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THE NUMBERS
52% of Europeans use the internet1.7 billion users worldwideThe internet usage grew 380% in last 10
years80% or 1 in 3 searches are local
How do you Start
Blogging FreeGoogle loves them!Quick and easy to start.
Join Local Groups within them.
E Cadamy
Linked –in
Great Examples
Facebook – gets people to join their page at student fairs
Offer a great prize drawTheir CRM
Examples
Kogi Barbeque in Los Angeles Small business with a couple of Taco TrucksTweet where they will be4500 followers T Shirt design competition ran on lineReached cult status
Examples
Duke of York and Independent Cinema in U.KUse Facebook Page to show clipsTwitter to direct people to tweetsAll local audiences Special OffersHired a full time person
Examples
Wiggley Wormers Put up gardening tips on twitterDo a monthly Podcast for followers
Examples
Coffee Groundz Talks to followers about coffeeIt has doubled its clientele with this one
technique
Rules Of Engagement
You must be a person on lineGood Profile, interesting Friendly pictureDon't sell, help people with problemsGive hints and tipsIntegrate your on-line and off-line
Some Ideas you can do today
Create a voucher for your community on-lineGive away money to a charity for a week Give a prize to your 1000 followerGet your clients to design your store windowGet them to choose a range of productsCreate an on-line competition
Be an Expert
E Books
Give them away
Can be automated
Suit any business
Neighbourhood Marketing
Marketing to people within a 10km RadiusKey ObjectivesReward Customer Loyalty Increase awarenessGet new customers
Reward Customers
Collect data Get Birthday datesGet customers to help you choose servicesOrganise Customer eventsE.g. Dental clinic ran series of workshops on
dental healthcare for moms and tots once a month
Increase Customer Satisfaction
Ask for customer testimonials Testimonial wall with testimonial of the
monthSmall booklet e.g fashion tips Do you know who your customers are?New or repeat?Spend?
Create Awareness
Have a simple flyer with all your services Write effective sales letters Do a street by street discount campaign Do theme days Local advertising with a voucherWear a logoDo a joint promotion
2 Great Examples
Networking
Chamber of commerceBNI or VentureSpeed-networks Enterprise Boards Look on lineStart one up
www.helentonetti.com
I work with clients on a retainer to manage their local internet marketing plan
Build links, add all the social media, blog etcProvide a monthly report on all activity