Social Media Trend

Analysis

Instagram • 214,000 followers & following 573• 7,893 likes per post on average• Post 1-2 times a day• 4 hashtags per post• Started Instagram August 2014 • 77 comments per post on average

• Features fan photos and tags the photographer’s account

• Pets in hammocks (dogs, rabbits, cats) is highly popular

• Humor• Contests to win vacations by using hashtags,

tagging a friend, photo contest• Safety tips• Main account focus

Facebook • 75,239 likes• Post once a day• Mainly posts from their Instagram• 2 shares per post on average• 68 likes per post on average• 1 comment per post on averageTwitter• 28,000 followers• Same posts as their Facebook• 56 likes per tweet on average• 11 retweets per tweet on averageYouTube• 2,516 subscribers• Brand video • 4,403 views per video on average• How-to’s

Instagram• 17,600 followers• 2-3 posts a day• 5 comments per post• 300-800 likes per post• 4 hashtags per post• Started Instagram June 2015 Facebook

• Main account• 37,912 likes• Share articles• 6 likes per post on average • Tips/outdoors

Twitter• 6,922 followers but following

5,000• Connected to Facebook• 3 likes per tweet• 2-4 retweets per tweetYouTube• 240 subscribers • 92 videos• How to’s for only their product• Videos of their product

Facebook• 12,367 likes• 2-3 posts a day• Pictures of workers, normal people, volunteers• Post articles/shares• Blog posts• 3 likes per photo• 1-2 comments per post

Instagram• Main account• 17,100 followers• 1-4 comments per post• 40-300 likes per photo• Creates hashtags• 1 hashtag per post• Live Instagram feed on website• 2-3 posts a day

Instagram • Main account• 1.8 million followers• Posts mainly inspirational photos

and outdoor photography/less product placement

• Account started May 2012

Instagram• 133,000 followers• On average 3,152 likes• On average 15 comments• 2-3 posts a day• 1-2 hashtags per post• Hashtags are names of the landscape,

a saying, #llbeanmoment• Cute puppy videos, in action videos

(skiing, etc)• Started Instagram October 2012

Facebook• 671,331 likes• 119,324 visits• On average 334 likes per post• On average 5 comments per post• On average 20 shares per post• Posts pictures from their Instagram,

articles from blog, contests, events

Facebook• 21,743 likes• 5 likes per post on average• 0-1 comments per post • Mix of fan photos, articles, and product

picturesInstagram• 24,700 followers • 200 likes per post on average• 2 comments per post on average• 2-3 posts daily • Started Instagram April 2013