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Social Media Toolkit – Mitigating Electoral Violence in Africa Prof. Pearl T. Robinson, Political Science, Tufts University This course includes a social media component. The Social Media Toolkit enables the user to connect theories with contemporary African realities. It is designed to facilitate identification and sorting of postings on twitter and facebook that relate to the following prescriptive readings: 1) Jendayi E. Frazer & E. Gyimah-Boadi, eds., Preventing Electoral Violence in Africa, APPENDIX A - Key Findings and Recommendations from the Conference on Preventing Electoral Violence and Instituting Good Governance in Sub-Saharan Africa, pp. 99- 103 2) Martha Finnemore and Kathryn Sikkink, "International Norm Dynamics and Political Change," International Organization 52, 4 (Autumn 1998) pp. 887-917 See especially, the section "The Norm Lifecycle," 895-905.

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Page 1: Social Media Toolkit – Mitigating Electoral Violence in ... · Social Media Toolkit – Mitigating Electoral Violence in Africa Prof. Pearl T. Robinson, Political Science, Tufts

Social Media Toolkit – Mitigating Electoral Violence in Africa Prof. Pearl T. Robinson, Political Science, Tufts University

This course includes a social media component. The Social Media Toolkit enables the user to connect theories with contemporary African realities. It is designed to facilitate identification and sorting of postings on twitter and facebook that relate to the following prescriptive readings: 1) Jendayi E. Frazer & E. Gyimah-Boadi, eds., Preventing Electoral Violence in Africa, APPENDIX A - Key Findings and Recommendations from the Conference on Preventing Electoral Violence and Instituting Good Governance in Sub-Saharan Africa, pp. 99-103 2) Martha Finnemore and Kathryn Sikkink, "International Norm Dynamics and Political Change," International Organization 52, 4 (Autumn 1998) pp. 887-917 See especially, the section "The Norm Lifecycle," 895-905.  

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iPads for Education Pilot SOCIAL MEDIA: Tools for Engagement & Collaboration

I. Social  Media  should  be  thought  of  as  Tools  

A. Many  tools  are  available  –  SOCIAL  APPs  1. Apps  –  e.g.,  HootSuite,  Flipboard,  TweetDeck  2. Platforms  –  e.g.,  twitter,  facebook,  YouTube,  Google+,  LinkedIn  

B. These  tools  are  designed  to  work  together,  and  to  enable  the  users  to  share.    C. Social  media  tools  enable  the  user  to  aggregate,  centralize,  and  bring  things  together  –  people  as  

well  as  information.  D. We  want  to  use  these  tools  pedagogically  for  Engagement  &  Collaboration,  rather  than       soap-­‐boxing.    

II. twitter  and  facebook:    2  Frequently  Used  Social  Media  Platforms  A. twitter

1. Real-­‐time  in  nature  2. Provides  the  ability  to  track  certain  trends  3. Facilitates  Engagement  4. Facilitates  Collaboration  5. Gets  people  talking  about  ideas;  bounce  ideas  off  of  each  other  

B. facebook 1. A  common  pool  for  people  who  are  commenting  within  a  specific  page  2. Information  comes  out  from  the  source,  which  is  the  facebook  page  3. One  has  to  go  to  the  source  to  find  the  material  easily.    Content  can  get  lost  in  the  news  

feed.  4. A  place  to  post  things  you  want  people  to  keep  coming  back  to  5. It’s  static  in  the  sense  that  it  is  easy  to  refer  back  to  a  previous  posting.  6. Can  be  used  as  an  archive  

 III.   Incorporating  Social  Media  into  Curriculum  Design  

A.       PROS:           1.          Can  use  social  media  to  let  students  engage  with  each  other,  initiate  conversations,                            collaborate  among  themselves,  and  with  larger  communities       2.          Can  follow  certain  topics  or  events  using  hash  tags,  keywords,  etc.       3.          Can  have  access  to  real-­‐time  information  as  it  happens,  often  before  official  websites  or                          other  formal  sources       4.          Takes  traditional  word-­‐of-­‐mouth  communications  and  amplifies  it,  expands  its  reach       5.          Informal  communities  get  created  easily       6.          Content  is  highly  shareable       7.          Many  tools  are  available,  that  work  together  and  facilitate  sharing     B.   CONS:  

1.          Finding  the  social  network  or  platform  that  has  the  features  most  suited  to  your  needs  can                      be  difficult.    E.g.,  “trending”  is  twitter-­‐specific.    If  you  choose  a  different  platform,  this                      feature  won’t  be  available.  

