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This is the "What Can Social Media Do For You" session I presented at the Aviation Industry Expo in Las Vegas Nevada.
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Gerry Whitty: Projects DirectorCygnus Custom Marketing Group
Paula Williams: V-P Marketing Aviation Business Consultants International Inc.
Today’s Takeaway: Getting StartedToday’s Takeaway: Getting Started• Are you ready?• The basics• Who can help me?• Putting it all together
Getting Started: Are you ready?Getting Started: Are you ready?• Where are you at right now?• What are your “Guiding Principles?”• Creating a meaningful Mission
Statement
Getting Started: Are you ready?Getting Started: Are you ready?
• What does success look like to you?• Barriers to your success• Does your business plan hold the
answer?
Getting Started: The basicsGetting Started: The basics
• What you know, what you don’t know, and knowing the difference
• Research – formal and informal• Using what you learn
Getting Started:The basicsGetting Started:The basics• Market intelligence• Leading with your best foot forward• Image building – defining your brand
and your reputation
Getting Started:The basicsGetting Started:The basics
• Setting objectives and goals• Metrics to gauge success• Course corrections – refine and retool
Getting Started: Who can help me?Getting Started: Who can help me?
• Help is just around the corner – literally• Key vendors, business partners• Industry resources, colleagues
Getting Started: Who can help me?Getting Started: Who can help me?
• Paid resources• Free or low-cost resources• Staying true to your business plan
Getting Started: Putting it all togetherGetting Started: Putting it all together
• Share your vision – strength comes from within
• Seek and pluck the low-hanging fruit• Casting your net – what IS my prize
catch?
Getting Started: Putting it all togetherGetting Started: Putting it all together
• Delivering your key messages• Focus – strategies vs. tactics• Choosing the right vehicle to drive your
key messages
Getting Started: SummaryGetting Started: Summary
• Honesty is the only policy that matters• Keep it real – especially with setting
goals/objectives• Measure, refine, retool• Flexibility: times change, so can you!
Thank you for your time and attentionThank you for your time and attention
• Please welcome Paula Williams, co-owner and consultant, Aviation Business Consultants International, Inc.
What Can Social Media Do For You?
Paula Williams, PMP
Aviation Business ConsultantsOnline Marketing for the Aviation Industry
Enter to Win
$2500 Value
Our Intrepid Volunteer
Brad McAllister
Editor, Airport Business Magazine
What Social Media Is:
• A Communication Tool
What Social Media Is Not:
• Magic!
Brad’s Objectives
Promoting a product or service (Airport Business Magazine)
Building a professional network
Obtaining ideas for future articles
Marketing Plan
Search Engines
Print Media (Magazines, Newspapers
Word of Mouth
Radio/TVAdvertising
Direct Mail Telephone Directories
Social Media
Website – Lead
Capture
Social Media
Phone Call
Direct Mail
Sale
Customer ServiceWeb Site
Phone Email
In Person
UpSell/Renewal
Cycle
Blog – New Articles
Most Cost Effective – Least Cost Effective
Pre-Sales Cycle
Search Engines
Print Media (Magazines, Newspapers
Word of Mouth
Radio/TVAdvertising
Direct Mail Telephone Directories
Social Media
Most Cost Effective – Least Cost Effective
How Do People Find You?
How Do People Find You?
Search Engines
What words will people use when they’re searching for the product or service you sell?
Pretend you’re “in the market” for the product or service you provide and have never heard of your company.
What words would you use?
Look For Your Business On Google
Look For Your Business On Google
How Do People Find You?
2 Keys to Social Media
1. Great Content
2. Great Relationships
Everything else is just tools & technical stuff.
Create a Blog
Your Blog = The Hub Of Your Brand On the Web
Grab Your Own URL!
LinkedIn Profile
Company Profile
LinkedIn Groups
Facebook Personal Profile
Facebook Fan Page
Social Media ToolsBlog
◦Your Social Media Hub
LinkedIn◦Powerful & Professional
Facebook◦Media Rich
Twitter◦Short & Efficient
Wrap Up
The Web is just a mode of communication
Social Media is just a set of tools
Keys to Social Media ◦Great Content◦Great Relationships
Marketing Plan
Search Engines
Print Media (Magazines, Newspapers
Word of Mouth
Radio/TVAdvertising
Direct Mail Telephone Directories
Social Media
Website – Lead
Capture
Social Media
Phone Call
Direct Mail
Sale
Customer ServiceWeb Site
Phone Email
In Person
UpSell/Renewal
Cycle
Blog – New Articles
Most Cost Effective – Least Cost Effective
Pre-Sales Cycle
Brad’s Objectives
Promoting a product or service (Airport Business Magazine)
Building a professional network
Obtaining ideas for future articles
Action Items1. Look for your company, product or service on
2. Resolve to make your company, product or service easier to find!
3. Use the tools that work best for you.
4. Register your name, company name, and product names on every platform you can.
5. Consider a Social Media policy.
6. Email [email protected] for a site audit.
Our Winner Is . . .
$2500 Value
Questions?
Thank You!
Want More? Connect with ABCI!
Visit Our BlogSubscribe to our Email
Newsletter
www.LinkedIn.com/in/PaulaWilliams
www.Facebook.com/PaulaWilliams
www.Twitter.com/paula_abci
www.AviationBusinessConsultants.com
