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How to Put Social Media to Work for Your Small BusinessAnd why you need to be online to scale your small business and personal brand
2018 | ALISON MASNIUK
About Alison
Digital Marketing and Human Resource
Management Certified
Friedman Sales Training
Landmark Forum Graduate
Social Community Volunteer
Self-Taught Visual Creative
INBOUND CONTENT SPECIALIST AND STRATEGIST
IntentionWhy social media is a critical asset in marketing
What you can do to understand your audience
How to set yourself apart online
Where to have an online presence and why
WE WILL TALK ABOUT...
Customers spend 20-40% more money on companies who engage
with them on social media
- B R E O N N A B E R G S T R O M , C O S C H E D U L E 1 0 1 S O C I A L M E D I A S T A T I S T I C S
Y O U N E E D T O K N O W T O B U I L D Y O U R 2 0 1 8 S T R A T E G Y
Why Social Media
Cost Effective
THREE FACTORS WHY YOU SHOULD USE SOCIAL MEDIA IN YOUR MARKETING
Reach New Customers Two-Way Communication
1 2 3
EARNED
TYPES OF SOCIAL
PAIDOWNED
Of brand advocates are more likely to share product/service
information
75%
25%
75% SOURCE: MarketingCharts
Understand Your Audience
Provide Solutions
THREE FACTORS WHY YOU NEED TO UNDERSTAND YOUR AUDIENCE PERSONAS
Know Where to Look Build Relationships
1 2 3
Building PersonasWhat's a day in their life like?What are their pain points? What problems can you help them solve?What do they value most?Where do they go for information?What experience are they looking for when seeking out your products or services? What are their most common objections to your product or service?
WHAT TO ASK YOURSELF...
Start with Who You KnowIf you are not sure where to start, you can always reach out to your current client base. More often than not, our clientele is happy to provide feedback or reviews if you make the ask. Make sure you offer something of value in return for their insight to show appreciation.
SURVEY YOUR CURRENT CUSTOMERS
79% of consumers said brands have to actually demonstrate that they understand
and care about them before they are going to consider purchasing
- G I S E L L E A B R A M O V I C H , C M O B Y A D O B E W U N D E R M A N ' S S T U D Y : " W A N T E D N E S S "
How to Set Yourself Apart
Niche is Necessary
THREE FACTORS WHY YOU NEED TO PROMOTE YOUR PERSONAL BRAND
Start with Your Why Thought Leadership
1 2 3
Commit to ContentShare more meaningful momentsShow your successes and admit your failuresBecome a reliable resourceMake your clients the star Get involved in the communityOffer engagement Acknowledge the experts Become part of the conversation
WHAT YOU CAN DO...
TYPES OF CONTENT
PHOTOS VIDEOS BLOGS WHITE PAPERS E-BOOKS TUTORIALS
INFOGRAPHICS CASE STUDIES NEWSLETTERS GRAPHICS Q/A U.G.C
69% of businesses attribute their lead generation
success to blogging - CAROLYN EDGECOMB, IMPACTBND
BLOGGING STATISTICS: 52 REASONS YOUR COMPANY BLOG IS WORTH THE TIME & EFFORT
Where to Be Online
Streamline Your Marketing
THREE FACTORS WHY YOU NEED AN ONLINE PRESENCE FOR YOUR BRAND
Help Customers Find You Websites & SEO
1 2 3
Choosing Platforms
Where your audience isHow can you add valueWhat and how you can share contentHow much time needs to be investedIf there is paid advertising optionsHow the platform serves your bottom line
WHAT TO LOOK FOR...
