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Presented at SMX West 2014: You’ve read the horror stories: Well-intentioned company makes a social media blunder, and seemingly within moments they’re being criticized and mocked as news of the mistake spreads like wildfire across the social media landscape. As even prominent brands and giant companies have learned, it’s easy to make disastrous mistakes with social media. But it’s also relatively easy to take preventive measures to avoid getting into trouble. This session shows you how to mind your social manners.
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Essential Guide to Social Media
Etiquette Jennifer Sable Lopez!
Director of Community at Moz!@jennita!
@jennita #SMX #12C !
The List!
• Don’t auto follow!• Don’t auto DM!• Don’t buy followers!• Don’t say dumb things!• Don’t screw up!
Durr…
Let’s dig deeper
What We Already
Know
About Social
@jennita #SMX #12C !
Be Human!
@jennita #SMX #12C !
Be Relevant!
@jennita #SMX #12C !
Be Respectful!
@jennita #SMX #12C !
Have a Voice!
@jennita #SMX #12C !
A Conversation!
@jennita #SMX #12C !
Have a little fun!
Many Brands Are
Exceptional
@jennita #SMX #12C !
Lego!
@jennita #SMX #12C !
KLM!
@jennita #SMX #12C !
Gwynnie Bee!
@jennita #SMX #12C !
Buffer!
Their
Communities
Love Them
@jennita #SMX #12C ! Gwynnie Bee
@jennita #SMX #12C ! Charles Tyrwhitt
What Happens
When Brands
Screw Up?
@jennita #SMX #12C !
Image credit: http://www.androidguys.com/2011/07/14/surprised-netflix-rate-hike/netflix-angry-mob/!
10 Ways to Avoid
the Pitchforks
@jennita #SMX #12C !
#1 Never mix
business with pleasure
@jennita #SMX #12C !
1 App for work! 1 for Personal!
@jennita #SMX #12C !
So this doesn’t happen to you!
@jennita #SMX #12C !
#2 Never judge a
book by its cover
Think before you reshare!
@jennita #SMX #12C !
@jennita #SMX #12C !
#3 Be kind, rewind
@jennita #SMX #12C !
When tragedy strikes…!
Check scheduled
posts
@jennita #SMX #12C !
#4 Read all about it
@jennita #SMX #12C !
Know what’s happening!
Before you post
@jennita #SMX #12C !
@jennita #SMX #12C !
#5 Oops, I did it
again
@jennita #SMX #12C !
Don’t schedule a post, !
while you’re *obviously*
doing something else!
He had *just* given a speech at the Nelson
Mandela tribute!
@jennita #SMX #12C !
#6 Where’s the beef?
@jennita #SMX #12C !
Know *your* beef… aka
focus!
@jennita #SMX #12C !
#7 You complete me
@jennita #SMX #12C !
It’s about them… Not you.
@jennita #SMX #12C !
#8 Mr. Cellophane
@jennita #SMX #12C !
Transparency! Matters
@jennita #SMX #12C !
#9 You’ve Got Mail
@jennita #SMX #12C !
Take it offline!
So they (you) don’t go all crazy!
@jennita #SMX #12C !
@jennita #SMX #12C !
#10 Serenity Now
@jennita #SMX #12C !
When all hell breaks loose,!
Stay cool and calm
@jennita #SMX #12C !
And never feed the trolls!
