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Social Media Marketing and it’s platforms
Social Media Marketing and it’s platforms
1. Digital Marketing aims & platforms
2. Social Media Marketing aims & platforms
3. Pinterest• What is pinterest• How to use it on business• Top Brands on Pinterest• Pinterest location among other social media platforms• Pinterest in Egypt
Social Media Marketing and it’s platforms
4. Twitter• What is Twitter• How to use it on business• Top Brands on Twitter• Twitter location among other social media platforms• Twitter in Egypt
Digital Marketing aims & platforms
• Digital Marketing is where marketing meets the internet and other forms of new media, such as cell phones and even video games.
• It aims to connect the offline marketing with all the fliers, billboards, on ground events and promotions with the internet users.
• Digital marketing covers a wide range of activities such as:1. Social media marketing “Utilize websites like Facebook , Twitter to spread the word
about their products, or learn more about the needs, wants and interests of their customers”
2. Search engine optimization “Optimize a website so it ranks high in search engine results”
3. Viral marketing “Videos that are so much fun people want to see them and share them with their friends”
4. Web analytics “Analyze data collected through websites in order to set prices, create better ads, make decisions about product distribution, and improve product design”
5. Reputation management “Track what people are saying about a brand online, and help companies manage their brand image”
Ref: http://cob.umd.umich.edu/bba-digital-marketing/
Social Media Marketing
• Social Media Marketing aims to gain website traffic or attention through social media sites
• Social Media Marketing needs a content that attracts attention and encourages readers to share it with their social networks and a corporate message that can be spread from user to user.
• Social Media Platforms as:
1. Facebook
2. Twitter
3. Pinterest
4. LinkedIn
5. YouTube
6. Tumblr
Ref: http://mashable.com/category/social-media-marketing/
• What is pinterest?Pinterest is a social bookmarking site where users collect and share photos of their favorite events, interests and hobbies.
• How to use it on business?1. Create a business account & Verify and sync your account.
2. Add “Pin it” buttons to your on-site content to make sharing easy.
3. Add “Pin it" option under images on your blog.
4. Make different boards as: products, DIY boards, Office board, Collaboration boards, Seasonal/event boards.
5. Email + Pinterest = Faster ROI
Ref: http://mashable.com/category/social-media-marketig/ http://www.touchpointdigitalmarketing.com/how-to-use-pinterest-for-your-business.html#sthash.s5vodQOz.iKGqcAD9.dpbs
Pinterest Boards
Pinterest Buttons
Pinterest Marketing Strategy
1. Profile2. Pins3. Boards4. Images5. Copy Right6. Contests7. Collaborate8. Research
Ref http://socialmediaonlineclasses.com/pinterest-marketing-infographic-64-ways-to-inspire-get-discovered-and-generate-leads
• Top Brands using Pinterest1. Coca-Cola
2. Diet Pepsi
3. Hardees
4. Kraft Foods
5. Guess
6. Kodak
7. Sony Electronics
8. Volkswagen USA
9. Maybelline
10. BuzzFeed
11. Charity Water
Ref http://socialfresh.com/brands-on-pinterest/
Ref: http://www.jobstock.com/blog/social-media-statistics-2013/ http://www.marketingprofs.com/charts/2012/9671/facebook-pinterest-trigger-more-offline-actions-than-other-social-sites
• Pinterest and Facebook tend to drive purchasing activity: 23% of Facebook users have made a purchase as a result of interacting via the site, and 21% of Pinterest users have done so as a result of interacting with the site.
• Also Pinterest sparks creativity: 63% of Pinterest users have been prompted to create something new as a result of interacting via the site.
Pinterest In Egypt
• What is Twitter? Twitter is an information network that brings people closer to what's important to them through micro blogging “Tweet”, send and read text-based messages of up to 140 characters.
Tweet is a post or status update on Twitter, a micro blogging service contains 140 characters or less.
• Why to Use Twitter on Business?
1. Connecting with customers
2. Branding
3. Customers feedback
4. Marketing
5. Give away coupon codes and promotions
6. Spying on competition
7. Increase Sales
8. Brand loyalty
• How to use Twitter on Business?1. Organize whom you follow with lists, create separate lists for Customers, People in
your industry, Social media teachers, People in professional organizations.2. Create a conversation list
Ref: http://www.socialmediaexaminer.com/twitter-for-business/
• What is Facebook• How to use it on business• Top Brands on Facebook• Facebook Drives Sales and Case Studies• Number of Facebook Users Globally and in
Egypt
Facebook• Facebook is a social networking website intended to connect friends, family, and
business associates. It is the largest of the networking sites.• Facebook users create a profile page that shows their friends and networks
information about themselves, their profile typically includes the following: Information, Status, Friends, Friends in Other Networks, Photos, Notes, Groups, and The Wall.
