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COZY CONVOSSOCIAL MEDIA PLAN

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MARCH 9, 2015

GOAL

PROJECT SCOPE

To support the shared goal of Cozy Convos and its network of stakeholders: team members; sponsors; and Christian, women that are committed to Godly character, building relationships, becoming and living as trusting and responsible professionals, mentors, servants, and community members while being fully honest with self. We must attract new stakeholders, foster Godly-centered dialogue, and increase stakeholder engagement consistently in order to extend our community to include an audience of 1,000 people by January 1, 2016

OBJECTIVES

To accomplish our goals be January 1, we must:

Establish a sound social media presence by July 1, 2015, and gradually stakeholder engagement by 35% each month.

We will do this by creating one blog post per week, (one per CC media coordinator), through personal blog pages and/or through developing a Cozy Convos blog page, publish one stakeholder success story per month, produce one video per quarter, host one webinar or online chat per quarter, and share all through social media channels

Initial social media objectives include posting a minimum of 8 Twitter and 8 Facebook messages per month with Instagram TBD

AUDIENCE

As we seek to encourage stakeholder engagement, collaboration, and social support, we will connect with the following groups:

Cozy Convos Team members Christian women ages 18 and older Our Sponsors Businesses, organizations, and partners The community

CONTENT

We will create new and unique content as well as tap into success and new sources focused on clearing barriers on Godly women seeking to build relationships, becoming professionals, mentors, servants, and community members while focusing on walking in faith and identifying opportunities for women to strengthen their relationship with God, family, friends, and one another.

Blog

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Photos Videos Webinars Stakeholder Feedback Presentations News & Updates Relevant Hot Trends

CHANNELS

We will share content through the following social platforms

Facebook Twitter Instagram Hootsuite The BufferApp YouTube LinkedIn Tumblr Google+ (or another live collaboration tool)

SCHEDULE

We will use a shared calendar (i.e. Google Calendar) for CC Social Media Team to plan, create, and publish messages for different audiences, events, and social media channels.

Facebook: 3-5 times a week Twitter: 1-4 times a day Instagram: TBD We will monitor and respond to any comments (as needed)Example Schedule:

o Mondays: Schedule tweets through HootSuite or The BufferApp to go out three times per day at regular intervals (once early morning, once noon or early afternoon, and again late afternoon or evening).

o Mondays, Wednesdays, and Fridays: Join at least one relevant “hot/trending” conversation if appropriate and relate to #Hashtags TBD

o Add new content to Facebook (blog, video, picture, stakeholder success story, etc).o Tuesdays and Thursdays: Respond to social media comments.o Fridays and Saturdays: Post weekend related content, such as events, meetups, and

gatherings.

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METRICS

Cozy Convos Social Media Coordinators should strive to continuously engage more people on social media on a weekly basis.

Engagment—Conversations related to our messageso Facebook likes, comments, mentions, wall posts, and shareso Twitter retweets, quotes, mentions, replies, and favoriteso Instagram TBDo Goal of between 5-20 new likes a week should be achieved

Reach—Size of the audience seeing Cozy Convos content over all social networkso Number of Facebook friends and subscriberso Number of Twitter followers, retweets, and list membershipso Instagram TBDo Goal of 5-10 new shares and retweets per post should be achieved

Influence—Our ability to engage others and drive action on social networkso Twitter influence can be measured via Klout, Twitter counter, HashTracker, and

Google URLo Facebook influence can be measure via Klout and the internal analytics for the

accounto Instagram influence can be measured via Klout, other resources TBDo Goal of 94 new connections for Cozy Convos Fan Page and Twitter account by

per month for eight months, and increase to at least 1,000 by January 1, 2016 Tools—The following tools will be used:

o Twitter influence can be measured via Klout, Twitter Counter, Hash Tracker, and Google URL

o Facebook influence can be measured via Klout and the internal analytics for the account

o Instagram influence and be measured via Klout