    2.          Anybody  can  jump  into  the  conversation  and  steer  it  in  a  different  direction.       3.          Can  be  hard  to  check  credentials  and  filter  out  things  in  real-­‐time       4.          Can  open  up  a  can  of  worms  for  disinformation,  and  even  violence       5.          The  Internet  is  forever!    Once  posted,  you  can  delete.    But  if  someone  saves  the                        information,  takes  a  picture  or  screen  shot,  shares  (re-­‐tweet,  etc.),  or  search  engines  a  cache                      of  the  information,  it  is  still  accessible.        10/13/12  Pearl  T.  Robinson,  Political  Science  Department,  Tufts  University                With  the  assistance  of  Christopher  Dousharm,  graduate  student  in  Corporate  &  Organizational  Communication                (concentration  in  Social  Media),  Northeastern  University  

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Websites for Monitoring on-the-ground Election Campaign Activities in Africa

Name Description URL Social  Media Hash  Tags Donors/  Sponsor

Ghana Elections 2012

An  African  Election      Political  Safari

A  Political  Safari  journeys  across  Ghana  to  bring  Jarreth  Merz'  film,  An  African  Election,  to  people  in  Ghana.  Merz  &  team  work  with  international  partners  and  local  democracy  trainers  to  create  non-­‐partisan  voter  education  workshops  and  training  tools  specifically  designed  to  equip  youth  and  women  in  marginalized  communities  to  vote  democratically  in  the  December  2012  elections.                                                                                

http://www.politicalsafari.org/TAKE_ACTION.html        facebook  page:    An  African  Election

twitter                      facebook

#PoliticalSafari                                          #AnAfricanElection

Kickstarter                  Sundance  Foundation

Ghana  Elections  2012

This  is  the  official  online  portal  for  the  African  Elections  Project  “Enabling  Peaceful  Transparent  and  Credible  Elections  in  Ghana  Using  New  Media  Project,”  coordinated  by  the  International  Institute  for  ICT  Journalism  (Penplusbytes)  with  funding  from  STAR-­‐Ghana. http://www.africanelections.org/ghana/

facebook  twitter #Ghanaelections

Website  developed  in  partnershp  with  African  Elections  Project  &  STAR-­‐Ghana  (Strengthening  Responsibility,  Accountabilty  &  Responsiveness  in  Ghana.)

GhanaElections  2012  blog

Sarah  Brierley  and  George  Ofosu,  2  UCLA  grad  students  studying  elections  &  election  management  in  Ghana.    This  is  their  blog.    Spotty  for  now.    They  invite  comments  and  discussion. http://ghanaelection2012.blogspot.com

twitter                      facebook

Ghana  Votes  2012

An  election  instance  map  designed  to  display  reports  from  the  election  management  body,  civil  society  groups  and  citizens  on  the  upcoming  Ghana  elections.    Provide  information  about  security  issues,  polling  station  logistics,  and  voter  education  activities.    Also    displays  all  the  polling  stations,  parliamentary  and  presidential  candidates  and  political  parties  by  constituency  and  regions. http://ghvotes2012.com/main

twitter                      facebook

Ghana  DecidesAn  @BloggingGhana  nonpartisan  project  to  foster  a  better  informed  electorate  for  a  free  &  fair  Ghana. http://ghanadecides.com twitter #Ghanadecides Funded  by  @STAR-­‐Ghana

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Kenya Elections 2013Name Description URL Social  Media Hash  Tags Donors/  Sponsor

 

Kenya  government  Commission  responsible  for  conducting  or  supervising  referenda  and  elections  to  any  constitutionally  established  elective  body  or  office,  and  any  other  elections  prescribed  by  an  Act  of  Parliament.  

http://www.iebc.or.ke                                                                                  facebook  page:    Independent  Electoral  and  Boundaies  Commission(IEBC)

twitter                      facebook #iecb Government  of  Kenya

IFES  Kenya  country  programs

International  Foundation  for  Eletoral  Systes  programs  provide  support  and  training  related  to  Election  Procedures,  Election  Disputes,  and  Post-­‐conflict  adjustments.    Good  stories  of  election  work  in  Kenya. http://www.ifes.org/countries/Kenya.aspx

twitter                      facebook

Open  Society  Institute  of  East  Africa  (OSIEA)

NDI  -­‐  National  Democratc  Institute,  Kenya  Initiatives

Brief  overview  of  the  political  system  in  Kenya.    Current  NDI  activities  re  political  parties,  election  administration.    Election  stories  on  maps. http://www.ndi.org/Kenya

twitter                      facebook

NDI  (US  Gov)                    Patrick  Merloe,  Director  of  Elections  Programs  202.728.5500  |

