Social Media Sessions
Demonstrated Success
Jeff RichardsonC.E.O.
Social Media Sessions
Social Media Sessions
Dickies Worker of the Year• Publicise the 3 month contest and increase
participation.• Photo, video, and essay submission options .• Winners determined by popular vote.• Engaged existing Dickies fans and leveraged the
“sharing” option.• Facebook posts during contest received extremely
high engagement.• Fan page grew from 106,000 followers to over
170,000 followers.Social Media Sessions
Social Media Sessions
Blowfish Shoes • Viral video showcased the shoes of the week along with daily
photos of the shoes. 60% increase in website traffic!• Design matters. Used HTML to create visually enticing messages • Webpages and a Facebook campaign blended beautifully.• As a daily contest, Blowfish posted frequent, relevant content
securing a high EdgeRank score and prime position in users’ newsfeeds.
• Offer something of value. What more could a fashionista want than a free pair of shoes?
• Blowfish continued to offer targeted incentives for their audience to return time and again to their website and
• Facebook page.
Social Media Sessions
Knowing Just Enough To Be Dangerous
Social Media Sessions
Jeff Richardson