large brands in creating compelling campaigns.

9:00AM Quick and Dirty Content Strategy

Presented by:Catherine Toole, CEO, Sticky Content

A solid content strategy should form the bedrock of your digital marketing, regardless of whether content is delivered via social or another platform.Shockingly, a recent survey on the State of Digital Copy-writing survey revealed that over half of content marketing professionals are still creating content on demand and don’t have a formal content plan. Of those who do have a content strategy in place, nearly 20 per cent claim it is frequently highjacked by other priorities.If your role involves creating or publishing digital content and you’re keen to raise standards and achieve measurable goals but feel you are fighting a losing battle, then this session is for you.The 2-hour workshop will share practical ideas on how to deliver effective content with stretched budgets and re-sources. It’s basically a guide to what you can do while you’re waiting for everyone else to get on board with content strategy. The trainer, Catherine Toole, leads content strategy seminars for econsultancy and at Usability Week around the world, as well as being the CEO of Sticky Content and an experienced content strategist herself.What you will learn:• Which parts of your content strategy can wait• The 5 must-have elements of any quick and dirty content

strategy• How to get people on board with content strategy by stealth• Practical tips for managing content stakeholders• Building the business case for future content investmentWho should attend:• Senior marketing professionals who want a quick overview

of what digital content strategy is and why they should care• Junior content people who know their organisation needs

this but are unsure how to get started and sell it in

Wednesday23 october, 2013

Workshop A: Workshop B:

Pre-Summit Workshops

Stay Connected:



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11:15AM Content Optimization: Making the Most of What You’ve Got Across Facebook, Pinterest & Instagram

Presented by:Callan Green, Senior Social Media Strategist, Sony

This session will focus on how to optimize your content in order to get the highest engagement and reach your goals. We’ll look at how emerging platforms like Pinterest, Facebook and Instagram have influenced content across all networks, and how hashtags, social ads, and images can increase your engagement rate.

Specifically, this session will cover:• Content trends stemming from Instagram & Pinterest• How to optimize content on Facebook• How to increase engagement using hashtags• How to repurpose and tweak Instagram and Pinterest

content for other channels• Opportunities to optimize non-social content (like mar-

keting assets) for social• Using Social advertising to supplement engagement and

reach new audiences

11:15AM Maximising Social Media Reach through SEO

Presented by:Patrick Altoft, Director of Search, Branded3 Laura Crimmons, Digital PR Manager, Branded3

This session will focus on how SEO strategies can be used to maximise the reach of social media campaigns, as well as how linking social media to SEO campaigns and taking improved Google rankings into account can help social media managers tap into SEO budgets to drive additional activity online.This session will cover: • Learning how and why SEO and social media should be

integrated• Why tapping into SEO budgets is important• How to get buy-in from marketing departments for social

campaigns• Tracking and proving ROI from social media

Workshop C: Workshop D:

day one


Pre-Summit Workshops

I’ve been to more social media training event than I’d care to count. This was by far the best! – Brent Watkins, Creative Services,

Goodwill of the Heartland

Stay Connected:



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2:30PM Increasing Consumer Engagement through Social Channels

Presented by Dara Nasr, Head of Agency Sales UK, Twitter

In this session, Dara will explore how brands connect with their consumers by conversation, tone of voice or via real-time planning. The session will highlight case studies and learnings of how to succeed in this field.

3:15PM HSBC Content Marketing Case Study: Expat Hints and Tips

Presented by: Richard Fray, Digital Marketing & Social Media Manager, HSBCSession details coming soon!

