Social Media Sessions

Demonstrated Success

Jeff RichardsonC.E.O.

Social Media Sessions

Social Media Sessions

Dickies Worker of the Year• Publicise the 3 month contest and increase

participation.• Photo, video, and essay submission options .• Winners determined by popular vote.• Engaged existing Dickies fans and leveraged the

“sharing” option.• Facebook posts during contest received extremely

high engagement.• Fan page grew from 106,000 followers to over

170,000 followers.Social Media Sessions

Social Media Sessions

Blowfish Shoes • Viral video showcased the shoes of the week along with daily

photos of the shoes. 60% increase in website traffic!• Design matters. Used HTML to create visually enticing messages • Webpages and a Facebook campaign blended beautifully.• As a daily contest, Blowfish posted frequent, relevant content

securing a high EdgeRank score and prime position in users’ newsfeeds.

• Offer something of value. What more could a fashionista want than a free pair of shoes?

• Blowfish continued to offer targeted incentives for their audience to return time and again to their website and

• Facebook page.

Social Media Sessions

Knowing Just Enough To Be Dangerous

Social Media Sessions

Jeff Richardson