• Users of Facebook can share
news stories, video, and other
files with friends. Most news and
videos websites have buttons that
can be clicked to automatically
share the story or video on a feed.
The person sharing can make
comments about the shared item
that their friends will see.
• Four Steps to Business Success on Facebook2. Build Your Page
3. Connect With People
4. Engage Your Audience
5. Influence Friends of Fans
Build Your Page
Choose a category and a
Page name that represents your business
Pick a logo and Write a
sentence about your business
Set a memorable web address
for your Page
Choose a cover photo that
represents your brand and
showcases your product or
service
Connect With People
Create Facebook Adverts
Reach the right audience
Name Campaign,
pricing and
scheduling
Test Multiple Adverts and Pick the Best
Measure your
advert performan
ce
Engage Your Audience
Post quality content
regularly
Promote your post to reach more people in news feed
Check your Page
Insights to see what's working
Influence Friends of Fan
Encourage people to
interact with your business
W.O.M
Expand your reach to
friends of fans
Sponsored Stories
Measure your results
Ref: https://www.facebook.com/business/overview
• Top Brands on Facebook Egypt
I. FMCG1. Pepsi Masr
2. Chipsy Egypt
3. Nescafe Egypt
4. La Poire Egypt
5. Danette Egypt
6. Fayrouz Egypt
Ref: http://www.socialbakers.com/facebook-pages/egypt/type/food-beverages/
II. Telecommunication
1. Vodafone Egypt
2. Etisalat Misr
3. TE Data
Ref: http://www.socialbakers.com/facebook-pages/egypt/type/telecommunication/
III. News and Media
1. R.N.N | رصد شبكة2. اليوم المصري
3. Daily News Egypt
Ref: http://www.socialbakers.com/facebook-pages/egypt/type/media-news-publishing/
III. TV Channel
1. Al Nahar
2. Rotana Cinema
Ref: http://www.socialbakers.com/facebook-pages/egypt/type/tv-channel/
• Facebook drives sales to business
Ref: http://smartsiteteam.com/2013/01/21/can-you-use-facebook-to-drive-sales-60-percent-of-consumers-say-yes-infographic/
Ref: http://smartsiteteam.com/2013/01/21/can-you-use-facebook-to-drive-sales-60-percent-of-consumers-say-yes-infographic/
• Case StudiesI. The Book Binding Workshop
• Offering something for free is a proven marketing tactic. The Book Binding Workshop offered a free 248 page hardcover book to anyone that bought $300 0f book binding supplies.
• They achieved two goals:
1. An increase in fans from 50 to 650 in just a month
2. Increase in sales of $15,000
Ref: http://www.jeffbullas.com/2012/12/20/5-successful-facebook-marketing-campaigns-case-studies/
II. Heineken
• December 2011, a microsite (www.coloryourchristmas.com ) was launched 12 days before the Christmas, sponsored by Heineken aimed to gather all Lebanese around the world to Light up Christmas together.
• Heineken made a billboard of 1.8KM of Neon Light.• All Lebanese were invited through social Media to log in (
www.coloryourchristmas.com), logging with their Facebook profiles and click into (Light Up) button and sharing on their newsfeed.
• Logging into that microsite, and pressing Light Up button, writing your name on the bottle, the bottle’s light billboard is increased by every single click.
• On 24 December the bottle was lit up, with 26,900 unique visitors and 50,500 page views with visitors from 129 countries about 1,076 cities.
• In only 12 days the micro website got 76,000,000 Impressions through Social Network. By 24/12/2011 the whole bottle was lit up on the street.
Ref: http://campaignme.com/2012/01/22/12924/heineken-%E2%80%93-color-your-christmas/
Ref: http://www.techjournal.org/2012/10/which-site-drives-the-most-e-commerce-traffic-facebook-or-pinterest /
4. Facebook Statistics• Facebook Global Audience Number in 5/3/2013 is 963,812,360 users.• Facebook Egypt Audience Number in 5/3/2013 is 13,010,580 users, that
makes Egypt #20 in the ranking of all Facebook statistics by Country.
Ref: http://www.socialbakers.com/facebook-statistics/egypt/ http://www.checkfacebook.com/