4:25PM Tweeting for Europe: Social Media, Press & Politics

Presented by: Alexandra Ekkelenkamp, Press Officer for Social Media, Council of the European UnionWhy This is RelevantThe business case for social media is clear- by now, most companies agree that (not) being social media savvy seriously affects their bottom line. But what about governments? Working not for profit, but for people, it would be an obvious choice to actively engage with citizens on social media. Indeed, many governments and international organisations do just that. But for many governmental organisations, this direct, frank and open conversation with citizens feels new and a bit strange (or even risky). As civil servants, we are used to being the invisible force behind legislative or political bodies. However, with the advent of social media, web 2.0 and open gov, civil society expects us to be more open and transparent than ever. Often, adapting to the demands of social media requires organisational changes and changes in our mind-sets.What to ExpectDuring this session, I will share my experiences in developing and implementing social media strategies for one of Europe’s biggest inter-national organisations: the Council of the EU. Topics include (and yes, I’ll try to fit them all in): social media & press, using (and promoting) social media in traditional organisations, tweeting for politicians, stretching your social media budget and human resources, training your colleagues, social media monitoring, working with different languages & cultures, social media & transparency. My talk will be mostly hands-on and interactive. I’ll show you what we’re doing, why we’re doing it and where we’re headed next.Who Should AttendSocial Media Strategists & Managers, PR and press people- particularly those working in non-profit, international/multilingual or big/hierar-chical organisations.Contact MeIf you want to get in touch before or after my talk, I’m @alexekkelenkamp on Twitter.

5:10PM Case Study: How the World Bank Learned to Stop Worrying & Love Social Media

Presented by: Jim Rosenberg, Head of Online and Social Media, World BankHow does an international development institution working in more than 100 countries shift from traditional top-down communications to crowdsourced, real-time engagement via social media across platforms and languages? Hear about successes and struggles to make social media an integral part of the Bank’s poverty fighting work.

day one


General Summit

Stay Connected:




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8:45AM Keynote: The Business Value of Social Brand Engagement

Presented by: Maya Grinberg, Chief Evangelist and Social Media Manager, Wildfire, a division of Google

One of the most common objectives we hear from brand marketers is that social engagement does not generate revenue. While a fair amount of research exists regarding the value of social fans and followers, no one has studied the impact that engaged fans and followers have on sales – until now.Wildfire by Google recently commissioned Forrester Research to conduct a study examining the business value of social brand engage-ment. It concluded that consumers who have higher engagement levels with a brand in social media are more likely to buy from that brand than consumers who have lower levels of engagement.Join us for a discussion of our research – its methodology and insights – and gain a deeper understanding of why social media is integrally important to driving marketing revenue.

9:30AM The Changing Psychology of the Social Shopper

Presented by: Peter Briffett, Managing Director, Living Social UK and Ireland

The way we shop is changing, From the moment we start our day, we are inundated with information, suggestions and recommendations, through mobile and social sources, online and from our friends and family. But how can brands maximise engagement with this new breed of social shopper? Peter Briffett of LivingSocial shares some recent research into consumer thinking and highlights tips for making the social age work for your business.Attendees will be introduced to the potential of social commerce industry, gain insights into the emerging psychology of this new breed of consumers and take away practical tips and adice to apply to their brands.

10:30AM Everything You Know About Social Media Analytics is Wrong!

Presented by: Matt Owen, Head of Social, Econsultancy

Everything online leaves tracks, but that doesn’t mean you can follow them. Every business engaged in social media wants to identify ROI, but in our rush to find returns we may be missing the bigger picture.In this session, Matt will outline the unique problems created by existing tracking methods for social, the difficulty analytics systems have in following human behavior and outline a philosophy of measurement that needs to be communicated upwards within organizations in order to show the full value of social media. Key takeaways from this session will include: • The inherent flaws in existing data, and ways we can combat this• The place of social in existing and transforming business structures• The value of social beyond linear ROIThis session is ideal for anyone with an interest in social measurement and ROI, and will focus on both granular ‘hands-on’ measurement, and wider business implications.

10:30AM How to Engage and Adapt through Content

Presented by: Jadis Tillery, Social Media Strategist, ikwe ltd.

Content is fueling social media like never before, but on a real time global medium what does this mean for Marketeers? This session will look at trends, tools and strategies for helping you connect with your audience in a meaningful way adding value for you and them.

