Social Media - Time for Some Etiquette

Social media marketing has the ability to provide excellent results, which is why so many companies are using it today. However, creating your social media pages isn’t the end of your marketing efforts. You’ll have to continually work on developing and maintaining your online presence. Unfortunately, many businesses fail to keep etiquette in mind as they begin using social media. To help you avoid social media mistakes, here’s a look at some essential etiquette tips every business should use.

Twitter Etiquette Tips

Twitter has over 100 million users actively tweeting each day, so it’s important to add it to your social media marketing plan. When you use Twitter, you’ll find that hashtags are a popular way to highlight keywords, but it’s important to use them wisely. Avoid using too many hashtags in a single post. When you send out tweets, avoid getting too personal or you’ll alienate your followers. It’s also important to keep your tweets positive. If followers leave comments or questions, it’s good etiquette to respond quickly.

Facebook Etiquette Tips

Facebook is probably the most popular social media site, boasting over 750 million daily users. It’s an important site for social media marketing because most users check Facebook multiple times each day. However, to maximize your marketing efforts, keep a few etiquette tips in mind. First, avoid updating too often. Updating several times each day is fine, but space out your posts so they don’t dominate the feeds of your followers. Remember that your main goal is to inform and entertain your followers. Selling to followers should be secondary to that goal.

Pinterest Etiquette Tips

Pinterest is a marketer’s dream, since many Pinterest users head right from Pinterest to make purchases. This social media site continues to see explosive growth, so don’t overlook it when you’re planning your social media marketing campaign. One of the most important Pinterest etiquette tips is to avoid spamming. No one wants to sort through hundreds of pins on their feed. Sure, you can pin multiple pins each day, by spread pins out. Focus on high quality images and make sure you try to pin right from the source.

LinkedIn Etiquette Tips LinkedIn is more about professionals and boasts more than 120 million users each day. It’s the perfect site for networking, but you have to keep your social media marketing efforts professional on this site. Avoid sending out requests for endorsements and recommendations. If you request connects, make those requests personal. Make use of LinkedIn groups to offer industry information, but avoid using those groups as a fast way to market your company.

Google Plus Etiquette Tips

Google Plus is one of the only social networks that has a higher percentage of male users than women, so it’s a great site to use if you’re trying to target men with your social media marketing campaign. Part of social media etiquette on this site includes creating an informational, professional page. It’s also important to add personal commentary to posts that you share on Google Plus. Make sure you make use of the Circles, compartmentalising followers so you only share targeted information with each group.

General Social Media Etiquette Tips While each social media site has some specific etiquette requirements, companies also need to follow some general etiquette tips when engaging in social media marketing. Here are some general tips to remember as you work on your marketing campaign. Complete Social Media Profiles: No matter which social media site you’re using, make sure that you complete your social media profiles. Include photos, fill out the important “about you” information and make sure that your business profile says something important about your company. Avoid Needy Posts: Whether you’re posting on Twitter or Facebook, avoid being needy. You should never beg people to follow your page. If you’re on Twitter, don’t ask others to retweet your posts. Yes, you want follows and retweets, but you don’t have to use needy posts to accomplish those goals. Skip the Spam: Avoid doing anything on a social media site that will make you look like a spammer. Avoid posting the same self-promoting messages across all your websites. Don’t flood feeds with too many posts. Not only is this bad etiquette, but it will sabotage your social media marketing results too.

Following the above will ensure that you keep a professional image of your company and it protects your brand from being shamed online for poor manners!!

Synotive Pty. Ltd. Address: Exchange Tower, Suite 1209, 530 Little Collins Street,

Melbourne, Victoria, 3000, Australia Website: www.synotive.com

Email: connect@synotive.com Phone no.: 1300 894 506