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Social Media Pro Bootcamp
Houston Assocation of Realtors
12 Hours CE Course#: 33537
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Social Media Pro Bootcamp 10/2016
Table of Contents
1. SMP Bootcamp Expectations 3
1.1 How Do Posts Generate Leads? .......................................................................................... 3
1.2 How Do Consumers Search? ............................................................................................... 3
1.3 Re-Branding ......................................................................................................................... 3
2. Blogging 4
3. Facebook 4
4. Facebook Business Page 5
5. Pinterest 5
6. Yelp 6
7. Google 6
8. Twitter 6
9. YouTube 7
10. Linked In 7
11. Appy Hour 8
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Social Media Pro Bootcamp 10/2016
SMP Bootcamp Expectations
1 SMP Bootcamp Expectations
· Session will be interactive· Participants will enhance (or create) social media accounts· Understand how social media can aid in marketing and branding efforts· Understand how to use social media as a resource for becoming an area expert to
drive business· Remember to Crawl, Walk and then Run!· Be Relevant, Consistent and Engaging· Upon completion you will obtain the Social Media Pro (SMP) Designation
1.1 How Do Posts Generate Leads?
· “Specialist”
· “Lifestyle Specialist”
· “Area Specialist”
· Referrals occur anyway
· Focus on non-referral
1.2 How Do Consumers Search?
· 1st: Advertisements
· 2nd: Pay per Click/Cost per Click -Used to direct traffic to a website. Advertiser pays
publisher when ad is clicked. (Banner ads. Google AdWords, Microsoft Bing Ads.)
· 3rd: Content
1.3 Re-Branding
· Select a new "branding name" and use for all sites if possible· Make sure it's free on namechk.com
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Social Media Pro Bootcamp 10/2016
SMP Bootcamp Expectations
· Purchase your domain name· Set up email· Add to all social media accounts
2 Blogging
· Get Content.
· -HARCONNECT.COM, HAR.COM/INMANSELECT, HOUSELOGIC.COM (NAR
Blog)
· *Platinum Features: HAR.COM/AGENT TOOLS/MANAGE YOUR BLOG/CREATE
YOUR BLOG INITALLY/NAME IT
· Create in Word or Pages. Move over. Pics will be allowed. *Always share with seller.
· Activerain.com
· Share your stats in a personal presentation.
Notes:____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
3 Facebook
Facebook is the bread and butter of your sphere of influence so you must takeadvantage of it!· Should I post at 8am?· Privacy Checkup· Organize Your Friends· Connect HAR to Facebook· How to Create a good post
Notes:
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Social Media Pro Bootcamp 10/2016
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4 Facebook Business Page
· How is it different than the personal page?· Can I make it work for me?
Notes:____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
5 Pinterest
Pictoral Blog or virtual "cork board".· Create Boards· Pin· Create Pins (What should I share?)
Notes:____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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Social Media Pro Bootcamp 10/2016
Yelp
6 Yelp
Are you on Yelp? Have you checked? You might be. Consumers can create pages forbusinesses so that they can rate them.· Paid vs. Unpaid· Gain reviews from past clients· Provide a "neutral" 3rd party view· Be Proactive vs. Reactive· Claim Your Page· biz.yelp.com
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7 Google
· Google Alerts· Google My Business· Google Profiles
Notes:____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
8 Twitter
Twitter is where news breaks!
· 140 Characters or less· What do the symbols mean?· Twitter Engagement
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Social Media Pro Bootcamp 10/2016
· Twitter Analytics
Notes:____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
9 YouTube
· Owned by Google· Create an account (if you don't already have one)· How do you post videos to your channel?· Subscribe to channels· Client Testimonials· Vlogging· Animoto
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10 Linked In
· "Business Facebook"· Update Your Profile!· Stay relevant by interacting· Link to HAR
Notes:________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
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Social Media Pro Bootcamp 10/2016
Linked In
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11 Appy Hour
Notes:____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