Key takeaways include: • Beat the buzz words. Move beyond virals and memes to

make meaningful content.• Listen, create, distribute. Using social insight to shape your

campaigns.• Give them what they want, where they want to share it.

A look at platform evolution to meet user behaviour and devices.

• Seizing the moment. A look at the Do’s and Don’t.

day two

thursday24 october, 2013

Stay Connected:




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11:15AM Using Social Media to Generate Leads

Presented by:Samuel Bueno de Mesquita, Group Social Media Manager, Regus

Session details coming soon!

11:15AM User Experience: Creating Original Content that Meets Your Consumer’s Needs

Presented by:Martin Harrison, Planning Director, Huge

There’s a great scene in Airplane! where people ask the enquiry desk a range of questions from “What’s the fastest land animal?” to “Should I fake my orgasms?”. Now, people do exactly the same thing, except the do it online and they are not joking. This talk will explore how you can find and examine the questions people are asking, define the needs or desires behind them and use that to develop relevant content. Oh, “Cheetah” and “Sometimes”.

1:00PM Case Study: Adapting Your Organisation to the New Social Customer Service

Presented by:Schalk Viljoen, Sr. Director Business Development, SAP

You can’t ‘talk’ social, you have to live and breathe social right through the whole organization to provide the social customer service your customers expect and deserve.It is easy to compartmentalize your social media program into the classic silos: external communications, demand generation, customer care, internal collaboration, etc. This makes it easy for an organization to wrap its head around ‘social’, but it is definitely not the way your customers and prospects are living the social experience every day.This presentation will show how SAP and its customers provide seamless social experiences and share the lessons (being) learned in B2B as well as B2C social media.Key topics include:• Who are your customers and how do they want you to

engage with them?• Social media is increasingly a critical customer service

channel in some industries• Building internal and external communities and learning

from your customers and stakeholders

1:00PM Know Your Role: Brand Marketing - A Coming of Age Story

Presented by:Anna O’Brien, Director of Strategy, Sprinklr

Traditional brand models explore the motivation factors, passion points, and content voice through a one directional lens. However, in a world that is now largely 2 directional, the best brands have stretched beyond the brand model and adapted a brand role. Nike, your coach. Coca Cola, your refreshing pause. Disney, your imagination, inspiration. Brand roles help organizations engage consumers consistently while also ensuring every interaction provides unique, brand relevant value and memorable impact beyond the click.In this session we will define a brand role, explain how it translates across social and digital channels, and work through examples of how the best brands are using it to bring their company to life in social media. This session is for marketers and any one involved in the content creation life cycle.

day two


Stay Connected:




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1:45PM From B2B to Social Business: How Social Data and LEAN Experimentation Can Transform Your Business

Presented by:Björn Ühss, Social Media Manager Europe, Intuit

Social Media reached the C-level suite. CEOs and leading managers are now aware of the power of social media and the impact it can have on the business. It took years to get to this point but most businesses and corporations now staff their marketing and communications departments with social media resources or educate and make it part of the job of existing employees. But how can traditional B2B companies use new social media channels and behaviour to not only drive but transform the business to a more open, lean and (social) data driven organization that puts the customer back in the center of decisions and processes? What are the right ways to engage B2B customers and to measure success?Intuit is a software company producing financial manage-ment software for small businesses. The accounting sector is not the first sector you would think of adopting social media but the “30 year old startup” (Forbes) was voted one of the most social companies by Huffington post. In addition, Intuit is one of the first examples of Eric Ries in his book “The LEAN Startup”. Eric Ries gives a couple of examples of how Intuit uses rapid experimentation and the Lean methodology to empower employees to make the right decisions based on real behavioral customer data and testing instead of traditional forecasting and surveying. The social teams have also adopted these techniques in their day-to-day jobs and social data is now an important key influencer of all decisions made. This session will showcase how social teams can maximize and align their activities by incorporating the lean methodol-ogy into their work. The audience will get an overview and insights of how Intuit became a social business and how it’s maximizing (and measuring) social media to market it’s products and transform it’s business. Björn will discuss how companies of all sizes can use social media for customer driven innovation and to run business critical experiments with the LEAN methodology.