EISA  -­‐  Kenya  field  office

EISA  Kenya  is  implementing  activities  aimed  at  strengthening  and  sustaining  democratic  institutions  and  electoral  processes.    {Note:  not  an  active  site} http://www.eisa.org.za/EISA/kenyaa.htm

twitter                      facebook

NTV

NTV  Kenya  is  the  leading  television  broadcasting  station  covering  a  large  part  of  Kenya  and  the  region.  Read  the  POLITICS  stream  for  election  news.                                                            {Note:    a  great  site  for  sorting  &  filtering}

http://www.ntv.co.ke/#politics                                                                                (Note:  This  site  directs  you  to  news  videos  on  YouTube)

twitter                      facebook

The  Daily  Nation  newspaper

Kenya's  most  popular  newspaper.    Breaking  news  Kenya,  Africa,  politics,  business.    Site  includes  editorials  and  blogs.

http://www.nation.co.ke                                                                                                  {Note:    on  the  dashboard,  click  NEWS,  then  POLITICS} twitter

African  Elections  Project

African  Elections  Project  established  2008  with  the  vision  of  enhancing  the  ability  of  journalists,citizen  journalists  and  the  news  media  to  provide  more  timely  and  relevant  elections  information  and  knowledge  while  undertaking  monitoring  of  specific  and  important  aspects  of  governance. http://www.africanelections.org/facts.php?fid=11

twitter                      facebook

Open  Society  Initiative  for  West  Africa  &  OSI  Southern  Africa                                          Akwe  Omosu  -­‐  OSI-­‐DC

Apps for Organizing Tweets and Facebook PostingeHootsuite For  orgainizing  Twitter  streams  on  a  dashboard.    Can  

search  within  a  stream  using  keywords  on  a  computer,  but  not  on  iPad  or  smart  phones.

Flipboard For  collecting  and  organizing  blog  posts  and  other  readings  in  a  magazine  format.  

Sites Providing Ground-level Information & Assessments of the Eletoral Systems in Ghana & Kenya

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Instructions for Preparing to Follow African Elections on Social Media

TWITTER  • Students  should  use  or  create  their  own  accounts.    Go  to  Twitter.com  • The  keyword  for  this  course  is  #TufsAfElections  (not  case  sensitive).    When  composing  a  

message,  always  include  the  keyword  as  part  of  the  message.    Note  that  this  keyword  will  use  16  characters.    The  maximum  number  of  characters  in  a  tweet  is  140.  

• If  you  want  to  mention  someone  who  has  a  Twitter  account,  include  @username  in  the  message.    People  who  are  following  your  account  can  see  that  user,  and  then  follow  that  person  as  well.    For  example,  you  might  want  to  follow  the  journalist  who  appears  in  the  movie,  An  African  Election.      

  {Note:    Only  start  messages  with  @  when  you  want  to  narrow  the  audience  and  target  the     comment  to  a  particular  person.    Only  people  who  follow  both     sender  and  target  will  see  this     comment  in  their  twitter  feeds.}  

 HOOTSUITE  

• You  can  use  HootSuite  to  manage  social  media  networks  with  a  dashboard.    It  enables  you  to  efficiently  track  keywords,  mentions,  and  trending  topics.    Go  to  HootSuite.com  

• Your  Tweets  are  streamed  into  columns  on  a  dashboard.  • Once  you  have  a  column,  you  can  tell  it  to  filer  by  keywords.    Note:    the  filtering  a  column  by  

keyword  is  not  available  in  the  iPad  version  of  HootSuite.  • Now  you  are  ready  to  reply  to  a  favorite  Tweet  under  one  of  the  hash  tags  we  are  following  

for  this  course.  • Follow  these  hash  tags:  

    #PoliticalSafari       #AnAfricanElection       #Ghanaelections       #Ghanadecides       #kenyaelections       #iebc  

    #TuftsAfElections  • Note:    We  are  interested  in  tweets  that  show  evidence  of  engagement,  rather  than  soap  boxing.  

 FACEBOOK  

• “Like”  the  following  pages:       An  African  Election       A  Political  Safari  Photo  Blog       Independent  Electoral  and  Boundaries  Commission(IEBC)    KENYA  MEDIA  SITES  

• NTV  Kenya  –  the  leading  television  broadcasting  station       http://www.ntv.co.ke/#politics       {This  site  takes  you  to  political  news  videos  on  YouTube.    Read  the  POLITICS  stream  for       election  news.}  • The  Daily  Nation  newspaper       http://www.nation.co.ke       {Kenya’s  most  popular  newspaper.    On  the  dashboard,  click  NEWS,  then  POLITICS.}  

 10/12/12  Pearl  T.  Robinson,  Political  Science  Department,  Tufts  University    

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