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Social Media: The Next Frontiers Atizo Event, 26. April 2012
Greg Strasser, Head of Social Media, Goldbach Interactive
2
Social Media Social Media verändert
© 2012 Goldbach Interactive
Strukturen…
…im Wandel
3 © 2012 Goldbach Interactive
Bild: http://www.flickr.com/photos/oceanflynn/6638184545/sizes/l/in/photostream/
65% Plan to increase
investments in Web 2.0
Quelle: McKinsey Quarterly, «Business and Web 2.0: An interactive feature», November 2011
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Social Enterprise: Web 2.0 Potential im Social Ecoystem
Social Ecosystem
VISION, MISSION, STRATEGIE
KULTUR
PLATTFORMEN
STR
UK
TUR
EN
IT
HR
F&R
Service
Verkauf Marketing
Komm. / PR
Einkauf
F&E
PR
OZE
SSE
Social Enterprise
(N)GOs/(N)POs
Media
Kunden
Lieferanten/ Partner
…
© 2012 Goldbach Interactive
5 © 2012 Goldbach Interactive
79% nutzen Web 2.0 mit
Kunden Quelle: ”Business and Web 2.0: An interactive feature”, McKinsey Quarterly, November 2011
”How social technologies are extending the organization”, McKinsey Quarterly, December 2011
6 © 2012 Goldbach Interactive
66% nutzen Web 2.0
intern/mit Mitarbeiter
Quelle: ”Business and Web 2.0: An interactive feature”, McKinsey Quarterly, November 2011
”How social technologies are extending the organization”, McKinsey Quarterly, December 2011
”Social Media in der Unternehmenskommunikation”, D-Studie 2011, Uni Leipzig, 2011
44% nutzen Web 2.0 mit
Lieferanten/Partner
7 © 2012 Goldbach Interactive
Quelle: ”Business and Web 2.0: An interactive feature”, McKinsey Quarterly, November 2011
”How social technologies are extending the organization”, McKinsey Quarterly, December 2011
Power of the Masses
8
People
Purpose
Platform
Mass
Collaboration
People
© 2012 Goldbach Interactive
Social Relationships
9
Interne
Beziehungen
Externe
Beziehungen
Influencer Ambassadoren Evangelisten
Lead-User
© 2012 Goldbach Interactive
Und jetzt: wie weiter?
10
1. Denkt grösser!
2. Tactics follows
Strategy.
3. Jeder ist Botschafter.
© 2012 Goldbach Interactive
11 © 2012 Goldbach Interactive
Embrace Change!
GOLDBACH INTERACTIVE (SWITZERLAND) AG
Mattenstrasse 90, 2503 Biel/Bienne
Seestrasse 39, 8700 Küsnacht
www.goldbachinteractive.ch
Greg Strasser
Head of Social Media
+41 32 366 01 82
@gregstrasser
Merci!