1:45PM Think Like a Journo, Act Like a Spy: How to Get Great Content Ideas Out of People Without Them Noticing

Presented by:Catherine Toole, CEO, Sticky Content

In our brave new content-led world, ideas are hard cur-rency. But generating a steady stream of inspiration that can be transformed into effective, shareable social content can be very, very hard work. Many of us simply don’t have enough ideas to fulfil our social media strategies. Or at least, not enough original, interesting and appropriate ideas. This session is all about what to do when your ideas tank is run-ning on empty......

day two


Great information for beginners or pros. Come meet some amazing peers!

– Clair David, Recruiter, O’Reilly

Stay Connected:

This social media strategies summit has served to open my eyes to potential opportunities throughout my workplace. I feel educated and invigorated.

James Katica SM specialist, Clearwire

Wonderful ideas to build on. Every speaker was informative and interesting, and left me with more questions to take home. I can’t wait to get back to apply all these ideas.

Brian Petro Social Media Analyst, R+L Carriers



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2:45PM Case Study: Re-defining the Museum of London in the Digital World

Presented by: Antony Robbins, Director of Communications, Museum of London

Antony Robbins, Director of Communications at the Museum of London, describes the museum’s digital journey as it re-positions itself from a hidden gem to a must see destination.The museum tells to the story of the capital city from 450,000 years BC to the present day. It uses award-winning augmented reality apps and strives to explore the very latest that social media and near-field communications technology has to offer. He’ll describe the mix. Robbins will describe how his museum led the way as it was relaunched in 2010 by Hollywood icon Sir Michael Caine and Mayor of Lon-don Boris Johnson who, together, opened the new £22m Galleries of Modern London. He will describe some of the trials and tribulations of what was ultimately a rewarding experience and he will talk frankly about some of the lessons learnt.He will reveal a secret about Lady Gaga. He’ll also have a bit of go at answering the question of “What’s next?”

3:30PM 2013 Outlook: What’s Coming Next in Social Media Marketing

Speaker TBA

Session details coming soon!

day two


Develop a Comprehensive Social Strategy that Aligns Business Objectives and Delivers ROI

Social Media Strategy

Training

Call or Email Today to Schedule a Free Needs Assessment and a Training Proposal:Ben Zvaifler Director of Training and Business Development (t) +1.619.810.1927(e) [email protected]

Training Courses Include:3 Social Media Strategy: Development and Execution 3 Analytics, Metrics and Measurements for ROI 3 Social Media Policy Development and Management 3 Content Management and Content Marketing 3 Social Recruiting Strategies 3 Social Governance and Compliance3 Social For Leadership 3 The Social Assessment Course

+1.888.409.4418 gsmiweb.com/training www.gsmiweb.com

Economical and customized

solution for groups of 5 or more!

Our Process:

Social Strategy Audit:Pre-training social assessment that allows our experts to understand both where you are in your social development and where you want to be.

Modular Approach:Our customized, modular content development allows us to build the ideal training for your organizational structure. We do not deliver off the shelf material, we build each training with our client in mind!

Breakdown Silos:We tear down department silos and work across multiple job functions to help you turn your static organization into a fully functioning social enterprise?

Deliver ROI:The goal of each training course is to deliver value to the business. While the focus may change, each course will ultimately drive cost savings and increased revenue to your business through social channels.

Free social assessment with every training course!

In-House

Documents

Social Media urope 2012 StrategieS SuMMit - giievent.kr · Antony Robbins, Director of Communications, Museum of London Björn Ühss, Social Media Manager Europe, Intuit UK Matt Owen,