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GrowSocialSocial Media. Online Marketing. Web Design.
Sustainable, affordable solutions for nonprofit & small business
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
Meetthe
Team
Bryson HotoppOwner: Grow Social
I have been in marketing and social media since 2005, working with multi-million dollar small businesses to help them grow and achieve a higher maximum potential.
How It Works1. Users Create Content
2. Content Populates Feeds of Connected Users
3. User Takes Action1. Consumption (70%1) - View2. Interaction - Comment3. Syndication – Share, Re-Post
What’sSocial Media?
1Brian Solis, interview at Le Web 2011, quoting a Forbes Study
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
How many people could you potentially reach?
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
Job Search
These stats may surprise you, but they are true. What you post might just make the difference.
91% of employers use social media to screen potential new hires. This number is growing every day. Some are even asking for passwords.
Employers 91%67%68%
67% of employers have rejected a potential new hire due to content on candidates’ social media pages and profiles.
Rejected
There is good news! 68% of employers have hired new employees due to content on candidates’ social media pages and profiles.
Hired
October 2011 study by Reppler & Lab42. (www.reppler.com)
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
Your Settings Are KeyPrivacy on the web takes action. Base settings are usually very public, and need to be monitored.Online
Privacy • Thoroughly check your privacy settings• Pay attention to post-level vs. account-level privacy• All sites are slightly different• Consider all content to be public• Don’t post things that will come back to haunt you!
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
Personal Branding
Unified MessageBig
Idea
Build ConnectionsBe
Positive
Online Reputation
Create Change
Creative Designs
• Who are you?• Why should we
care?• What are you
doing now?• How are you
changing the world?
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
Be Specific to Your AudienceWith many social networks, it can be confusing to know how to post on each one.
Ettiquette • Don’t link Facebook & Twitter• Only put #Tags on sites that use them• Post-size should be specific to the network• #Too #Many #Tags #Can #Be #A #Bad #Thing• http://www.radian6.com/resources/media_types/e-books/
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
Don’t Take OffenseThere will be trolls. Period.Respond gracefully to diffuse heated situations
Criticism • Acknowledge the concern.• Offer to take it off the record (message, phone).• Never argue with an idiot. They will bring you down to
their level and beat you through experience.• Don’t always delete argumentative comments.• Keep your cool and use reason.
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
Contact Me
Come visit me! I am more than happy to help you set up our profiles and answer all of your questions. Grow Social is located in Dubois 4 (End of the Red Hall).
Need help? Have questions?
NORTHWOOD VENTURE HATCHERYDUBOIS HALL, ROOM 4
PHONE: 989.513.4700
EMAIL: [email protected] WEBSITE: WWW.GROWSOCIAL.US
www.twitter.com/GrowSocialUS www.facebook.com/GrowSocialUS www.growsocial.us
Questions?
